Tails.com Reviews 

47,752
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 3,618 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the excellent product quality, noting how much their dogs genuinely enjoy the specially tailored food blends and the wide variety of healthy options available. People also highlight the exceptionally simple online ordering process and the great convenience of easily managing their monthly subscriptions without any hassle. Some reviewers were not happy with occasional delivery delays, missing parcels, and issues with couriers dropping packages at incorrect locations. A few consumers also noted further complications, mentioning that shipments were occasionally returned to the hub or that managing heavy boxes presented physical challenges.

What people talk about most

Quality

Clients share positive opinions on quality, noting that pets thoroughly enjoy the meals and maintain shiny... See more

Delivery service

Reviewers mention positive feedback about delivery service, frequently highlighting that parcels arrive on... See more

Order

Consumers find order management to be a mix of convenience and hurdles, with many noting that the online... See more

Reviews shaping this summary

Rated 4 out of 5 stars

My dog really enjoys the food. The box arrives on time which is good and it’s easy to change the date of delivery. However I’m finding it difficult to contact somebody to help me try to control her we... See more

Rated 4 out of 5 stars

We are very happy with Tails. Easy to order, dog loves the food. Like most online sellers you are let down by you delivery providers. Yodel were OK, Inpost however are auful. There deliver dates are... See more

Rated 4 out of 5 stars

Tails have been great. The only reason I have not scored them with 5 stars is due to the delivery service. Their chosen courier delivered my order to an unhinged upstairs neighbour who fundamentall... See more

Rated 5 out of 5 stars

My jack Russell is on the kibble blend along with the wet food he can be a bit picky but loves the different textures of the food. Easy to order every month delivery always in time. Tails.com would em... See more


Company details

  1. Pet Care Store
  2. also in
  3. Animal feed shop
  4. Meal Delivery
  5. Pet shop

About Tails.com

Written by the company

Hi, we’re Tails.com – a pet food subscription with a difference.

There’s no such thing as an average dog, so why is most dog food average? Goodbye to one-size-fits-all, hello 100% tailored nutrition.

See the difference in your dog with 60% off your first box + 30% off your second:

SIGN UP NOW VISIT OUR WEBSITE HELP CENTRE

Und für unsere deutschen Kund*innen:

Registriere dich für 2 Wochen GRATIS Futter:

Jetzt testen Mehr erfahren Zum Helpcenter

Written by the company

100% tailored dog food
Your dog is one in a million – let’s feed them that way. Discover food designed to meet their precise nutritional needs, right down to the last vitamin.
How it works
You tell us all about your dog’s age, breed, zoomie level and taste buds. Our nutrition experts create a tailored kibble blend – just for them.
Easy for you, better for your dog
Each month we’ll deliver your dog’s tailored food to your door. You’ll get a handy portion scoop to help keep them in great shape too. If only everything in life was this easy…
We're B Corp certified
We’re committed to upholding high social and environmental standards, to create better walkies for generations to come.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

48k reviews

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4.4

All reviews

(47,752)

3,542 reviews in the last 12 months

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Rated 2 out of 5 stars

Poor customer service …

Food wasn't enough for the dogs we had to supplement and the price went up every month we had the subscription often late and it was very hard to cancel and they still tried to take the money even after cancellation

20 December 2025
Tails.com logo

Reply from Tails.com

Thanks for sharing your feedback. I’m really sorry to hear that your experience felt disappointing, and I appreciate you taking the time to raise these points.

Our meal plans and recipes are tailored using the information on each dog’s profile, including their age, breed, activity level, weight and body condition. I’m sorry to hear the portions didn’t feel right for your dogs, as that’s not what we’d expect. Our Customer Experience Team is always happy to review and adjust meal plans to make sure dogs are getting exactly what they need.

I’ve also taken a look at your account and can see that you received three boxes with us, all of which arrived within the allotted two day delivery window. That said, I understand how it might feel late if you were needing to supplement feeds in the meantime.

In terms of pricing, the difference between your orders was due to the introductory offers applied to your subscription, with 50 percent off your first box and 20 percent off your second. After this, the third box returned to the standard subscription price, which explains why each order total was different.

Regarding the cancellation and payment, once an account is cancelled we’re not able to take any further payments. In your case, the cancellation was made after the last date for changes on the upcoming box, which meant that order had already been scheduled.

If anything still feels unclear or unresolved, our Customer Experience Team would really like the chance to look into this properly for you and review everything in detail. You can reach them via the Help Centre at help.tails.com, and they’ll be glad to help.

Thank you again for your feedback.

Take care,
Dylan at Tails.com

Rated 5 out of 5 stars

Product content

The setup is brilliant I never had to worry about running out of puppy food, unfortunately I was advised by a puppy trainer that the product was far to high in cars so I reluctantly had to cancel

21 January 2026
Rated 1 out of 5 stars

I tried ordering only wet dog food…

I tried ordering only wet dog food without the dry kibble food on a monthly repeat order but you cannot do that. 10 minutes after ordering I trued to cancel the order. However, it appears I could not cancel the order even though it was only 10 minutes since ordering. I was informed the order was being processed but future orders coukd be cancelled andcas the money was pending in my bank account I was unable to cancel payment. Cancelling an order 10 minutes after ordering is disgusting customer service. I will not use this company again.

26 January 2026
Tails.com logo

Reply from Tails.com

I’m really sorry to hear about your disappointment with your latest order. I’d really like to help.

Our tailored feeding plans are built around our dry food, which is why we don’t currently offer wet food-only subscriptions. That said, you can place wet-food-only orders by delaying your main subscription that includes dry food.

Looking at your account, I can see that your most recent order was a wet-food-only purchase. These orders are processed straight away, which is why it wasn’t possible to cancel once it had been placed — I’m sorry about that.

For regular monthly deliveries, we always send an email in advance to let you know when your next order is due, giving you time to make changes such as delaying or cancelling before the order is processed.

If you’d like to continue ordering our wet food, you can also visit our online shop here: https://shop.tails.com/, where you’re able to order wet food and/or treats whenever it suits you.

I’m sorry if this wasn’t clearer at the time, and we really appreciate your feedback. If you ever need help managing your account, please don’t hesitate to reach out to our Customer Experience team.

All the best
Ellie at Tails.com

Rated 1 out of 5 stars

I have 2 jack russel and the first time…

I have 2 jack russel and the first time you send me dry food it was very big for them so I tried to cancel my order for the next time.
So on December it came again the same dry food.
So I pay for something that they don't eat.
And it's so difficult to cancel my order why?
As easy it's to make a profile in to your website it's have to be easy and for canceling.
Thank you.

26 January 2026
Tails.com logo

Reply from Tails.com

I’m really sorry to hear about the trouble you’ve had with the dry food size for your Jack Russells, and that your order arrived again when you were trying to cancel. I completely understand how frustrating that must be, especially when it’s something your dogs won’t eat.

Each month, we send an email to let you know when we’re about to start preparing your next order, so there’s time to make any changes. You can delay or pause deliveries via your Dashboard, and you’re also able to cancel your subscription completely through the Account tab. That said, it should always feel straightforward, and I’m sorry if this wasn’t clear or easy to do.

If you ever have trouble making changes, our Customer Experience team is always happy to help via email, Messenger or Whatsapp and you can find our contact information here: https://help.tails.com/hc/en-gb.

I’d really like to help get this sorted for you. I’ll reach out via email shortly to support you with your account, and we can also look at alternative dry food options that may be better suited for your dogs.

Speak soon
Ellie at Tails.com

Rated 3 out of 5 stars

Great quality but gets exspensive and…

Great quality but gets exspensive and no offers for existing customers just new ones or referrals
As with other companies new business is prioritised not existing unless you cancel
Sad!

15 January 2026
Tails.com logo

Reply from Tails.com

We’re really glad to hear that you’re happy with the quality of the food, but we completely understand your concerns around the cost and how offers can sometimes feel focused on new customers.

One of the biggest benefits of tailored nutrition is its flexibility. Depending on your dog’s profile, we’re often able to make adjustments to their recipe, which can sometimes help bring the monthly cost down while still meeting their nutritional needs.

We never want our existing customers to feel overlooked, and your loyalty genuinely means a lot to us. Your feedback is really important and helps us improve how we support our long-term customers.

I’ll reach out to you via email shortly so we can take a look at your dog's plan and see if we can do anything to help.

Speak soon
Ellie at Tails.com

Rated 5 out of 5 stars

My dog has died and I cancelled my…

My dog has died and I cancelled my order before the first box arrived. I now have two unused boxws and have attempted to cancel my order twice. If I receive another box you will be receiving a solicitors letter demandinf repayment.

20 December 2025
Rated 1 out of 5 stars

Didn't cancel the trial

We had the trial and our dog didn't touch it, so we rung up to cancel the subscription which we were told was done, yet They sent another out and charged us for it, we can't return it as it is tailored to our dog, be very careful

27 December 2025
Unprompted review
Tails.com logo

Reply from Tails.com

Thank you for taking the time to leave this feedback. I’m really sorry to hear about your experience, and I can understand why this would feel concerning.

I just want to clarify that we don’t have a direct phone line that can be called for cancelling or managing subscriptions. Our Customer Experience Team is available via email, WhatsApp, Facebook Messenger, and X on weekdays during business hours, and we can also arrange a callback if speaking on the phone is easier. Because of this, it’s possible there’s been some confusion around the cancellation request.

We’d never want an order to come as a surprise. Each month, we send an email titled “We’ll soon be preparing your dog’s next order”, which outlines the upcoming delivery window, the price, and the final date to make changes or cancel before the food is prepared.

I’d really like to look into this properly and understand exactly what’s happened with your account. I’ll pop you a message on Trustpilot shortly to request a few details so I can investigate this further and come back to you.

Take care,
Dylan at Tails.com

Rated 1 out of 5 stars

No worth the monies

Hard to cancel, and the prices dont just go up on second month, but continously. Frok £30 first months to ending on £140 within 6 months. The food while convenient was no more beneficial than store brought tinned food. My none fussy dog wouldn't touch their denti chews.

21 July 2025
Tails.com logo

Reply from Tails.com

Thanks for taking the time to share your experience. I am really sorry to hear that you have been left feeling this way. Thanks for sharing your feedback about what did not work for you.

I have looked into this, as the price increase you have described does not sound like something we would apply to an account. I can see you started on a trial with 50 percent off your first subscription box, which we offer so dogs can try tailored nutrition at a reduced price. After the trial, the price moves to the standard monthly cost for your dog’s subscription.

When you sign up, we calculate an average monthly cost based on your dog’s profile and their needs over their lifetime. This means the monthly price is designed to stay consistent, even as their requirements change, unless there are major profile updates or wider cost increases. Where prices do change due to rising ingredient, packaging or production costs, we always send an email explaining why before this takes effect. From what I can see, the increase on your account brought the price to around £100, and I am unable to find the £140 figure mentioned in your review.

The monthly price can also be influenced by what is included in the subscription box, such as additional treats or wet food, so this is something we would be more than happy to go through with you. Also, one of the benefits of tailored nutrition is the flexibility to adjust recipes or options, and we can explore whether there were changes we could have made to better suit your dog and reduce the monthly cost.

In terms of cancelling, you can do this at any time by logging into your Tails.com account, heading to the account tab, scrolling to the bottom of the page and following the cancellation link. If you ever need a hand with this, our Customer Experience Team is always happy to help.

Thank you again for sharing your feedback. If you would like us to review your account in more detail or talk through any of this, please do reach out.

Take care,
Dylan at Tails.com

Rated 1 out of 5 stars

Fine at first - subscription cancelled due to poor service.

Fine at first, my pup loved and ate everything. She would eat anything at all at this time, including any other food we gave her. We switched to Tails as she wasn’t gaining weight. As soon as she turned 11 months she decided she no longer liked the kibble. It was too late to cancel as her new order was already shipped. I contacted Tails to voice my concerns and sent them a photo of the unopened kibble asking for a refund. They responded with a sharp No, saying it had been specifically formulated for my dog so would not offer a refund. I’m now stuck with 12kg of kibble that won’t be eaten. I have tried to mix it with various wet foods and she just licks it off, leaving the disgusting smelling kibble behind.
I now have to waste the overpriced kibble and buy new food for her.
I cancelled my subscription straightaway and will not be using Tails in the future.
Buyer beware no refunds if bowl not clean as advertised.
In addition we have never received the delivery on the requested day. It has always been delayed. I just wish it was delayed a bit more so we could cancel when we realised that the food was bad fit.
The offer to supply additional kibble and not a replacement is of little value for me or my dog. Your reply still offers poor value for money and includes a wasted bag of kibble.

18 December 2025
Unprompted review
Tails.com logo

Reply from Tails.com

Thank you for sharing your experience with us. I’m really sorry to hear that your dog has decided they no longer enjoy their kibble, and I completely understand how frustrating it must be to have a full bag left uneaten.

The last thing we’d want is for you to receive food your dog doesn’t like each month. As a reminder, each month we send an email titled “We’ll soon be preparing your dog’s next order.” This email outlines the upcoming delivery window, price, and the last date to make changes or cancel. In line with our T&Cs, tailored orders are non-refundable once they’ve been prepared and dispatched, which was the case with your recent order.

One of the great things about tailored nutrition is the flexibility it gives us to create multiple recipes suited to your dog’s profile. Depending on their age, breed, and any dietary requirements, we can explore alternative combinations of our kibbles to see if we can find one they enjoy.

With our empty bowl promise, we’d be happy to work with you to create a new recipe and organise a two-week trial to see if it’s a better fit.

If you ever want to give us another try, our Customer Experience team would be happy to help guide you through the process.

Take care,
Dylan at Tails.com

Rated 1 out of 5 stars

Tails.com

Tails.com
Quote:
'We made the decision to close our phone lines to focus on responding more efficiently through email, WhatsApp, and Messenger, but we recognise that this change has been challenging for some customers'

There is only one reason to take this approach - and that is to make it as difficult as possible to cancel orders.

Please dont reply to this with insulting patronising clap trap. I dont want a follow up or personal attention.

Tails.com have deliberately closed the phone lines to make it as difficult as possible for customers to cancel. Its one of the most disgusting tactics I ever knew. Who does this?

My 84 year old mother lost her beloved Westies and had no way of stopping the payments.

Shame on these shysters

19 December 2025
Unprompted review
Tails.com logo

Reply from Tails.com

I’m really sorry to read this and to hear about what your family has been through. Losing a much loved dog is incredibly hard, and I can appreciate how upsetting it would be to have unwanted payments happening at the same time.

I want to be clear that we haven’t closed our phone lines to make cancellations difficult. At Tails.com, we’re an online dog food company, so managing an account does involve some use of technology, such as accessing emails or logging in online. Subscriptions can be cancelled at any time through the account, and our Customer Experience Team can also help cancel quickly via email, WhatsApp, Messenger or X. There’s no requirement to speak to someone on the phone to stop payments.

For anyone who would rather talk things through, we’re always happy to arrange a callback at a time that suits them.

That said, we know this setup won’t suit everyone in every situation. Feedback like this really matters, and it’s something we continue to review as we look at how we can better support customers when circumstances change.

While I understand you don’t want any follow up or personal contact, I do want to reassure you that we’d never want anyone to feel trapped in a subscription or left without support. Your comments will be shared internally.

Take care,
Dylan at Tails.com

Rated 1 out of 5 stars

Free trial dog didn’t like the food…

Free trial dog didn’t like the food there was know subscription in place took money out my bank 2 months after had revived the first order messaged them. Money come out my bank at 2 in the mourning I had sent emails before 8 so they were aware a could cancel order. Reply was
Hi Justin, I’ve cancelled your ongoing deliveries. However, Pepper’s latest delivery has already been dispatched and is on its way. We always display the last date for changes on the Dashboard of your Tails.com account as well as showing the next delivery window on the menu card you receive in each delivery. We also send an email reminder a few days before we start to process an order giving you the options to delay, pause or cancel.

We can’t stop Pepper’s order from being delivered but, on this occasion, I’ve been able to issue a 50% refund of £9.92. We'll process that today but please allow 5-10 working days for it to appear in your bank account.

If you ever want to come back to us (and we hope you do), it’s really easy to restart Pepper’s deliveries. Just log in to your Tails.com account and choose 'update & restart'.

We won't be able to offer a refund for the same reason in the future, so it's best to keep an eye on your delivery window so you can make any updates to your orders before the last date for changes.

Why 2 months after ? Absolute rubbish quality of food was rubbish aswell

19 December 2025
Unprompted review
Tails.com logo

Reply from Tails.com

Thanks for sharing your concerns. I’m really sorry this has been such a disappointing experience, and I appreciate the chance to clarify things a bit more clearly.

The reason the order was taken two months after your trial is because the second box was cancelled due to a failed payment. We emailed you at the time to let you know we were unable to take payment for that order and that it had been cancelled. Although that delivery was cancelled, the subscription itself remained active as no cancellation was made on the account.

The following month’s order was then processed as scheduled in the next month's delivery slot, which is why payment was successfully taken and the box was dispatched at that point. As soon as you got in touch, our team cancelled any future deliveries and arranged a partial refund as could see the order had already left our warehouse, and that we couldn't stop it from arriving at this point.

I’m really sorry that the food wasn’t right for Pepper, and I appreciate you taking the time to share your feedback. If you’d like us to review anything further or talk through this in more detail, our Customer Experience Team would be very happy to help.

Take care,
Dylan at Tails.com

Rated 1 out of 5 stars

I have cancelled this product two or…

I have cancelled this product two or three times and you keep sending it will you please cancel it? I do not want it anymore because my dog will not eat it so cancel. I do not want it.

15 December 2025
Tails.com logo

Reply from Tails.com

I’m sorry to hear your dog hasn’t been getting on with the food, and I understand how frustrating it must be to keep receiving something you no longer want. I’m keen to get this sorted for you.

I’ve checked your account and can see the subscription has remained active, with deliveries being postponed rather than fully cancelled. While a subscription is active, future orders will continue to be scheduled, and these are always visible in your Dashboard. We also send an email ahead of each order to give time to make changes, including cancelling if needed.

That said, our Customer Experience Team is always happy to help manage orders or look at recipe adjustments if a dog isn’t enjoying their food. You can find our contact information here: https://help.tails.com/hc/en-gb.

For now, I’ve cancelled your subscription as requested, so no further orders will be processed. If you ever decide you’d like to explore recipe changes or alternative options in the future, our team will be happy to take a look at what might better suit your dog.

All the best
Ellie at Tails.com

Rated 3 out of 5 stars

Food is great my dog loves it but i…

Food is great my dog loves it but i was recieving way to much dry food and when i tried to cancell the dry food i could only order a further wet food delivery there and then in top of my order u had recieved only the day before with no help from customer.service at all i asked to cancel thay order as money i couldnt afford was taken from my bank and all i got was my subcription cancelled not happy at all

11 December 2025
Tails.com logo

Reply from Tails.com

It’s lovely to hear your dog enjoys the food, but I’m really sorry for the frustration this situation has caused. I’d like to help clear things up.

I’ve had a look into what happened, and can see you were looking to switch to wet food only, with your dog not enjoying the dry food. At the moment, we’re not able to offer a wet-food-only
subscription, which is why the system wouldn’t let you remove the kibble from your plan. When you let us know you didn’t want to continue because of this, the team cancelled the subscription as requested and offered a discount so you could still order wet food separately through our online shop.

I completely understand how stressful it must have felt when the payment had already been taken. As a goodwill gesture, we refunded that order to make sure you weren’t out of pocket.

You’re welcome to restart your subscription at any time through your dashboard if you decide you’d like to receive dry food again in future, and we’ll be here to help if needed.

Best wishes
Ellie at Tails.com

Rated 1 out of 5 stars

I have asked multiple times to cancel…

I have asked multiple times to cancel my subscription. Please cancel immediately.

28 November 2025
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Reply from Tails.com

I’m sorry to hear you’re looking to cancel your subscription, and I’m keen to help get this sorted.

We always want our customers to be in control of their account, so you can cancel your subscription anytime via the Account tab. You can also pause or delay your orders through the Dashboard.

I’ve checked and can see your email from today requesting cancellation. We usually aim to respond within a couple of working days, but not to worry. I’ve now cancelled your subscription, so no further orders will be processed. I’ll also reply to your email shortly to confirm this.

If there’s anything else we can do to help, please don’t hesitate to get in touch.

Best wishes
Ellie at Tails.com

Rated 1 out of 5 stars

Not a great experience this time

I had used tails before an it was extremely good my dog loved it I have since started using them with my puppy but the dog doesn’t eat it which is fine but I tried to cancel website kept crashing so my next order was processed because there’s no contact number to do thing quickly you have to wait 24hr for them to reply in which time the order had gone through woke up the next day been charged again for the same thing but I have to wait another 24hr for a reply to hopefully get a refund

1 December 2025
Unprompted review
Tails.com logo

Reply from Tails.com

I’m really sorry to hear about the difficulties you’ve had cancelling your order, especially after having such a good experience with us previously. I completely understand how frustrating it must have been when the website wasn’t working for you and the order went through before you were able to make any changes.

You can cancel at any time through the Account tab, or pause or delay upcoming deliveries directly from your dashboard. We also send an email ahead of each monthly order being prepared to give you time to make any updates, including cancelling, before anything is processed.

I completely understand your concerns about closing our phone lines, and I appreciate you sharing your thoughts with us. Feedback from our customers is invaluable to us, and I’ve made sure it’s been shared with our team. In the meantime, we’re here to support you via WhatsApp, Facebook Messenger and email Monday-Friday.

We can also help support with your puppy’s recipe and see if there’s any adjustments we can make to help them enjoy their meals more, but you could also give these tips a try from our Head Vet Sean, which you can find here: https://help.tails.com/hc/en-gb/articles/360000775477-Your-dog-doesn-t-like-their-dry-food-recipe.

I’m keen to look into this further for you, so I’ve requested your details via Trustpilot and will follow up via email.

Speak soon
Ellie at Tails.com

Rated 1 out of 5 stars

Terrible service

Terrible service. Poor product. Impossible to cancel. Avoid at all costs.
I have tried everything I can to cancel. My dog doesn’t like it. I haven’t asked for it. I was not informed that I was getting it. You just stole 97 pounds from my bank. They have been involved and are treating it as fraud. Scamming army veterans because you are more tech savvy than them is a poor business model. You should be ashamed.
I will not accept the parcel and my bank have kindly repaid the money you stole.

25 November 2025
Unprompted review
Tails.com logo

Reply from Tails.com

I’m really sorry to read this, and it’s disappointing to hear we’ve not given you the experience you expected. I’d really like to help get things sorted.

If you’re looking to cancel, you can do this by logging into your account, heading to the account tab and scrolling down to the link that says cancel. If you'd prefer a hand, just let us know and we’ll cancel for you.

I’ve sent you a message here on Trustpilot so I can locate your account and take a closer look at what’s happened with your experience. Once I hear back, I’ll follow up directly to help if I can.

Take care,
Dylan at Tails.com

Rated 1 out of 5 stars

I find it very expensive and haven't…

I find it very expensive and haven't noticed a difference also not sure how to cancel

24 November 2025
Tails.com logo

Reply from Tails.com

Thanks for sharing this with us. I’m sorry to hear you’ve not noticed a difference yet with your dog and that the price isn’t feeling right for you. I’d really like to help.

The price you pay is based on the ingredients in your dog’s tailored recipe. One of the benefits of tailored nutrition is the flexibility to create different combinations of our custom kibbles to suit their needs. Depending on their profile details, there may be ways to adjust the recipe to bring the monthly cost down, and I’d be more than happy for us to explore those options together.

Sometimes it can take a little time to see improvements with things like digestion or skin and coat health, but every dog is different and sometimes just needs a small tweak. Our Nutrition Team can review your dog’s profile, and feeding plan if you'd like, to make sure we’re giving them the best possible fit. If you'd like us to take a closer look at their recipe or the price, just reach out through our Help Centre and we’ll be ready to help.

If you’d prefer to cancel instead, you can do this by logging into your account, heading to the account tab and scrolling down to the link that says cancel. If you run into any trouble, just let us know and we’ll help you through it.

Take care,
Dylan at Tails.com

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