Proffesional, polite and informative. Got me to sign up after explaining that the policy still pays out in first year for accidental death and at least money back if medically die through illness in f... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Veron is an absolute credit to Sunlife. He did not pressure me into taking a higher amount than what I needed. He listened carefully to what my expectations were and he is a gem 💎. What a lovely... See more
Very pleasant gentleman called Jay handled our policies,quick and efficiently, he explained everything clearly and the whole prices was wuick and easy from beginning to end! Would definitely recommen... See more
I spoke to Rebecca first and she was very helpful, we agreed on what I was looking for. She then put me on with Gary who went through everything again with me. I thought both representatives were very... See more
Company details
- #34 of 49 best companies in Life Insurance Agency
About SunLife
Written by the company
This is the SunLife
SunLife, the 200 year-old company
SunLife is one of the UK’s best-known financial services companies, dedicated to making things as straightforward and good value as possible, with benefits specially developed to meet the needs of everyone over 50. We help people protect their world, prepare for the future and pursue their ambitions – with services such as over 50s life insurance, our Guaranteed Inheritance Plan, and equity release.
Contact info
United Kingdom
- 0800 904 7674
- sunlife.co.uk
4.8
Excellent
26k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great help from both agents i give them…
Great help from both agents i give them 100% service
1 July 2026
Reply from SunLife
Good morning Annette,
Thank you for your kind words, I will be sure to pass them on to the agents you spoke to.
As you have left a one-star review, do please let me know if there was anything about your experience we could have improved upon - you can email me directly at social@sunlife.co.uk if needed.
Kind regards,
Jenni
SunLife
Such easy forms and quick to fill out…
Such easy forms and quick to fill out such a good service
24 June 2026
This is my second Sun Life policy and…
This is my second Sun Life policy and it was just as easy as the first. Looking forward to my gift card!
29 June 2026
My experience was very good the person…
My experience was very good the person I spoke to was very friendly and helpful
24 June 2026
Easy to navigate
Easy to navigate, clear and easy to understand, which makes it quick to sort out. Very satisfied with the whole process.
27 June 2026
I have other policy's with you and are…
I have other policy's with you and are not expensive and covers all my needs
30 June 2026
Very simple and straightforward process…
Very simple and straightforward process albeit l am an existing customer and l was topping up my policy.
26 June 2026
Very,easy,to set up
Very,easy,to set up. I've had. A few plans in place and when my late wife passed I got a payout within 2 weeks.
30 June 2026
Good service easy to deal with can…
Good service easy to deal with can phone in guaranteed payout
11 March 2026
Already have policy so took out a top…
Already have policy so took out a top up so easy doing it on line great experience.
30 June 2026
I spoke to a very kind man about life…
I spoke to a very kind man about life insurance. He discussed prices regarding different age groups and the price would stay the same every year. I took out a policy, after six months I would receive a card valued at £140 to spend which is amazing. His voice was very calming and he didn’t force me to buy. I did feel a bit nervous at first because you don’t do this everyday and it’s not always a nice thing to do but needs to be done. I did eventually take a plan out. I do recommend Sunlife to anybody looking for life insurance.
30 June 2026
Unprompted review
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.