Very welcoming and helpful. I arrived at South West Optics unannounced as I was staying nearby on holiday. The showroom was in a secure building and I was guided to the sales area. I had previously vi... See more
Company replied
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Review summary
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Reviews shaping this summary
Fantastic offer on Hawke 8 x 42 APO. Very quick delivery but Royal Mail let everyone down by just leaving the parcel sitting by my front door. Very frustrating to report that I could not get the... See more
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Thoroughly recommend South West Optics if buying online. Spoke on numerous occasions with Russell re binocular choice both for my daughter and myself. After much discussion the choice was whittled d... See more
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I've just purchased a spotting scope and tripod from South West Optics. I was guided through my purchase patiently, helpfully and expertly by Russell over several phone calls. I can't recommend their... See more
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Company details
- #7 of 13 best companies in Binoculars shop
- #11 of 92 best companies in Outdoor clothing and equipment shop
- #3 of 7 best companies in Telescope Shop
Written by the company
South West Optics is the ultimate destination for nature enthusiasts. Home to the widest selection of Binoculars and Spotting Scopes in the UK. Located in Torquay, Devon, South West Optics was established in 1996 by Steve Rogers an avid bird watcher and optical specialist. Since Steve's recent retirement, the business has been purchased by 4Wildlife Limited who have a clear vision of becoming one of the leading names in the UK's wildlife scene, catering specifically to the needs of bird watchers and nature lovers. SW Optics is an official main UK dealer of renowned brands such as Swarovski Optik, Carl Zeiss, Leica, Kowa, HIKMICRO, Hawke Optics, Opticron, Vector Optics, Athlon, Vortex Optics, Delta Optics, Manfrotto- and many more! We bring you the best and most trusted names in the industry. We ensure a diverse range of options to suit your specific needs. Our wide selection extends beyond binoculars to thermal and night vision optics as well as spotting scopes. We enable you to explore and appreciate the beauty of nature with clarity and precision in all light conditions.
Contact info
Nicholson Road, TQ2 7TD, Torquay, United Kingdom
- 01872 263444
- sales@swoptics.co.uk
- swoptics.co.uk
4.9
Excellent
636 reviews
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Fast delivery and good stock levels
30 April 2026
Reply from South West Optics
Thank you for the review! We work hard to keep our shelves full and our deliveries fast, so we're glad to hear we hit the mark.
Great shop for your scopes and binoculars
Very helpful and knowledgeable with a very quick delivery and good prices. Great stuff.
30 April 2026
Reply from South West Optics
Thanks for the 5 stars! We pride ourselves on being both fast and helpful, so we’re happy to see that hit the mark for you.
Great website and service
Great website. I phoned customer service as I had a question about delivery and they were very professional. The item was well packaged and I am confident that will use them agin for their services.
29 April 2026
Reply from South West Optics
Thank you for the kind words! We’re so glad our team could help with your delivery questions and that your order arrived safely.
Reply from South West Optics
We're so glad we could get your order to you quickly! Thanks for the kind words about our team’s communication.
Bought a new Swarovski telescope with…
Bought a new Swarovski telescope with trade in and the service was exceptional. Couldn’t ask for a better experience
30 April 2026
Unprompted review
Reply from South West Optics
It was a pleasure helping you with your trade-in. We hope your new telescope brings you many years of amazing discoveries!
Reply from South West Optics
Thank you for the five stars! We pride ourselves on efficiency and are so glad we could deliver excellent service for you.
Unbeatable for advice, service and quality.
I had a great experience with South West Optics. The advice, Russell, gave was invaluable and he really knows his stuff. He recommended an excellent bit of kit for watching wildlife, and discovering things you never knew were there. I've been happily using it every opportunity I get. The next day delivery was unbeatable. A good old fashioned company who are passionate about the products they sell, and happy to offer advice. Will definitely be using again in the future. Would highly recommend to anyone.
23 April 2026
Reply from South West Optics
Thanks for the fantastic review! Really glad you’re enjoying the kit and appreciate the service and advice.
Great Service - Russell was excellent
Russell was excellent, providing great advice and options, both over chat and giving me a call when choosing a new tripod to fit all my criteria, shipment was fast delivered unexpectedly the next day.
21 April 2026
Reply from South West Optics
Thanks for the review! Great to hear you were happy with the advice and fast delivery.
very pleased with they service very…
very pleased with they service very polite very quick excellent, promt delivery good prices award them 5 stars
20 April 2026
Reply from South West Optics
Thanks for the review and the 5 stars! Really appreciate your kind words.
Reply from South West Optics
Thanks for the review! Really appreciate your continued support.
Great and fast service
20 April 2026
Reply from South West Optics
Thanks for the review! Glad you’re happy with the fast service.
Service was great
Service was great. The Binoculars I purchased online arrived promptly and well packaged. I phoned the store for advice before making a decision on which to buy. They were very helpful. I haven’t used the binoculars yet as they were a gift.
15 April 2026
Reply from South West Optics
Thanks for the review! Glad you were happy with the advice and prompt delivery.
Reply from South West Optics
Thanks for the review!
quick and good commiication
The ordering process was clear and quick. South West Optics communicated well during the entire process and the goods were dispatched and delivered very quickly.
9 April 2026
Reply from South West Optics
Thanks for the review! Glad you were happy with the smooth ordering process and quick delivery.
Great binoculars for the price
Best price I could find, wasn’t in stock left email to get notified when back in stock, few days later back in stock and happy with purchase and transaction.
7 April 2026
Reply from South West Optics
Thanks for the review! Glad you were happy with the price, ordering process, and purchase experience
Top service
Purchase on line went smoothly. Delivery speedy. Product looks exactly right, though yet to see action.
13 April 2026
Reply from South West Optics
Thanks for the review! Glad everything arrived quickly and as expected.
Leofoto ball head purchase
Great price and service. Have used them before and will use them again I’m sure.
7 April 2026
Reply from South West Optics
Thanks for the review! Really glad you’re happy with the price and service, and we look forward to helping you again.
Excellent advice and help…
Called for some advice before buying and very impressed by the easy honesty chat. No pressure, no urgency to get off the phone. Just gutted they are literally 359 miles away from me, so not exact my local.
10 April 2026
Reply from South West Optics
Thanks for the review! Really glad you found the advice honest and helpful.
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