Tails.com Reviews 46,542

TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 3,649 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the food, noting that their dogs thrive on it, experiencing improved health and digestion. The tailored meal plans are highly valued, with many appreciating how the food is adjusted to their pets' specific needs, allergies, and life stages. Reviewers also highlight the excellent service and convenient delivery, which ensures a steady supply of food without the hassle of shopping. However, some customers experienced issues with orders, including delayed deliveries, damaged packaging, or receiving incorrect items. A few other people also felt that the food was not suitable for their dogs, leading to health problems or a lack of appetite for the kibble.

What people talk about most

Product

Reviewers mention positive feedback about the product, with many dogs loving the tailored food and thriving... See more

Quality

Clients share positive opinions on quality, with many reviewers consistently impressed by the food and... See more

Delivery service

Customers generally report positive experiences with delivery services, highlighting that orders are often... See more

Service

People report positive experiences with service, often highlighting the efficiency and personalization of the... See more

Order

Users describe ambiguous interactions with order management, with some finding the ordering and delivery... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My dog has pancreatitis and was experiencing regular flare ups and lost a lot of weight. She absolutely loves her food and gets excited for every meal time since being on tails. She is back to a heal... See more

Rated 5 out of 5 stars

We love using Tails, it’s so easily and we know our dog is getting everything she needs. I get regular information of next delivery date and I can change the order up to 2 days before. Options to chan... See more

Rated 5 out of 5 stars

Tails is very user friendly and accessible. My dogs health and diet is paramount and I find their kibble to be beneficial for him. Having a Labrador comes with the usual issue of maintaining diet, T... See more

Rated 5 out of 5 stars

Great quality food, my golden retriever has had not issues ( he has an off/on delicate tummy), no sign of his usual tummy issues. The delivery service is good and the ability to change the delivery or... See more


Company details

  1. #134 of 158 best companies in Pet Care Store
  2. #87 of 95 best companies in Animal feed shop
  3. #29 of 37 best companies in Meal Delivery
  4. #239 of 265 best companies in Pet shop

About Tails.com

Written by the company

Hi, we’re Tails.com – a pet food subscription with a difference.

There’s no such thing as an average dog, so why is most dog food average? Goodbye to one-size-fits-all, hello 100% tailored nutrition.

See the difference in your dog with 60% off your first box + 30% off your second:

SIGN UP NOW VISIT OUR WEBSITE HELP CENTRE

Und für unsere deutschen Kund*innen:

Registriere dich für 2 Wochen GRATIS Futter:

Jetzt testen Mehr erfahren Zum Helpcenter

Written by the company

100% tailored dog food
Your dog is one in a million – let’s feed them that way. Discover food designed to meet their precise nutritional needs, right down to the last vitamin.
How it works
You tell us all about your dog’s age, breed, zoomie level and taste buds. Our nutrition experts create a tailored kibble blend – just for them.
Easy for you, better for your dog
Each month we’ll deliver your dog’s tailored food to your door. You’ll get a handy portion scoop to help keep them in great shape too. If only everything in life was this easy…
We're B Corp certified
We’re committed to upholding high social and environmental standards, to create better walkies for generations to come.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

47k reviews

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Rated 5 out of 5 stars

My dog LOVES this food

My dog has a habit of enjoying whatever food she's on for about a month before getting bored and not ever touching it again. Started her on Tails about 6 months ago and she's so excited every single time we give her a bowl! Just as much as the first time we fed it to her.
It's tailored to your dog's needs, we told Tails that she suffers with allergies and has issues with anal glands, and since starting tails these issues have reduced massively.
I couldn't recommend them more

8 June 2026
Unprompted review
Rated 5 out of 5 stars

⭐⭐⭐⭐⭐ Fantastic experience

We've had a fantastic experience with Tails.com. The website is easy to navigate, and there's a great variety of flavours and recipes to try, making it simple to find something our dog enjoys.

Before switching, our dog would often pick at his food, but now he genuinely looks forward to mealtimes. We split his daily dry food allowance between morning and afternoon, alongside his wet food at the same time each day, and both bowls are empty by the end of the day.

We've also noticed some great health benefits. His weight is well controlled, his skin and coat are looking much healthier, and even the "toilet department" has improved significantly!

The customer service team have been excellent too. They're quick to respond to emails, always helpful with their advice, and whenever we've called with questions, they've been friendly, knowledgeable, and happy to help.

The subscription service is very easy to manage, and reminder emails are sent in plenty of time for us to make any changes before an order is processed. Deliveries via DPD have always arrived within the timeframe shown on the dashboard, and everything is packaged really well. We've never received any damaged bags or pots, and it's a bonus that all of the packaging is recyclable.

We're really pleased with the results and would happily recommend Tails.com to other dog owners.

8 June 2026
Unprompted review
Rated 2 out of 5 stars

Not the good company they used to be

Have used Tails.com for several years, but have found recently that they are slowly going downhill. Probably because they are now under Nestle Purina. Food not as good and orders not being delivered on nominated day.
Emails not answered and no phone number now. Sad because they used to be good and reliable

8 June 2026
Unprompted review
Tails.com logo

Reply from Tails.com

Thank you for taking the time to share your feedback, and I'm really sorry to hear that your recent experiences haven't matched the service you've come to expect from us over the years.

I wanted to reassure you that while Nestlé Purina PetCare first invested in Tails.com back in 2018, we've continued to operate independently and remain focused on providing personalised nutrition and service for every dog we feed. Their support has helped us continue our mission of improving the lives of dogs and their owners through high quality nutrition, and today we proudly support over a quarter of a million dogs across the UK. 

I'm also sorry to hear about the delivery issues you've experienced. We know how important it is for orders to arrive when expected, and that's certainly not the experience we want for you and your dog. 

Regarding customer support, we've moved away from phone lines so we can help more customers efficiently through our written channels. Our Customer Experience Team is available via email, WhatsApp, Facebook Messenger and X (Twitter) during weekdays, and we typically respond within a day or so.

I'd really like the opportunity to look into your concerns personally. I've sent you a private message requesting your account details so I can review what's happened with your deliveries and any previous contact you've had with us.

Take care,
Dylan at Tails.com

Rated 3 out of 5 stars

food is good as far as there poos are…

food is good as far as there poos are good but my dog never rushes to his bowl when fed. has a good coat.

25 May 2026
Tails.com logo

Reply from Tails.com

Thank you for taking the time to share your feedback.

It's great to hear your dog's digestion is doing well and that they've got a healthy, shiny coat. Those are both things we love to hear, as good nutrition can play an important role in supporting overall wellbeing.

I appreciate your comments about mealtimes too. Just like us, dogs can have their own preferences when it comes to flavours and textures. One of the benefits of our tailored approach is that we can often make adjustments to their kibble to introduce different ingredients and flavours, depending on your dog's profile.

If you'd ever like to explore some alternative options, our Customer Experience Team would be happy to help.

Take care,

Dylan at Tails.com

Rated 4 out of 5 stars

Maintaining quality and service.

Like every brand, changes are made over time to labels, ingredients, price. Tails has done well to maintain a good level of quality and value.
I noted however, on the new trays that some ingredient quantities are no longer listed which I personally find discouraging. I have recently upgraded some of my pets food to premium in the hope of keeping a better standard. When I open a tin of my cats food I can see what it is but this stuff is little chunks of brown 'stuff' and I have to wonder.
Service, speedy delivery is all excellent. Ordering is easy but I wish there were a few more options such as 'no kibble in this order'.

30 May 2026
Rated 5 out of 5 stars

Fantastic service

Fantastic service, great recipes that my dog loves and with the continuous support its the best ive found

30 May 2026
Rated 5 out of 5 stars

The Best

They deliver what they say on the box, good quality food and treats at a very competitive price, and delivered on time...
You can change your order to suit your dogs needs without any complications, Tails really are the best....

6 June 2026
Rated 5 out of 5 stars

Mako loves his food

Just when my dogs food is about to run out I get the next delivery of food - seamless process! My dog loves his food and his early onset arthritis has gone away because of the blend of food that is tailored for him specifically. The best part is that the food is roughly the same price as a pet store would have charged. I highly recommend Tails, you won't regret the switch 👌

6 June 2026
Rated 3 out of 5 stars

Not quite sure what’s gone wrong…

Not quite sure what’s gone wrong recently but you change things without consultation and I’ve had delivery when I didn’t need it then next one short of what I need not really sure whether to stick with you or not !?

30 May 2026
Tails.com logo

Reply from Tails.com

I'm sorry to hear things haven't been running smoothly recently.

We'd never want you to receive a delivery you don't need or find yourself short on food for your dog. Our aim is to make managing your subscription as simple as possible, so I can appreciate why this has left you questioning whether to continue with us.


The food we're sending should be just right to last between your 31 day delivery window.  Our Customer Experience Team who can be contacted via our Help Centre, will able to review your recent orders, check what changes have been made and help get everything back on track moving forward.

We'd love the opportunity to put things right.
Take care,
Dylan at Tails.com

Rated 5 out of 5 stars

This company provides an excellent…

This company provides an excellent service, food specifically tailored to your dogs needs and delivered every month! My dog loves the kibble and being diabetic it is tailored for his needs! I would highly recommend this company for what they offer!!

30 May 2026

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