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The Pure Gold Company Reviews 

308
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 55 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the dedicated staff and account managers for being exceptionally helpful, incredibly patient, and deeply knowledgeable throughout the entire purchasing journey. People consistently appreciate the clear, highly professional service and expert guidance that makes buying precious metals completely straightforward, reassuring, and stress-free. However, some reviewers were not happy with certain product aspects, noting unexpected market losses or financial concerns when starting out with purchases. Some consumers also reported feeling hesitant initially before discovering the highly supportive environment and reliable customer service teams ready to assist them.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, describing team members as professional, friendly, courteous,... See more

Service

Customers had positive experiences with service, describing it as friendly, efficient, and professional from... See more

Customer service

People report positive experiences with customer service, praising the exemplary support and outstanding... See more

User experience

Reviewers mention positive feedback about user experience, noting that buying and selling is straightforward... See more

Product

Customers consistently note ambiguous experiences with product. Some reviewers express regret, noting that... See more

Reviews shaping this summary

Rated 5 out of 5 stars

faultless professionalism from start to finish once again i invested in gold 3.5 years ago following superb advice from Ben i have needed to release some funds twice recently and on both occasion... See more

Company replied

Rated 5 out of 5 stars

I wanted to invest in gold in 2020, but it wasn't until 2024 that I stumbled upon Josh Saul & The Pure Gold Company. Even better, I discovered Alex Kaye - quite an earth angel - who is not only brilli... See more

Company replied

Rated 5 out of 5 stars

I had a great experience working with Tom Paramor at The Pure Gold Company. He guided me through my first investment in gold and made the whole process smooth and straightforward from start to finish.... See more

Company replied

Rated 5 out of 5 stars

As a first time buyer with 10k to spend i didn't have a clue where to begin. Tbe Pure Gold Company was suggested by a Google search. Obviously being wary of any investment with a co.pany.i didn't kn... See more

Company replied


Company details

  1. #34 of 77 best companies in Investment service
  2. #60 of 101 best companies in Alternative Financial Services
  3. #27 of 36 best companies in Gold and silver trading company
  4. #27 of 37 best companies in Gold dealer

About The Pure Gold Company

Written by the company

The Pure Gold Company exists to make investing in physical bullion as simple as possible.

Our team of brokers are here to help you to buy the right bullion at the right time for the right price. We offer free consultations so you can speak directly to professional brokers who will answer all of your gold and silver investment questions. Helping you to make the right choices so you don’t pay over the odds or miss an opportunity to purchase entirely tax-free.

We are LBMA members and only deal with LBMA member bullion suppliers and vaults, giving you that extra layer of confidence in where you bullion originates from, and how safely it is stored (if you choose secure storage instead of insured home delivery).

Importantly, we offer all of our clients a buy back guarantee. We know the providence of all the bullion we sell and hence are more than happy to buy it back when the time comes.

We are always competitively priced and our brokers love to speak about all things gold and silver, so why not give us a call if you are considering investing in physical bullion. And see for yourself why we are trusted by so many investors.

Our Buyback Guarantee

We buy back quickly, at a fair price

We buy back
We know the provenance of all the bullion we sell. So we are confident in buying it back.

At a fair price
You don’t have to sell your bullion back to us. If you do, you will find we are very competitive.

Without delay
If it’s time to sell then you don’t want to wait. We provide quick valuations and settlement.

Contact info

Promotion box for The Pure Gold Company

Free Gold Bullion Investment Guide

You'll be a gold expert in no time! Includes tax-free investments...

4.7

Excellent

TrustScore 4.5 out of 5

308 reviews

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Asks customers to review

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Replied to 100% of negative reviews

Typically replies within 1 week

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4.7

All reviews

(308)

53 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Easy to deal with

Easy to deal with. Good communication.

4 December 2025
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Reply from The Pure Gold Company

Hi David,

Thank you so much for your kind review,

The Pure Gold Company

Rated 5 out of 5 stars

Extremely professional.

Molly was very professional and answered all of my queries and alleviated any concerns. The whole process felt well managed. Would highly recommend.

2 December 2025
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Reply from The Pure Gold Company

Hi Jenny,

Thank you so much for your kind review! We will pass your feedback on to Molly, who we are sure will be delighted.

All the best,

The Pure Gold Company

Rated 5 out of 5 stars

made the whole process easy

made the whole process easy. gave us time to think about things really friendly.

2 December 2025
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Reply from The Pure Gold Company

Hi Paul,

Thank you so much for your kind review,

The Pure Gold Company

Rated 5 out of 5 stars

Great for those with little knowledge

As a first time buyer with 10k to spend i didn't have a clue where to begin. Tbe Pure Gold Company was suggested by a Google search. Obviously being wary of any investment with a co.pany.i didn't know I made the initial contact by online form. I was quickly contacted by a member of the team who answered all my questions in a language I understood. No pressure at all to buy I went away and did some more research. I had a few more questions, again answered in polite, timely and non condescending manner. After purchase received coins within a week and was kept updated on the progress of my order up until point of delivery. Very happy with the service and have no problem at all recommending.

2 December 2025
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Reply from The Pure Gold Company

Hi Suzanne,

Thank you so much for your kind review! We are really pleased we were able to answer your questions so you could make an informed decision in your own time.

All the best,

The Pure Gold Company

Rated 5 out of 5 stars

Fantastic customer service

Fantastic customer service. The whole experience was extremely positive. I was well informed and had plenty of expert advice to make my purchase stress free and as smooth as possible. Will definitely be a returning customer.
Great overall experience PGC 👍

17 November 2025
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Reply from The Pure Gold Company

Hi Graeme,

We are so pleased you had such a good experience, and we look forward to helping you again in the future.

Thank you again for your review,

The Pure Gold Company

Rated 5 out of 5 stars

Pleasure to deal with

Brilliant service and very professional well definitely be using again

11 November 2025
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Reply from The Pure Gold Company

Hi Lee,

Thank you so much for your kind review, and we look forward to speaking to you again,

The Pure Gold Company

Rated 5 out of 5 stars

A fantastic service from buying to selling

A fantastic service from buying or selling !
Valuations on gold and silver excellent both from a buying perspective and selling . Extremely helpful attentive staff , clear unbiased advice, I could not have had a better service !

4 November 2025
Unprompted review
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Reply from The Pure Gold Company

That's wonderful to hear! :-)

Thank you so much for your lovely review,

The Pure Gold Team

Rated 5 out of 5 stars

The Pure Gold company is highly recommended

The Pure Gold company is highly recommended. My enquiry was dealt with efficiently and staff were knowledgeable. I was in professional hands.

21 October 2025
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Reply from The Pure Gold Company

Hi Matthew,

Thank you so much for your review - we are so glad you felt looked after.

The Pure Gold Company

Rated 1 out of 5 stars

Unfortunately disappointed, lack of professionalism.

Unfortunately disappointed. Lack of professionalism from their internal recruiter.

After coming across TPGC through their well done marketing, even popping up on some of the podcasts I follow. Mr Saul is a great speaker and face for the company. I was interested in working for what was regarded as one of London's best Gold brokering companies and also become one of the best.

It left much to be desired in how they run their company and I won't be recommending them to my investment network.

It's a basic expectation that if I have the camera turned on in an interview, the recruiter should do the same.

Ignoring that etiquette point. The recruiter asked me the standard questions why I wanted to work in this sector and he couldn't answer basic questions on the commission structure.

The feedback after the interview was I was too money focused, for a sales role with a high commission?

Being money focused isn't a bad thing, in my case it's to provide for my son and secure a sustainable future. Hence I am already invested in Gold. Many of your clients are likely to be money focused as well. Did you internal recruiter miss the memo this is the financial services industry?

My advice to upper management is what made your company successful was the attention to details, marketing and your reputation. But your recruitment process could be vastly improved.

20 October 2025
Unprompted review
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Reply from The Pure Gold Company

We’re sorry that you were unsuccessful in your application to work for us, Alexander. It’s never easy to be turned down for a role you are seriously interested in, and we wish you the best of luck in your job search.

Looking at the positives for a moment, we are genuinely delighted that you wanted to work for us because you regard us as one of London’s best gold brokers (in fact, we were recently voted as the “UK’s Best Gold Broker” by an industry panel).

We agree with you that Josh is an excellent speaker and figurehead for the business. And our marketing team were very happy that you rated their work so highly 😊.

The call you had with our HR team was a 10 minute screening call, which we just use as an initial sense-check before putting candidates forward to the hiring manager. Hence at this point they would not have gone into huge detail about everything.

These are usually phone calls (Teams is offered as an option) which is why the camera wasn’t on. But had you mentioned it, the interviewer (one of the nicest people we know, by the way) would have happily explained.

But the crux of the matter is obviously the feedback that you were “too focused on money”.

Surely, you are thinking, this is the gold industry so it must be awash with money?!

In fact, gold is a commodity, and the industry is very competitive. People choose to purchase from us because of our great service level and reputation, and they expect (and get) competitive pricing. We can never forget that the money being spent is someone’s hard-earned savings.

One of the reasons our reputation is so good is that we don’t make wild claims or guarantees about gold’s future prospects. And if we think someone has the wrong idea about what gold could do for them, then we will tell them that maybe it isn’t the answer they are looking for.

But when a broker is totally focused on their own pocket, putting the customer first can have a nasty habit of slipping their mind at times. Hence it being a red flag for us at interview stage.

We are not trying to cast aspersions about your character, here, by the way. You really can’t tell that from a short telephone call. It’s just an explanation about why we take this aspect so seriously.

Yours sincerely,

The Pure Gold Company

Rated 5 out of 5 stars

Great service

Great service, responded quickly to all my emails. Provided reassurance as a first time client

21 October 2025
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Reply from The Pure Gold Company

Hi Bob,

We are delighted to have you as a new client, and are really pleased we could meet your expectations.

Thank you for your review,

The Pure Gold Company

Rated 5 out of 5 stars

Excellent service

Excellent service, dealt with quickly and professionally.

27 September 2025
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Reply from The Pure Gold Company

Hi Zoe,

Thank you very much for your kind review,

The Pure Gold Company

Rated 5 out of 5 stars

Excellent Gold Company!

I have used The Pure Gold Company to buy and sell gold over some years now. I have always found them professional, efficient; dealing with the company is a dream from start to finish. No question is too much trouble to answer. I highly recommend them and would not hesitate to continue using them.

17 September 2025
Unprompted review
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Reply from The Pure Gold Company

Hi Joanna,

What a lovely review, and it's great to hear you have experienced both ends of our service in order to buy and sell your gold.

Thank you so much,

The Pure Gold Company

Rated 5 out of 5 stars

Reassuring

Talked through risks; purchase process felt very safe.

-
thanks for your answer

2 September 2025
Unprompted review
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Reply from The Pure Gold Company

Thank you for your kind review,

The Pure Gold Company

Rated 5 out of 5 stars

Professional all the way

Had some savings and looking for a long term investment, decided to invest in gold mainly due to their be no cgt. Kallum was extremely professional and made the choice easy. There was no sales pressure etc. he even obliged insending extra info to me when my bank was being extra cautious around releasing my money

30 July 2025
Unprompted review
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Reply from The Pure Gold Company

Hi Karen,

Thank you so much for your review - we will pass your kind words on to Kallum.

The Pure Gold Company

Rated 5 out of 5 stars

Five stars for selling as well as buying.

In July 2025, I wrote an enthusiastic review of the Pure Gold Company. I had no experience of buying Gold and needed someone to guide me through the process. Charlie Nevill was very patient and understanding. Most importantly, I didn’t feel any pressure to buy.
Later, I added two more purchases - and duly the price of Gold surged.
After six months, I wanted to see what my holding was worth. However, the company only offers buy-back prices on an individual basis. At the same time, I noticed several very negative reviews on Trustpilot – which had not been there the first time I looked. People were saying the selling process was not nearly as simple as the buying. Some were disappointed with the prices they were offered for their coins.
Since this was the sort of thing that would weigh on my mind, I decided to sell a small portion of my holding, just to assure myself that my money was safe.
I am pleased to say I was offered a good price – and I really did get it. The money was in my bank account within two days, and Tommy Lawson in the Operations department could not have been more helpful.
So, the five stars are still deserved.

13 July 2025
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Reply from The Pure Gold Company

Hi John,

We're really pleased that Charlie was able to help you, and that you didn't feel under any pressure. Our aim is always to put people in a position where they can make an informed decision without any of the smoke and mirrors that you sometimes see in this industry.

Thank you again for your review,

The Pure Gold Company

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