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Review summary

Created with AI, based on recent reviews

Looking at 72 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product selection, highlighting the variety of choices available and the fun experience of letting recipients pick their own gifts. The user experience is frequently described as easy and seamless, from placing orders to the swift delivery service. Many people also appreciate the creative and beautiful packaging, making the gift-giving and receiving process enjoyable. However, some customers also noted issues with product quality, such as receiving stale items or products that did not match their order or expectations. There were also instances where delivery was delayed or packages were lost, leading to dissatisfaction.

What people talk about most

Product

Clients share positive opinions on product, highlighting its ease of use for recognition and appreciation.... See more

User experience

Consumers find the user experience to be positive, highlighting its convenience, variety, and ease of use.... See more

Quality

Reviewers mention ambiguous feedback about quality. Many customers praise the exceptional quality of gifts,... See more

Delivery service

Users describe positive interactions with delivery service, highlighting the speed and efficiency of... See more

Order

Reviewers highlight positive aspects of order. Customers consistently praise the ease and seamlessness of the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

A genius idea--who doesn't love choice? And who doesn't love a thoughtful, personalized (by the recipient!), and quality gift you can give--in about 3 minutes (if you've forgotten a special day for so... See more

Rated 5 out of 5 stars

I’ve used Sugarwish several times for various gifts, and it’s easily the most convenient gifting service out there. Love the lack of guesswork. I choose the box size, and the recipient gets an emai... See more

Company replied

Rated 5 out of 5 stars

As a company, we've been using Sugarwish for years for birthdays and as prizes for employee engagement events. These are always appreciated and a good way to supplement a celebration. Honestly, even a... See more

Company replied

Rated 5 out of 5 stars

I use Sugarwish for all of these things. Thank you to a new client, employee or partner. If I need a quick marketing gift or I forgot it's someone's birthday. I can hop online, place an order and I... See more


Company details

  1. Corporate gift supplier
  2. Gift shop

Written by the company

Sugarwish is a female-founded gifting company that flipped the gifting model based on the idea that the receiver choosing their own gift was a more fun and memorable gift experience! Ideal for employee appreciation, client thank-you's, and holiday gifting needs. This not only makes it fun for them but also guarantees they receive something they genuinely love.


Contact info

  • E Cherry Creek South Dr 7808, 80231, Denver, United States

  • sugarwish.com

4.3

Excellent

TrustScore 4.5 out of 5

136 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 66% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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Rated 5 out of 5 stars

Fantastic Company with outstanding…

Fantastic Company with outstanding service and great products. My ability to so easily send gifts to family and friends many times a year is a winning formula. I recommend Sugar Wish to everyone.

31 December 2025
Unprompted review
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Reply from Sugarwish

We’re grateful for your recommendation. Making it easy to send joy to family and friends all year long is what we love most—thank you for choosing Sugarwish! 💙

Rated 5 out of 5 stars

Sugarwish is wonderful

Sugarwish is wonderful! Great products and packaging. Very easy to gift and to order. They also have treats for pups!

24 December 2025
Unprompted review
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Reply from Sugarwish

We’re so happy you loved the products and packaging—and yes, we’re huge fans of our furry friends too! 🐾💖 Thanks for sharing the Sugarwish love.

Rated 5 out of 5 stars

Really fun gift to receive

I loved the experience of being able to choose my own gift and there were so many options to choose from. I chose popcorn and I enjoyed all of the flavors. It was shipped quickly and the packaging it comes in is adorable. Overall, a really fun gift to receive. I will definitely be sending these to my friends and family.

16 December 2025
Unprompted review
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Reply from Sugarwish

Thanks, KB. We love hearing how fun it was to choose your own gift—and that the popcorn flavors were a hit. We’re thrilled you enjoyed your gift, and can’t wait to help you send your next Sugarwish gifts!

Rated 5 out of 5 stars

I received a Sugarwish as a Thank You…

I received a Sugarwish as a Thank You and it was so fun choosing my favorites! Ordering was seamless, it was delivered swiftly and the packaging couldn’t be cuter! Because it was such a great experience, I have since given the gift of Sugarwish to a colleague for her birthday! It will be my go-to gift for any occasion.
Thank you!

8 January 2026
Unprompted review
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Reply from Sugarwish

So happy to hear you loved your gift, Jen—and thank you for passing the Sugarwish joy along to your colleague for her birthday! We truly appreciate you choosing Sugarwish.

Rated 5 out of 5 stars

Great overall experience

I loved the gorgeous packaging and all of the fun items to choose from. I've received a few different gifts from Sugarwish and every time I am delighted by the experience. I especially love the notes that come along with it. It's always a fun day when my colleagues and I receive a Sugarwish!

14 December 2025
Unprompted review
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Reply from Sugarwish

Thank you so much for sharing this! We love hearing how fun it was to choose your favorites—and that the experience inspired you to pass the Sugarwish joy along to a colleague. Thanks for letting us be part of your celebrations!

Rated 5 out of 5 stars

Thank you!!

Thank you, Sugarwish, for checking off my holiday list this year. My recipients thought it was fun to pick a gift and loved the beautifully packaged holiday gift when it arrived. Thanks for making gift giving so easy.

27 December 2025
Unprompted review
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Reply from Sugarwish

Thank you so much, Scott! We’re thrilled to hear Sugarwish made holiday gifting easy and fun for you. Helping take the stress out of gift giving is exactly what we aim for. We truly appreciate you sharing your experience!

Rated 5 out of 5 stars

Love the new gift sets

I love the new curated gift sets! Sent them to all my family members over the holiday season and everyone loved what they picked.

17 December 2025
Unprompted review
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Reply from Sugarwish

Thank you! We’re so happy you’re loving the new Curated Gift Sets. It means so much to be part of your holiday gifting and celebrations! Enjoy

Rated 5 out of 5 stars

Easy to send from anywhere in the world

I live abroad while all of my family and friends are back in the US. Sugarwish is my go-to way to send them gifts for their birthdays. It is super easy for me to quickly celebrate them without having to buy and ship something myself! And I've always gotten great feedback from them. Especially on the cookies - yum :)

1 January 2026
Unprompted review
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Reply from Sugarwish

Thank you for sharing this! We love being your go-to choice and making gifting easy from afar. Also hearing that the cookies are a hit! We truly appreciate you choosing Sugarwish.

Rated 5 out of 5 stars

Great gift idea

Such a great gift idea! I love how quick and easy it is. My friends and colleagues really loved the customised mugs!!

15 December 2025
Unprompted review
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Reply from Sugarwish

Thank you! We’re so glad you found it quick and easy—and that the customized mugs were a hit with your friends and colleagues! (we love them too!)

Rated 3 out of 5 stars

Variety of mixed nuts.

I received a package of 8 varieties of mixed nuts for my birthday. The presentation and packaging was great, however many of the nuts were stale and ruined the whole experience.

30 December 2025
Unprompted review
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Reply from Sugarwish

Hi John, Thanks for your feedback and letting us know. We'll reach out separately in a DM to gather more information so we can get some fresh ones sent your way. Thanks!

Rated 1 out of 5 stars

Value for money seems questionable

Value for money seems questionable. For $125 I get to buy two dozen brownies which I can buy in a store for $12. I get they are nicely packed but even so, I would rather receive the cash. No refunds are available, only repurposing for another recipient. Truly, as giver or receiver I don't think this offering provides anything unique or valuable.

7 January 2026
Unprompted review
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Reply from Sugarwish

Thank you for sharing your feedback.  
Sugarwish gifts are valued a little differently than typical boxes of brownies from the store, since you get to pick your favorites and have them shipped directly to your doorstep. (S&H and tax is also included in our gift pricing). And our decadent brownies are baked fresh to order too. We'd be happy to connect via DM to answer any other specific questions you have about your gift too. We're glad you liked our beautiful packaging.

Rated 1 out of 5 stars

Package lost and 2 customer service…

Package lost and 2 customer service reps. lied that it be resent and would arrive before Christmas. Never reshipped. Ordered a pre-picked package 12/7 & was adivsed would arrive in 4 - 6 days. On 12/8 Sugarwish provided USPS tracking link. On 12/10 departed USPS regional facility in Denver CO. On 12/14 link showed moving to next facility. On 12/17 link still showing moving to next facility (appears to be lost) so called and customer service rep. agreed after looking at the tracking that it looked like the package was lost. They said they would reship and it would arrive the latest 12/24. They would send an email. Email with details never arrived. Called on 12/18 and told was being picked and would ship that day and would arrive in 2 days. An email would be sent. 12/19 no email called but no customer support on Saturday. At that point contacted credit card company because they clearly lied about sending the replacement. I realize not their fault USPS lost (poor choice of shipper), but both reps lied about reshipping. I could have made alternative arrangements.

7 December 2025
Unprompted review
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Reply from Sugarwish

Hi Laura. Thank you for taking the time to share what happened. We're sorry for the experience you had — especially during such an important and time-sensitive time. We understand why this was so frustrating.

While we unfortunately don’t have control once a package is in transit with USPS, we do take full responsibility for the breakdown in communication that followed.

Now that the holiday rush is behind us, we would really love the opportunity to make this right. If you’re open to it, we’d be happy to send you a new Sugarwish gift at no cost — one that can be delivered instantly to your inbox so there are no shipping delays, or shipped fresh to an address of your choosing.

Please DM us on how you’d prefer to proceed.
Your feedback truly matters to us, and we appreciate you giving us the chance to address this.

Rated 1 out of 5 stars

Stale Candy

Received a gift of 6 different candies on 12/24/2025. 3 of the 6 were stale. They were probably expired but no way to tell as there is no expiration dates.

Example, gummies were so hard that when I tapped them on the counter they made a clicking noise. They were not soft at all.

I contacted Sugarwish on 12/24 and they sent me an email to pick out new candy.
I put my replacement order in on 12/25.

It’s now 1/7/2026 and my replacement items have yet to be shipped.

24 December 2025
Unprompted review
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Reply from Sugarwish

Thank you for letting us know and for your feedback. We'll reach out separately to gather more details regarding this situation.

Rated 2 out of 5 stars

Poor quality Cookie

While the packaging is really cool the overall experience was very disappointing. Paying that much for a cookie with no flavor, poor texture and fell apart out of the packaging. For that price I would rather go out and purchase some Oreo's that will not fall apart in milk.

19 December 2025
Unprompted review
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Reply from Sugarwish

We’re sorry to hear that the cookie didn’t meet your expectations, that’s never the experience we want anyone to have. While our packaging is meant to add a fun and memorable touch, the quality and enjoyment of the product itself matter most and it sounds like we missed the mark. We appreciate you calling this out, and we’ll be sharing your comments with our product team as we continue to improve. If you’re open to it, we’d love the chance to make this right — please reach out to our support team at support@sugarwish.com or by calling (720) 907-1974 so we can help. Thanks

Rated 5 out of 5 stars

I love gifting Sugarwish

I love gifting Sugarwish. My friends and family get to pick exactly what they want. It's a double treat, really, because the recipient is notified of their gift that they select, then when it does arrive it's beautifully packaged in a teal and red gift box! The quality of the candy and treats is superb.

4 December 2025
Unprompted review
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Reply from Sugarwish

Thank you so much for the sweet note! We appreciate you using us for your gifting needs!

Rated 5 out of 5 stars

Sugarwish has been a huge supporter of…

Sugarwish has been a huge supporter of LOLA'S Rescue and always donate gifts for us to auction off! We love all there stuff and the employees! They are so generous and thoughtful 💕

22 November 2025
Unprompted review
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Reply from Sugarwish

Thanks for the kind shout-out! We love supporting the amazing, vital work you all do at LOLA'S Rescue. ❤️

Rated 5 out of 5 stars

Perfect Birthday Gift

I received these as a gift and it was so easy to redeem the gift card. There were so many fun options to choose from and everything I selected (cookies) was fresh and DELICIOUS!!

19 October 2025
Unprompted review
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Reply from Sugarwish

That's so great to hear, Heather! We put a lot of care into making the redemption process easy and ensuring our treat options are top-notch. Enjoy every bite, and thank you for sharing your experience!

Rated 1 out of 5 stars

Sugarwish gift not delivered...

I ordered a Sugarwish gift a week ago for a friend who is going through a rough time. I've not heard from the person, so can only assume they didn't receive the gift email. I've reached out to their info and support emails 3 times asking if the gift has been sent/received with NO response. I'll be disputing the charge with my CC company since the gift was not received and customer support can't bother to respond...

UPDATE: support reached out to me after seeing my review. There was apparently a technical issue that prevented my emails from reaching them. The gift has since been received.

12 November 2025
Unprompted review
Sugarwish logo

Reply from Sugarwish

Thank you for sharing this with us. We understand our customer support team has already connected with you, and we appreciate the chance to make things right.

Rated 5 out of 5 stars

I received an amazing gift from a…

I received an amazing gift from a friend allowing me to choose a piece of jewelry. I received my bracelet yesterday and I absolutely love it. I will always remember how I felt when I saw the message. It made my day!! Thank you 😊😊😊

5 November 2025
Unprompted review
Sugarwish logo

Reply from Sugarwish

This makes us smile so big! 💕 We’re so glad your Sugarwish and new bracelet made your day. Thanks for sharing that with us!

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