Tails.com Reviews 

47,745
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 3,618 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the excellent product quality, noting how much their dogs genuinely enjoy the specially tailored food blends and the wide variety of healthy options available. People also highlight the exceptionally simple online ordering process and the great convenience of easily managing their monthly subscriptions without any hassle. Some reviewers were not happy with occasional delivery delays, missing parcels, and issues with couriers dropping packages at incorrect locations. A few consumers also noted further complications, mentioning that shipments were occasionally returned to the hub or that managing heavy boxes presented physical challenges.

What people talk about most

Quality

Clients share positive opinions on quality, noting that pets thoroughly enjoy the meals and maintain shiny... See more

Delivery service

Reviewers mention positive feedback about delivery service, frequently highlighting that parcels arrive on... See more

Order

Consumers find order management to be a mix of convenience and hurdles, with many noting that the online... See more

Reviews shaping this summary

Rated 4 out of 5 stars

My dog really enjoys the food. The box arrives on time which is good and it’s easy to change the date of delivery. However I’m finding it difficult to contact somebody to help me try to control her we... See more

Rated 4 out of 5 stars

We are very happy with Tails. Easy to order, dog loves the food. Like most online sellers you are let down by you delivery providers. Yodel were OK, Inpost however are auful. There deliver dates are... See more

Rated 4 out of 5 stars

Tails have been great. The only reason I have not scored them with 5 stars is due to the delivery service. Their chosen courier delivered my order to an unhinged upstairs neighbour who fundamentall... See more

Rated 5 out of 5 stars

My jack Russell is on the kibble blend along with the wet food he can be a bit picky but loves the different textures of the food. Easy to order every month delivery always in time. Tails.com would em... See more


Company details

  1. Pet Care Store
  2. also in
  3. Animal feed shop
  4. Meal Delivery
  5. Pet shop

About Tails.com

Written by the company

Hi, we’re Tails.com – a pet food subscription with a difference.

There’s no such thing as an average dog, so why is most dog food average? Goodbye to one-size-fits-all, hello 100% tailored nutrition.

See the difference in your dog with 60% off your first box + 30% off your second:

SIGN UP NOW VISIT OUR WEBSITE HELP CENTRE

Und für unsere deutschen Kund*innen:

Registriere dich für 2 Wochen GRATIS Futter:

Jetzt testen Mehr erfahren Zum Helpcenter

Written by the company

100% tailored dog food
Your dog is one in a million – let’s feed them that way. Discover food designed to meet their precise nutritional needs, right down to the last vitamin.
How it works
You tell us all about your dog’s age, breed, zoomie level and taste buds. Our nutrition experts create a tailored kibble blend – just for them.
Easy for you, better for your dog
Each month we’ll deliver your dog’s tailored food to your door. You’ll get a handy portion scoop to help keep them in great shape too. If only everything in life was this easy…
We're B Corp certified
We’re committed to upholding high social and environmental standards, to create better walkies for generations to come.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

48k reviews

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4.4

All reviews

(47,745)

3,534 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
joint

Rated 5 out of 5 stars

Quality is excellent

Quality is excellent. range of menu wide. Our Joey bounces with excitement at every meal time.
Joe's a 13 year old lurcher who had joint pain and difficulty walking distance.
Since changing to Tails his coat is better and is enjoying his walks now. We have no complaints about any part of the service.

31 August 2026
Rated 5 out of 5 stars

Give it a go!

We tried Tails as our old dog suffered with bad wind. We chose digestion and joint care becsuse of his age and was starting to slow up! It really did make a difference, the smelly wind stopped! The convenience of it being delivered was excellent and you were always informed a few days before. Unfortunately my dog has just passed away but would highly recommend.

21 May 2026
Rated 5 out of 5 stars

My German Shepherd joints, health, energy, shiny coat

Ive been with tails for a while now. And when I started ive noticed within few days my dog didnt have joint pain anymore. Its very good food. I like it cause it has all the good stuff in like meat veg vitamins. And its small portions unlike supermarkets brands you have to give them a lot of food and the just poo it all out. Unlike tails he has 2 times bowel movements a day and he actually gained weight and his coat is very shiny. He's full of energy and a very happy baby. My kobe is 18months and hes a gentle giant. Its also a good price for the monthly subscription. At least i know its good for him and its not harming him.
The down side to it is the delivery service its terrible im very disappointed dpd leaves it outside the door not even waiting on me to answer. Few times the box was open as well.

7 May 2026
Rated 5 out of 5 stars

Since we started 'tails' our dog has…

Since we started 'tails' our dog has been happier with her meals and not being fussy as she used to be! She eats when she feels like eating but loves every tails recipes and we also give her the tails joint supplement which seems to be helping her as she doesn't limp as badly anymore! Definitely a great product for us! Would definitely give it a try if your like us and wanted to change to a product that my dog actually wants and finishes 😅

7 February 2026
Rated 5 out of 5 stars

Highly recommend

I wouldn’t buy my dog food from anywhere else, even with the risen price. He was limping poorly and had joint problems but ever since we switched his food with tails he has not limped since. He scoffs every bowl we give him! Also direct contact with tails gives more than 1 option and the response is 10/10. Would highly recommend tails to anyone!

18 October 2025
Rated 5 out of 5 stars

Hassle free , quality food , fab customer service

We’ve been using Tails for around three years now , originally for an ageing dog with joint issues and lately for a young underweight rescue dog with a sensitive stomach.
Portions measured with a scoop means the next delivery arrives just as you’re getting low - just hassle free really

You can change/add products via your online account

The customer service via WhatsApp has been great with good advice and our dog loves the food , the chew sticks and treats - were definitely staying put

10 October 2025
Rated 5 out of 5 stars

Helpful Food Advice

They have been really helpful in advising what portion sizes my dog Jeff should eat looking at his personal situation as a whole, health condition, weight issues, joint issues etc.

8 September 2025
Rated 5 out of 5 stars

Great service, great food, great price

Can move the deliveries easily dependent on when I need to restock. My labrador is a senior so nice that I can add things like joint care to her food. She really enjoys the taste and its great for her weight management as she's prone to getting a little chonky!!

31 July 2025
Rated 1 out of 5 stars

I ordered food for my dachshund and…

I ordered food for my dachshund and mentioned his digestive and joint issues. He really enjoyed the first batch, and it seemed to suit him well. However, when I reordered, the composition had changed, and now my dog refuses to eat it. I also tried to cancel or pause the subscription, but it seems I can only postpone the delivery for two months — there’s no option to cancel completely. Very disappointing.

7 July 2025
Tails.com logo

Reply from Tails.com

I’m really sorry to hear your dog hasn’t enjoyed the latest batch of food, especially after the first one suited him so well and you’ve had trouble cancelling your subscription. I’d really like to help.

As our recipes are tailored to each dog’s individual needs, they can change gradually over time to keep supporting their health as they grow or age but we’ll ensure we’re keeping it tailored to the information on their profile such as health conditions you’ve selected. You’ll also be able to view the recipes we’re preparing for them via the Feeding Plan on your account and on the menu card in the delivery.

That said, I completely understand how frustrating it is when a change doesn’t go down well, especially when your dog has specific health needs. I’d be happy to take a closer look at his current recipe to see what’s changed and whether we can make any adjustments to suit him better.

I’m also sorry for any confusion around cancelling. You can cancel your subscription anytime via the Account tab on your account, but our Customer Experience Team are also happy to help. You can find our contact information here: https://help.tails.com/hc/en-gb.

I’ll reach out to you via email now to look into this further and see how we can help moving forward.

Speak soon
Ellie at Tails.com

Rated 5 out of 5 stars

A company that seems to genuinely care

I have used tails dog food a couple of times and honestly, with a dog with a very sensitive stomach and joint issues, this company works miracles and not only that but when our order was delayed and I enquired about it they gave a very tailored and personal response that explained the exact issue they were having, instead of simply saying "quality control issue" they explained the exact ingredient they were having an issue with and what the issue was which definitely leaves the impression that they genuinely do care, and on top of that they provided an apology through email and gave a discount on future orders for the trouble they delay could have caused, this was not needed as I was just curious when I would receive my delayed order but they went above and beyond to show they care about their customers and the product they provide which gives me confidence in the food they provide for my dog

3 March 2025
Unprompted review
Rated 5 out of 5 stars

English bulldog Elvis …

Love tails food for my English bulldog Elvis you can update weight so they give you the right amount of food you can choose flavours or if you want joint concerns etc and we are just enjoying the free wet food as an exiting customer and they do the maths for you and have changed how much wet and kibble we need to feed Elvis each day my dog digestion and stomach sensitivity as been great since hes been on tails couldn't speak highly enough of the efforts and always send emails if they notice any big changes you make just to make sure it's right once again thank you tails. Been with tails a while but just started the mixture of wet and kibble together and fingers crossed 2 days in and all ok.

26 October 2024
Unprompted review
Rated 4 out of 5 stars

Both our dogs love the food

Both our dogs love the food, the eldest is very food motivated and it's helped him loose a few unwanted pounds, the younger is incredibly fussy but he eats it all up. I also like that the food for the elder, a 10yo cocker spaniel is tailored to help with joint care. One star removed because they use the worst delivery firm out there who've abandoned the box in full sun and 30+ degree heat on the doorstep and not even rung the doorbell before now.

24 October 2024
Tails.com logo

Reply from Tails.com

I’m thrilled to hear that Bear and Jasper are loving their food! However, I’m sorry to hear you’ve had some concerns with delivery.

We’ve partnered with Yodel since 2015, and they’ve consistently provided a 98% successful delivery rate. We’re proud of the strong relationship we’ve built with them, which lets us share customer feedback to make continuous improvements. Some of these enhancements include adding detailed delivery instructions and safe place options, as well as a feedback process for those times when things don’t go quite as planned.

While I don’t see a previous report from you on this, I’d love to help ensure your delivery goes smoothly going forward. Would you have a safe spot on your property that’s both sheltered and out of public view for the parcel to be left? You can easily add any delivery instructions directly to your account here: https://tails.com/gb/settings/delivery-address.

Our couriers usually get it right, but we know there are times when you might need a more tailored approach. If that’s the case, you can also upgrade to our premium courier, DPD, through your account tab.

And remember, we’re always here to support you! Our Customer Experience Team is available during weekday business hours via email, Facebook Messenger, and X (Twitter). If you ever need a hand with anything tails.com, please reach out.

Take care,

Jen at Tails.com

Rated 4 out of 5 stars

Always in time

I have 3 dachshunds and one of them had skin issues for very long time and I always had very expensive dog food brands like Orijen and Acana, but nothing helped, neither raw feeding. Seems Tails food sorted the skin issue. Tails send the food in time, always reminding about upcoming delivery, with options to pause or amend the order. I’m giving 4 stars only because no ingredients listed on the bags which makes difficult for me to sort dosage of supplements I use on the side like dental sticks, fish oil and raw foods. Vet recently asked me what joint support vitamins are in the food and I couldn’t answer that.Other than that- fantastic!

9 September 2024
Unprompted review
Tails.com logo

Reply from Tails.com

It’s lovely to hear that your Daxies are getting on so well with their food and skin - as a dog mum myself, I know how important it is to see them settled and comfortable.

Due to the tailored nature of our food, the ingredients aren’t printed on our bags, but to find the ingredients in your individual dog's blends, head to your Feeding Plan page and click on 'Nutrition and Ingredients'.

You can also find a list of ingredients in your dog's unique blends printed on their menu card in your Tails.com box each month.

If there are any specific ingredients that you need help with, then feel free to reach out to us and we’ll be here to help. Our Customer Experience Team is available via email, Facebook messenger, and X (Twitter) on weekdays during business hours to assist with your tails.com account - we typically respond within a day.

Take care,

Jen at Tails.com

Rated 5 out of 5 stars

Tails is a complete game changer now with my dogs

Tails dog food has quickly gained recognition among pet owners for its commitment to providing high-quality nutrition tailored to meet the specific needs of dogs. One of the standout aspects of Tails is its focus on using natural, wholesome ingredients, which many pet owners find appealing. This attention to ingredient quality is crucial in ensuring that dogs receive the essential nutrients necessary for their overall health.

**Nutritional Benefits:**

1. **Balanced Formulations:** Tails offers a range of recipes that are designed to provide a balanced diet, incorporating proteins, carbohydrates, fats, vitamins, and minerals. This balance is essential for maintaining a dog's health, supporting muscle development, and promoting a healthy immune system.

2. **High-Quality Proteins:** The food features high-quality protein sources, such as real meat and fish, which are vital for muscle maintenance and energy. This is particularly beneficial for active dogs or those in their growth phases, as adequate protein intake supports their energy levels and overall vitality.

3. **Omega Fatty Acids:** Many Tails formulations include omega-3 and omega-6 fatty acids, which are known to promote healthy skin and a shiny coat. These fatty acids also support joint health, which can be especially important for older dogs or those prone to joint issues.

4. **Digestive Health:** Tails dog food often includes prebiotics and probiotics, which aid in digestion and help maintain a healthy gut flora. A healthy digestive system is crucial for nutrient absorption and overall well-being.

5. **Tailored Recipes:** Tails provides options for dogs with specific dietary needs, including grain-free and hypoallergenic formulas. This customization allows pet owners to select the best option for their dog, addressing any sensitivities or preferences they may have.

**Positive Impact on Health and Energy Levels:**
As soon as I switched to Tails dog food noticeable improvements in my dogs' health and energy levels. Dogs often exhibit increased vitality, with more enthusiasm for play and exercise. I experienced that my dogs were being more engaged and alert, suggesting that the well-balanced nutrition supports better overall health.

Moreover, the improvements in coat condition and skin health are frequently cited, with dogs experiencing reduced itching and irritation. This indicates that the quality ingredients used in Tails formulations are having a positive effect on their overall health.

In summary, Tails dog food stands out for its commitment to high-quality, nutritious ingredients that cater to the diverse needs of dogs. Its balanced formulations not only support optimal health but also contribute to increased energy levels and improved coat condition. For pet owners searching for a reliable dog food option that prioritizes their dog's well-being, Tails offers a compelling choice.

26 September 2024
Rated 5 out of 5 stars

My two West highland terriers had some…

My two West highland terriers had some health issues, one was suffering bad skin, the other has joint issues. Tails let me tailor their new diet to help their health problems by doing a review for each dog. They absolutely love their new food, Lucy’s skin has improved so much and her fur is completely different, they seem happier and healthier. ♥️

11 November 2023
Unprompted review
Rated 5 out of 5 stars

10/10 From Lottie & JD

Our dogs love the food and its so easy to amend flavours or add joint supplements. The delivery's are always on time with when we start to run out too.

28 September 2023
Unprompted review

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