Tails.com Reviews 

47,752
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 3,618 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the excellent product quality, noting how much their dogs genuinely enjoy the specially tailored food blends and the wide variety of healthy options available. People also highlight the exceptionally simple online ordering process and the great convenience of easily managing their monthly subscriptions without any hassle. Some reviewers were not happy with occasional delivery delays, missing parcels, and issues with couriers dropping packages at incorrect locations. A few consumers also noted further complications, mentioning that shipments were occasionally returned to the hub or that managing heavy boxes presented physical challenges.

What people talk about most

Quality

Clients share positive opinions on quality, noting that pets thoroughly enjoy the meals and maintain shiny... See more

Delivery service

Reviewers mention positive feedback about delivery service, frequently highlighting that parcels arrive on... See more

Order

Consumers find order management to be a mix of convenience and hurdles, with many noting that the online... See more

Reviews shaping this summary

Rated 4 out of 5 stars

My dog really enjoys the food. The box arrives on time which is good and it’s easy to change the date of delivery. However I’m finding it difficult to contact somebody to help me try to control her we... See more

Rated 4 out of 5 stars

We are very happy with Tails. Easy to order, dog loves the food. Like most online sellers you are let down by you delivery providers. Yodel were OK, Inpost however are auful. There deliver dates are... See more

Rated 4 out of 5 stars

Tails have been great. The only reason I have not scored them with 5 stars is due to the delivery service. Their chosen courier delivered my order to an unhinged upstairs neighbour who fundamentall... See more

Rated 5 out of 5 stars

My jack Russell is on the kibble blend along with the wet food he can be a bit picky but loves the different textures of the food. Easy to order every month delivery always in time. Tails.com would em... See more


Company details

  1. Pet Care Store
  2. also in
  3. Animal feed shop
  4. Meal Delivery
  5. Pet shop

About Tails.com

Written by the company

Hi, we’re Tails.com – a pet food subscription with a difference.

There’s no such thing as an average dog, so why is most dog food average? Goodbye to one-size-fits-all, hello 100% tailored nutrition.

See the difference in your dog with 60% off your first box + 30% off your second:

SIGN UP NOW VISIT OUR WEBSITE HELP CENTRE

Und für unsere deutschen Kund*innen:

Registriere dich für 2 Wochen GRATIS Futter:

Jetzt testen Mehr erfahren Zum Helpcenter

Written by the company

100% tailored dog food
Your dog is one in a million – let’s feed them that way. Discover food designed to meet their precise nutritional needs, right down to the last vitamin.
How it works
You tell us all about your dog’s age, breed, zoomie level and taste buds. Our nutrition experts create a tailored kibble blend – just for them.
Easy for you, better for your dog
Each month we’ll deliver your dog’s tailored food to your door. You’ll get a handy portion scoop to help keep them in great shape too. If only everything in life was this easy…
We're B Corp certified
We’re committed to upholding high social and environmental standards, to create better walkies for generations to come.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

48k reviews

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4.4

All reviews

(47,752)

3,542 reviews in the last 12 months

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Rated 4 out of 5 stars

3rd order and it appears Peggy no…

3rd order and it appears Peggy no longer likes the food. I have tried by adding little extras like veg cheese broth rice just to name a few and still she leaves it. I will carry on with what I have but if she still turns her nose up I will have to cancel my order. Have you any advice.

27 July 2026
Rated 2 out of 5 stars

Customer support lacking

The food was delivered on time, easy to use, and the portion sizes were clearly explained.

However, the customer service is slow and not fit for purpose. There is no option to speak to anyone by phone, and the WhatsApp support takes 48+hours to respond to each message, which makes it very difficult to get timely help.

We struggled from the start as my dog didn’t like the food, particularly the kibble. Despite this, the initial trial was automatically converted into a full subscription and dispatched, even though I was still trying to get my dog to eat the meals and had no meaningful support.

When I eventually managed to speak to someone, the only suggestion was to try a different blend at my own cost, with no guarantee it would resolve the issue.

In the end, we were left with food my dog wouldn’t eat and a lack of support to help resolve the problem. We decided to cancel and switch back to Butternut Box.

If your dog enjoys the food and you don’t need to rely on customer service, this might work for you.

29 July 2026
Unprompted review
Tails.com logo

Reply from Tails.com

Thank you for taking the time to share your experience. I'm really sorry to hear that things didn't get off to the start you'd hoped for.

I can appreciate how frustrating it must have been to wait for support while also trying to encourage your dog to enjoy their new food. We aim to respond to emails within 1–2 working days and messages sent through our social channels within 24 hours, although this can be a little longer during particularly busy periods. As we're not open on weekends, this can sometimes extend response times further so we do apologise. 

I also understand your disappointment about our phone lines. After careful consideration, we made the decision to close them so we could support customers more fairly and efficiently across our email and messaging channels. That said, if a phone call is needed, we're always happy to arrange a callback at a suitable time.

As we're a subscription service, orders continue automatically to help ensure dogs don't run out of food. After the initial two-week trial, the next order can arrive sooner than a month later for this reason. Before every order is processed, we send an email so changes can be made, including delaying or cancelling an order if needed.

I'd really like the opportunity to look into your experience further and see if there's anything more we can do to help. I've requested your details through Trustpilot, and once I receive them, I'll be in touch via email.

Speak soon
Ellie at Tails.com

Rated 4 out of 5 stars

Food is excellent and packed nicely…

Food is excellent and packed nicely dogs adore it full of goodness. It comes automatically. BUT I find it very difficult to deal with their website to alter/change/cancel etc. I had an order for 2 dogs, spent an age trying to change one then just cancelled one of them

25 July 2026
Rated 1 out of 5 stars

Had free trail through third party big…

Had free trail through third party big mistake, I filled in as my dog has meat allergy so only ticked salmon. I got sent lamb and duck which wasn’t even an option to add or refuse my daughter went through the process to check it wasn’t me. They need to look at that and have an only fish option.
So food useless I tried to contact to cancel as a payment showed on my bank in home sight positive I had cancelled as was surprised to see it showing, but no phone number and by the time they got back to me they’d said they’d made ready for dispatch and of course the delay in getting back to me the payment went out! So said it’s bespoke so they can’t refund even though it’s not as other wise they would not have sent duck or lamb on my trail. I appreciate they said you can alter the ingredients but you can’t have just fish online so sadly cannot recommend and customer service could do with some understanding and actual customer service. Very disappointed and now out of pocket with food she can’t even eat. In hind sight I’m sure I cancelled after free subscription as my dog can’t eat what they sent plus I usually cancel free and resubscribe if any good because of scams and seeing multiple poor other feedback of them still taking money despite cancellation of trial that fits.

False advertising not bespoke as my dog can’t eat meat, so you can’t alter to suit.

Update - They did refund eventually after multiple emails back and too, but waste of my time. I suggest anyone raises it with their bank if subscription was cancelled and they still took it.
So many dogs can’t eat meat so don’t know why they don’t have a just fish option if they so bespoke.

Not worth the hassle, Shame as the concept is good just unusable and poor service and unethical sales practices going on my experience and other feedback.

19 July 2026
Unprompted review
Tails.com logo

Reply from Tails.com

Thank you for taking the time to share your experience. I'm sorry to hear this left you feeling so disappointed.

Our dry food recipes are tailored to each dog's individual profile, and we do offer salmon-only dry recipes where a dog's age, health needs and any ingredient exclusions allow. As we don't currently offer duck kibble, the duck and lamb you mentioned may have been the wet food if included with the order. 

To remove specific proteins from a tailored recipe, they need to be added as exclusions on the profile, though this might not have been an option if there were other exclusions or limitations due to age. 

Our Customer Experience Team are always here to support via email, WhatsApp, or Messenger, and whilst we aim to respond within 1-2 working days, this can sometimes take a little longer during busier periods. I can understand this isn't ideal when you're looking for urgent support, so I've passed this on as feedback.

While I'm pleased we were able to resolve the refund for you in the end, I appreciate it took multiple emails to get there and that this wasn't the experience you were hoping for. 

Thank you again for taking the time to share your feedback, and I wish you and your dog all the best.

Best wishes
Ellie at Tails.com

Rated 1 out of 5 stars

It's bit of a scam

It's bit of a scam, you've got to have dry food with your wet food order even when your dog doesn't want it,stay clear as it's a nightmare to cancel.

4 June 2026
Tails.com logo

Reply from Tails.com

Thanks for taking the time to share your feedback. I'm sorry to hear your experience has left you feeling this way.

Our subscription is built around each dog's personalised meal plan, so the tailored dry food is the core part of the subscription. Everything else, including wet food, is an optional add on that can be added or removed at any time.

We understand that not every dog wants dry food all the time. If that's the case, you can place one off wet food orders through your Tails.com dashboard without changing your subscription. If you don't want a subscription of dry food you can order wet food separately through shop.tails.com whenever you need it.

I'm also sorry to hear you found cancelling difficult. You can cancel your subscription at any time by heading to the Account section of your Tails.com account. If you ever need a hand, our Customer Experience Team is always happy to help through our Help Centre.

Best wishes,

Rated 3 out of 5 stars

Fab … but too expensive!

Great quality food and our dog loves it BUT it is very expensive, and given that we want to focus primarily on weight loss and he hasn’t lost any in 3 months, regrettably may have to cancel our subscription. Shame because other than the cost it’s fab!

9 July 2026
Tails.com logo

Reply from Tails.com

Thanks so much for taking the time to share your feedback. I'm really pleased to hear your dog is loving the food, although I'm sorry to hear you're considering cancelling.

If weight loss is the main goal and you haven't seen the progress you'd hoped for after three months, we'd really like to help. Our Nutrition Team can review your dog's meal plan, activity levels and weight history to see if any adjustments could help get things moving in the right direction.

The price of your dog's tailored kibble is based on the ingredients in their personalised recipe. One of the benefits of tailored nutrition is that we can create different recipe combinations to suit your dog's nutritional needs, and depending on their profile, there may be alternative options that could help reduce your monthly price while still providing balanced nutrition.

I've reached out to you by email so we can take a closer look at your dog's meal plan and recipe options together.

Best wishes,

Rated 3 out of 5 stars

Started with Molly just a puppy trying…

Started with Molly just a puppy trying to get her used to certain flavours and then you have stopped those twice
Also found it difficult online to cancel her kibble last month as she already had enough
Hopes this helps to make some improvements.

8 July 2026
Tails.com logo

Reply from Tails.com

Thank you for taking the time to share your feedback; we really appreciate it. 

As Molly grows, her tailored recipe will gradually evolve to keep meeting her nutritional needs. This can sometimes mean changes to the ingredients and flavours included in her recipe, with any adjustments made gradually to help her transition comfortably. With this said, if it's not suiting her, we're always here to support. 

Regarding your subscription, as our tailored dry food is the main part of your plan, it can't be removed or paused on its own. However, if Molly has built up a surplus, you can delay your next full order from your dashboard and, if needed, place a wet food order separately to help get things back in sync. If you ever need any support with this, our Customer Experience team will always be happy to help. You can find our details here: https://help.tails.com/hc/en-gb/articles/23074128172305-Contact-us

Thank you again for sharing your feedback. We'll be sure to pass your comments on as we continue looking for ways to improve.

Best wishes
Ellie at Tails.com

Rated 1 out of 5 stars

Why is it so complicated to cancel Tails.com

I wish I could leave zero stars for this company because I am thoroughly fed up and angry about trying to cancel this subscription. I cancelled it after I received the trial. My dog ate it for a couple of days and then went off it.

I have cancelled it twice on their website. You would think there would be something on there to suggest the cancellation had occurred, but there was nothing. I have emailed them twice and messaged them through their preferred method of communication, Facebook. I asked them in the communications to confirm they had received notification and that they had cancelled it. I have heard nothing other than a generic message.
Why do you have to go through an email to cancel a subscription? Why can it not be done on the website? Why are we not in control? I have now received another email that they are unable to take payment this morning, despite the 2 emails and 2 Facebook messages I sent yesterday. This is a terrible way to run a business and? I see I am not the only person to experience this kind of service from Tails.com. It should not be this complicated to cancel a subscription. If anyone reading this is thinking of joining, please be wary; you may not be able to cancel. And then be bombarded with emails saying they cannot take payment, and my order is on hold. I have to now keep my bank account empty to prevent them from taking the money, which is a pain because I need to do things like shopping, etc. This seems to be the only way of not having food delivered that I don't want. I have tried to find a phone number, but they state that they have removed their numbers. They say if there is a problem, contact them through WhatsApp, which is under the help section. The only way I can see to contact them is through emails. I am thoroughly sick of this company now.

I have had a response from Ellie, and she has suggested I contact them through WhatsApp. Her response would have been better if she had provided a way to contact them via WhatsApp, as I cannot find a way of contacting them through this medium. As I stated in my review, the only way I have been able to contact them is through emails.
If it is impossible to process orders and payments after a customer has cancelled or delayed their subscription, why am I getting this issue? I can only assume that there is a problem with their website and its account format. I am not the only person who has had this issue on this site. There have been a few people with a similar issue of lack of communication and difficulty in cancelling their subscription. Ellie suggested I go to my account and cancel, but it is a form you fill in and send off. This is not cancelling it, and there is nothing on the account to say it has been cancelled. I have cancelled it three times now. The only way I can get a response from them is to leave this review.

9 July 2026
Unprompted review
Tails.com logo

Reply from Tails.com

Edit:
Apologies for any confusion here. I've requested your details via Trustpilot, so once I have this, I'll personally reach out to you so we can get this resolved.

I'm really sorry to read how frustrating this experience has been for you. I can completely understand why you're feeling so disappointed after trying to get this resolved, and it's certainly not the impression we'd want to leave.

We always want our customers to feel in control of their subscription. Subscriptions can be cancelled at any time through the My Account section, and there is also the option to pause or delay deliveries from the Dashboard if that's more suitable. Once an account has been fully cancelled, our system isn't able to process any further orders or take additional payments, so I'd really like to understand what may have happened in your case.

Our Customer Experience team can be contacted via email, WhatsApp or Facebook Messenger. We aim to respond within 1–2 working days, although this can occasionally take a little longer during busier periods.

I appreciate how concerning it is to receive payment notifications when you believe you've already cancelled your subscription. I've requested your account details via Trustpilot so I can investigate this further, ensure everything is resolved, and follow up with you directly.

Speak soon
Ellie at Tails.com

Rated 2 out of 5 stars

Good food, awful service!

Food good but customer service is shocking to non existent.
The good thing is the food seems good. Have a very fussy dog and he actually loves the food so as for the product can’t complain.
The bad is the customer service is just awful.
They sent a delivery of incorrect wet food which contained an ingredient that my dog is intolerable to.
This unfortunately left me short for the month which I attempted to contact about but pretty much got nothing other than an automated response.
I then had to purchase another brand to tied him over which was not ideal for a fussy dog. Due to no response I then decided to cancel my subscription and only then amazingly did I get anyone to reach out.
I was finally offered some discount to account for the previous issue if I resubscribed and thought that I would then continue.
Since I resubscribed I followed the link and had the price of the order sent and on my account however when the payment was taken they have now overcharged me by circa £15.
I then reached out to get this resolved and guess what, absolutely no response once again.
I have sent WhatsApp’s, Facebook private messages, insta messages and email and over a week has passed and yet again no response once any platform whatsoever.
My final call will be to card issuer to get the payment reversed as incorrect amount debited and no one to answer or rectify. I will then be looking to cancel subscription again as cannot face this service every time there is an issue which is also now more frequent unfortunately.
Honestly, really is terrible customer service

28 June 2026
Unprompted review
Tails.com logo

Reply from Tails.com

I'm really pleased to hear that your dog enjoys the food, especially as he's a fussy eater, but we're very sorry to hear about your experience with our customer support. 

With this said, I'm sorry to hear that you've been disappointed with your recent experience. We understand how frustrating it can be when an order doesn't go as expected and getting in touch takes longer than anticipated.

We've since reviewed your account and identified what happened with your most recent order. When your subscriptions were updated, the promotional discount was applied to the new dog you added, which affected the final charge. We've now processed a refund to correct this.

I can also see that your earlier messages received our automated responses. These are intended to help with common queries, but if they don't resolve the issue, our team will follow up as soon as possible. We've experienced higher contact volumes recently, which led to longer response times than we'd have liked, and we're sorry for the delay.

My colleague has reached out to you today but we appreciate you bringing this to our attention and hope we've been able to clarify what happened and resolve the issue.

Best wishes
Ellie at Tails.com

Rated 1 out of 5 stars

I had a free sample bag of food for my…

I had a free sample bag of food for my dog poppy unfortunately poppy had the food as directed but over 3 days poppy had 4 fits have stopped giving the food and she is back to normal because of this I want to cancel this order .

18 June 2026
Unprompted review
Tails.com logo

Reply from Tails.com

I'm really sorry to hear that Poppy has been unwell. We completely understand how worrying it must be to see your dog experience fits.

The safety and quality of our products is incredibly important to us. All of our ingredients and food products go through strict quality and safety checks and must meet UK and European pet food regulations before reaching our customers.

As there can be many different causes of seizures or fits, we're unable to determine from a review whether Poppy's symptoms were related to her food. Given what you've described, we'd strongly recommend speaking with your vet if you haven't already, as they'll be best placed to advise on Poppy's individual circumstances.

We'd like to look into this further and help with your request to cancel. I've sent you a private message asking for some account details so we can locate your subscription and contact you directly.

We hope Poppy is feeling better soon.

Take care,

Rated 2 out of 5 stars

There is no way to cancel the dry food…

There is no way to cancel the dry food only. My dog prefers the wet food and only eats a tiny bit of the dry.

18 June 2026
Tails.com logo

Reply from Tails.com

I'm sorry to hear you're disappointed that you can't cancel the dry food from your subscription. 

As the kibble is the tailored part of our subscription, it can't be removed or cancelled from your orders.

However, we do have a process that allows you to place manual wet food only orders through your dashboard while you catch up on any dry food you already have at home. This can be done on your dashboard using the 'order wet food button'.  

I appreciate this isn't as straightforward as being able to pause just the dry food, and I've shared your feedback with the team as we're always looking at ways to make managing subscriptions easier.

If you'd like some help finding the best option for your dog's eating habits, please get in touch with our Customer Experience Team through the Help Centre. We'd be happy to review your account and help adjust your meal plan and deliveries so everything works as smoothly as possible.

Take care,
Dylan at Tails.com

Rated 3 out of 5 stars

I have tried to cancel the dry food…

I have tried to cancel the dry food permanently as my dog doesn’t eat it.
There needs to be an option to remove dried food permanently as having to go in and remove for one order is a pain

16 June 2026
Tails.com logo

Reply from Tails.com

Thank you for taking the time to share your feedback.

I'm sorry to hear that managing your subscription has been frustrating. We know it's important that your monthly box contains products your dog will actually enjoy, so I can appreciate why having to remove the dry food for each order isn't ideal.

At the moment, our subscriptions are built around a personalised meal plan that includes tailored kibble, so there isn't currently an option to permanently remove the dry food while keeping the subscription active.

Our wet food has been created to complement our tailored kibble blends. If you'd prefer to continue ordering wet food and treats without an active subscription, you can do so through our shop: Tails.com Shop (https://shop.tails.com/shop/?utm_source=chatgpt.com).

If you no longer wish to receive any further dry food from us, you can cancel your ongoing deliveries from the Account page of your Tails.com account.

I completely understand your feedback around having a permanent option to remove dry food from future orders, and I'll make sure this is shared with the relevant team as we continue to improve the experience for our customers.

Take care,

Rated 5 out of 5 stars

Great quality food

Great quality food, my golden retriever has had not issues ( he has an off/on delicate tummy), no sign of his usual tummy issues. The delivery service is good and the ability to change the delivery or even cancel one is superb. I give less kibble per meal than recommended as my boy was putting on weight, but won't change his diet

11 June 2026
Rated 1 out of 5 stars

This company are scam artists

This company are scam artists. The food they delivered was unpleasant and my dog did not want to eat it. Fair enough, she is spoilt and very fussy.
They recently notified me that they were preparing another order so I immediately went to the website to cancel my account. Today, I received another email informing me that the order is on its way, the payment has been processed and there is no recourse to change or cancel the order.
Going straight back to the cancellation page, I see that simply requesting to cancel and stating a reason for doing so is not sufficient. Tails.com insert numerous suggestions and further pages, all of which have to be commented on apparently, before a cancellation is processed.
Perhaps more time and energy could be invested in improving the quality of the food and less in creating systems to trick people into paying for unwanted orders?
Very disappointing company policy and very poor quality wet food that looks and smells like the Pedigree Chum my parents fed. my dog thirty years ago. Buyer beware !

4 June 2026
Unprompted review
Tails.com logo

Reply from Tails.com

Thank you for taking the time to share your feedback. I'm sorry to hear that both the food and your experience with managing your subscription left you feeling disappointed.

Having reviewed your account, I can see that your subscription was cancelled on the 4th of June. Unfortunately, your next order had already started processing on the 2nd of June, which meant we were unable to stop it from being dispatched. We do send an email ahead of each order to give customers the opportunity to make changes, including pausing, delaying or cancelling future deliveries, but I appreciate that this doesn't lessen the frustration of receiving an order you no longer wanted.

I'm also sorry to hear that you found the cancellation process difficult. We ask a few questions before confirming a cancellation so that we can understand whether there's anything we can do to help, but we appreciate your comments and will share this feedback with the relevant team as we continue to review the experience.

It's disappointing to hear that the recipe wasn't the right fit for your dog. We know that every dog has their own tastes and preferences, and while our food won't be right for every dog, we're incredibly proud of the quality and care that goes into every recipe. Every ingredient is carefully selected for both its nutritional value and quality, and all of our recipes are complete and balanced in line with FEDIAF guidelines, with the safety and well-being of dogs at the heart of everything we do.

I can see that you've since been in touch with my colleague, who discussed alternative recipe options with you. Your subscription has now been fully cancelled, and as a goodwill gesture, a 50% refund has been issued on your most recent order.

Thank you again for your feedback. We genuinely appreciate you giving us a try, and we wish you and your dog all the very best moving forward.

Best wishes
Ellie at Tails.com

Rated 4 out of 5 stars

The food is fantastic

The food is fantastic, the doggo loves it, very tailored food for your dog where you can choose flavour, weight, and any issues you would like the food to address. Such a shame it is too expensive, so had to cancel.

13 January 2026
Unprompted review
Rated 2 out of 5 stars

After many attempts to contact you

After many attempts to contact you, we are still left with the position of having two full bags of dry mixer plus some in a container.
I want to cancel our subscription,it has proved to be much more trouble than it is worth.
Now I have to battle with your website to enable me to do so.
Jayne Sorge.

30 April 2026
Tails.com logo

Reply from Tails.com

I’m really sorry to hear that you've had difficult reaching us and have excess dry food at home, That's not at all what we'd expect, and I'd like to help. 

I can see the message you sent in April, and we replied with some links to our common help articles and mentioned that if these didn’t resolve your query, to reply to that email so a member of the team could help further. I’m sorry if that process wasn’t clear, and I’ve passed your feedback on to the team responsible so we can improve this experience going forward.

I’m also sorry to hear you’ve ended up with so much excess dry food. A big part of our subscription is the tailored meal plan and scoop guidance we provide, all based on your dog’s profile details to help make sure they’re getting the right daily calories and nutrition. That said, we completely understand that every dog is different, and we’d have been more than happy to reduce the amount being sent so deliveries work better for you

I’m sorry this experience has led you to want to cancel. This can be done by logging into your Tails.com account and heading to the account tab, where you’ll find the option to cancel your subscription. If you do run into any trouble, our Customer Experience Team is available through our Help Centre on weekdays during business hours and we typically respond within a working day to help with any account changes.

Take care,
Dylan at Tails.com.

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