Tails.com Reviews 

47,745
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 3,618 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the excellent product quality, noting how much their dogs genuinely enjoy the specially tailored food blends and the wide variety of healthy options available. People also highlight the exceptionally simple online ordering process and the great convenience of easily managing their monthly subscriptions without any hassle. Some reviewers were not happy with occasional delivery delays, missing parcels, and issues with couriers dropping packages at incorrect locations. A few consumers also noted further complications, mentioning that shipments were occasionally returned to the hub or that managing heavy boxes presented physical challenges.

What people talk about most

Quality

Clients share positive opinions on quality, noting that pets thoroughly enjoy the meals and maintain shiny... See more

Delivery service

Reviewers mention positive feedback about delivery service, frequently highlighting that parcels arrive on... See more

Order

Consumers find order management to be a mix of convenience and hurdles, with many noting that the online... See more

Reviews shaping this summary

Rated 4 out of 5 stars

My dog really enjoys the food. The box arrives on time which is good and it’s easy to change the date of delivery. However I’m finding it difficult to contact somebody to help me try to control her we... See more

Rated 4 out of 5 stars

We are very happy with Tails. Easy to order, dog loves the food. Like most online sellers you are let down by you delivery providers. Yodel were OK, Inpost however are auful. There deliver dates are... See more

Rated 4 out of 5 stars

Tails have been great. The only reason I have not scored them with 5 stars is due to the delivery service. Their chosen courier delivered my order to an unhinged upstairs neighbour who fundamentall... See more

Rated 5 out of 5 stars

My jack Russell is on the kibble blend along with the wet food he can be a bit picky but loves the different textures of the food. Easy to order every month delivery always in time. Tails.com would em... See more


Company details

  1. Pet Care Store
  2. also in
  3. Animal feed shop
  4. Meal Delivery
  5. Pet shop

About Tails.com

Written by the company

Hi, we’re Tails.com – a pet food subscription with a difference.

There’s no such thing as an average dog, so why is most dog food average? Goodbye to one-size-fits-all, hello 100% tailored nutrition.

See the difference in your dog with 60% off your first box + 30% off your second:

SIGN UP NOW VISIT OUR WEBSITE HELP CENTRE

Und für unsere deutschen Kund*innen:

Registriere dich für 2 Wochen GRATIS Futter:

Jetzt testen Mehr erfahren Zum Helpcenter

Written by the company

100% tailored dog food
Your dog is one in a million – let’s feed them that way. Discover food designed to meet their precise nutritional needs, right down to the last vitamin.
How it works
You tell us all about your dog’s age, breed, zoomie level and taste buds. Our nutrition experts create a tailored kibble blend – just for them.
Easy for you, better for your dog
Each month we’ll deliver your dog’s tailored food to your door. You’ll get a handy portion scoop to help keep them in great shape too. If only everything in life was this easy…
We're B Corp certified
We’re committed to upholding high social and environmental standards, to create better walkies for generations to come.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

48k reviews

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4.4

All reviews

(47,745)

3,534 reviews in the last 12 months

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Rated 1 out of 5 stars

My dog Bonnie didn’t touch the food…

My dog Bonnie didn’t touch the food that you picked for my free sample so want to cancel the subscription today thank you John Clough 7 George Mann close M221GZ

2 October 2026
Unprompted review
Tails.com logo

Reply from Tails.com

I'm really sorry to hear that Bonnie didn't enjoy her tailored recipe. 

It’s not uncommon for dogs to take a little time to get used to new flavours, so you might find these tips (https://help.tails.com/hc/en-gb/articles/360000775477-What-if-my-dog-doesn-t-like-their-tails-com-recipe-) from our Head Vet Sean helpful. 

Our Customer Experience Team is always here to help too, and they can see if a new or changed recipe could be helpful. You can find our details here: https://help.tails.com/hc/en-gb/articles/23074128172305-Contact-us for future queries however I'll get in touch with you via email shortly to see where we can help you both. 

Speak to you soon
Ellie at Tails.com

Rated 2 out of 5 stars

I lefe this review Because you still…

I lefe this review Because you still tryed to take money out my account afer cancelled all deliveries and after i cancel my subscription

9 October 2026
Unprompted review
Tails.com logo

Reply from Tails.com

I’m sorry to hear you've been charged for an order that you weren't expecting.

Each month, we send an email titled “We’ll soon be preparing [your dog’s name]’s next order”, which confirms the upcoming delivery window, price and final date to make changes or cancel. Our system is unable to take payment from a cancelled subscription, so I’d like to look into this further to understand what’s happened. 

I’ve requested some details via Trustpilot so I can locate your account and investigate this further. I’ll be in touch by email as soon as I hear back, so we can look into this for you.

Speak soon,

Rated 3 out of 5 stars

Little to no control

The food is OK, he doesn't seem overly keen or fussed to eat it. We tried to mix wet with kibble, but are now left with half an open bag and 1 full unopened bag of kibble. I've tried to cancel kibble for this month, but it is so overly complicated and we are advised to contact the team with weights and measures so they can adjust my order accordingly - like I'm unable to manage this myself by simply cancelling a bag this month! Not happy with this lock-in, so I'm just going to have to cancel my account and look elsewhere.

21 September 2026
Tails.com logo

Reply from Tails.com

I’m sorry to hear you’ve been left feeling like you don’t have enough control over your dog’s meal plan. We want your deliveries to work for both you and your dog, so I completely understand how frustrating it must’ve been when you simply wanted to stop receiving more dry food while you already have plenty at home.

At the moment, our ongoing meal plans include tailored dry food, so we can’t remove this completely while keeping the rest of the plan active. We’re working on making our meal plans more flexible in the future, including giving customers greater control over the different parts of their plan.

In the meantime, we can adjust the amount of dry food we send to match what your dog is actually eating. This is why our team may ask for some information about his current portions. Once we understand how much dry food he’s eating each day, we can update his plan so you’re receiving the right amount for 31 days and his wet and dry food deliveries stay in sync, rather than leaving you with more kibble than you need.

As it sounds like he isn’t particularly keen on his current dry food, I’d also be happy to review his tailored recipe. Depending on his individual profile and nutritional needs, we may have another recipe option available that suits his tastes a little better.

If you already have enough dry food at home for now, we can also look at arranging a wet food only order in the short term while you use up what you have.

I’ve sent you a private message asking for a little more information so I can locate your account. If you reply to that, I’d be more than happy to personally look at his meal plan and see what we can do to get things working better for you both.

You can also get in touch with our Customer Experience Team using the details here:
help.tails.com/hc/en-gb

All the best,
Becca at Tails.com

Rated 4 out of 5 stars

Easy to order but unfortunately I…

Easy to order but unfortunately I didn't know there was chicken in her hypoallergenic salmon kibble, and she would barely eat it which left me with two 3kg bags which I donate, she did enjoy the wet food but the price for that alone was exceptional high,so due to this I've had to cancel my entire subscription which is a shame,for dogs without food intolerance the company is great but be very mindful of hidden ingredients

7 September 2026
Rated 1 out of 5 stars

Problems not solved and unable to speak…

Problems not solved and unable to speak to anyone. Unable to cancel my accounts so will have to cancel my direct debit.

31 August 2026
Tails.com logo

Reply from Tails.com

I’m sorry to hear you’ve not been able to reach us yet, I’m keen to help. Looking back at your account, I can see you reached out to us on Friday; Our team normally responds within 1-2 working days, I’m sorry we couldn’t get back to you sooner due to the weekend. I've seen one of my colleagues has now replied to you. 

I’d also like to reassure you that you’re able to cancel your subscription at any time, by visiting the ‘Account tab’, then scroll down to ‘Cancel deliveries’.

I’ve seen that my colleague tried to give you a call today. If you ever prefer a call back in the future, just let us know, and we’ll give you a ring back to talk everything through. 

I apologise again for the frustration caused, and we appreciate your patience. If you need any further help, just reply back to my colleague’s email. 

Many thanks,
Nataly at Tails.com

Rated 3 out of 5 stars

i would like to cancel my next order…

i would like to cancel my next order the bag is to small for him please dont send any more

5 September 2026
Tails.com logo

Reply from Tails.com

I’m sorry to hear you found the bag to be too small for Zeus, I’m keen to help. 

I’ve had a look at your account and I can see your orders are already cancelled, so we won’t be sending any future orders unless you decide to re-start your account from your Dashboard.

The amount of dry food we recommend for Zeus is based on the information we have for him, such as his weight, age, activity level etc. Every dog is unique, though, so if you’re finding Zeus likes to eat a little more, we can increase his portions to better match his needs.

I can see you've sent us a message; I've picked this up now and I'll reach out to you so we can look into Zeus' Meal Plan together. 

Best wishes,
Nataly at Tails.com

Rated 1 out of 5 stars

Too much too often very difficult to…

Too much too often very difficult to change or cancel

2 September 2026
Tails.com logo

Reply from Tails.com

Thanks for sharing your feedback. I appreciate that receiving more food than you need and finding the plan difficult to manage can be frustrating.

As our food is tailored to your dog, we work out their daily portion based on the information on their profile, including their weight, age, breed and activity level etc. We then send enough food to cover 31 days, with orders sent out monthly.

Because the amount is calculated specifically for your dog, it can’t be manually changed by yourself. However, if the plan isn’t working for you or your dog, we’re always happy to take a closer look and see if we can make some adjustments to better suit their needs.

We also send an email each month to let you know when the next order is due, giving you time to delay or pause your delivery via the Dashboard, or cancel through the My Account tab.

We want your subscription to work well for both you and your dog, and to make sure you’re receiving the right amount of food each month. I’ll reach out to you by email to see what’s been happening and how I can best support you.

Speak soon
Ellie at Tails.com

Rated 4 out of 5 stars

I had an issue regarding…

I had an issue regarding updating/removing the monthly Dry Food quantity we receive for our dog Finn. I intend this to be a 1 off request to cancel the dry food we receive regarding October’s delivery.

Apparently dry food adjustments/cancellations are not available from Tails.com if you have a regular monthly online dog food contract with Tails. However following an online CHAT I was able to reduce the monthly dry food/kibble quantity Finn receives from the company to their 1 Kg minimum.

With the Tails monthly online contract I find it concerning you are able to adjust the monthly wet food requirement/verity but you have no control over the dry food/kibble.

1 September 2026
Unprompted review
Rated 1 out of 5 stars

My doggie enjoyed the food but…

My doggie enjoyed the food but Unfortunately customer service didn't respond to my emails to address my question/feedback, so had to cancel my subscription 😕

29 August 2026
Tails.com logo

Reply from Tails.com

Thanks for taking the time to share your feedback. It’s lovely to hear that your dog enjoyed the food, but I’m really sorry that you didn’t receive a response from our team.

I’ve had a look into this and can see that your emails were automatically solved by our system. When this happens, you can reply to the email if the information provided hasn’t answered your question, and our team will pick this back up with you. That said, I appreciate this may not have been clear, and we should have made sure you felt properly supported.

I’ll also reach out to you directly via email to see if we can help with your original question or feedback and hopefully put things right.

Speak soon
Ellie at Tails.com

Rated 5 out of 5 stars

Easy to order

Easy to order
Easy to delay cancel change order
Always arrives on time
Dog likes it
Takes away the stress
Can seem expensive against other brands but they often do deals and I like how easy it is

21 August 2026
Rated 3 out of 5 stars

Flea treatment not working, high food prices and delivery issues

I had a flea and worming treatment subscription but I’ve had to cancel it because twice my dogs have had fleas whilst on the treatment (they were not washed and it was applied correctly). I have had a few delivery issues with the treatment not being posted, despite it saying it has been posted and awaiting delivery for over a month. I also used to have a food subscription but despite selecting a “sensitive tummy” for dietary needs, my dog had severe tummy issues after. I changed to normal and nothing was different so I swapped her to my other dogs recipe, which was fine, but at a monthly cost of over £70 for two dogs. The price was creeping up more and more every year.
My dogs love the food, especially the wet, but the increasing prices and delivery issues are becoming a bit too much of an issue for me to rely on them.

Edit: just to add that I've been using the flea treatment for over two years but the only reason there would be a break in the treatment is because the deliveries didn’t turn up at all so I had to email a few times to chase them up.

27 August 2026
Unprompted review
Tails.com logo

Reply from Tails.com

Thanks for taking the time to share such detailed feedback. I’m really sorry to hear that your experience with us has left you feeling you can’t rely on our service, particularly after experiencing issues with both your treatments and food deliveries.

Our Flea & Tick Spot-On is a preventative treatment, so if fleas are already present, some additional steps are needed to help break the flea lifecycle. It can take around three months of consistently treating monthly to fully break the flea lifecycle, and all pets in the household should be treated. We’d also recommend washing bedding on a hot wash, regularly vacuuming hard surfaces, and treating carpets and upholstery with a suitable flea inhibitor spray. Your vet will be best placed to advise on a safe product for your home. Our Flea, Tick & Worm team are also always here to offer support with both the treatments and any delivery concerns, so please don’t hesitate to reach out to us if you need any help.

I’m also sorry to hear about your dog’s experience with our food. When ‘Digestion’ is selected as a health concern, this helps us introduce more highly digestible kibble options into their recipe. That said, every dog is different, and we understand that even a tailored recipe may not always be the right fit. We’re always happy to review a recipe and look at what adjustments we can make to better suit an individual dog.

It’s lovely to hear that your dogs enjoy the food, especially the wet food, although I completely understand that the increasing cost, alongside the delivery issues you’ve experienced, has made it harder for you to rely on us. Please know we're always here to help if you decide to return to us. 

Best wishes
Ellie at Tails.com

Rated 3 out of 5 stars

Fabulous food

Fabulous food, great options, unfortunately we cannot carry on with the schedule and trying to cancel isn't easy

24 August 2026
Tails.com logo

Reply from Tails.com

Thanks so much for your lovely feedback on our food and options, though I’m sorry to hear you found cancelling difficult. 

Your subscription can be cancelled anytime through the My Account tab, and our Customer Experience team are always happy to help if you need a hand. I can see my colleague replied to your email this morning, cancelled the subscription for you and offered to see if there's anything we can do to support in terms of your dog's plan.

If you have any questions, don't hesitate to reach out again.

All the best
Ellie at Tails.com

Rated 3 out of 5 stars

good food becomes expensive though

the food is excellent and my dog loves it - the opening deals are great but then the food becomes more expensive than buying Caeser for example. I am however struggling to cancel the order as that is not appearing to be simple . Service excellent arrives on time

18 August 2026
Tails.com logo

Reply from Tails.com

I'm so pleased to hear that your dog loves their food and that you've found the service to be excellent with your deliveries arriving on time. That being said, I'm really sorry to hear that you've found the food to be expensive, and you're struggling to manage your deliveries/account - I'm keen to help get this sorted for you.

The price of your dog's tailored kibble is based on the ingredients in their personalised recipe. Our prices reflect each dog’s individual nutritional needs, the high-quality ingredients in their recipe, and delivery, but I appreciate that this can feel challenging, especially with the current cost of living.

One of the benefits of tailored nutrition is that we can create different recipe combinations to suit your dog's nutritional needs, and depending on their profile, there may be alternative options that could help reduce your monthly price while still providing balanced nutrition.

I'm also sorry to hear you found cancelling difficult. You can always cancel your subscription at any time by heading to the Account section of your Tails.com account. If you ever need a hand, our Customer Experience Team is always happy to help through our Help Centre.

If you’d like that please feel free to reach out to our team, who will be happy to look into this. You can contact us via email at hello@tails.com. 

Best wishes,
Monica at Tails.com

Rated 1 out of 5 stars

Really disappointed

Really disappointed, been with Tails since we had our dog but decided to cancel subscription now. Delivery is past the last date in the range to arrive and it has still not even been dispatched by Tails, so no dog food left at home and none arriving this week. They took the payment still last week (over £50) and now had to spend more money buying another brand food from the shop. I wouldn’t mind so much but there has absolutely no notification or update on why it’s not been dispatched or when we can expect it, despite emailing and sending a WhatsApp message asking for a update with still no reply. Now we just want a refund for the order as they took the money last week but still no reply on that either.

18 August 2026
Unprompted review
Tails.com logo

Reply from Tails.com

I’m really sorry about your delivery experience, especially when it’s your dog’s food, and you need to know it will arrive when expected. I completely understand why having to source food elsewhere added to the inconvenience. I'm also really sorry to hear that you haven't had an update, I'm keen to resolve this for you.

While the delay is with the courier, we recognise that delivery is an important part of the service we provide, and we take that responsibility seriously. 

It’s disappointing to hear when you've been with us since having your dog and that the delivery and service experience ultimately led you to cancel, but thank you for sharing your feedback, and we'll be here for support if needed.

If you can please contact us at hello@tails.com with these details, we'll have a look into your account to see what's happened here.

Rated 1 out of 5 stars

Repeated delivery failures and terrible…

Repeated delivery failures and terrible customer service

I’ve been a Tails customer for a while, but unfortunately this experience has made me decide to cancel my subscription.

My dog’s food was originally due to arrive between Friday 7th and - Monday 10 August. It is now three days late and I still don't have a satisfactory resolution.

The delivery was delayed repeatedly. On several occasions, the tracking showed the parcel as “on the way” at the start of the day, only for it to end up back at the warehouse without any delivery attempt.

I contacted InPost/Yodel directly, who confirmed that the parcel had been assigned to a delivery route multiple times previously and opened an investigation into why it kept happening.

The customer service from Tails has been particularly disappointing. Their response times are extremely slow, and despite my dog’s food being three days overdue, I have received just one message from Tails about the issue. I cannot have a subscription service for essential dog food where it takes days to get a response and there is still no resolution.

What made the situation even more frustrating was that Tails told me the parcel was “due to be delivered today”, while the tracking page they themselves linked to me showed that the parcel was actually still at the Gateshead warehouse. At one point, the tracking showed it was sitting there at 13:05.

Because this is my dog’s food, I couldn't keep waiting indefinitely. I had to purchase food elsewhere to make sure I had something to feed him.

When Tails finally responded, rather than offering a meaningful solution to the failed delivery, they offered me a free pack of poo bags worth £3.49 with my next order. That felt particularly tone-deaf given that I had already had to source my dog's food elsewhere because of their delivery failure.

The problem may have been with InPost/Yodel, but Tails chose the courier and they are the company I was paying for the service. I expected them to take ownership of the problem and resolve it quickly.

The food itself has been fine, but a subscription service is only useful if the food arrives when it is supposed to and the company provides adequate support when it doesn't.

After this experience, I no longer have confidence in Tails' delivery or customer service, and I am cancelling my subscription.

12 August 2026
Unprompted review
Tails.com logo

Reply from Tails.com

I’m really sorry this delivery experience left you feeling so frustrated, especially when it’s your dog’s food and you need to know it will arrive when expected. I completely understand why having to source food elsewhere added to the inconvenience.

I can see you contacted us on Tuesday afternoon and we responded the following afternoon. While we appreciate this may still have felt too long when you were already waiting for an overdue delivery, the tracking information available to us at the time showed the parcel as due to arrive that Wednesday, which is why this was the information we shared. We’re sorry if this added to the confusion.

While the delay was with the courier, we recognise that delivery is an important part of the service we provide and we take that responsibility seriously. I can also see we processed a full refund and offered three future orders with DPD at no extra cost, alongside a further discount, should you ever decide to return.

It’s disappointing to hear that the food itself worked well for your dog, but that the delivery experience ultimately led you to cancel but thank you for sharing your feedback, and we'll be here for support if needed. 

Best wishes
Ellie at Tails.com

Rated 5 out of 5 stars

One very happy and content French Bulldog

So, Tails.com... Where to begin. Leia 3yr old French Bulldog , me thought I'd try some new food , Tails.com seemed to fit what I wanted with the tailored options and the individually mixed Kibble. It was a bit of a risk at first , Leia has been on Royal Canin since she was a pup, so I have her a longer transition period ( an extra week) than advised . I am soooooo pleased to say there have been no issues at all. The diet seems to well balanced , Leia is a bit hit and miss with some of the wet food , personal choice. She feels way more comfortable and enjoys eating the pate option Fish based than gravy or jelly. That said , excellent choices available.

One thing to note, I did have one problem navigating the website when I wanted to change an order. After some ' chat bot' replies I asked for some human intervention. All I can say is, customer service was outstanding, the issue wasn't challenged , they understood ( by checking) my order and the outcome was as expected and the problem was sorted out in a very timely manner.

I would highly recommend Tails.com, the vast options allow you to tailor you food for the family four legged friend to suit there needs. Leia, being a French Bulldog, I was concerned with some sort of allergic reaction, but zero. Absolutely nothing, her hair is shining away in this morning's sun. The other end ? Well to breach the subject... Excellent, no issues whatsoever, even during the transition period. My advice would be, if you have any concerns , add a week to the transition period especially with some difficult breeds , not difficult, sensitive.

With the first reduction in price , I was happy to give this a try , I'm now in month three, and Leia is happy and content and looking healthy.

Delivery was also excellent, timely and well packaged . Email messages etc, if you want human interaction, you will get it, as my problem didn't appear to meet any response in place.

I can't fault the service, the food ( I will be changing to the pate Fisherman's Pie for all time Leia satisfaction. But there is an option to do so.

You can pause an order, cancel an order and there is no pushy after sales going on.

30 July 2026
Rated 4 out of 5 stars

3rd order and it appears Peggy no…

3rd order and it appears Peggy no longer likes the food. I have tried by adding little extras like veg cheese broth rice just to name a few and still she leaves it. I will carry on with what I have but if she still turns her nose up I will have to cancel my order. Have you any advice.

27 July 2026

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