This is Beauty Reviews 

837
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 188 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the quality of the products, often noting they are exactly as described and in perfect condition, even when packaging is mentioned as damaged. Many appreciate the fast and efficient delivery service, with items arriving quickly and well-packed. People are particularly impressed with the competitive pricing, finding products at significantly lower costs than elsewhere, which allows them to purchase luxury brands or hard-to-find items affordably. However, some customers also noted issues with order fulfillment, including missing items, incorrect products being sent, or problems with international shipping that led to delays and additional taxes. A few other people also felt that delivery times were sometimes longer than expected, despite advertised next-day shipping.

What people talk about most

Product

Clients share positive opinions on product, frequently praising the quality, variety, and competitive pricing... See more

Delivery service

Consumers find delivery service to be positive, with many reviewers praising the fast shipping times and... See more

Price

Customers had positive experiences with price, consistently reporting that prices are unmatched, wonderful,... See more

Quality

Reviewers mention positive feedback about quality, with many customers receiving products in great or perfect... See more

Order

Users describe positive interactions with order, frequently praising the quick shipping and timely delivery... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Stumbled across this seller whilst searching for my favourite daily moisturiser (which can be tricky to source as often sold out). Was a wee bit sceptical when item was being offered at half retail p... See more

Rated 5 out of 5 stars

Arrived quickly. No damage to product packaging - the "fault" with Timeless 20% Vitamin C serum packets which listed there would be labeled 28 sachets - there were 30 :). Also purchased Avene Cicalfat... See more

Rated 5 out of 5 stars

Great first experience with ordering quality beauty products. Recently made my first order, the item came quickly, was in perfect condition and fit my budget. Feel good purchasing from this website so... See more

Rated 5 out of 5 stars

This is Beauty delivered my toothpaste directly to my door quickly and efficiently. I would recommend this store to anyone who may live in an area where a specific product brand is considered a "Spec... See more


Company details

  1. #26 of 131 best companies in Cosmetics shop

Written by the company

This is Beauty is the online retailer helping tackle unnecessary waste in the industry. Born from a desire to impact real change, This is Beauty partners with leading retailers and global brands to offer an alternative solution for their damaged inventory. Items may have imperfections, but what's on the inside is a perfectly good product. So, when you shop with This is Beauty, not only do you save money, but you contribute to saving the planet with every purchase.


Contact info

4.8

Excellent

TrustScore 5 out of 5

837 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 40% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(837)

192 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Nioxin shampoo and conditioner

The shampoo sent as advertised is essential. It is encouraging that it arrives timeously. The bottles were smaller than I anticipated, but perhaps it is just as well this time. Thank you.

15 November 2025
Unprompted review
Rated 5 out of 5 stars

Great first experience

Great first experience with ordering quality beauty products. Recently made my first order, the item came quickly, was in perfect condition and fit my budget. Feel good purchasing from this website so these valuable items don't go to waste. Also get a great discount for shopping the site.

7 November 2025
Unprompted review
Rated 5 out of 5 stars

I really love this company

I really love this company as skin care junkie! It’s hard to find the balance between my love for skincare but also the things such as being sustainable . I love the ethos here and you get some amazing priced luxury brands with a really wide range! I was nervous as a first time buyer having found them that it was all too good to be true but it’s not! I wish I could gate keep but everyone should shop here. Fantastic company who have great customer care too , after a question I had was quickly and kind addressed. I will be using this shop lots!

12 November 2025
Unprompted review
Rated 4 out of 5 stars

Naturium Body Wash

The arrival of my Naturium The Multi-Vitamin Daily Nutrients Body Wash came sooner than I expected. Everything seemed normal, and I would buy my body wash from here again

5 November 2025
Unprompted review
Rated 5 out of 5 stars

I will order from here again!

I placed my order and, though it didn’t come in its original box, my order was in perfect condition. (I ordered shampoo, conditioner and a cur cream) Each product was full, too. I will order from here regularly.

30 October 2025
Unprompted review
Rated 1 out of 5 stars

Not great

Shop states next day delivery. That did not happen. Arrived five days later. Please take this information of your website it is misleading!

30 October 2025
Unprompted review
Rated 5 out of 5 stars

The product is excellent

The product is excellent. The deal that I took advantage of was great.

It did take a bit more time to receive them but I
Had some in the cabinet.

27 October 2025
Unprompted review
Rated 5 out of 5 stars

Amazing Results & Fast Shipping!

I’m so impressed with my experience ordering from This Is Beauty Store! The shipping and delivery time were above my expectations — my package arrived so fast and perfectly packed. I ordered the Love Wellness Clear Skin Vitamins, and I’m on day 5 of taking them. My skin is already noticeably clearer than it’s been in over a month! I absolutely love this product and will definitely be ordering again. Highly recommend both the vitamins and this store!

24 October 2025
Unprompted review
Rated 5 out of 5 stars

Quality, Convenience, Service, and Support

This is Beauty delivered my toothpaste directly to my door quickly and efficiently. I would recommend this store to anyone who may live in an area where a specific product brand is considered a "Specialty item" and is not available at any of the local retailers. I needed a specific brand of Crest toothpaste and This is Beauty met my needs without me having to travel from store to store in my local community. Kudos to This is Beauty!!!!!

10 October 2025
Unprompted review

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