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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many consumers found the product helpful for quitting smoking or vaping, appreciating its ability to provide a similar sensation without nicotine. People often highlighted the effectiveness of the product in replacing habits and the variety of available flavors, with some finding specific flavors particularly satisfying and long-lasting. However, some people were dissatisfied with the pricing, considering it too high for the perceived value. There were also concerns about product quality, with some devices breaking quickly or cores not lasting as expected. A number of customers reported issues with order fulfillment, experiencing significant delays or non-receipt of their purchases, and a portion of people found the customer service to be unresponsive or unhelpful in resolving these problems.

What people talk about most

Product

Reviewers highlight ambiguous aspects of the product. Many customers praise the product as a helpful tool for... See more

Quality

Clients share ambiguous opinions on quality. Many reviewers praise the product's high quality, noting its... See more

Price

People report negative experiences with price. Many customers feel the product is overpriced, describing it... See more

Customer service

Reviewers mention ambiguous feedback about customer service. Many customers praise the exceptional care,... See more

Order

Consumers find order experiences to be ambiguous. While some reviewers found ordering easy and quick, with... See more

Based on these reviews

Rated 3 out of 5 stars

The Fum is a great way to quit vaping, has taken me several years but thankfully it has been six months without vaping since using the Fum. Sadly, started vaping again as my cores have not arrived... See more

Rated 3 out of 5 stars

wow. I wish to have read the reviews first before ordering. I placed my order on Friday 09/12/25. I hope to review my package. I started with the single one first to see if I would like it. I'm so... See more

Rated 4 out of 5 stars

I really like this product! I'm historically a light smoker, about 3 cigarettes a day. I ordered the minty cores since I smoke menthol and it's surprisingly satisfying. You get a nice throat hit and... See more

Rated 4 out of 5 stars

I have never smoked in my life, but I am a lifelong fingernail chewer. I have tried many times to quit this habit, but Fum is looking like the thing to help me finally stop. It keeps my hands and teet... See more


Company details

  1. Health and beauty shop

Written by the company

We're on the mission to accelerating humanity's breakup with destructive habits, and for us, that starts with you!


Contact info

3.3

Average

TrustScore 3.5 out of 5

754 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 52% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

ordered 3 weeks ago, and still not received my order.

The Fum is a great way to quit vaping, has taken me several years but thankfully it has been six months without vaping since using the Fum. Sadly, started vaping again as my cores have not arrived despite ordering
nearly 3 weeks ago and still not received my order. Customer service have been excellent and have kept me updated, but unfortunately the issues are with shipping.
I have noticec that the price of the cores keep going up and some only last a few hours.

3 December 2025
Unprompted review
Rated 1 out of 5 stars

I went from smoking 1 pack/day about 2…

I went from smoking 1 pack/day about 2 years ago, then switched to vapes. I ordered Fum thinking it would help me finally quit. The flavor is so light you really don’t feel or taste anything. I do not recommend this product.

27 November 2025
Unprompted review
Rated 1 out of 5 stars

Never received the product or any…

Never received the product or any response from the company over the course of 6 requests in a month. I ordered the product in mid to late October. I received shipping confirmation on October 22. Unfortunately they use the worst company in the history of mankind, DHL, to ship their products. Why? I do not know. The shipment was within the lower 48 states. I got a shipping update that it was at a CA processing center, then never got another update, now the tracking number doesn't even work, it's expired. I tried to contact FUM through their chat bot, through their support email, through every option they provide. The only thing I ever heard back from FUM was an automated email asking me to rate how their customer service representative (Michelle) handled my problem, the kicker is the entire conversation shown for me to review was between me and their chat bot, never a human. I still have not heard anything back from FUM despite my several emails and attempts to resolve the issue and it is now November 25. Trash company which uses another trash company to ship their products. It is beyond unacceptable to never respond to customer service inquiries when the customer never receives an item which cost $200. Pure insanity. If I could give -5 stars I would, not just 0, 0 is reserved for poor customer service, but ZERO customer service is on a whole other level.

25 November 2025
Unprompted review
Rated 2 out of 5 stars

I bought it to quit vaping

I bought it to quit vaping, thought there would be more flavour but honestly bruv just tastes like my nans pum. It's like when your almost out of ribena and so you just have this shit little water flavoured juice bruv. bad product icl.

23 November 2025
Unprompted review
Rated 1 out of 5 stars

Garbage

Seriously dooo notttttt! Waste your time, this is overly priced and the flavor or whatever is subpar at most. Honestly a piece of gum last longer than this. I think most of the positive reviews are bought or bots cause the second I tried this product I was shocked over how bad it was. Save yourself the money and don’t even bother trying it I give this a 0/10

14 November 2025
Unprompted review
Rated 1 out of 5 stars

Avoid at all costs…returns are a nightmare

Extremely poor customer service. I purchased a Journey Pack for my son’s birthday, he changed his mind before delivery, so I requested a return immediately upon delivery. Despite sending twelve emails and providing proof of unopened packaging twice, the company disputed the photos, until I pointed out that their sample photos were of a completely different box and my photos clearly showed the unopened packaging. They then claimed to have sent a returns invoice, which I have never received. No phone support, no accountability….just silence! It looks like they are trying to ensure you can’t return by making it so difficult you either give up trying or they push it outside of the returns window! Disgusting!

3 November 2025
Unprompted review
Rated 1 out of 5 stars

This item was shipped to the wrong…

This item was shipped to the wrong address, I called customer support just to get a voicemail box saying that they only offer support though email.

Support refused to help with this situation and acted snobby while doing it. I lost a good chunk of money by these nasty people.

7 November 2025
Unprompted review
Rated 1 out of 5 stars

Disappointed and Misled by Füm

I had high hopes for the Füm product, but my experience was overwhelmingly negative. Within days of using it, I noticed a strange and unpleasant taste in my mouth that lingered far longer than expected. It didn’t help me quit smoking—in fact, it felt like I was just trading one habit for another.

As someone who was a chronic smoker and successfully quit without the help of Füm or any other product, I can confidently say this device didn’t contribute to my recovery. It’s difficult to trust the glowing reviews when my experience was so far removed from them.

To make matters worse, their refund policy is disappointing. Once the product is opened, they won’t accept returns, even if it clearly didn’t work for you. That feels unfair and unhelpful, especially for people genuinely trying to quit smoking.

If you're serious about quitting, I’d recommend looking elsewhere. Your body and mind are capable of healing without gimmicks—and without introducing new dependencies.

30 September 2025
Unprompted review
Rated 1 out of 5 stars

Attention Attention everyone

To begin with I did not buy a FUM and therefore I cannot give a review on this product.
However I looked briefly into it and checked online reviews as well as the ones the FUM website.
Please see the attached pictures.

Also attached is a blog screenshot from the website illuminatelabs - org

28 October 2025
Unprompted review
Rated 1 out of 5 stars

Smells and taste like petroleum.

Smells and taste like petroleum.
How can someone quit anything with this product.
My husband wanted to help me quit vaping and he offered me this pack for my Birthday. It cost £125.
What a waste of money. This is an abuse of branding and packaging. Nice packaging, but he product itself is terrible. Smells like petroleum, and leaves an horrible taste in your mouth. Each pack comes with 3 black filters. I've opened the spearmint and white cranberry. The smell makes me vomit, and gets impregnated everywhere. The white cranberry smells and taste like petroleum... this can't be healthy. I am trying to get my money back, but because it's opened I can't even send it back (that's what they say) but legally "Legal right to change your mind: For most items bought online, you have a legal right to change your mind and return them, even after opening them. "You have a legal right to return an online purchase, including vapes, for a full refund within 14 days of receiving them if you change your mind, under the Consumer Contracts Regulations. However, due to health and hygiene reasons, most online sellers will not accept returns of opened or used products unless they are faulty. You can also return vapes for a refund if they are faulty, under the Consumer Rights Act, and you have a right to a refund rather than a credit note. "

16 October 2025
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY! THEY STEAL YOUR MONEY!!

DO NOT BUY!! THEY STEAL YOUR MONEY!!

I had a surgery coming up and wanted to be nicotine free during that time.. the website says ships within a few days. Well I kept waiting and emailing them and finally the package arrives THREE WEEKS LATER. I explain that I don’t want it and would like a refund. They make the refund process extremely complicated and required me to take pictures and prove I didn’t open the product. I hadn’t and then they said I was required to send a return fee. It took them 3 weeks to mail it to me and as I no longer need the product I wanted a refund!! I agreed to mail the box back, and they want MORE MONEY to get my money back. Absolutely insane. Finally they send the shipping label without me sending their return fee… and no refund for over 2 weeks. I contact them again and FINALLY I get a refund, but only a PARTIAL refund. They took money out for “shipping.” In my opinion this is INSANE. Terrible customer service, and from reviews I’ve read now it seems that terrible customer service is the norm.

15 October 2025
Unprompted review
FÜM logo

Reply from FÜM

We’re truly sorry to hear about your experience, especially given the timing and urgency around your surgery. We understand how frustrating it must have been to wait that long, and we sincerely apologize for the delay and the complications you experienced with the return process.

Our fulfillment times are normally much faster, but unexpected logistics delays sometimes occur, and we recognize we didn’t communicate clearly enough in this case. We also understand that our return policy — which requires products to be unopened for safety reasons can feel rigid, and we’ll be reviewing this feedback with our team to find ways to make it simpler and more transparent.

We’re glad to hear you ultimately received your refund, but we agree the process should have been much smoother. Your experience isn’t reflective of the standard we aim for, and your comments will be used to improve both our communication and refund handling moving forward.

If you’d like to share any remaining details so we can review your case further, please reach out to us directly at support@breathefum.com.

Rated 1 out of 5 stars

Its A Scam

I ordered one pen and a three pack of flavors.
They charged me for three orders that I didnt place with items that I never ordered totalling over $350.
They will not return my money or cancel the order. Its a total rip off.

12 October 2025
Unprompted review
FÜM logo

Reply from FÜM

We’re very sorry to hear about your experience. We completely understand how upsetting this situation must feel.

To clarify, FÜM does not charge for orders that aren’t placed by customers. It sounds like a system or duplicate order error may have occurred, and we want to resolve this for you as quickly as possible. Our team would never intentionally withhold a refund, and you should never be left out of pocket for something you didn’t order.

Please contact us again at support@breathefum.com
with your order numbers and the name used at checkout so we can immediately review your account and issue any necessary refunds.

We sincerely apologize for the frustration and confusion this has caused and will make sure this gets corrected as quickly as possible.

Rated 1 out of 5 stars

Terrible customer service

I made an order on the 2nd of October and today on the 14th it still hasn't shipped and I recieved no correspondence to say why it hasn't been shipped yet, im based in Europe and the website says its meant to ship in 1-3 days is wouldn't mind if they had emailed to explain but nothing. I emailed to ask what happened and when to expect order, no response I then emailed to say I want a refund and again no response. Terrible customer service. Just wanted to update, they shipped my order yesterday after I had repeatedly asked to cancel the order and they still haven't responded to any of my emails. It's an absolute joke of a business. AVOID AT ALL COSTS.

Im editing the review in response to fum replying to my review iv emailed the email fum sent me a number of times and iv just emailed again so it will be interesting to see if they get in touch. I will update accordingly.

2 October 2025
Unprompted review
FÜM logo

Reply from FÜM

We’re so sorry for the frustration and lack of communication you’ve experienced. This is not the level of service we want to provide.

To clarify: international orders can occasionally face unexpected fulfillment or carrier delays, but you should have been notified and given the option to cancel before shipping. We sincerely apologize that your emails went unanswered and that the order was shipped after you requested a cancellation, that should not have happened.

Please reach out to us again at support@breathefum.com
with your order details, and we’ll ensure this is reviewed and resolved properly. You deserve clear communication and fair handling, and we’re committed to making this right.

Thank you for your patience and for bringing this to our attention.

Rated 1 out of 5 stars

Avoid!! Rip-off!!!

I think this product is an absolute rip off! Avoid for sure. Firstly why is the piece itself so expensive, nothing is luxurious or amazing about it. All the flavours are rubbish. I bought a variety pack and every single one of them is awful. Raspberry lemonade tastes like a mouthful of cloves….this product will die off. They will capitalise off of you for the initial payment, but I can’t see how anyone would continue to use it. From looking at reviews there’s plenty of people that have an issue with tastes and quality. You cannot return it, if they had genuine faith in their product they would encourage as many people to try it and offer returns but clearly not the case

14 October 2025
Unprompted review
FÜM logo

Reply from FÜM

We’re sorry to hear that you were disappointed with your experience. Both with the price and the flavors. FÜM is designed as a natural, reusable alternative to vaping or smoking, and our pricing reflects the use of high-quality essential oils and a durable, handcrafted device that’s meant to last long term. That said, we completely understand that the experience and taste aren’t for everyone.

Our return policy requires items to remain unopened for safety and quality reasons, but we do take your point. We know it can feel limiting for first-time customers who want to try our products. Feedback like yours helps us improve both our communication and our product development, and we’ll be passing this along to our team.

Thank you for giving FÜM a try, and we’re genuinely sorry it didn’t meet your expectations. If you’d like us to review your order further, please reach out to support@breathefum.com, we’d love the opportunity to help where we can.

Rated 4 out of 5 stars

Works for me

I started off hating this company before I had tried the product due to the poor customer service. However I swallowed my pride and bought it anyway as I thought it would work for me. I was pleased to find it delivered within 4 days to the UK which surprised me.
I think some of the negative reviews are due to expecting something that feels like vaping - it doesn’t and if you think it will you will be disappointed. It does exactly what it says it will do, and the flavours are quite strong, much stronger than I thought based on some of the reviews (breath into your mouth rather than into your lungs and it tastes much more).
Anyway, since buying this, I have not vaped once and this really helps with the hand to mouth motion. I recommend use with nicotine patches, then slowly come off the patches.
One thing that is annoying is you can’t change your subscription 3 cores instead of 6 cores on the website…

Additionally, the Customer service does seem to have got better the last few weeks, still some room for improvement though.

10 October 2025
Unprompted review
Rated 1 out of 5 stars

Buy gum Instead

Meant to be the next best thing to vaping. All it does is gives a minty taste which you can get for €1 with a pack of gum. Doesn’t give the throat hit like is says it does. I spend 150 inc duty and it ended up in the bin within an hour. Don’t waste you time or money.

10 October 2025
Unprompted review
FÜM logo

Reply from FÜM

We’re sorry to hear that your experience with FÜM didn’t meet your expectations. Our products are designed as natural, air-based alternatives to vaping so the flavor and “throat hit” are intentionally subtle compared to nicotine products. That said, we understand it can feel too mild for some, and we’re sorry it didn’t work for you.

We appreciate your feedback about flavor and value. It’s important and helps us continue to improve. If you’d like us to take a closer look at your order or share additional feedback with our product team, please reach out at support@breathefum.com.

Thank you for giving FÜM a try, and we’re sorry it wasn’t the right fit for you.

Rated 5 out of 5 stars

Super fast support and refund

Support and refund 5/5 (though I can't rate the product; this is "trust"-pilot, and this experience deserves trust).
I unfortunately can't say anything about the product. Preparing the order has taken weeks, which is not great, and I ended up cancelling the order, as it's no longer needed - but there was zero hoops in doing so, and the support was very kind and fast.

6 October 2025
Unprompted review
Rated 1 out of 5 stars

This company sucks worse than the device

This company sucks. Took 2 weeks to even see the order start to move. Once I was notified of the shipment, the flavors they shipped were NOT what I ordered. I reached out to them and was informed that since I didn't choose any flavors, those were the standard flavors that were shipped. Ummm, you can't move to the checkout/payments page until you do choose your flavors, so that was a lie. No way I would have chosen the crap flavors they sent. It finally arrived and I opened it to examine the system, pretty cheap feeling, so I decided to try one of their flavors they sent and yuck. The other reviews about the flavors are dead on, chemicals or dish soap flavored. It was horrible. I started to initiate a return, nope, the system was opened, no more option to return. If you can return E cigs, why doesn't this company allow it. Oh, and there would also be a return fee if it was returned. $120 lesson learned. Stay away!

4 October 2025
Unprompted review
FÜM logo

Reply from FÜM

We’re very sorry to hear about your experience. It sounds incredibly frustrating, and that’s not the type of service or quality we want for any of our customers.

To clarify, customers must select their preferred Core flavors at checkout, and orders can’t be completed without doing so. If you received something different than what you selected, that was absolutely a fulfillment error on our end, and we sincerely apologize. Please reach out to us again at support@breathefum.com
so we can investigate this properly and make it right.

We understand your disappointment with both the flavor experience and the return policy. Our products are made from natural, lab-tested essential oils so the taste can be much lighter than vape products, but we appreciate that it may not suit everyone. Your feedback is important and will be shared with our team as we work to improve both our communication and product experience.

Thank you for giving FÜM a try, and we hope to have the chance to make this right for you.

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