While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many consumers found the product helpful for quitting smoking or vaping, appreciating its ability to provide a similar sensation without nicotine. People often highlighted the effectiveness of the product in replacing habits and the variety of available flavors, with some finding specific flavors particularly satisfying and long-lasting. However, some people were dissatisfied with the pricing, considering it too high for the perceived value. There were also concerns about product quality, with some devices breaking quickly or cores not lasting as expected. A number of customers reported issues with order fulfillment, experiencing significant delays or non-receipt of their purchases, and a portion of people found the customer service to be unresponsive or unhelpful in resolving these problems.

What people talk about most

Product

Reviewers highlight ambiguous aspects of the product. Many customers praise the product as a helpful tool for... See more

Quality

Clients share ambiguous opinions on quality. Many reviewers praise the product's high quality, noting its... See more

Price

People report negative experiences with price. Many customers feel the product is overpriced, describing it... See more

Customer service

Reviewers mention ambiguous feedback about customer service. Many customers praise the exceptional care,... See more

Order

Consumers find order experiences to be ambiguous. While some reviewers found ordering easy and quick, with... See more

Based on these reviews

Rated 3 out of 5 stars

The Fum is a great way to quit vaping, has taken me several years but thankfully it has been six months without vaping since using the Fum. Sadly, started vaping again as my cores have not arrived... See more

Rated 3 out of 5 stars

wow. I wish to have read the reviews first before ordering. I placed my order on Friday 09/12/25. I hope to review my package. I started with the single one first to see if I would like it. I'm so... See more

Rated 4 out of 5 stars

I really like this product! I'm historically a light smoker, about 3 cigarettes a day. I ordered the minty cores since I smoke menthol and it's surprisingly satisfying. You get a nice throat hit and... See more

Rated 4 out of 5 stars

I have never smoked in my life, but I am a lifelong fingernail chewer. I have tried many times to quit this habit, but Fum is looking like the thing to help me finally stop. It keeps my hands and teet... See more


Company details

  1. Health and beauty shop

Written by the company

We're on the mission to accelerating humanity's breakup with destructive habits, and for us, that starts with you!


Contact info

3.3

Average

TrustScore 3.5 out of 5

754 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 52% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Scam company

Scam company. You can only return their trash product if you haven't opened it. Its literally just a scam to make people try a terrible product and not be able to refund it. How am I supposed to know if i want to return it if i never tried it? Terrible company, hope they go out of business.

3 August 2025
Unprompted review
FÜM logo

Reply from FÜM

We’re truly sorry to hear that you feel this way about your experience with FÜM. Our return policy, which requires products to be unopened, is in place to ensure the safety and quality of our products for all customers, since once a product has been opened, we cannot guarantee it hasn’t been tampered with.

We understand this can be frustrating, especially when you’re trying something for the first time. That’s why we provide detailed product information, flavor descriptions, and customer reviews on our site to help people make an informed choice before ordering.

We’re always open to feedback, and we’ll make sure your concerns are passed along to our team as we continue reviewing our policies. If you’d like to discuss your order directly, please contact us at support@breathefum.com we’d like the chance to make things right where we can.

Rated 5 out of 5 stars

I love my fum

I love my fum. I actually have three of them so I always have one with me. It really does help with quitting smoking. The only issue I’ve had worry them is changing the fum subscription. I tried to only order 3, but there is 4. Ands when I try to remove one or says I have to have at least 3. Contacted customer service but still having an issue. So I changed the frequency to every other month. Other than this issue, it really is a great product.

5 August 2025
Unprompted review
Rated 1 out of 5 stars

Taking money without a Subscription

So after trying to return my FUM device and being unsuccessful i had to charge it back through my bank as i never heard from FUM. Now a month later FUM are taking £37 from my bank even though i have NO subscription with them for me to cancel and sending an email to them again to try and get this refunded and cancelled on there end or will have to go through my bank again and block them from taking any more money.

Dont sign up to TRY this device (as their website suggests) as you will not hear from them and you will not get your money back go else where.

28 July 2025
Unprompted review
FÜM logo

Reply from FÜM

We’re truly sorry for the frustration you’ve experienced, this is not the kind of experience we ever want for our customers. It sounds like your initial support request may not have reached us, which is incredibly disappointing to hear. We take delayed or missed responses very seriously.

To clarify: FÜM does not charge customers without consent. If you received a follow-up charge, it's possible a subscription was activated during checkout, which we try to make as clear as possible, but we understand how these things can be missed. You should always have the ability to cancel or manage your subscription at any time, and we’re more than happy to sort this out for you.

Please reach out to us directly at support@breathefum.com with your order details so we can resolve this quickly and ensure no further charges occur. We’ll also make sure any applicable refunds are reviewed promptly.

Thanks for your feedback, and again, we’re very sorry for the hassle.

Rated 5 out of 5 stars

This was a great way for me to quit…

This was a great way for me to quit smoking. I made it all the way to checkout, did some real research and looked at the reviews in comparison, and it completely turned me off to the idea of smoking. I been trynna quit cold turkey and been struggling, but seeing that this might be just as bad, if not worse - and it being the only menthol alternative I can find that APPEARS to have little to no health risk, makes me not even feel the need to smoke anymore. GREAT JOB! THANK YOU SO MUCH! Didn’t even need to spend a dime. This is more so a shoutout to trustpilot and YouTube…keep doin y'all thang.

31 July 2025
Unprompted review
Rated 2 out of 5 stars

I feel dumb for buying this.

This was truly awful. I bought the journey pack. I like the straw, its fidget mechanics and the look of it but the taste is horrific. The only thing I can liken it to is stuffing a car air freshener in to a straw (any straw) and sucking. I’m going to keep my fancy straw as by itself, I think it’s a nifty little thing, not worth the price but will be useful for fidgeting and maybe once the god awful car freshener scent has left I might be able to mimic using it as a vape. As for the cores, I’m literally going to pop a string through them and repurpose them as air fresheners for my car.

30 July 2025
Unprompted review
Rated 1 out of 5 stars

Subscription scam

28 July 2025
Unprompted review
FÜM logo

Reply from FÜM

We’re really sorry to hear you had a frustrating experience. Just to clarify, our subscriptions are completely optional and come with full flexibility, including easy cancellation anytime through your account or by reaching out to our support team.

We never intend to mislead, and if something didn’t work as expected, we’d love the chance to make it right. Please contact us at support@breathefum.com so we can help you directly.

Rated 5 out of 5 stars

This small device help me quit vaping I…

This small device help me quit vaping I have been vaping for over 15 years I started vaping to stop smoking but fum help me alot within a month I stopped using my vape sure I would take a drag here and there but by my second month I totally left it behind i can now say I'm a vape/smoke free person thanks to fum that made it possible and it was so ez the flavor are great but they dnt seem to last very long but the mint one is by far my favorite and the one that lasted the longest. Right now I'm trying to push it in to my brother but he smokes Marijuana he says he like the flavor smell not the drug part of it im sure i could get him to stop smoking that if yall had a flavor close to it just a suggestion.I totally recommend fum to anybody and everybody that is trying to quit smoking or vaping it works.

23 July 2025
Unprompted review
Rated 1 out of 5 stars

Lower the price you idiots

Lower the price you idiots

23 July 2025
Unprompted review
FÜM logo

Reply from FÜM

We totally understand that pricing is an important concern and want to assure you we're constantly working to offer the best value possible without compromising on quality or safety.

Each part of FÜM is reusable and built to last, which helps save in the long run compared to single-use alternatives.

That said, we appreciate you sharing your thoughts. We're always listening and evolving based on what our community shares with us.

Rated 5 out of 5 stars

I'm satisfied with the product

I'm satisfied with the product. I haven't quit smoking completely, but I'm using it to cut down on the number of cigarettes I smoke. I've tried several flavors, all very pleasant.

22 July 2025
Unprompted review
Rated 5 out of 5 stars

First of all

First of all, the product works! The holder looks and feeds good and the cores have wonderful flavors. The craftsmanship is meticulous and materials quality. The monthly package of cores is delivered without a hitch. The experience has been dis rate all around!

22 July 2025
Unprompted review
Rated 5 out of 5 stars

Thank you

Auto delivery, set and forget, email reminders for resupply of cores is awesome, make adjustments to flavors of your choice.

21 July 2025
Unprompted review
Rated 5 out of 5 stars

Good quality product

Good quality product, feels good in your hand. I had smoked for years, and then vaped for about a year. I was sick of liquid leaking and keeping the vape charged, Fum helped me to give up. I can’t imagine going back now.
I thought it was a bit expensive initially to be honest, but the cost has been recouped many times over. I paid much more for vapes.
The flavours are subtle compared to a vape, but there are some great flavours to choose from, maple pepper and crisp mint are my favourites.
If you are ready to give up for good, then I recommend fum to help you reach your goal. Good luck!

21 July 2025
Unprompted review
Rated 5 out of 5 stars

Great company

It is a great company, they do really help with bad habits. I love the fidgeting and the magnetic stand makes it more enjoyable with that fidgeting. Flavors are really good, the crisp mint does give a same throat hit and tasty. The subscription is affordable and anytime able to cancel, yet delivery is very fast. Thank y'all fum.

20 July 2025
Unprompted review
Rated 2 out of 5 stars

Good tool to break the habit but zero customer service

Updated my first review as the customer service is just non existent. No responses despite emails, leaving messages on their online chat and this is the 3rd time of trying. 4 stars down to 2 because the product is still well made and has kept me off vaping.

19 July 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look