The First Group Reviews 1,724

I have had a robust and swift communication with your team through Ms Cristina Cernei has been very helpful and supportive. The conversations have been outstanding and I really appreciate it.

I bought my unit with First Group back in 2008. Last year I decided to sell as now retired and cannot thank Cristina Cernei enough for her excellent work in helping to complete the sale of my unit.

From travel booking to our airport departure from the hotel, the experience of our visit in Dubai was very smooth and quick.

Ms. Inna Ivanova, our Owner Privileges Executive helped with the travel bookings and during our stay in quick, extremely understanding and generous manner.

The hotel staff is amazing and hospitality is at par. The views and location of the hotel is great.

We love our stay at TFG hotels every time during our visit to Dubai.

Keep up the great work and wishing TFG good luck for the future.

The I assistance I got from Rafika was very great. It made my trip to Dubai very enjoyable.
Thank very much to Rafika and to TFG.

Rafiqa she is helpful .

Saleh was extremely friendly and helpful.
I wasnt ready to make a decision today

The pick up, dropping and the hotel while being briefed about the city

It was a nice and easy experience, Thanks to Mohamed Anter for the good treatment.

the cooperation from your side and your team is admireable

Soukaina is very kind and helpful. I always appreciate that she tries to respond to all my queries and keeps me updated even on the smallest detail. She has a warm trusting personality ☺️

I am at Mykonos with Zola Mtsi,she's excellent,friendly,helpful & knowledgable & she knows what she's talking about. Thanks a lot Zola

Dubai is a city of dreams, known for its world-class hospitality. It is heartbreaking to see how that reputation is being tarnished by predatory marketing tactics that prioritize commissions over human decency.
It started with a promising phone call: an offer for a dream family vacation in Dubai for my wife and our two children (our 7-year-old son and 2-year-old daughter). We expected the excellence associated with The First Group.
Instead, our family time was hijacked. We were lured under the false pretense of a 'complimentary boat trip' for the kids, only to be driven to Soluna Beach and trapped in a high-pressure sales marathon lasting 6 hours. Seeing my children exhausted and distressed in a room while being pushed to sign a contract was a nightmare no parent should endure.
To protect my family's peace, I eventually committed to what I thought was a premium investment. I paid $8,600 (31,500 AED) in full, expecting the 'Gold' service promised.
The reality? The moment the money hit their account, the 'Premium' mask fell off. Our concierge, Sara Oufriche, went completely silent (Ghosting), ignoring all requests for the service we paid for. The manager, Ilham Mokrani, now hides behind administrative excuses.
This leads me to a serious question: Is The First Group as an organization rotten, or are we witnessing a group of rogue employees destroying the company's integrity from the inside?
This 'Ghosting' has professionally and personally shattered the trust required for such a partnership. There is no going back. I am not looking for apologies, "bonus points", or excuses. The bridge is burned, and the only acceptable resolution is the FULL REFUND of my $8,600.

Cristinas professionalism, attention to detail, warmth and quick response to my needs made me feel valued. Thank you for making my experience easy and comfortable!

I'm very proud and grateful to have Mr Mohammed Oulada as an account manager from owner privileges.
His dedication and professionalism are outstanding.
Thank you for making everything easier.

Many thanks to Cristina Cernei (Executive ‑ Owner Privileges), for the excellent standard of care & services provided to my dad during his recent business transactions with First Group.

Greatly valued & appreciated.

It was excellent, respectful

As a client since 2011, I am continually impressed with The First Group. Their professional asset management and guest-centric operations have delivered outstanding returns on my investment, proving their unrivalled expertise. Their commitment to innovation and sustainability further strengthens my confidence. I look forward to future projects as they expand and would be thrilled if they considered exploring opportunities in Africa's promising markets. A truly reliable and forward-thinking partner.

everything went smoothly and quickly

Mohammed Oulada is always helpful and respectful

Our experience with The First Group has been extremely disappointing and deeply misleading. We purchased a package that explicitly promised a stay at the upcoming 5 star Ciel Hotel in Dubai, voucher Dubai Lifestyle experience which we did purchase was valid for one year. This promise was the main reason we agreed to buy the expensive package.
When we finally booked our flights separate from this package and contacted The First Group agent who recommended to reserve our stay two weeks before our arrival, we were suddenly told that Ciel Hotel was “not operational” and that we had to choose one of their 4 star properties, depending on availability. This was never mentioned during the sale.
What makes this even worse is that we checked independently, and the Ciel hotel was already operational and bookable at least two months before our arrival. Despite this, they refused to honor what we paid and have been promissed and continued insisting we accept a lower category hotel.
We raised multiple complaints, hoping for a fair solution. Instead, we were ignored completely, including by senior management. Even the CEO — who also acts as the Chief Sales and Owner Relations Officer did not respond or take responsibility. And Mr. Beddiaf, the so called Director of Dubai Lifestyle Experience, didn’t respond our emails and messages.
Based on our experience, the company’s behavior felt highly misleading and completely untrustworthy. We paid for a premium product and received something entirely different. It is absolutely not worth your money, you will lose it. I strongly advise others to be extremely cautious before dealing with this company. What they promise and what they deliver are two completely different things. They are all scammers!