Habitual Reviews 1,210

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 245 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products for their quality, delicious taste, and nutritional value, often highlighting their effectiveness in weight loss and diabetes management. Many appreciate the fast and efficient delivery service, with items arriving quickly and well-packaged. The staff are frequently commended for their helpfulness, excellent communication, and proactive support in resolving issues. However, some customers also noted issues with delivery, citing instances where orders did not arrive or were incorrectly routed by carriers. A few other people also felt that recent changes to product recipes resulted in a decline in taste and quality, with some describing them as bland or having an unpleasant aftertaste.

What people talk about most

Product

Reviewers highlight positive aspects of product, often praising their taste, effectiveness for weight loss,... See more

Quality

Customers generally report positive experiences with product quality, praising the delicious flavors,... See more

Delivery service

Customers consistently note positive experiences with delivery service, frequently praising the speed and... See more

Staff

People report positive experiences with staff, highlighting their helpfulness and efficiency. Customers... See more

Order

Clients share positive opinions on order, frequently highlighting the ease of the ordering process and the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

when i first started this journey they were brilliant and although i dont do the shakes etc full time now, i can still use the app and still get my sachets straight away when ordered

Company replied

Rated 5 out of 5 stars

After signing up with Habitual due to price increases, I thought I’ll give them ago. I’ve had great communication from the team at Habitual after my parcel never arrived due to Royal Mail. Rebecca hel... See more

Company replied

Rated 5 out of 5 stars

The shakes, soups and porridge are so easy to make, taste delicious and are full of nutrition. The Habitual team couldn't be more helpful! IIf you have a problem and reach out to them they respond imm... See more

Company replied

Rated 5 out of 5 stars

I cannot praise them enough, so professional, on time and the whole Habitual experience helps you learn and adjust life, it’s not just losing weight it’s changing habits. Rebecca has been a great he... See more

Company replied


Company details

  1. #144 of 235 best companies in Fitness and nutrition
  2. #49 of 67 best companies in Weight-Loss Service

About Habitual

Written by the company

Type 2 diabetes reversal and prevention programmes that combine behaviour change with nutritional treatment.

How does Habitual work?

1. Select a plan. Just visit our website and take a read of our plans to find the one for you.

2. Complete your assessment. To get setup you’ll need to complete a quick 5 minute assessment to check our programme is right and safe for you.

3.Start your health journey. Once your order arrives you’ll be on your way to completing your health journey

What do I get from Habitual?

At Habitual, we understand the importance of a comprehensive approach to health and weight management. That's why we offer a range of plans tailored to meet your needs.

Our TDR (Total Diet Replacement) plans provide delicious and nutritious meals that not only help with weight loss but also support blood sugar control. Alongside this, we have medication programmes that include GLP-1s, which have shown promising results in managing weight loss.

How is Habitual different?

What really makes us different, is that by choosing any of our programmes, you will not only receive the necessary support from our dedicated Patient Support team but also have the opportunity to join our wonderful community.

The Habitual community is comprised of people who are on their own health journeys, allowing you to connect, share experiences, and learn from others who are working towards a similar goal.

We’re all about being with you for your journey, so we don’t just deliver your order and leave everything up to you, we’re always here to help.

Don't wait any longer to take control of your health. Join us at Habitual and embark on a journey towards better health and improved well-being.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

1k reviews

5-star
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1-star

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Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 4 out of 5 stars

Quick delivery

Quick delivery. Meals are tasty but very limited for lactose free meals

7 August 2025
Habitual logo

Reply from Habitual

Hi there,

Thank you for your feedback! We're glad you enjoyed the quick delivery and found the meals tasty. We appreciate your suggestion regarding lactose-free options. While we don’t currently have plans to expand our range in that area, we truly value your input and will continue doing our best to offer delicious meals for a variety of dietary needs.

Best,
The Habitual Team

Rated 1 out of 5 stars

I’m so disappointed with the change in…

I’m so disappointed with the change in flavour to the meals I ordered this month, the strawberry shake is now very bland and doesn’t taste of strawberrys anymore and the green vegetable soup I feel tastes more like a thin potato soup and has a nasty aftertaste which is very powdery. Such a shame that the company has seen fit to make any changes to there products, as I have always enjoyed the flavour so much in the past.
It would have been good to have known about any changes in advance before ordering.

6 August 2025
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Reply from Habitual

Hi there,

We’re glad to hear that you’ve been enjoying our programme.
We've recently partnered with a new manufacturing team. This change was driven by our commitment to improving consistency and availability—meaning fewer out-of-stock items and a more reliable experience for you.

In addition, this partnership enables us to expand our range over time, offering new flavours and more variety, while maintaining the standards you expect from us.

We understand that some have noticed differences in taste or texture. Please know that the new recipes were carefully tested to ensure broad appeal and improved palatability. While we recognise they may not be exactly what you're used to, they were developed to better meet the needs of a wider range of participants.


Best
The Habitual Team

Rated 5 out of 5 stars

Satisfied customer …

In my view nothing could have been done better

11 August 2025
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Reply from Habitual

Hi,

Hope you're having a great day.

Thank you for taking the time to write this review. We appreciate your feedback.

Best,
The Habitual Team

Rated 5 out of 5 stars

Easy to order

Easy to order, delivered very quickly and was accurate. All good.

11 August 2025
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Reply from Habitual

Hi David,

We're so thrilled to hear this and thank you for sharing your experience. 😊

Best,
The Habitual Team

Rated 1 out of 5 stars

Stay clear!

This was via the NHS route for diabetes reversal.

Wanted to give it 100% soDid it and followed the plan to a T. And I did lose weight just over a stone. Over the few weeks. And my blood sugars went down.

And then when you get to the next stage and start re introduce you start to realise that what ever you do you will start to put on weight again and your blood sugar will go back up again and you start to have real food.

The only reason you lost weight is because you where eating less then 800k each day - less the WW2 prisoners had in Japan.

Then when I started putting weight back on after stopping the packets and started eating real food, I got told I would have to re-start or get kicked off the program.

When you ask questions that are off there scripts you get told customers service will come back to you, but they never do.

Then they changed the ingredients in the package with out informing anyone, I ended up having an allergic reaction and my legs swollen up and damaged my foot so I was not able to go to the gym anymore and in a worse place then when I started.

This is where habitual was really bad, the only reason you would change you’re product would be to make them cheeper but this was done at the cost to your customers by making the products taste worse and just appalling.

As I was not able to attend the meetings I was then kicked off the course as I did not attend as they did not want to deal with the issue and have there numbers messed up and for people to realise that the products are gross and only work if you stave yourself and the risk of your own health issues.

Stay clear of this horrible product and poor service

11 August 2025
Unprompted review
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Reply from Habitual

Hi Craig,

Hope you're well.

Thank you for sharing your experience. We understand your concerns, but we’d like to clarify that while we provided the products for your plan, the rest of your programme such as the structure, support, and medical guidance was delivered by another provider via the NHS pathway.

Our program is separate from the NHS diabetes reversal pathways, and our approach, and support may differ significantly from what you’ve described.

If you’d like to learn more about how our plan works, please visit our website for full details.

Best,
The Habitual Team

Rated 4 out of 5 stars

Delivery issue

Thanks for your quick response and clarification it makes sense. I appreciate it.

11 August 2025
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Reply from Habitual

Hi,

Thank you for your review. Our delivery days are UK next-day delivery on weekdays, and a member of our team has already reached out to help resolve this for you.

We’re sorry for the delay and appreciate your patience while we get this sorted

Best,
The Habitual Team

Rated 5 out of 5 stars

Rapid delivery

8 August 2025
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Reply from Habitual

Hi Shahed,

Thank you for taking the time to write this review. We appreciate your feedback. 😊

Best,
The Habitual Team

Rated 5 out of 5 stars

Life changing opportunity…

My experience and opportunity to be part of this whole TDR has without a doubt changed my life. The products are good they have arrived in time and in good condition.

1 August 2025
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Reply from Habitual

Hi Susan,

Thank you for taking the time to share your feedback. Your insights play a valuable role as we continue to refine the patient experience for everyone we support.

Best,
The Habitual Team

Rated 4 out of 5 stars

Some website issues but delicious products

For me the payment took three attempts to go through and the NEWSTART code did not work but fortunately I found another on their Facebook page which was successful. Once ordered, delivery was very quick (next day), the products are delicious and some of the best tasting meal replacements I have had, and they were well packaged. I hope they decide to get a phone number to speak to someone directly when there is a problem. They do respond to messages but of course there is a delay. It led to alot of initial frustration and I think it could put people off.

7 August 2025
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Reply from Habitual

Hi Jo,

Thank you so much for your detailed feedback. We’re really glad to hear you’re enjoying the products and that delivery went smoothly!

We're a small team, so while we don't currently offer a phone line, we’re always happy to help via message — and if you ever feel a quick chat would be easier, just let us know and we’ll do our best to find a time that works for you.

We really appreciate you taking the time to share your experience — it helps us keep improving.


Best,
The Habitual Team

Rated 4 out of 5 stars

Does work

I had to go vegan in beginning and there was 1 shakes, 2 soups and a porridge available. It gets boring very quickly. However perseverance is key, after 12 weeks and a complete diet overhaul I do have normal blood glucose levels and my lfl are normal for 1st time in 10 years! 3 stone lost too! Thank you.
The new formula soups and porridge are a nightmare to blend and the banana porridge isn't as tasty.
I still struggle to eat at different times so i will be ordering more shakes again though.

6 August 2025
Unprompted review
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Reply from Habitual

Hi Emma,

Thank you for sharing your incredible progress — 3 stone lost and normal blood glucose and LFL levels for the first time in 10 years is an amazing achievement! Your dedication and perseverance are truly inspiring, and we’re so glad to have been part of your journey.

We also appreciate your honest feedback on the variety and new formulas, as we're constantly working on improving both taste and ease of preparation.

It’s great to hear that you’ll be continuing with the shakes — we’ll be here to support you every step of the way! If you ever have questions, suggestions, or need help finding a routine that works better for your schedule, feel free to reach out.

Best,
The Habitual Team

Rated 4 out of 5 stars

The speediest delivery

Wow, delivery really was next day for my taster samples. Not overly impressed with the banana milkshake taste but for the sake of my health I’ll just down it in one or two. I hope I get the choice to try a different flavour next time. I will try the other samples on Monday although I’m kinda not looking forward to the spiced carrot soup only because it has sunflower oil as an ingredient and I don’t do any oils, except Olive

31 July 2025
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Reply from Habitual

Hi Miss H,

Thanks so much for your review! We're really pleased to hear your taster box arrived so quickly — we aim to make the process as smooth as possible.

Sorry to hear the banana porridge wasn’t quite to your taste. Everyone has different favourites, but we really appreciate you giving it a go, and we're always here to support along your health journey.

Best,
The Habitual Team

Rated 4 out of 5 stars

Like most of the flavour but they are…

Like most of the flavour but they are filling and the people are helpful

31 July 2025
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Reply from Habitual

Hi Susan,

Hope you're having a great day!

Thank you for taking the time to write this review. Your feedback allows us to ensure patient's needs remain at the centre of our mission.

Best,
The Habitual Team

Rated 5 out of 5 stars

Pen shipped to wrong address (my fault)…

Pen shipped to wrong address (my fault) and then lost when going back to the pharmacy. I am only in town for a few days but the care team were able to sort it out and get it sent to me before I went away. Thanks to Rebecca and Suidi for their help.

31 July 2025
Unprompted review
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Reply from Habitual

Hi Lesley,

Thank you for your kind words! We're so glad to hear that Rebecca and Suidi were able to assist you and ensure your pen reached you in time. We understand how important timing can be, especially when you're only in town briefly. If there's anything else we can do for you in the future, don’t hesitate to reach out. Safe travels!

Best,
The Habitual Team

Rated 4 out of 5 stars

Will be ordering again!

The items were sent quickly and in great condition. Most of the flavours are great with a few I'm not keen on. I will be ordering from this company again.

21 July 2025
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Reply from Habitual

Hi Kirsty,

We're really glad to hear everything arrived quickly and in great condition. And that you'll be ordering from us again. 😊

We recognise that everyone has different flavour preferences, which is why we always recommend ordering a taster box. This will give you a chance to sample our range and find your favourites before committing to full portions. So we're happy to hear that there were some that you really enjoyed.

Thanks again for your support. We really appreciate it and look forward to sending you your next order!

Best,
The Habitual Team

Rated 5 out of 5 stars

When you place an order it comes in a…

When you place an order it comes in a couple of days. And the porridge and soups are tasty. I’m not a shake lover though
Would be nice if you’s did more flavours of porridge
But the best thing about it is is that it works if you stick to it
I lost 4st in 12 weeks 😃

15 July 2025
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Reply from Habitual

Hi Danny,

Happy Friday!

Thank you for taking the time to write this review and congratulations on your amazing progress. 😊

Best,
The Habitual Team

Rated 5 out of 5 stars

My experience with habitual has been…

My experience with habitual has been fantastic...the shakes...porridge and soups are very tasty. Also a great way to get all the nutrients needed in a simple shake my favourites are ...
Morning porridge
Green vegetable soup
Spiced chai shake

Give them a try....you will see I'm right

14 July 2025
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Reply from Habitual

Hi Zoe,

What a lovely review! We appreciate you taking the time to share your thoughts.

Best,
The Habitual Team

Rated 5 out of 5 stars

Amazing supportive and quick service

Amazing supportive and quick service. Habitual is a full package of support, great products and amazing app

14 July 2025
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Reply from Habitual

Hi RJ,

Thank you for such a fantastic review! We really appreciate it.

Best,
The Habitual Team

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