A genius idea--who doesn't love choice? And who doesn't love a thoughtful, personalized (by the recipient!), and quality gift you can give--in about 3 minutes (if you've forgotten a special day for so... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
Sugarwish is a female-founded gifting company that flipped the gifting model based on the idea that the receiver choosing their own gift was a more fun and memorable gift experience! Ideal for employee appreciation, client thank-you's, and holiday gifting needs. This not only makes it fun for them but also guarantees they receive something they genuinely love.
Contact info
E Cherry Creek South Dr 7808, 80231, Denver, United States
- sugarwish.com
Replied to 66% of negative reviews
Typically replies within 2 weeks
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Fantastic Company with outstanding…
Fantastic Company with outstanding service and great products. My ability to so easily send gifts to family and friends many times a year is a winning formula. I recommend Sugar Wish to everyone.

Reply from Sugarwish
Sugarwish is wonderful
Sugarwish is wonderful! Great products and packaging. Very easy to gift and to order. They also have treats for pups!

Reply from Sugarwish
Really fun gift to receive
I loved the experience of being able to choose my own gift and there were so many options to choose from. I chose popcorn and I enjoyed all of the flavors. It was shipped quickly and the packaging it comes in is adorable. Overall, a really fun gift to receive. I will definitely be sending these to my friends and family.

Reply from Sugarwish
I received a Sugarwish as a Thank You…
I received a Sugarwish as a Thank You and it was so fun choosing my favorites! Ordering was seamless, it was delivered swiftly and the packaging couldn’t be cuter! Because it was such a great experience, I have since given the gift of Sugarwish to a colleague for her birthday! It will be my go-to gift for any occasion.
Thank you!

Reply from Sugarwish
Great overall experience
I loved the gorgeous packaging and all of the fun items to choose from. I've received a few different gifts from Sugarwish and every time I am delighted by the experience. I especially love the notes that come along with it. It's always a fun day when my colleagues and I receive a Sugarwish!

Reply from Sugarwish
Thank you!!
Thank you, Sugarwish, for checking off my holiday list this year. My recipients thought it was fun to pick a gift and loved the beautifully packaged holiday gift when it arrived. Thanks for making gift giving so easy.

Reply from Sugarwish
Love the new gift sets
I love the new curated gift sets! Sent them to all my family members over the holiday season and everyone loved what they picked.

Reply from Sugarwish
Easy to send from anywhere in the world
I live abroad while all of my family and friends are back in the US. Sugarwish is my go-to way to send them gifts for their birthdays. It is super easy for me to quickly celebrate them without having to buy and ship something myself! And I've always gotten great feedback from them. Especially on the cookies - yum :)

Reply from Sugarwish
Great gift idea
Such a great gift idea! I love how quick and easy it is. My friends and colleagues really loved the customised mugs!!

Reply from Sugarwish
Cutest gift options and so easy to…
Cutest gift options and so easy to order!

Reply from Sugarwish
Variety of mixed nuts.
I received a package of 8 varieties of mixed nuts for my birthday. The presentation and packaging was great, however many of the nuts were stale and ruined the whole experience.

Reply from Sugarwish
Value for money seems questionable
Value for money seems questionable. For $125 I get to buy two dozen brownies which I can buy in a store for $12. I get they are nicely packed but even so, I would rather receive the cash. No refunds are available, only repurposing for another recipient. Truly, as giver or receiver I don't think this offering provides anything unique or valuable.

Reply from Sugarwish
Package lost and 2 customer service…
Package lost and 2 customer service reps. lied that it be resent and would arrive before Christmas. Never reshipped. Ordered a pre-picked package 12/7 & was adivsed would arrive in 4 - 6 days. On 12/8 Sugarwish provided USPS tracking link. On 12/10 departed USPS regional facility in Denver CO. On 12/14 link showed moving to next facility. On 12/17 link still showing moving to next facility (appears to be lost) so called and customer service rep. agreed after looking at the tracking that it looked like the package was lost. They said they would reship and it would arrive the latest 12/24. They would send an email. Email with details never arrived. Called on 12/18 and told was being picked and would ship that day and would arrive in 2 days. An email would be sent. 12/19 no email called but no customer support on Saturday. At that point contacted credit card company because they clearly lied about sending the replacement. I realize not their fault USPS lost (poor choice of shipper), but both reps lied about reshipping. I could have made alternative arrangements.

Reply from Sugarwish
Stale Candy
Received a gift of 6 different candies on 12/24/2025. 3 of the 6 were stale. They were probably expired but no way to tell as there is no expiration dates.
Example, gummies were so hard that when I tapped them on the counter they made a clicking noise. They were not soft at all.
I contacted Sugarwish on 12/24 and they sent me an email to pick out new candy.
I put my replacement order in on 12/25.
It’s now 1/7/2026 and my replacement items have yet to be shipped.

Reply from Sugarwish
Poor quality Cookie
While the packaging is really cool the overall experience was very disappointing. Paying that much for a cookie with no flavor, poor texture and fell apart out of the packaging. For that price I would rather go out and purchase some Oreo's that will not fall apart in milk.

Reply from Sugarwish
I love gifting Sugarwish
I love gifting Sugarwish. My friends and family get to pick exactly what they want. It's a double treat, really, because the recipient is notified of their gift that they select, then when it does arrive it's beautifully packaged in a teal and red gift box! The quality of the candy and treats is superb.

Reply from Sugarwish
Sugarwish has been a huge supporter of…
Sugarwish has been a huge supporter of LOLA'S Rescue and always donate gifts for us to auction off! We love all there stuff and the employees! They are so generous and thoughtful 💕

Reply from Sugarwish
Perfect Birthday Gift
I received these as a gift and it was so easy to redeem the gift card. There were so many fun options to choose from and everything I selected (cookies) was fresh and DELICIOUS!!

Reply from Sugarwish
Sugarwish gift not delivered...
I ordered a Sugarwish gift a week ago for a friend who is going through a rough time. I've not heard from the person, so can only assume they didn't receive the gift email. I've reached out to their info and support emails 3 times asking if the gift has been sent/received with NO response. I'll be disputing the charge with my CC company since the gift was not received and customer support can't bother to respond...
UPDATE: support reached out to me after seeing my review. There was apparently a technical issue that prevented my emails from reaching them. The gift has since been received.

Reply from Sugarwish
I received an amazing gift from a…
I received an amazing gift from a friend allowing me to choose a piece of jewelry. I received my bracelet yesterday and I absolutely love it. I will always remember how I felt when I saw the message. It made my day!! Thank you 😊😊😊

Reply from Sugarwish
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







