While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 1 out of 5 stars

I dont understand why they sell japanese pokemon cards at inflated scalper prices, (currently at but previously was more than) £6.99 when every other seller never goes above £3, it was even worse when... See more

Company replied

Rated 5 out of 5 stars

First time ordering online after years of buying from tofu cute when conventions rolled round. Highly recommended to those who need their kawaii or a sweet fix! Order arrived quicker than expected,... See more

Rated 5 out of 5 stars

Placed an order on a Sunday night, items arrived on the Wednesday. Super fast delivery. Also the cheapest place I could buy the item I wanted... And was significantly cheaper than any other company I... See more

Rated 5 out of 5 stars

This is a brilliant place to pick up your favourite Japanese snacks by far, there is sooooo much to choose from on their website from drinks to biscuits and plushies as well which are adorable, there... See more

Company details

  1. Food, Beverages & Tobacco

Information provided by various external sources

Cute Japanese gifts, snacks, accessories and stationery in the UK with worldwide delivery. Official UK distributor of AMUSE, Sanrio & San-X


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

317 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 66% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Fab Site!

What a great little store!

I never thought I’d like banana Kitkats or white chocolate and almond dipped Pocky, but now I can safely say I’m a fan. There’s such a great range of products to pick from and they’re all so Kawaii!

Hope this store sticks around for years to come. It’s amazing.

19 June 2020
Unprompted review
Rated 5 out of 5 stars

My favourite site !

Super cute items and fast delivery times even in these times! Fairly cheap compared to other sites selling japanese food, so very happy :)

18 June 2020
Unprompted review
Rated 5 out of 5 stars

Excellent delivery time

Excellent delivery time! Great value for money - my friend loved the snacks as a gift. And its amazing they cater for vegetarians too

14 June 2020
Unprompted review
Rated 4 out of 5 stars

:thumbsup:

Ordered a plushie. When it came in, it had a loose thread, but support got in contact with me to solve the issue. Other than that it was fine. Snacks were good too.

12 June 2020
Unprompted review
Rated 5 out of 5 stars

Love it!

I love Tofu Cute! It is my go to for Japanese snacks and DIY snack kits as well as cute little bits of stationary and plushies. Love it!
Never had any problems with orders, prices are always super reasonable and always a lovely selection.

11 June 2020
Unprompted review
Rated 5 out of 5 stars

Love this Store

Love this Store, it has so much variety and stock, and at great prices. I have been paying so much more from others who are happy to take your money. Funky website.plus you earn points .tasty treats got to try the Milk Mochi it's amazballs!!!!

8 June 2020
Unprompted review
Rated 5 out of 5 stars

I love love LOVE!!!

I love love LOVE!!!! TOFU CUTE one of the best places with squishies, snacks that are exclusively from japan, great prices, amazing presentation when u order, fast deliveries, I highly recommend I’ve ordered so many times I can’t get enough! Thank you so much to the amazing staff for their hard work & running such a super kawaii place! Xo

28 May 2020
Unprompted review
Rated 5 out of 5 stars

I was really glad to find this website…

I was really glad to find this website and even better that it is so close to me! Lovely selection of snacks and kawaii gifts - for sure will be a frequent customer from now on. I love the mochi! I’d recommend to anyone who would like to try some Japanese snacks or perhaps as a gift for someone who likes them.

21 May 2020
Unprompted review
Rated 5 out of 5 stars

I love this shop

I love this shop. It's the best place to get japanese snacks and adorable soft plushies. I've ordered from them a few times now, they've never disappointed.

19 May 2020
Unprompted review
Rated 5 out of 5 stars

Great Quality, Great Communications, Great Service!

Haven't had the pleasure of visiting the Portsmouth store but the website has such a big range of goodies to choose from, so many tastes are catered for whether you're after snacks, sweets, stationery, or accessories. I'm really impressed by the quality of the products as well as the fast delivery and communications despite the impact COVID-19 is having on everyone. Very happy to support a business like this during a time of uncertainty and especially at such an affordable rate, thank you Tofu Cute! :)

16 May 2020
Unprompted review
Rated 5 out of 5 stars

Super Kawaii!!

Amazing staff and the products are high quality, every online purchase was delivered on time :)

13 May 2020
Unprompted review
Rated 5 out of 5 stars

First Purchase (and certainly not the last!)

I couldn't recommend Tofu Cute more! I ordered one of their snack lucky bags (Sugoi Size) and was so impressed with the amount inside it! The bag it comes in is adorable & a tin of sweets I also ordered came wrapped in bubble wrap, so it had no dents at all! I've already ordered another larger bag for my significant other and I can't wait!

11 May 2020
Unprompted review
Rated 5 out of 5 stars

Website Perfection

This website is so cute! It has a really personal feel to it and their rewards system is amazing! I was able to get a bunch of free stuff already and can't wait to order again in the future! ♡

6 May 2020
Unprompted review
Rated 5 out of 5 stars

Brilliant site

Ordered 3 times from these guys as not close enough to their actual shop and shipping is prompt even around easter holidays and the current virus situation. They have a great range of Japanese snacks and drinks aswell as cute stationary, plushies and gifts all of which have great prices. Mystery bags are value for money and they respond to emails quickly if you need to alter them of allergies and the bags are great if you are looking to try things but don't know what.

Fully recommend their site to multiple friends and family and fully looking forward to ordering again in the future.

6 May 2020
Unprompted review
Rated 5 out of 5 stars

I love this shop

I love this shop. The range of products is great and all at a reasonable price. The amuse plushs are so cute and the snacks are delicious.

2 May 2020
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look