Equity Trust Company Reviews 844

TrustScore 3 out of 5

3.0

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Review summary

Created with AI, based on recent reviews

Most reviewers were somewhat happy with their experience overall. Many customers appreciate the ease of setting up accounts and find the online portal user-friendly for managing investments and collecting rent. People often highlight the helpfulness and efficiency of the staff, noting that the service can be incredible and top-notch, especially when dealing with transactions and inquiries. However, some people were dissatisfied with the payment process, citing issues with slow processing times and unexpected fees. There are also mentions of inconsistent customer service, with some experiencing difficulties in getting clear answers or reaching supervisors. A few other people also felt that the company's systems are antiquated and not well-suited for frequent users or specific asset types like cryptocurrency.

What people talk about most

Customer service

Reviewers mention ambiguous feedback about customer service. Many customers express significant frustration,... See more

Payment

Users describe negative interactions with payment, frequently reporting significant delays in receiving... See more

Service

Reviewers highlight ambiguous aspects of service. Many customers express significant dissatisfaction, citing... See more

Staff

Clients share ambiguous opinions on staff. Many customers praise the staff, describing them as knowledgeable,... See more

User experience

Customers consistently note ambiguous experiences with user experience. Many reviewers praise the ease of... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Easy to set up, but not much in the way of guidance when it comes to purchasing assets. There are very specific things needed when using a SDIRAs to make investments. So you own homework. You won’t ge... See more

Rated 4 out of 5 stars

Gold Service is outstanding with knowledeable, helpful, friendly consultants. Telephone access is very good with minimal hold times. Gold Email support is generally good, with occasional hiccups where... See more

Rated 4 out of 5 stars

Very good but they do forget some details that gets frustrating when you tell them 80 times. Otherwise good. Online portal is easy to use and I like the reps, they're kind and helpful.

Rated 4 out of 5 stars

Always diligent in ensuring that paperwork is ready for audits. Quarterly statements are a bit slow to post.

Company replied


Company details

  1. Alternative Financial Services
  2. Asset manager services
  3. Financial advisor

Written by the company

Equity Trust empowers individual investors and financial professionals by removing the barriers to investment freedom. Our mission is to inspire, educate, and support investors to achieve more.


Contact info

3.0

Average

TrustScore 3 out of 5

844 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 62% of negative reviews

Typically replies within 2 weeks

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Rated 2 out of 5 stars

Customer service is cumbersome as is…

Customer service is cumbersome as is signing in online.

The website is clunky as well. Transferring money out of ET has been a hassle at times.

However this pales in comparison to the outrageous fees!

I am moving my money elsewhere.

19 February 2026
Unprompted review
Rated 2 out of 5 stars

Been using them for just over 2 years

Been using them for just over 2 years. I’ve written several reviews and here is another bad one. The company can’t originate and send alerts to their customers about paid bills, rental income deposits and, more important, income reversals??? Seriously. Stay away!!!!!

13 February 2026
Unprompted review
Equity Trust Company logo

Reply from Equity Trust Company

Thank you for sharing your feedback. We’re sorry to hear that your experience has been frustrating, particularly regarding account notifications and alerts. We understand how important it is to stay informed about account activity such as bill payments, deposits, and reversals. Please feel free to contact our team at CareTeam@trustetc.com so we can look into this with you directly.

Rated 2 out of 5 stars

This company is honest but has very…

This company is honest but has very slow old-fashioned protocols esp. for communications with owners. That said, it may be federally required that they send stuff through the snail mail. My request for either call, text or email to alert me to an issue left me wanting.

12 October 2025
Equity Trust Company logo

Reply from Equity Trust Company

Thank you for your feedback and for recognizing our commitment to honesty. We understand that timely communication is important and appreciate you sharing your experience. Your feedback is valuable as we continue working to improve the client experience.

Rated 2 out of 5 stars

Overcharging for poor service

When I opened this account, there was ongoing confusion between Equity Trust and the private placement fund I was investing in. Resolving the mix-ups took nearly three months and an extraordinary number of emails and phone calls, often with different ETC staff members who became involved without having the full background.

Most recently, I spent close to an hour on hold simply to verify a $500 annual fee — a fee I had already paid in full last July. I was then told that even if an account were opened on December 31 and the full annual fee paid that day, another $500 would still be due the very next day on January 1. That billing structure is difficult to justify from a customer standpoint.

Between the repeated administrative confusion, long hold times, and substantial fees that don’t appear to reflect meaningful service value, my experience has been disappointing. I’m now evaluating alternative custodians.

11 February 2026
Unprompted review
Equity Trust Company logo

Reply from Equity Trust Company

Thank you for taking the time to share your experience. We're sorry to hear about the confusion you encountered during your account setup and the time it took to resolve the issues between the investment sponsor and Equity Trust.

If you're open to it, we’d like the opportunity to review your account and the situations you described to ensure everything was handled appropriately and address any outstanding concerns. Please feel free to contact our team at CareTeam@trustetc.com so we can look into this further with you.

Rated 1 out of 5 stars

The customer service is HORRIBLE

The customer service is HORRIBLE. EXTREMELY long wait times awaiting service. Plus, some of the service reps can barely speak English.

I recommend using uDirect IRA for self directed real estate holding.

9 February 2026
Unprompted review
Rated 1 out of 5 stars

Very slow asset disbursement

Very slow asset disbursement

6 February 2026
Unprompted review
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Reply from Equity Trust Company

Thank you for sharing your feedback. We understand how important timely asset disbursements are and are sorry to hear that your experience felt slower than expected.

Please feel free to contact our team at CareTeam@trustetc.com so we can review your request and assist where possible.

Rated 4 out of 5 stars

Always diligent in ensuring that…

Always diligent in ensuring that paperwork is ready for audits.

Quarterly statements are a bit slow to post.

21 October 2025
Equity Trust Company logo

Reply from Equity Trust Company

Thank you for your feedback. We're glad to hear that your experience with our team has been diligent and that your paperwork has been well prepared for audits.

We also appreciate your note about quarterly statements and understand how important timely access to account information can be. Your feedback helps us continue improving our processes and overall client experience.

Rated 5 out of 5 stars

Always excellent customer service for…

Always excellent customer service for 13 years

29 January 2026
Equity Trust Company logo

Reply from Equity Trust Company

Thank you for your loyalty and kind words! We truly appreciate your trust over the past 13 years and are grateful to serve you.

Rated 2 out of 5 stars

Lack of due diligence

I had been in communication with several people at this company. Thoroughly explained what it was I wanted to invest in. They transferred my money in, charge me all applicable fees, then informed my they could not allow my investment. They said they are refunding the fees, however some of the fees were charged by the brokerage they transferred the money in from, so I am not confident all will be whole. This has also set me back 2 weeks from initiating my investment.

UPDATE: Its 3 weeks later. No reimbursements WHATSOEVER have happened, in fact I am struggling to get my money transferred back at this point. I am unable to get assistance. Phone lines have been locked up due to "excessive call volume". Agent who took my initial investment is not returning emails. I have responded to the suggested customer care website hoping for any direction.

Update: Did finally get a call back. Very responsive once I got ahold of someone by phone. Money was wired back to me the next day. Still waiting for fees to be refunded.

17 January 2026
Unprompted review
Equity Trust Company logo

Reply from Equity Trust Company

We’re sorry for the frustration this caused and understand how disappointing the delay and uncertainty must be. This is not the experience we aim to provide. Your concerns regarding the fees and timing are being taken seriously, and we encourage you to contact our support team at CareTeam@TrustETC.com so we can review the details and ensure everything is addressed appropriately.

Rated 1 out of 5 stars

Avoid This Company

I have a beneficiary IRA account "managed" by Equity Trust Co.. This account is comprised exclusively of precious metals which are vaulted in a Texas depository. I have been required to take yearly RMD's since this account's inception and these RMD's have always been in metals, not cash or check. These distributions have always taken over a month to accomplish and have caused many thousands of dollars to be added to my tax liabilities. Although Equity claims distributions routinely are completed in 8-12 business days, this has never been my experience, and I have yet to have a transaction completed without having to make several frustrating calls to try to ascertain what is taking so long.

31 December 2025
Unprompted review
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Reply from Equity Trust Company

We’re sorry to hear about your experience and understand how frustrating delays with required distributions can be, especially when they impact tax planning. We encourage you to contact our client services team at CareTeam@TrustETC.com so we can look into your situation and work toward improving your experience.

Rated 1 out of 5 stars

Poor Customer Everything!

I am a Gold Customer and find the customer service AWFUL. As a Gold customer for over 4 years- I pay an extra $300 a year for a dedicated phone line and 2x free wires ($30ea) and 2x free expedited transactions per year. As I said to the representative on the phone today, if this is the service given to gold members I can't imagine how awful it must be to just have a regular account. No follow up, slow execution, unexpected fees, no notice when they charge me fees, no option to apply my free benefits (I have to call and have them reverse the charge when they charge my cc for free wires, etc etc. last month I have a large cash gain on an investment and ET called me 2x to entice me to keep the money in ET - I moved it to Fidelity as fast as I could. if there was an easy way to transfer to a different IRA custodian I would in a heartbeat!

13 January 2026
Unprompted review
Rated 1 out of 5 stars

I applied in good faith trusting I was…

I applied in good faith trusting I was given accurate information, only to find key details were never disclosed. I was charged management fees before and after funding an account that was never active. In the end, I paid out money, had nothing managed, and was left frustrated and disappointed.
I am satisfied with my growth on CENTURY and 100 .I don't need to keep sending reminders just to access my money. Everything moves when it should.

21 December 2025
Unprompted review
Rated 1 out of 5 stars

I had a terrible experience with this…

I had a terrible experience with this organization. I paid $50 to apply for an account. Trusting Nicole Kubrik to give me full and complete information about opening an SDIRA. I applied to open the account was not told i couldn't transfer the money from my existing employer. I was immediately billed for $500 for management fees before i had even funded the account.
Then 5 months later they pulled another $500 when the account was never funded. I had planned on transferring 20k over since I couldn't transfer my IRA from my current employer.
Now to this point i have paid $1050 to open an account and have $0 managed for 5 months.
Avoid this organization. They act in bad faith.

1 December 2025
Unprompted review
Rated 1 out of 5 stars

Dragging their feet moving money...

I wanted to move my entire Equity Trust IRA to my credit union IRA. I followed the "checklist" on the Equity website and had my credit union fax the form. It was faxed (and confirmed received) on 21 Nov 25. After no movement for 16 days, today (9 DEC 25) I get a call from Equity stating they need a "letter of acceptance" from my credit union before they can do the transfer. Nowhere on the Equity rollover checklist does it state that a "letter of acceptance" is required, nor anywhere else on their website. I also asked what has taken so long and their answer was it was being processed as a "distribution" vice a "rollover". I went back and checked and the "rollover" block was clearly checked on THEIR form. One is left to think that this whole ordeal may be by design, dragging their feet, so they can collect more interest off the client's money. Don't know for sure of course, but THEY certainly make it look that way. I wouldn't put a penny in Equity Trust. Addendum: Today is 10 Dec 2025. Yesterday I went to my Credit Union and they faxed Equity the "Letter of Acceptance. It was confirmed received. Today, after Credit Union business hours, I get a call from Equity. Now they say they also need Direct Rollover paperwork from my Credit Union, on top of the Letter of Acceptance as well as their own form. I also received an email from equity stating (this has been cut and pasted from their own email).."You need to provide your qualified custodian's Letter of Acceptance or Direct Rollover paperwork to complete your Distribution request (Activity ID: AP9085XXX"). Notice how it states they need the Letter of Acceptance OR Direct Rollover paperwork. It does NOT say they need both, which is direct conflict with the rep telling me they need both. Don't know if they are putting me through the ringer as "reprisal" for the bad review or if this is total ineptitude. My review remains the same. It has been almost 3 weeks for me to get my own money transferred out of Equity. 3 WEEKS. Addendum 2: 11 Dec 2025 - So I called Equity and quoted to them exactly what it says on their email and also in my account activities page...it says I need the letter of acceptance OR Direct rollover info from my credit union. I asked why they need both. She couldn't answer. I asked to speak to her supervisor. She said she couldn't do that. I will get their paperwork today and also contact the BBB.

7 December 2025
Unprompted review
Equity Trust Company logo

Reply from Equity Trust Company

Hi Michael, we apologize for the frustration you’ve experienced. Please contact our support team CareTeam@TrustETC.com with your account details so we can assist you directly and work toward a resolution.

Rated 2 out of 5 stars

After signing 3 document and spent an…

After signing 3 document and spent an hour with the company, my money can not still be disburse into my bank account. I reached out to the support team but a straight answer can't be given to me. Now I have complained about my missing funds and there's no way I could get it out and my money kept missing every single day. I was constantly reaching out to the support team thinking I would be given an answer but it was still the same as the last time reaching out to the support. CENTURY and 100 helps me stay on track without all the hassle, and that's one of the main reasons I stick with it.

1 August 2025
Unprompted review
Rated 1 out of 5 stars

Save yourself the very unpleasant awakening. TAKE YOUR CRYPTO ASSETS SOMEWHERE ELSE FOR YOUR OWN SAKE.

After receiving an invitation to call and discuss my expressed outrage with this group of disconnected elites I was encouraged to think they reconsidered and realized their policy of selling your crypto assets before transferring out was misguided and ludicrous at best. Who sells an asset with unlimited potential to transfer to another custodial group?? You lose the future value to free yourself from these know nothings that have NO BUSINESS ACCEPTING CRYPTO WITH THESE IGNORANT RULES!
I called to get the reason for this and got nothing but, "just because" that's our policy. Nothing of any substance or anything close to common sense.
There you have it......
TO EQUITY-Please don't contact me. I will contact you when I decide to rid myself or entanglement with you and sell my assets.

3 December 2025
Unprompted review
Equity Trust Company logo

Reply from Equity Trust Company

Thank you for taking the time to share your experience. We understand how strongly you feel about this situation. Your feedback is valuable, and if you decide at any point that you’d like more information or clarification, our team will be here to help at your convenience.

Rated 1 out of 5 stars

50 year Service

I am a retired air force veteran, also a government contractor and retired civil service member. A career spanning 50 years of Service in defense of this country. I managed to save a significant amount of savings in TSP and Schwab IRA. I decided to invest $50,000 of into precious metals on gold/silver against stock market volatility. I invested with Equity Trust and for Colonial Metals Group out of South Florida. I got that company right off the website with Equity Trust. I worked with Blake Sawyer at Colonials Metals Group as the broker and he invested my $50K. It looks they overplayed for several assets, specifically Silver Bar 100-gram Valcambi Combibar for $14532 and Gold St Helena 0.25-oz Victoria Seal for $24820.96. At this time those assets are worth half of the price that they were bought at. My first statement reflected from Equity Trust was a balance of $25643.87. A loss of $24356.13. I understand fees, but that was excessive at 50% of my investment. I called Blake Sawyer, and he explained that it was the difference in Spot and Market prices. At this point I should have canceled my purchase. Equity Trust and Colonial Metals are no longer associated and I'm unable to get anyone to answer the phone or return my messages. I want to involve the Better Business Bureau and State Attorneys in both Ohio and Florida. I know from research that this my seem insignificant but I have been saving my whole adult life to provide for my retirement, and this seems criminal and fraudulent as a minimum.

20 January 2025
Unprompted review
Equity Trust Company logo

Reply from Equity Trust Company

Hi Eduardo, we apologize for the frustration you’ve experienced. Please contact our support team CareTeam@TrustETC.com with your account details so we can assist you directly and work toward a resolution.

Rated 1 out of 5 stars

Ridiculous fees and Slow Transactions

My main complaint are the ridiculous fees. Annual fee of $350 for what? I'm still charged $25 for a single distribution that takes forever to receive. Plus, they even kick you in the butt as you leave by charging you to close your account. I wish I had never used them. Interactive brokers is far superior for IRA custodian with no fees!

20 November 2025
Unprompted review
Equity Trust Company logo

Reply from Equity Trust Company

Thank you for taking the time to share your experience. We’re sorry to hear that the fees and overall process did not meet your expectations. We understand how frustrating that can be, and we appreciate your perspective on the situation. Your feedback helps highlight what matters most to our clients.

Rated 5 out of 5 stars

Alternative Retirement Investing Made As Easy As It Can Be

Equity Trust Company does a great job of taking something complicated, and making it easy. They allow us to invest into alternative retirement investment options. I know there is a lot of regulatory red tape for this type of thing. They do a great job of making it easy for the average investor to figure out. I have had a good experience with them the past four years that I have been using their company.

16 October 2025
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Reply from Equity Trust Company

Hi Daniel, thank you for taking the time to tell us about your experience with our team!

Rated 5 out of 5 stars

We have been using Equity Trust for…15 years.

We have been using Equity Trust for over 15 years and their processes have gotten better and better making our real estate investments so much easier to manage!

29 October 2025
Equity Trust Company logo

Reply from Equity Trust Company

Thank you for being a long-time client and for sharing your feedback! We’re thrilled to hear our continued improvements have made managing your real estate investments easier over the years. We truly appreciate your trust and partnership with Equity Trust!

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