My dog has pancreatitis and was experiencing regular flare ups and lost a lot of weight. She absolutely loves her food and gets excited for every meal time since being on tails. She is back to a heal... See more
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Review summary
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Reviews shaping this summary
We love using Tails, it’s so easily and we know our dog is getting everything she needs. I get regular information of next delivery date and I can change the order up to 2 days before. Options to chan... See more
Tails is very user friendly and accessible. My dogs health and diet is paramount and I find their kibble to be beneficial for him. Having a Labrador comes with the usual issue of maintaining diet, T... See more
Great quality food, my golden retriever has had not issues ( he has an off/on delicate tummy), no sign of his usual tummy issues. The delivery service is good and the ability to change the delivery or... See more
Company details
- #134 of 158 best companies in Pet Care Store
- #87 of 95 best companies in Animal feed shop
- #29 of 37 best companies in Meal Delivery
- #239 of 265 best companies in Pet shop
About Tails.com
Written by the company
Hi, we’re Tails.com – a pet food subscription with a difference.
There’s no such thing as an average dog, so why is most dog food average? Goodbye to one-size-fits-all, hello 100% tailored nutrition.
See the difference in your dog with 60% off your first box + 30% off your second:
SIGN UP NOW VISIT OUR WEBSITE HELP CENTREUnd für unsere deutschen Kund*innen:
Registriere dich für 2 Wochen GRATIS Futter:
Jetzt testen Mehr erfahren Zum HelpcenterWritten by the company
- 100% tailored dog food
- Your dog is one in a million – let’s feed them that way. Discover food designed to meet their precise nutritional needs, right down to the last vitamin.
- How it works
- You tell us all about your dog’s age, breed, zoomie level and taste buds. Our nutrition experts create a tailored kibble blend – just for them.
- Easy for you, better for your dog
- Each month we’ll deliver your dog’s tailored food to your door. You’ll get a handy portion scoop to help keep them in great shape too. If only everything in life was this easy…
- We're B Corp certified
- We’re committed to upholding high social and environmental standards, to create better walkies for generations to come.
Contact info
United Kingdom
- hello@tails.com / bonjour@tails.com
- tails.com
4.3
Excellent
47k reviews
Asks customers to review
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Using WhatsApp made the process much…
Using WhatsApp made the process much easier and convenient, although I am concerned for individuals who do not use technology for whatever reason may struggle
22 June 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
I’ve messaged and still no response
I’ve messaged and still no response, they say they will reply within 24hours and they haven’t. They have taken double payment from me and made my account overdrawn. Tales please do the right thing and get in touch and correct your mistake.
22 June 2026
Unprompted review
Reply from Tails.com
I'm really sorry to hear that you've been charged for an order you weren't expecting and that you're still waiting to hear back from us.
I've looked into this and can see that a wet food only order was placed and that the option to delay the full order, which includes your dry food, wasn’t selected. When placing a wet food only order, customers are given the choice to delay their full order, and as this option wasn’t chosen, the full order was processed as scheduled. We also send an email before each order is processed to provide an opportunity to review or make changes to upcoming orders.
I can also see that you contacted us via WhatsApp on Monday. While we aim to respond to all messages within 24 hours, response times can occasionally be longer during particularly busy periods, and I apologise for the longer wait on this occasion.
I'd like to see how we can help with this, so I'll be responding to your WhatsApp message shortly to discuss this further.
Speak soon
Ellie at Tails.com
My dog loves this food
My dog loves this food. She’s a very fussy eater. She scratched all the time. This food has helped a lot. She’s not cured, but definitely getting better.
16 June 2026
Obi seems happy and is thriving
Obi seems happy and is thriving. The vet says he’s in great shape and ‘keep on doing what we’re doing’. He eats his food happily and the tummy problems he had on his previous diet have disappeared. Also, very easy to manage orders. Food always arrive on time. Great service.
16 June 2026
Wish I’d found it sooner!
Although it’s double the price of the dry food we were using previously. We decided to try it out when it was on offer as our dog was having some tummy issues and he had gone off his food. We saw a big change in our dog in the space of a fortnight. He was enjoying his food much more and his stools had completely changed for the better. Worth every penny for a happy, healthy dog!
15 June 2026
Very easy to order and change delivery…
Very easy to order and change delivery dates if not needed every month
15 June 2026
My dog enjoys the food
My dog enjoys the food, lots of different options and flavours to pick from. The delivery is quick and easy.
22 June 2026
I had a free sample bag of food for my…
I had a free sample bag of food for my dog poppy unfortunately poppy had the food as directed but over 3 days poppy had 4 fits have stopped giving the food and she is back to normal because of this I want to cancel this order .
18 June 2026
Unprompted review
Reply from Tails.com
I'm really sorry to hear that Poppy has been unwell. We completely understand how worrying it must be to see your dog experience fits.
The safety and quality of our products is incredibly important to us. All of our ingredients and food products go through strict quality and safety checks and must meet UK and European pet food regulations before reaching our customers.
As there can be many different causes of seizures or fits, we're unable to determine from a review whether Poppy's symptoms were related to her food. Given what you've described, we'd strongly recommend speaking with your vet if you haven't already, as they'll be best placed to advise on Poppy's individual circumstances.
We'd like to look into this further and help with your request to cancel. I've sent you a private message asking for some account details so we can locate your subscription and contact you directly.
We hope Poppy is feeling better soon.
Take care,
Food is delivered as requested straight…
Food is delivered as requested straight to the front door and always on time.
15 June 2026
Always on time
Always on time. Reasonably priced and most importantly our dog has never had a problem digesting the food. His weight is constant and the vets are delighted with his health. I don’t know anything about animal nutrition so I have put my trust in Tails.com and so far haven’t been let down.
22 June 2026
I do think the dog food is good quality…
I do think the dog food is good quality but wish they had stayed with the original recipes.
22 June 2026
I still find your website “clunky”
I still find your website “clunky”. It’s not easy to modify the expected order. I mostly want wet food as the fry is not used up so quickly. Lots of hoops to jump thru to edit the order. Easy to delay the order not so easy to modify it.
22 June 2026
Disappointing service
I provided a friend of mine with a referral link to redeem a month’s kibble for free and 50% off wet food. Unfortunately, the wet food was not packaged well and was damaged on arrival (something I have experienced myself with Tails.com). The contents had spilled out, making the wet food trays unfit for consumption. She raised this with the company via email and is yet to receive a response 7 days later.
Safe to say my friend won’t be continuing their subscription after a very disappointing experience.
15 June 2026
Unprompted review
Reply from Tails.com
Thank you for taking the time to share your feedback, and we're very sorry to hear about your friend's experience.
Whilst we'd never send out damaged items, we changed how we packed our wet food trays some time ago, using less cardboard. However, this isn't how we expect our customers parcels to arrive to so I'd be keen to pass everything to the Quality Team at our factory and the team overseeing the change to our packing process.
We would have expected your friend to recieve a reply by now so it'd be great if they could reach out again so we can help get this sorted for them. They can contact us via email, whatsapp or messenger. They can find this here: https://help.tails.com/hc/en-gb/articles/23074128172305-Contact-us.
We appreciate you bringing this to our attention and apologise for the frustration caused to both you and your friend.
Best wishes
Ellie at Tails.com
Let someone else do the food amount calculations!
Signed up to this as a free trial. I entered my brothers puppy's details & they change the type & amounts of food to deliver based on the breed & age of the puppy. Now 1 year on, my brother still gets food delivered & it is always tailored perfectly for his fur baby. I just pay for it!
22 June 2026
Does what it saysonthe time.Easy to use sight, prompt response when contacted
Does what it saysonthe time.
5 June 2026
my dog dose not enjoy the food and i'm…
my dog dose not enjoy the food and i'm having to add things for him to eat it and it is so expensive, my dog has multiple times ran out of food as not delivered on time or not enough food in the bags
13 June 2026
Reply from Tails.com
I’m really sorry to hear that your dog isn’t enjoying his tailored kibble blend and that you've had ongoing issues with deliveries. That's certainly not the experience we'd want for either of you.
I know it can be worrying when your dog isn't keen on their meals, especially when you're having to add extras to encourage them to eat. The good thing about tailored nutrition is that we're often able to make changes to a dog's kibble blend while still meeting their nutritional needs. Depending on your dog's profile, there may be other combinations of our kibbles available, and I'd love to explore those options with you to see if we can find something they'll enjoy more.
I'm also sorry to hear that your dog has run out of kibble on multiple occasions. Our meal plans are calculated using the details on your dog's profile and are designed to provide enough food to last until the next delivery, so I'd like to have a closer look at what's happened here and whether any adjustments are needed.
I'm equally sorry about the delivery delays you've experienced. Running out of kibble while waiting for an order to arrive isn't what we'd expect, and I completely understand how inconvenient that can be. I'd be happy to discuss the issues you've had with our courier partners and see what we can do to help make future deliveries run more smoothly.
I've sent you a private message so I can locate your account. Once I have your details, I'll be in touch by email to look into everything properly and see how we can help.
Take care,
Dylan at Tails.com
On the whole my Peggy is quite well…
On the whole my Peggy is quite well satisfied with Tails.Com. The only niggles have been over the kibble the mixture/recipe has had to be changed a couple of times but she now seems more than happy with her diet.
13 June 2026
Excellent experience
Excellent experience, when I had a issue with my dogs diet, you changed his food straight away
13 June 2026
My dog loves loves the taste.
Delivers on time.
Good choice of wet food my dog really likes.
dry food must be tasty as he eats ever bit and it smells delicious too.
Site is easy to use.
20 June 2026
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