The Bicycle Lounge Reviews 

280
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 69 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff's helpfulness, knowledge, and friendliness, noting their expert advice and guidance throughout the process. People frequently highlight the exceptional, personalized service, ensuring a faultless experience from initial contact to bike collection. The attention to detail in bike fitting and setup is particularly appreciated, making customers feel well-cared for. Products are consistently found to be of excellent quality, with a great range of bikes available. Reviewers also value the after-sales service and support, providing invaluable assistance long after purchase. Detailed bike fitting services are frequently mentioned as transformative, resolving pain and enhancing riding comfort and performance.

What people talk about most

Staff

Customers had positive experiences with staff, consistently praising their professionalism, knowledge, and... See more

Service

Clients share positive opinions on service, with many reviewers describing it as excellent, professional, and... See more

Product

People report positive experiences with product, with many customers expressing satisfaction with their new... See more

Customer service

Users describe positive interactions with customer service, highlighting excellent communication and... See more

User experience

Reviewers mention positive feedback about user experience, describing it as seamless from start to finish and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The Bicycle Lounge. Passionate bike people providing an exceptional experience. A super friendly team with so many fabulous bikes to pick from. The staff are all so helpful and knowledgeable, offer... See more

Rated 5 out of 5 stars

I’ve just purchased an Enigma Elan from the Bicycle Lounge. The whole process was faultless from start to finish. Dealing with Matt was an absolute pleasure, his knowledge and guidance was invaluable... See more

Rated 5 out of 5 stars

I bought a Cervelo Caledonia from the Bicycle Lounge in June 2026. The reason for purchase was simple. The service provided was exemplary from guiding me through various options and then bespoke fitti... See more

Rated 5 out of 5 stars

From start to finish, then experience I had from the initial phone conversation to talk about the bike I wanted, all the way through to picking it up, was first class. Nothing was too much trouble... See more


Company details

  1. Bicycle Shop
  2. Bike accessories store

Written by the company

The Bicycle Lounge concept has always been the main vision for Matt Middleton (Owner) “My aim is to provide everything to do with the bicycle, from advice, bike fitting, components and clothing, to repairing a puncture on a Monday morning.” After working in the family business for over 20 years (Harry Middleton Cycles) Matt decided to set up The Bicycle Lounge in 2012, he wanted to give cyclists the best selection of products, the best value and the best service in the industry, fuelled by the need to give every customer that personal touch and experience, which we feel here at The Bicycle Lounge the industry has been missing.


Contact info

5.0

Excellent

TrustScore 5 out of 5

280 reviews

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No recent history of asking for reviews

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5.0

All reviews

(280)

65 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

First class service for purchasing my first road bike.

Matt made investing in my first road bike seamless.
The process from the initial bike fitting through to collection was first class. Nothing was too much trouble and the care Matt took was brilliant.
If you want expert advice and a bike that is perfect for you, look no further.

17 February 2026
Unprompted review
Rated 5 out of 5 stars

Top-tier service for my first serious bike investment!

Investing in a high-end bike for the first time can be daunting, but Matt and the team at The Bicycle Lounge made the entire experience seamless.

The process from the initial professional bike fitting right through to collection was absolutely first class. The team’s expertise and passion are clear, but it’s their welcoming, "no-ego" approach that really stands out.

If you want expert advice and a bike that is perfectly dialed in for you, look no further. Highly recommended!

31 January 2026
Unprompted review
Rated 5 out of 5 stars

…bike fit

Went to Matt for a bike fit such a knowledge and friendly guy, would highly recommend. Brilliant customer service from start to finish.

9 February 2026
Unprompted review
Rated 5 out of 5 stars

Bike Fitting Service

Bike fitting service was excellent and would highly recommend. The staff were great and a thorough service is completed to ensure this is done properly.

7 February 2026
Unprompted review
Rated 5 out of 5 stars

So much more than just 'a bike shop'

From start to finish, then experience I had from the initial phone conversation to talk about the bike I wanted, all the way through to picking it up, was first class. Nothing was too much trouble and the care they took to make sure they bike was set up and fitted to me was second to none - swapping out components and even giving me tips on my riding position

Yes you can buy bikes online, but you'll never get the same level of care.

Thanks Matt and Sean for all your help. I'll be a repeat customer for sure!!

13 January 2026
Unprompted review
Rated 5 out of 5 stars

Confidence and Comfort Back on the Bike

I had a bike fit at the Bicycle Lounge with Matt and the service was absolutely top class. Matt was incredibly knowledgeable and took the time to understand my goals, including getting me back riding comfortably after shoulder surgery. He explained every adjustment clearly and made sure the fit was tailored perfectly to my body and limitations, not just the bike. The attention to detail was excellent and the whole process felt very professional but relaxed. I left feeling far more comfortable and confident on the bike, and I could immediately feel the difference. Highly recommend Matt and the team at the Bicycle Lounge if you’re considering a bike fit — well worth it.

1 November 2025
Unprompted review
Rated 5 out of 5 stars

Excellent Customer Service

I was looking for a Pinarello Grevil F3 2026 model and despite contacting a number of well known uk bicycle sales establishments I received limited if any responses in regard to my wish to purchase a new bike. Things changed after contacting Matt at The Bicycle Lounge in Ormskirk. Matt’s desire to fulfill my requirements has been quite simply exceptional, he doggedly pursued Pinarello to clarify availability and without exception he was able to accommodate all of my bike fit needs. Matt provided the best customer service and care that I have ever experienced, not just in terms of purchasing a bike but pretty much purchasing any high value items. I highly recommend the experience of bike purchase from Matt and The Bicycle Lounge, once visited I promise you will go back!.

24 November 2025
Unprompted review
Rated 5 out of 5 stars

Bike Fit

Went in for a bike fit as i had been getting lower back pain on my bike. All the staff were very friendly and welcoming. Matt who did the bike fit was friendly and very knowledgeable explained what he was doing and why the adjustments he made would help my issues. He made my bike work for me without needing to buy new parts.

Over all a great experience and since the fit Matt has reached out to check how the adjustments feel and happy to say my lower back pain has gone!

15 November 2025
Unprompted review
Rated 5 out of 5 stars

Tt bike fit

Went to Matt for a fit on my tt bike.
Such a knowledge and friendly guy. Was there for well over 2 hours which flew by has we talked bikes/ racing.
The adjustments have done me wonders,no more back ache and threshold power up 60 watts with my new position.
Aftercare has been 5 star 🌟 making sure im happy and everything is OK with the bike.

18 October 2025
Unprompted review
Rated 5 out of 5 stars

The Bicycle Lounge

The Bicycle Lounge. Passionate bike people providing an exceptional experience.
A super friendly team with so many fabulous bikes to pick from. The staff are all so helpful and knowledgeable, offering great advice to help find exactly the bike for you. All topped off by Matt, the owner - and bike fitter extraordinaire!

9 December 2025
Unprompted review
Rated 5 out of 5 stars

Brilliant customer service from start…

Brilliant customer service from start to finish.
All the staff are very friendly and accommodating.

Matt gave me a spot on bike fit before and after I purchased my new bike. Matt is knowledgeable, friendly, helpful and kept me informed regarding when the frame was arriving at his shop and the build time.

I would highly recommend The Bicycle Lounge.

1 December 2025
Unprompted review
Rated 5 out of 5 stars

2026 Cervelo P-Series

I bought a 2026 Cervelo P-Series from Matt and the team following a number of different conversations and their expert guidance.

I received invaluable advice about why this bike was perfect for me and why an even more expensive one would be unnecessary.

They ordered the bike from the manufacturer and kept me up to date with its travel from the far east all the way to Ormskirk. It arrived in the shop on the Friday and I was taking it home fully built and fitted to me by the Monday.

This was perfect as I had an event that weekend so they did what they could to ensure I got everything I needed in time.

Their service was exemplary and I would recommend them to anyone/everyone. I am definitely going to return as a customer on a consistent basis - perhaps to my own bank account's detriment!

29 October 2025
Unprompted review
Rated 5 out of 5 stars

I have been back to the shop today to…

I have been back to the shop today to collect my new bike , it's a pinarello grevil F3 in Etna black .
The fellas in the shop are extremely helpful , knowledgeable and willing to go the extra mile to make the experience of buying a bike as smooth and enjoyable as possible .
Matt made sure that everything with the bike was spot on today before I left the shop .
Their attention to detail is second to none and I would definitely recommend them to anyone who is looking to buy a bike .
I wouldn't buy a bike from anywhere else after the great service I have received from them.
Thanks Matt , Sean , Ty and Peter for all your help

Tom

11 November 2025
Unprompted review
Rated 5 out of 5 stars

“The Lounge”

I recently purchased a bike at "The Lounge" and I thought to just share my experience, and I honestly could not be happier with it.

My purchase began with a phone call with Matt, who was able to answer any questions I had in regards of the bike I was looking into. I was met with polite and knowledgeable service which allowed me to make a fully informed decision. I really appreciate the flexibility of communicating through either email or on the phone. Another key feature was that Matt kept me very informed with what the process would look like in terms of ordering the bike and the specific components that I would prefer on it, this discussion and communication really allowed me to decide what it is exactly that I want before committing entirely.

When I had decided to get the bike, I had travelled up over 500 miles back and forth to personally collect the bike and I was welcomed with complimentary drinks with an incredibly professional and friendly team. The place itself had such a good environment and included an impressive bike studio/bike museum.

As it came down to seeing the bike, I really valued how meticulous Matt was, any slight tweaks, he was able to replace it on the day. At the end of the purchase, they even added a bonus aftercare which allows me to have the bike be fine-tuned even after this purchase which is truly just excellent customer service.

Overall, it was an amazing experience and I couldn’t be more grateful to the Bike lounge on their service. A one of a kind service where all your needs are met. I cannot recommend them enough, if there's anywhere you should go to purchase anything cycling related, this shop is honestly at the top of the list!!

X2fer LAGMAN

6 November 2025
Unprompted review
Rated 5 out of 5 stars

New bike purchase

I purchased a new bike back in April this year and l couldn't be more pleased both with the bike but also the after sales service. I could have purchased a bike online but having the support of the team, has been invaluable.

23 April 2025
Unprompted review
Rated 5 out of 5 stars

Amazing as always

I’ve been shopping at the Bicycle lounge for many years now and wouldn’t by go anywhere else for a new bike. Just bought a Pinarello X5 and the advice, customer service and set up are 2nd to none. These guys know exactly what they are doing. Every detail is covered. Thanks to Matt and the team for everything.

18 October 2025
Unprompted review
Rated 5 out of 5 stars

Enigma Echelon

I’ve just collected my new Enigma Echelon from the bike lounge. From my initial visit Matt and his team discussed what type of cycling I wanted to. They spent time to get the correct size and fit for me. This gave me confidence I’m in good hands. All the components and wheels were discussed before selecting. The finished bike has been built to the highest standard. I’ve no doubt the after sales service will be just as good. Very happy with the whole experience.

21 October 2025
Unprompted review

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