sunbabehair.com Reviews 139

TrustScore 4 out of 5

3.9

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Rated 5 out of 5 stars

This provides subtle lightening that can yield noticeable results over extended use. I love the control this provides me in creating my own face framing balayage result. I don’t go to the salon anymor... See more

Company replied

Rated 5 out of 5 stars

I don’t understand the reviews that say this product ruined their hair, unless it was pretty damaged to begin with or they did not follow the directions. I’m a licensed hairstylist and I use this pro... See more

Company replied

Rated 5 out of 5 stars

On my second bottle (first one lasted a year). Saves me a fortune by giving nice colour to hair and covering greys. Hairdressers say they cannot see any hair damage due to this. I like the warm shade... See more

Rated 1 out of 5 stars

Turned my brown roots bright orange and my dark blonde hair whitish/purple after using the lightener and toning mask. Worse than Sun-in. The oil also dried out my hair so badly that I had to go to a s... See more

3.9

Great

TrustScore 4 out of 5

139 reviews

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Rated 1 out of 5 stars

order not shipped

Alas, I also have not received my order and cannot get a response from customer serivce.

6 April 2026
Unprompted review
sunbabehair.com logo

Reply from sunbabehair.com

Hi Jenn,

We’d be happy to look into your order and get this sorted! Could you please share your order number or the email used at checkout?

Please email us at contact@sunbabehair.com so we can review this for you directly. Our team typically responds within 1–2 business days.

Best,
Emma

Rated 2 out of 5 stars

Still waiting for product to arrive...

Have used this product before and really rate it for lightening my hair. Unfortunatley my most recent order (of 3 bottles for ~$150AUD) has yet to arrive after ordering it on 1/12/25 and its now nearly March! Since originally getting a response in January to confrim that it was still on the way, my last 3 emails have now been ghosted and my tracking link has still had no updates since 3/12.... If I hadn't purchased before I'd think this was a scam but instead just super disapointed that I'm getting no response when its been 3 months since my order and still no product.. Apprecaite that shipping can take time to Australia but this is getting ridicilous when it was originally supposed to be 10-15 business days.

27 February 2026
Unprompted review
sunbabehair.com logo

Reply from sunbabehair.com

Hi JL,

Thank you for your review and for being a returning customer.

I’m really sorry about this. I understand how frustrating this must be. I’d like to look into this right away and get it resolved for you.

Could you please share your order number or the email used for the order?

Emma

Rated 5 out of 5 stars

Blonde Staple!

Literally forget bleach. In just 2 summers I got back my childhood blonde with just Sunbabe! Dark dirty blonde to Barbie blonde! Thank you Sunbabe for an amazing line of products keeping my hair beautiful, light, healthy, and luscious. I also want to say that their hair oil is AMAZING as well. not only does it help my hair and make it soft and shiny, it smells wonderful. If you are on the fence--INVEST IN THIS!!! It is magic in a bottle. Also- tip for in the winter- use it in the sauna!!!!!!

13 January 2026
Unprompted review
Rated 5 out of 5 stars

Gotta Have It!! Gonna love it!!

Gotta Have It! Gonna Love it!

I have never experienced such quick results! I have always been big on trying to lighten my hair safest way possible and never had much change

to my hair with other products. I have curly coiled hair and this product lightened my hair with ZERO damage. After a week, being in and out of

mu work nlaco dail mu hair chanaod so fast It looks sbcolutol natural and Ibiahl rocommond mu curl baired soonlo to dot thic praduct
my work place daily, my hair changed so fast. It looks absolutely natural and highly recommend my curly haired people to get this product!

7 July 2025
Unprompted review
Rated 5 out of 5 stars

Really works!!

Really works!!
I was so nervous that it would damage my hair and turn it a funky color, I am so happy to report it is a gradual lightener and it's blended my grown out balayage to my light roots beautifully! It did take using a whole bottle to REALLY see a difference, 2nd bottle really lightened it up!
About to order my 3rd bottle. I really try and take care of my hair with good shampoo/conditioner/oil and I haven't noticed it drying it out. Try it!!

15 October 2025
Unprompted review
Rated 5 out of 5 stars

It works great

I bought this product because my hair was severely damaged last year after a Brazilian blowout and I cannot use bleach on it. It worked beautifully on my roots and also gave me a much lighter color without damaging my hair. I will definitely buy again.

11 August 2025
Unprompted review
Rated 1 out of 5 stars

Orange roots and blue/white ends.... BUYER BEWARE

Turned my brown roots bright orange and my dark blonde hair whitish/purple after using the lightener and toning mask. Worse than Sun-in. The oil also dried out my hair so badly that I had to go to a salon to get a professional mask and of course color correction. Horrible and would never use or recommend... the company also asked me to ship back the barely used products without providing a prepaid mailing label or anything and it would have cost more than the $100 that I spent in the first place.

14 July 2025
Unprompted review
Rated 1 out of 5 stars

Good product, but….

While the product is a good hair lightener, their snail speed shipping and lack luster customer service leaves ALOT to be desired. To the point that I’m thinking I need to file a claim for a refund. I purchased two bottles the last week of August and my order has yet to ship. Today is Sept 9th, like get it together. If I had not ordered from the in the past, I’d start thinking this company is a fraud and stole $80 from me. So buyer beware.

UPDATE: 9-18-2025. Still no package. Tracking shows it is still in NY. It has been 4 weeks. This company's shipping and customer service are terrible. DO NOT PURCHASE.

28 August 2025
Unprompted review
Rated 5 out of 5 stars

In love with it!

In love with it!
So easy to use and visible results after few applications. Lots of people are asking me about my hair at work, curious about how I got it lighter. My natural hair is dark brown, curly, and I'm having really nice and natural results. Totally recommended!

29 July 2025
Unprompted review
Rated 5 out of 5 stars

Love love love

This product works SO well. I've been using this for about 3 years and I'm on my 6th bottle. I have natural dirty blonde hair but this makes my hair a bright golden color. I get compliments on my hair color all the time now and it looks so natural! It hasn't changed my hair texture at all,
still very healthy and shiny. 10/10 recommend.

27 June 2025
Unprompted review
Rated 5 out of 5 stars

My HolyGrail Product

I have been using sunbabe hair lightener for 3+ years now and I have never gotten more compliments in my life than when I started using it. I’ve had so many people ask where I get my hair done and I tell them I use sunbabe hair lightener ! I haven’t gotten my hair done since 2021 and I’ve been in love with this product ever since. If you’re looking for something to lighten your hair and go blonder but for a fraction of the price of going to the salon, this product will be your best friend!

30 December 2024
Unprompted review
Rated 5 out of 5 stars

I love the new formula

I love the new formula. Smells good. And works great. Even on days when it's not sunny I can see a noticeable difference. Excellent customer service as well.

24 June 2025
Unprompted review
Rated 5 out of 5 stars

Been using this product for 3 yrs

Been using this product for 3 years. Makes greys less noticeable and lightens the hair tp a honey blond shade. Won't give platinum/ashen shades, rather warm ones. Two hairdressers said they cannot see any damage to my hair from this product.

25 June 2025
Unprompted review
Rated 5 out of 5 stars

Game Changer!

I had been using other hair lighteners for years and Sun babe is definitely the best I’ve ever used. Quickest results with less application, doesn't leave my hair feeling straw-like & naturally toned. So obsessed

12 May 2025
Unprompted review
Rated 5 out of 5 stars

This product really works!

I never leave reviews but I really have to say, this product does exactly what it says it does. I’m 100% satisfied with my sun-kissed hair (without all the hours in the sun). No trip to the hair salon required! Don’t hesitate to purchase!

22 April 2024
Unprompted review

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