True Potential Reviews 21,331

TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 6,705 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and polite demeanor, often highlighting their ability to explain complex financial matters in an easy-to-understand way. People frequently commend the excellent customer service, noting quick responses and a smooth, efficient user experience. Reviewers appreciate the ease of contacting the company, whether by phone or online chat, and the patient, knowledgeable assistance received. The overall service is described as very professional, with many consumers feeling confident that their investments are well-managed.

What people talk about most

Staff

Reviewers consistently mention positive feedback about staff. Customers frequently praise the politeness,... See more

Customer service

Reviewers highlight positive aspects of customer service, consistently praising the helpfulness and... See more

Service

Users describe positive interactions with service. Customers consistently praise the excellent and... See more

Customer communications

People report positive experiences with contact. Customers find it easy to contact the company, whether... See more

User experience

Customers had positive experiences with user experience. Many reviewers found the online process simple and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I rang the office today and spoke to Mathew scorer who went through everything with me and sorted everything out for me. his manner was excellent professional and polite. Mathew is a credit to true po... See more

Company replied

Rated 5 out of 5 stars

Finance especially pension talks leave me in a muddle. Rebecca was great. She was helpful, concise and made me feel more in control about my situation. I would heartedly recommend True Potential to an... See more

Company replied

Rated 5 out of 5 stars

Phoned TP today needing help with some forms. Natasha guided us through them, such a pleasant experience to a very puzzling way to supply information. Thank you Natasha for taking your time today, you... See more

Company replied

Rated 5 out of 5 stars

Staff member rang soon after online request. Angel took time to explain in an easy to understand way what details and questions she needed from me. She answered all my queries professionally and in a... See more

Company replied


Company details

  1. #9 of 48 best companies in Financial advisor
  2. #6 of 117 best companies in Financial Institution
  3. #1 of 24 best companies in Investment company
  4. #2 of 77 best companies in Investment service
  5. #1 of 21 best companies in Pension fund
  6. #1 of 15 best companies in Retirement Scheme

About True Potential

Written by the company

With over 500,000 clients, £30 billion of assets on the platform and a decade of success, we’re experts in helping people reach their financial goals. Whether it’s planning for retirement, investing for growth or simply taking control of your finances, we’ve got the expertise to help.

The True Potential approach aims to help you do more with your money by providing expert financial advice (True Potential Wealth Management), innovative investments (True Potential Investments), dedicated support, and award-winning technology.

Once we’ve set up your personal financial plan, you can track every aspect of it by app and online. If you ever want to make a change, add some money or make a withdrawal, it’s only a few taps away. Plus, whenever you have a question our friendly Relationship Management Team are here for you.

If you’d like to find out if our service is right for you and how we can help you do more with your money, please get in touch. There’s no obligation and our friendly team will talk you through your options.

With investing, your capital is at risk. Investments can fluctuate in value and you may get back less than you invest.

True Potential Wealth Management LLP is authorised and regulated by the Financial Conduct Authority, FRN 529810. www.fca.org.uk

True Potential Investments LLP is authorised and regulated by the Financial Conduct Authority, FRN 527444. www.fca.org.uk Registered in England and Wales No OC356027

How we offer you more.

Written by the company

Expert financial advice.
Long-term goals are unique to you, which is why we’ll design a financial plan that’s personalised for your circumstances and aspirations. Our highly qualified financial advisers take a holistic approach to creating, supporting and reviewing your plan.
Access to innovative investments.
We understand that you want two things from your investments, to maximise your returns within your chosen risk profile and reduce the risk of volatility. Our chosen investment solution, the True Potential Portfolios, aim to achieve both these goals whilst driving down costs.
Dedicated video, phone and email support.
When it comes to finances, having someone to talk to is essential. Our friendly customer care team are on hand to answer any questions you may have – whether it’s about your financial plan, your account, or money in general.
Award-winning technology.
As part of our service, you have 24/7 access to your whole financial plan with our mobile app and desktop site. This unrivalled view of financial life puts you in control and empowers you to do more with your money.

Contact info

Reach your true potential.

Tell us your financial goals and we can help you reach them.

4.9

Excellent

TrustScore 5 out of 5

21K reviews

5-star
4-star
3-star
2-star
1-star

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I rang the office today and spoke to…

I rang the office today and spoke to Mathew scorer who went through everything with me and sorted everything out for me. his manner was excellent professional and polite. Mathew is a credit to true potential and rememberd from his notes to ask how my wife is doing because she has cancer.!! that is called being genuine. the try potential team are excellent.many thanks mr martin.

8 May 2026
True Potential logo

Reply from True Potential

Hi, thank you for taking the time to share your experience with us. We're delighted to hear about the help that you received from Matthew.

Rated 5 out of 5 stars

Traditional and professional

The company is professional. You speak to humans every time you call, not automation.

8 May 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Fiona, thank you for taking the time to let us know about your positive experience.

Rated 5 out of 5 stars

Excellent service from Maria.

Maria called me as soon as I put in the request online for a call, and arranged for an appointment at a convenient time. She gave me all the necessary details I would need for the appointment and thoroughly checked that I knew all the information I needed to complete before the meeting. Excellent service, thank you.

5 May 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Alan, thank you for taking the time to share your experience with us. We're delighted to hear about the help that you received from Alan.

Rated 5 out of 5 stars

Tom was so helpful with completing the…

Tom was so helpful with completing the annual review.
Very friendly service with patience.

6 May 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi, we're delighted to hear about the help you received from Tom. Thank you for leaving a review.

Rated 5 out of 5 stars

I Spoke to Maya at True potential in…

I Spoke to Maya at True potential in reference to transferring in one of my pensions. For me this seemed a little daunting, but Maya was there to talk me through the whole process to it's conclusion.
I found Maya extremely professional with her advice and instructions, and never once did I feel rushed or panicked. For me, these kind of experiences worry me, but I felt I mattered.
I was then passed onto Hamish who also wad very patient and knowledgeable regarding my pension transfer. Brilliant customer service all round.
I have been a client of True Potential since 2019, and have always found them very easy to deal with, and will endeavour to sort any problems or enquiries I have.
Thanks again.
Kevin Andrews

7 May 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Kevin, thank you for taking the time to share your positive experience with us. We're pleased to hear about the help you received from Maya and Hamish.

Rated 5 out of 5 stars

Annual Review

Alex was very helpful with my Annual Review and stayed on line with me whilst I finished it. I suffer with form phobia so it was a great relief to have Alex on the end of the line.

7 May 2026
True Potential logo

Reply from True Potential

Hi Malcolm, we're delighted to hear about the help you received from Alex. Thank you for leaving a review.

Rated 5 out of 5 stars

Helpfulness of 3 staff members I dealt…

Helpfulness of 3 staff members I dealt with on the phone. They were extremely patient, courteous and informative. I am not a regular internet user so it was reassuring to be dealing with staff who took time to explain each step of the review process, ensuring at each stage that security information was verified.

24 April 2026
True Potential logo

Reply from True Potential

Hi Isobel, we're pleased to hear about the help you received. Thank you for taking the time to leave a review.

Rated 5 out of 5 stars

Emily was a very pleasant

Emily was a very pleasant, knowledgeable and professional young lady. Had all the answers I needed.

7 May 2026
True Potential logo

Reply from True Potential

Hi James, we're delighted to hear about the help you received from Emily. Thank you for leaving a review.

Rated 5 out of 5 stars

First Class

Nice phone manner, lovely non intrusive conversation.
A beginning, middle & end which is a breath of fresh air nowadays.
First class customer friendly service.

7 May 2026
True Potential logo

Reply from True Potential

Hi Colin, thank you for taking the time to let us know about your experience. We appreciate your feedback.

Rated 5 out of 5 stars

Fantastic company

Fantastic company, very efficient and helpful staff. Funds are very well managed and financial advise is always readily available. Highly recommend.

7 May 2026
True Potential logo

Reply from True Potential

Hi Patricia, thank you for taking the time to let us know about your experience. We appreciate your feedback.

Rated 5 out of 5 stars

Steven Wright was very pleasant and…

Steven Wright was very pleasant and dealt with my request efficiently and professionally

7 May 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Helen, we're pleased to hear about the help you received from Steven. Thank you for taking the time to leave a review.

Rated 5 out of 5 stars

Customer Service

Excellent + efficient + very helpful phone call

7 May 2026
True Potential logo

Reply from True Potential

Hi Pamela, thank you for letting us know about your positive experience.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look