Tide Reviews 33,879

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 9,788 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, positive attitude, and professionalism, making interactions pleasant and productive. Many people highlight the excellent customer service, appreciating the personalized approach and clear communication. The service provided is often described as efficient and easy to use, with consumers noting the smooth user experience and straightforward processes. However, some people were dissatisfied with the response time and customer support, mentioning issues with slow replies, unhelpful chat support, and difficulties in resolving problems. A few other people also felt that the company's services were unreliable, particularly regarding payment transfers and security concerns.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently praising their professionalism, helpfulness, and... See more

Customer service

People report positive experiences with customer service. Many customers praise the helpfulness and... See more

Service

Users describe positive interactions with service. Many customers praise the excellent support team,... See more

User experience

Clients share positive opinions on user experience. Many reviewers found the process easy, smooth, and quick,... See more

Response time

Customers had ambiguous experiences with response times. Many reviewers expressed significant frustration,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Starting a new business is time consuming and stressful. Tide have really made the process easy and I was ready to send invoices and receiving payments within a day. The business is also growing its... See more

Company replied

Rated 5 out of 5 stars

I was assisted by Varun Singh a business advisor with Tide. He called me when I was unable to take the call but he was patient and ararmged a time to talk with me. I was still busy and I was not inna... See more

Rated 5 out of 5 stars

I had a great experience with the Tide Support team. My account had been compromised, and my card was changed and the account paused for a few days as a precaution. The team handled everything profe... See more

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ I had a complex and stressful issue regarding a disputed payment, and I wanted to share how impressed I was with the support I received from Tide’s Payments team. A special than... See more

Company replied


Company details

  1. #28 of 49 best companies in Bank
  2. #76 of 107 best companies in Alternative Financial Services
  3. #86 of 117 best companies in Business-to-Business service
  4. #6 of 12 best companies in Eftpos equipment supplier
  5. #77 of 116 best companies in Financial Institution

About Tide

Written by the company

Tide supports a community of over 1.5 million small businesses and is on a mission to be the leading all-in-one financial platform that saves you time and money. Whether you're just starting or looking to grow and scale, our business accounts are designed to help you at every stage of the journey.

Open a Tide business account and manage your finances 100% online. You'll get:

Apply online to open your business bank account in minutes!


Download Tide for iOS Download Tide for Android

Tide Plus: the account for growing businesses

Written by the company

Upgrade to Tide Plus and unlock extra features
Tide Plus is the perfect account as you scale up. Enjoy priority phone support, a 24/7 legal helpline, 20 free transactions per month and one free expense card for a member of your team.

Set up your company for just £14.99

Start your company and your Tide account in one g

Start your company and your Tide account in one g
Register your company and open your Tide business account at the same time. It’s fast, secure, and only £14.99 – instead of around £100 via Companies House.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

34K reviews

5-star
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Rated 5 out of 5 stars

Professional, helpful approach. Problem sorted effectively.

Vinnie, was very helpful in helping me go through my queries and sorted out my requests successfully and promptly.
Really appreciated the very positive and professional approach.

28 April 2026
Tide logo

Reply from Tide

Hi, Caroline. It's fantastic to hear that the team was able to jump in and get your queries sorted out so quickly.

Providing positive and professional support is what we're all about and it's great to see that we hit the mark for you.

Thanks a million for the lovely 5-star review.

Rated 5 out of 5 stars

Chris called me after I messaged in…

Chris called me after I messaged in regarding my limited company application, he was very helpful and went over and beyond to provide me with useful information. Couldn’t have asked for better service!

28 April 2026
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Reply from Tide

Hi, Reece. Thanks for sharing this. Setting up a new limited company is a massive milestone.

Big thanks for the brilliant 5-star feedback.

Rated 1 out of 5 stars

I would personally would not recommend…

I would personally would not recommend this bank. i joined just over a year ago because the savings account interest rate was one of the best i could find, 3.85%. since joining, this rate has now dropped to 2%. rendering the whole switch pointless. they also charge you 20p for every transaction after the "joining up" period is over.

28 April 2026
Unprompted review
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Reply from Tide

Hi Samuel, we understand how frustrating it is when rates change, especially when that was your primary reason for joining us.

Like many banks, our interest rates are variable and can fluctuate based on broader market conditions and the Bank of England base rate.

If you're on the Lite plan, you get 5 free transfers (in and out) each month. After these are used, a standard fee of £0.20 per transaction applies. You can read more about our fees on оur dedicated pages: https://www.tide.co/pricing/ and https://www.tide.co/business-savings-account/ .

You've highlighted something we take seriously. An email titled “Request for information about your experience” has just been sent to you via Trustpilot.

When you get back to us, we’ll look into it, urgently.

Rated 5 out of 5 stars

Just starting out setting up a ltd…

Just starting out setting up a ltd company and have seen the tide adverts all over internet, the process has been smooth so far , I today received a call from Vlad at there customer onboarding team and he was extremely helpful and guided me through the process to get the account over the line

28 April 2026
Tide logo

Reply from Tide

Hi, Kyle. Huge congratulations on setting up your new limited company.

Wishing you the absolute best with the new venture, and thanks for the stellar 5 stars.

Rated 5 out of 5 stars

Good service call from Erol Amishev…

Good service call from Erol Amishev sorted out my expense cards. Thank you

28 April 2026
Tide logo

Reply from Tide

Hi, William. Glad to hear our colleagues jumped on the call and got those cards ready for action.

Cheers for the 5-stars.

Rated 5 out of 5 stars

Professional and helpful

Sai was professional and helpful. She made some good recommendations based on my feedback

28 April 2026
Tide logo

Reply from Tide

Hi, Wing. It’s fantastic to hear that our team took your feedback on board and pointed you in the right direction.

Thanks for taking the time to leave such a lovely 5-star review.

Rated 2 out of 5 stars

Overcomplicated and Convoluted

I've been a Tide customer since the start of the year when I moved my entire business bank accounting away from Santander (who were equally poor in their own way).

I was attracted by the high interest rates on reserves and the promise of a slick, online focussed service.

While the core of the service is actually pretty decent it is let down hugely by a number of things:

- The app is plastered with adverts for funding options and partner discounts.

- The app also tries to make you categorise payments and use their service to manage your business financially. I never wanted this as I have accountants and software to do this. There is seemingly no way to minimise this so it just gets in the way.

- Customer service involves drawn out web chat conversations that take an age to resolve.

- They send me unsolicited and unwanted emails about HMRC deadlines. Infuriatingly you cannot unsubscribe from these.

- Large payments are held for security reasons and then you have to contact them to get this resolved.

I wanted a bank that offered simplicity and Tide has turned out to be the opposite - I don't think that for £25 a month you should be bombarded with ads nor should you have your communication limited to fiddly and time consuming web chats. You can contact them by phone but everything is redirected to a chat to reach a resolution.

It's a real shame Tide have ruined what is fundamentally a really good product. Are other banks better? Maybe but I imagine this is the level of service we're all looking at given the ever increasing ens**ttification of our our digital services.

28 April 2026
Unprompted review
Tide logo

Reply from Tide

Hi there, we can see how this would be frustrating to deal with.

We'd like to make you aware that we're required by law to perform payment checks from time to time. Our goal is to always complete these swiftly, in order to to prevent disruptions to your regular business activities. While we do provide phone support, the fastest and easiest way to reach us is always via the in-app chat. We know it can be vexing when delays occur, especially when you're waiting to hear back from us, but it's never our intention to make you feel ignored.

We also understand that most businesses already have dedicated accountants. You're in no way obligated to use our integrated accounting options, but we get how they can seem unnecessary, akin to the ads you're seeing. And when it comes to HMRC-related emails, these are purely automated and can be unsubscribed from at any time, as with most reminder messages.

We get why this has left a bad impression and we'd like to look into it for you. We’ve just emailed you through Trustpilot with the subject “Request for information about your experience.” When you get back to us, we’ll work on addressing your concerns internally.

Rated 5 out of 5 stars

Awesome Customer Service

Mihaela worked extremely hard to help us resolve some minor issues. She kept constant communication with me right up until it was all sorted. Excellent customer service!
Thank Mihaela

24 April 2026
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Reply from Tide

Hi, Gareth. We’re so glad the team stayed right by your side until those little hiccups were ironed out.

Keeping you updated from start to finish is exactly the kind of seamless service we aim to provide.

Rated 1 out of 5 stars

Can’t see if my cash deposit!

Can’t see if my cash deposit in post office has gone through! No way to see pending payments!! I’ve waited over 24 hours and getting no physical reassurance that they can track where my money is. I need to make payments as it is end of the month.

Edit: response to comment. I have done what is asked and there is no response from email! I gave the complaint and I’m doing everything asked. I need a response urbently

Edit: response number 2- my company is Andu Ethiopian vegan ltd

27 April 2026
Unprompted review
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Reply from Tide

Hi, Abel. Thanks for making us aware of this. We know that not seeing your money show up right at the end of the month is frustrating.

Please know that some times it can take up to 3 business days for a payment to process. Nevertheless, we want to get this looked into straight away.

We’ve emailed you to request your company details under "Request for information about your experience." Once we have that, we’ll go through everything thoroughly and make sure to address your concerns internally.

Update: Thanks for providing us with the details that we requested. We'll use this to prioritise your feedback, so that our team can help you.

Rated 1 out of 5 stars

Nothing good to say about Tide

Nothing good to say about Tide! Had a business account for 18 months. Continually harassed by tide staff trying to sell me products. Constant problems with the Mastercard provided as it is not recognised as a debit card. It is classed as a prepaid Mastercard. Make sure you use a proper bank who are customer focused. I have closed my tide account and moved to NatWest

27 April 2026
Unprompted review
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Reply from Tide

Hi, Dan, we know it can be disappointing when expectations aren’t met.

We understand it's important for businesses to transact seamlessly. Being aware of the limitations of prepaid cards, we introduced virtual cards to help with your business spending. You can more about them here: https://www.tide.co/features/virtual-cards/

We'd also like to make you aware, that you have right to opt out of any and all marketing communications, including calls from our sales team. This clearly hasn’t been a smooth experience and we'd like to look into it for you. An email titled “Request for information about your experience” has just been sent to you via Trustpilot. Once you reply, we’ll work on addressing your concerns internally.

Update: Thank you for providing us with the details we requested, Dan. We'll get right to it.

Rated 1 out of 5 stars

Atm took my money back out of machine

Atm took my money back out of machine. Tide have taken ages to respomd to any correspondance. Leaving me with no money for over a week now and still nothing. Had to respomd in 48 hours and have ignored my problem

21 April 2026
Unprompted review
Tide logo

Reply from Tide

Hi Matt, we hear you and we'd feel the same in your position. We understand how important it is for a business owner to be able to rely on their funds and receive quick, timely support.

This is not the journey we want for our members and we'd like to look into this.

An email titled “Request for information about your experience” has just been sent to you via Trustpilot.
Once you reply, we’ll make sure your concerns are being prioritised.

Rated 1 out of 5 stars

Money held for nearly 2 months – very disappointing for a business account

I am extremely disappointed with my experience.

I started my business recently and opened this account to manage my finances, expecting reliability and support. However, since 5 March, I have been dealing with an unresolved transaction, and as of today (29 April), my money is still not properly returned or clarified.

The transaction relates to a cancelled order where payment was taken, but the merchant confirmed they do not hold the funds. Despite providing all required evidence and following every step requested by support, the issue has still not been resolved.

This has caused unnecessary stress and disruption to my business. As a small business owner, access to funds is critical, and delays like this are simply not acceptable.

What is most frustrating is the lack of clear communication and the time it takes to move the case forward. I have had to repeatedly explain the situation and provide the same information, which makes the process even more difficult.

I chose this service to support my business, but this experience has made me lose confidence. I would rather pay more for a service I can trust than deal with this level of uncertainty.

If this issue is not resolved urgently, I will be escalating the matter further and reconsidering continuing with this account.

5 March 2026
Unprompted review
Tide logo

Reply from Tide

Hi there, we understand how important it is to have reliable access to your funds. It's obvious that the delay and lack of clarity around this transaction have caused significant disruption. That’s not the journey we want for our members.

It's particularly worrying that you've mentioned delays and lack of clear communication. We wouldn't want you to provide the same information multiple times, and we know how frustrating this must be. We can totally see why your confidence in our services has been affected.

We’ve just emailed you via Trustpilot with the subject “Request for information about your experience.” When you get back to us, we’ll look into it, urgently.

Update: Thanks for sharing your details. We're on this.

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