This is Beauty Reviews 

837
TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 188 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the quality of the products, often noting they are exactly as described and in perfect condition, even when packaging is mentioned as damaged. Many appreciate the fast and efficient delivery service, with items arriving quickly and well-packed. People are particularly impressed with the competitive pricing, finding products at significantly lower costs than elsewhere, which allows them to purchase luxury brands or hard-to-find items affordably. However, some customers also noted issues with order fulfillment, including missing items, incorrect products being sent, or problems with international shipping that led to delays and additional taxes. A few other people also felt that delivery times were sometimes longer than expected, despite advertised next-day shipping.

What people talk about most

Product

Clients share positive opinions on product, frequently praising the quality, variety, and competitive pricing... See more

Delivery service

Consumers find delivery service to be positive, with many reviewers praising the fast shipping times and... See more

Price

Customers had positive experiences with price, consistently reporting that prices are unmatched, wonderful,... See more

Quality

Reviewers mention positive feedback about quality, with many customers receiving products in great or perfect... See more

Order

Users describe positive interactions with order, frequently praising the quick shipping and timely delivery... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Stumbled across this seller whilst searching for my favourite daily moisturiser (which can be tricky to source as often sold out). Was a wee bit sceptical when item was being offered at half retail p... See more

Rated 5 out of 5 stars

Arrived quickly. No damage to product packaging - the "fault" with Timeless 20% Vitamin C serum packets which listed there would be labeled 28 sachets - there were 30 :). Also purchased Avene Cicalfat... See more

Rated 5 out of 5 stars

Great first experience with ordering quality beauty products. Recently made my first order, the item came quickly, was in perfect condition and fit my budget. Feel good purchasing from this website so... See more

Rated 5 out of 5 stars

This is Beauty delivered my toothpaste directly to my door quickly and efficiently. I would recommend this store to anyone who may live in an area where a specific product brand is considered a "Spec... See more


Company details

  1. #26 of 131 best companies in Cosmetics shop

Written by the company

This is Beauty is the online retailer helping tackle unnecessary waste in the industry. Born from a desire to impact real change, This is Beauty partners with leading retailers and global brands to offer an alternative solution for their damaged inventory. Items may have imperfections, but what's on the inside is a perfectly good product. So, when you shop with This is Beauty, not only do you save money, but you contribute to saving the planet with every purchase.


Contact info

4.8

Excellent

TrustScore 5 out of 5

837 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 40% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(837)

192 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great Prices!

They have Winky Lux Precision Unibrow Pencil at a discounted price, and it was in perfect condition! This store is officially my new favorite beauty hack! Will definitely order from here again!

31 May 2026
Unprompted review
Rated 5 out of 5 stars

Fast delivery…Wide variety!

New store manager looking for a consistent supplier to partner with. We found This is Beauty and they have a tendency to ship orders very quickly, often we receive deliveries sooner then expected. They have a variety of products that fit our customers needs including popular brands that tend to fly of the shelves. We are excited to have a solid relationship and plan to continue to grow our business with the products supplied by This is Beauty on our shelves.

12 June 2026
Unprompted review
Rated 5 out of 5 stars

Tropical 🏝️ Paradise

Great price and shipping was fast. The lotion smells like tropical 🏝️ paradise and left my skin feeling soft and shiny ✨. I will purchase again 😉. Thank you!!!

10 June 2026
Unprompted review
Rated 4 out of 5 stars

Product came as described

Product came as described and was a great price. I didn't realize how delayed shipping would be (probably took 10 days to 2 weeks before product arrived). Otherwise good experience.

10 June 2026
Unprompted review
Rated 5 out of 5 stars

I'm obsessed with This is Beauty

I'm obsessed with This is Beauty! They help prevent products from being destroyed when the packaging is damaged, and they pass the savings on to the consumer through a discounted product price. Feels like such a win-win-win for shoppers, the environment, and the company!

The only thing I would change is that it takes about 3-4 days from the order date for the products to ship, so it takes about a week before you get your order. Not a deal breaker as long as you plan ahead!

28 May 2026
Unprompted review
Rated 5 out of 5 stars

Amazing deal on top notch products

I stumbled upon this website and I'm so glad I did! This is truly the best deal on my got to sunscreen. The only slight downside is waiting about 10 days for shipping but it's so worth the wait!
This is now my go to site to order from for my go to sunscreen

5 June 2026
Unprompted review
Rated 1 out of 5 stars

I have been waiting ages for my…

I have been waiting ages for my product. I have contacted them more than once and received no update. UPS tell me they still have not received the item. I am very dubious if this is a real site or scam.

3 June 2026
Unprompted review
This is Beauty logo

Reply from This is Beauty

Hello,

I am sorry to hear this. Please send an email to ian@thisisbeauty.com and I will fix this right away for you.

Best regards,

Ian Pearson
Founder + CEO
This is Beauty

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look