Needed something for my son(14) for pride to match everything else he bought and the earrings weren’t available in Manchester and he was getting anxious (autism and recently come out) - yet got them w... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Despite some initial hiccup due to supply issues, I cannot fault the customer service by Graham of The Pride Shop. Thank you for rectifying them. Other members of staff have also been friendly whilst... See more
I called customer service as I had not received any email regarding my order being dispatched one week after ordering. The person on the phone was extremely nice. One of the 2 items purchased was disc... See more
Good range of merchandise to choose from, fantastic diversity and inclusion. I love the straight ally badges I bought, very well made, appreciate the extra pin clip that comes with them. All reasonabl... See more
Company details
Written by the company
At THE PRIDE SHOP®, we are dedicated to creating a space that celebrates and supports the LGBTQ+ community. We are part of an independent retailing and publishing company home to brands such as THEGAYUK, The Gay Shop, Big Gay Card Company and Tackle. Our mission is to provide a diverse and inclusive collection of books, gifts and jewellery that reflect the rich tapestry of LGBTQ+ experiences, stories, and voices. We exist to make sure that your identity is represented and validated. Our history We can trace our roots back to 2011 when the founders of this company created one of the most popular Gay and LGBT+ magazines and listings websites. Since then we’ve been on a journey to curate a thoughtfully selected range of LGBTQ+ books, gifts and jewellery that represents as many LGBTQ+ identities as possible. In 2019 we started working with some of the UK’s biggest retailers to bring a bit more LGBTQ+ness to the high street. Have you seen us in TKMAXX or Rymans?
Contact info
65 Maid Marian Way, NG1 6Aj, Nottingham, United Kingdom
- 0115 891 8456
- hello@theprideshop.co.uk
- theprideshop.co.uk
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 33% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great experience and amazing shop
Amazing experience in supporting things I care about and that matter a lot to me. Everything was shipped to me in no time — swiftly and smoothly, well packaged and in amazing quality. I will definitely be purchasing more! Thank you a lot.
Wonderful products
Wonderful service and a great catalogue of products. Delivery was fast and everything I ordered arrived in perfect condition. I will most definitely be shopping again.
Great birthday present for a friend
Great birthday present for a friend! Good communication with the sellers
Great service in the run up to Christmas!
Placed my order early morning on the 12th December, and by 12 noon it had already been dispatched! Arrived the next day. Really impressive. Thanks!
Great range of good quality products…
Great range of good quality products and excellent despatch and delivery times.
First time shopper
First time shopper, and won’t be the last. Easy to order and super fast delivery.
Found you because the item I wanted was out of stock everywhere, but glad I did!
Thank you 🤩
It is nice to get a good variety of…
It is nice to get a good variety of bi-specific pride items. And thank you for your patience and help when I got worried about my delayed order.
Great present!
Got a lovely rainbow bracelet for my granddaughter's 15th birthday. She is a keen member of her school LGBTQ+ support group and was delighted with it.
The Pride shop always send items…
The Pride shop always send items promptly and have good quality products with a good range. Everything i have bought for my daughter she has been delighted with
Excellent quality
Thought what I ordered was as the…
Thought what I ordered was as the picture looked & the delivery was on time
Excellent shop, poor delivery
Found the Pride Shop online when researching a suitable gift for a transgender person. The range and explanations of the different colours in flags and items was really helpful for someone like me who knew very little. I purchased a backpack which was very well received and was excellent quality. I have only given four stars because I think The Pride Shop should find a better distributor for their items. Although the item was received by The Royal Mail the day after I ordered, it took them nearly a week to actually deliver it as they sent it back and forth between two sorting depots three times. Just glad I ordered early enough so it still arrived on time for a special birthday. Five Stars for the shop, minus stars if I could give that for Post Office delivery.
Great service, great products
Excellent range of excellent products
Great range of products.
Decent price.
Good service.
Good website
Good website, easy to use. Fast and efficient dispatch and really good quality products for excellent cause!
I was very pleased with the Bear Paw…
I was very pleased with the Bear Paw necklace, which was great.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.








