Smooth and quick, helpful and professional. I just bough a bike from the Superbike Factory. The whole process was comfortable, and I've got a great bike in perfect condition. The staff explained every... See more
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SuperBike Factory is Europe’s largest used motorbike retailer, with over 2,000 motorbikes available across our dealerships. We focus on making buying a motorbike straightforward, giving riders a wide choice in one place with clear information and support when it’s needed.
We’re proud to have more than 18,000 reviews on Trustpilot with a 4.7 ‘Excellent’ rating. Customer feedback plays an important role in helping us improve and develop our services.
With thousands of bikes available, you’ll find a wide mix of styles including sports bikes, cruisers, naked bikes, adventure bikes and 125cc models. We price bikes as standard models, so you won’t pay extra just because a previous owner added upgrades.
Our showrooms are located in Macclesfield, Bradford, Bristol, Milton Keynes, Donington Park, and Crawley.
Snape Road, SK10 2NZ, Macclesfield, United Kingdom
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Kirsty was very kind and helpful. The team are really nice and will assist you with whatever you need. I would 100% recommend Kirsty if you want to know anything about bikes. Kirsty and the Superbike Factory team were great in getting my bike back on the road.

Reply from SuperBike Factory
Just brought my second bike in a year from superbike factory, both times iv dealt with Jack Robinson and the service has been second to none. He couldn’t do enough for me and the knowledge he has on bikes is unreal. If your looking at getting a new bike go see Jack 100%

Reply from SuperBike Factory
Outstanding customer service and really enjoyable transaction. Jack helped us choose a bike and his knowledge and experience was invaluable. Would highly recommend - thank you!

Reply from SuperBike Factory
They advertise as one of the biggest and best motorcycle sales and purchase company. No mention, that I could find, limiting what they purchase or the mileage. So, you spend time, completing about 30+ questions, attaching photos etc. My bike is 12 years old, full service history, just had a £600 major service, nothing of concern found, MOT no advisories, it's done 41000 miles or just over 3000 a year, below the UK average. The next day they send an e-mail saying due to the milage, they can not quote on the bike?
It would be good and honest practice, to highlight any restrictions on your website.

Reply from SuperBike Factory
Despite some hiccups. The Superbike Factory guys delivered my bike with great service and a smile

Reply from SuperBike Factory
Kept up to date with the progress and delivery was spot on

Reply from SuperBike Factory
I part exchanged my bike for a newer one dealt with James in Macclesfield who did me a good deal and was very helpful and was professional. The new bike had to have a new part fitted was at castle Donington but that’s was soon sorted and the communication was spot with with James and the transport company the delivery and pickup of my bike was professional thanks to the driver Andrew Humphries his communication was spot with delivery time . And the new bike is spot on cannot fault anything

Reply from SuperBike Factory
Great service from Jack Robinson at the Crawley Superbike Factory. Went above and beyond with his customer service. Very helpful.
Gary

Reply from SuperBike Factory

Reply from SuperBike Factory
I was offered a decent price, more than anyone else, communication was good and Andrew Humphries who collected bike was great to deal with. Original price offered was also given with money in the bank before he even left.

Reply from SuperBike Factory
Used SuperBike to buy my very first bike with the help of Melissa, super friendly and helpful throughout the whole process! The Bristol facility is easy to find, good layout and great if you want to lightly test the bike out. Would recommend as a first-time buyer, will be happy to deal with them again if and when I can afford another bike!

Reply from SuperBike Factory
Bought a bike from SBF and had a tracker installed at additional cost, wasn't long before started having problems. Contacted the tracking company who sent out engineers, when they arrived they immediately recognised an install by SBF. Told me they couldn't fix it and I'd have to go back to SBF to get it fixed.
Constantly emailed with no replies, rang multiple times and either no one picked up, or on the very rare occasion they did, I was hung up on..
This has been ongoing for months and just not getting anywhere with them.
Absolutely fuming.

Reply from SuperBike Factory
Easy to deal with and will respond when requesting information. Notice of delivery date was a bit vague. Delivery driver was top notch! Great bike purchased and part exchange was simple enough to sort out over the phone

Reply from SuperBike Factory
My whole experience with superbike factory was shocking. Will never buy a bike from them again.
Sold a broken bike. Took 10 weeks to get it back.
Was sold the bike from Macclesfield.
Customer service department under staffed and badly managed.
Got bike transfer to Bristol where I’d hear about a legend of a technician called Tony. He updated me everyday. Chased parts. Went above and beyond to get my bike fixed.
Even delivered it back to me himself. Can’t thank him enough
Reece at Bristol also very good and helpful and went out his way to help me.

Reply from SuperBike Factory
Thank you for a pleasant transaction. From the start James was absolutely brilliant. (Even recommended somewhere for lunch and it was fantastic!) Bike immaculate as described (even better than pictures). Delivery spot on with time and date thank you. Highly recommend!

Reply from SuperBike Factory
Absolutely exceptional service and information provided by Jonathan, happy with the purchase of my benelli. Would highly recommend. Answered all questions - had knowledge of the bikes and was thorough with the T&Cs 👏🏾👏🏾👏🏾

Reply from SuperBike Factory
Seen a very unique mt07 phone up straight after it and Hayden had the bike in my name 2hrs later.Hayden couldn’t have been anymore helpful as he explained every step carefully and got everything sorted will be back soon.

Reply from SuperBike Factory
Came to the factory heads cafe for breakfast and on the way noticed the chain on the bike was a little loose. Had a really well cooked breakfast and popped into the store to buy a 34mm socket as the bike didn't come with a rear axle nut spanner. They didn't have any tools for sale but the service team were able to do the adjustment for me while I waited. The service I got from the team here was exceptional and would definitely recommend the cafe and the service team in the future. Thanks for your help.

Reply from SuperBike Factory
God awful company. I have had two bikes with them, the first one was extremely delayed but I got it and had no issues.
However my second bike has been an utter headache. When it came to delivery I was only informed on the day, thats helpful isnt it.
This bike also developed a mechanical issue and as its under warranty I sent it back to them being fixed and this is where the company has proven they are not worth going with.
Two weeks of waiting after submitting a ticket and hearing nothing back, they finally got back to be to collect it. Ive now been waiting two weeks, have heard nothing back and when ive tried to enquire ive been met with 0 help or support just simply, they will call you back ASAP yet havent for a week and a half.

Reply from SuperBike Factory
Happy with this Bike dealership, I literally decided to buy a new bike at 3 pm last Saturday and It was ready within a few days. Had it delivered the following Saturday at 07:30 am no hassle no issues and it arrived in perfect condition. Would defiantly recommend.

Reply from SuperBike Factory
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