Sterling (UK) Associates Reviews 40

TrustScore 3.5 out of 5

3.4

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Rated 1 out of 5 stars

I decided not to go with Sterling after quite a few communications with them. Paul asked me for feedback, I declined the phone call but did give my honest feedback over email - in an attempt to help t... See more

Company replied

Rated 5 out of 5 stars

Sterling UK Associates were fantastic! They reduced our business rates by a significant amount, and the whole process was smooth and efficient. Their team was knowledgeable and professional throughout... See more

Rated 1 out of 5 stars

Sterling Associates Ltd contacted us in September 2022 initially someone called Paul Harrison Client services who was relentless, then Carly Peet again relentless. I said no and then was contacted a... See more

Rated 5 out of 5 stars

Sterling UK Associates made a complex process simple. They took the time to understand our situation and provided expert guidance that led to a large reduction in our business rates. Their communicati... See more

Company details

  1. Business-to-Business service

Written by the company

Sterling (UK) Associates is a professional organisation specialising in the field of business rates. Our dedicated teams of specialists provide an exceptional service to business occupiers throughout the country. We possess the commitment to ensure that our clients rate liabilities are minimised for a variety of businesses.


Contact info

3.4

Average

TrustScore 3.5 out of 5

40 reviews

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Replied to 50% of negative reviews

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Rated 1 out of 5 stars

Unprofessional

I decided not to go with Sterling after quite a few communications with them. Paul asked me for feedback, I declined the phone call but did give my honest feedback over email - in an attempt to help them to be better. A few hours later Carly called me, I said that the phone call was not appropriate at this time - she proceeded to be vile and unprofessional. I'm so glad that I chose not to sign that paperwork!

26 September 2025
Unprompted review
Sterling (UK) Associates logo

Reply from Sterling (UK) Associates

We’re disappointed to read your review, as we strive to provide a professional and supportive service to all who enquire with us.

We note that you contacted us on multiple occasions over the past several months, and our team invested considerable time in answering your questions and providing detailed guidance. While we respect your decision not to proceed, we are surprised by your comments regarding unprofessional conduct. Carly’s call was simply a follow-up to your feedback, intended to ensure clarity and closure, not to cause any upset.

We welcome constructive feedback and always aim to learn and improve, but we also believe it’s important to clarify that at no point was it our intention to come across as anything other than courteous and professional.

Rated 5 out of 5 stars

Great Results

Sterling UK Associates delivered great results for our business. Their team was professional and managed to secure a significant reduction in our business rates. We’re very happy with the outcome.

27 April 2025
Unprompted review
Rated 1 out of 5 stars

Con artists

Con artists. Will feed you rubbish and fob you off without doing any work in the background.

25 April 2025
Unprompted review
Sterling (UK) Associates logo

Reply from Sterling (UK) Associates

Dear Keith,

We take your concerns seriously and would like to address them directly. First and foremost, it’s important to clarify that your case is still very much active. Our team has been working diligently on your behalf, and we are contracted to represent and monitor your business rates valuations through to the end of the 2029 rating list.

I must also say that I do not appreciate the accusations you have made. After receiving further information about your property, we conducted a detailed review and concluded that proceeding with an appeal at this stage would carry a genuine risk of increasing your current Rateable Value. As your appointed agents, it is our responsibility to protect your interests, not to expose you to unnecessary financial risk.

Had we not been acting in your best interests, we could have proceeded regardless of the potential negative consequences. Instead, we have chosen the responsible path—to monitor your assessment carefully and only take action when it will genuinely benefit you.

Your case remains active, and we remain committed to achieving the best possible outcome for you across the current and future rating periods.

I would appreciate if you would remove this inaccurate review immediately.

Rated 5 out of 5 stars

Excellent Results...

Sterling UK Associates achieved excellent results for us, securing a large reduction in our business rates. Their service was professional, and they kept us informed throughout the process. We couldn’t be happier with the outcome.

27 August 2024
Rated 5 out of 5 stars

Efficient and Effective Service…

Sterling UK Associates made a complex process simple. They took the time to understand our situation and provided expert guidance that led to a large reduction in our business rates. Their communication was excellent, and they kept us informed at every step. We were delighted with the outcome and are incredibly grateful for the savings they secured for us. Highly recommend their services for any business looking to lower their rateable value.

14 September 2024
Rated 5 out of 5 stars

Highly Recommended Sterling…

Sterling UK Associates were fantastic! They reduced our business rates by a significant amount, and the whole process was smooth and efficient. Their team was knowledgeable and professional throughout. They even secured us a rebate we didn’t know we were entitled to. Their expertise saved us a lot of money, and we couldn’t be more grateful. I highly recommend their services to anyone looking to reduce their business rates.

11 September 2024
Rated 5 out of 5 stars

Professional and Thorough…

Sterling UK Associates handled our case with professionalism from start to finish. They took the time to explain each step, kept us informed, and made sure we understood what was happening throughout the entire process. Their team worked tirelessly to ensure that we received the maximum reduction in our business rates. Their attention to detail and expertise is unmatched. Wouldn’t hesitate to recommend them to any business owner.

17 September 2024
Rated 5 out of 5 stars

Top-Notch Service...

Sterling UK Associates delivered top-notch service. They reduced our business rates dramatically, and their team was always available to answer our questions. We saved a lot of money thanks to their hard work and expertise. They are professional, knowledgeable, and a pleasure to work with.

21 August 2024
Rated 1 out of 5 stars

Avoid no saving on business rate

They were confident they will reduce my business rates, no pb. Ask few thousands to set up the appeal. ! year after (and a lot's of chase) my rates are finally fine. Avoid at all cost

27 August 2024
Unprompted review
Sterling (UK) Associates logo

Reply from Sterling (UK) Associates

Hi Alex,

We take your feedback seriously and would like to address the concerns you've raised. First and foremost, it's important to clarify that your case is still very much active. Our team has been working diligently on your behalf, and we are contracted to appeal your business rates valuations until the close of the 2029 rating list. At this point, we have been appointed for less than a year.

The delays you've mentioned are largely due to recent legislative changes following Labour’s rise to power, which have impacted case negotiations industry-wide. These external factors are beyond our control, but we continue to work tirelessly to secure the best possible outcome for your business.

We are committed to securing the best possible result for your business rates, and we encourage you to refrain from making misleading statements while your case is still active. If you have any concerns, we are more than willing to discuss them directly with you.

Rated 5 out of 5 stars

Great service - good price

Great service, great outcome, do what they say and when they say it, communication was good. Paul was great from start to finish, I thought they were fairly priced, was definitely worth it from my perspective.

10 June 2024
Unprompted review

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