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Review summary

Created with AI, based on recent reviews

Considering 2,045 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product quality, highlighting that items are durable and well-made, often exceeding expectations. Many appreciate the excellent customer service, describing it as responsive, helpful, and professional, with staff going above and beyond to resolve issues. The delivery service is also consistently noted as quick and efficient. However, some people were dissatisfied with their orders, specifically mentioning issues with product durability, such as items discoloring, breaking, or losing their plating sooner than expected. A few customers also reported negative experiences with customer service regarding return windows and difficulties in obtaining refunds for faulty goods.

What people talk about most

Product

Users describe positive interactions with product. Many customers praise the high quality, durability, and... See more

Quality

Clients share positive opinions on quality, with many praising the durability and craftsmanship of the... See more

Customer service

People report positive experiences with customer service. Many customers praise the amazing and outstanding... See more

Delivery service

Consumers generally express satisfaction with the delivery service, often highlighting fast shipping times... See more

Order

Reviewers highlight ambiguous aspects of order. Many customers report significant issues with orders,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I ordered a ring for my boyfriend, but after some time it unfortunately started to discolor, even though this wasn’t supposed to happen according to the product information. I contacted CRAFTD and w... See more

Company replied

Rated 4 out of 5 stars

Not cheap but worth it. I like the quality and the shine on it. My chain did break because it got pulled hard during an altercation but they were able to replace it and the process was really easy and... See more

Company replied

Rated 5 out of 5 stars

I bought a bracelet a while back and the part that holds it together didn't work so I wrote to costumer service and they answered very quick and offered to send a new one or store credit. Just wanted... See more

Company replied


Company details

  1. Fashion accessories shop
  2. Jeweller
  3. Jewellery Designer
  4. Jewellery shop
  5. Men's clothes shop
  6. Online marketplace

Written by the company

CRAFTD London is a premium affordable jewellery brand. We are an online retailer based in the UK, with warehouses across the globe and over 900,000+ happy customers and supporters from over 100+ countries worldwide. OUR VISION: CRAFTD aims to fill the gap between quality jewellery and unnecessary markups across the industry. We put design at our core and focus on cutting through the noisy, low quality space that fast-fashion has brought. Every piece is CRAFTD To Last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief. You know who you are. FINAL NOTE: Personally, we’d like to thank everyone who has supported the brand and been a part of our journey. Our customers are central to our operation, and it is with you in mind that we aim to be the best at what we do. If there is ever anything you would like to discuss, please don't hesitate to email us on hello@craftdlondon.com and we will gladly get back to you. Remember you are CRAFTD! 👊


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

8K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 98% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 5 out of 5 stars

Had an issue with my necklace

Had an issue with my necklace, however customer service were very responsive and resolved this for me within 24 hours. Never had such a prompt response and solution to an issue before.

12 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Ashley,

Thanks for your feedback. We’re glad our team was able to resolve the issue quickly for you and appreciate you taking the time to share your experience. If you ever need anything else, just let us know.

Craftd London

Rated 5 out of 5 stars

Fast and problem solving approach made…

Fast and problem solving approach made everything easy. I stated what is needed, and it was delivered

18 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Samil,

Thanks for the great feedback. We’re really glad the process was straightforward and that we could get everything sorted for you quickly. If you ever need any help in the future, feel free to reach out.

Craftd London

Rated 5 out of 5 stars

Great response time

18 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Jojo,

Thank you for the feedback. We’re really glad to hear you were happy with the response time. If you ever need any help in the future, our team will be here.

Craftd London

Rated 1 out of 5 stars

I placed an order on Saturday

I placed an order on Saturday. I haven't had any updates or responses from the company.

I feel robbed so iv tried to cancel

Theres no number or way to contact them they just ignore your messages

Order UK930051

The order should be on the way to me by now. Nothing no updates nothing.

They responded to the cancellation but not my order queries. So now the jokers have cancelled the order 🤣🤣🤣🤣🤣

DO NOT USE THESE COWBOYS

16 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Joseph,

Thank you for your review.

Our response timeframe is up to 24 hours; however, we were able to reply to your message within around an hour. At the time of our response, your most recent message indicated that you no longer needed the product and wished to cancel the order, so order UK930051 was cancelled in line with that request.

Your refund has already been flagged with our finance team and will be processed back to your original payment method within 1–3 working days.

If you need any further assistance, please feel free to reach out and we’ll be happy to help.

Craftd London

Rated 1 out of 5 stars

Scammers

I ordered some jewellery which was to big so I returned if only for them to not refund me for ages so I threatened litigation and then they sent back half so then I sent loades of email trying to get the rest of my money so I had to contact PayPal and then they refunded my money after I provided enough evidence.

Absolute scammers I would highly recommend that you stay clear of them.

18 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi James,

I’m really sorry to hear that you were only refunded for part of your order. I’ve checked your return and can see that both items were returned within the correct timeframe.

This is clearly not the experience we want any of our customers to have. Please rest assured that this is not intentional, and it appears to be a genuine error which we are keen to investigate and resolve as quickly as possible.

We’ve reached out to you via email so we can look into this further and understand exactly what may have happened. Once we have the details, we’ll make sure the issue is put right.

Thank you for bringing this to our attention.

Craftd London

Rated 1 out of 5 stars

Pathetic, Disgusting Slimy Scam e-Commerce Company

Typical cheap, slimy, pathetic online e-commerce scam - 100% focus on buying instagram ads, 0% focus on product quality, 0% focus on customer service.

I tried to purchase the Guidance pendant (gold). First, I got a generic "system error - please try again" when trying to buy the pendant and matching chain, which they offered a discount on. Had to ping customer support for 3 days just to get a first response on the tech issue. When they did reply, they said the matching chain was sold out - when I asked if I could buy a different chain and get the discount, they blew me off. CRAFTD customer support goes out of their way to be UNHELPFUL, I've never seen anything like it before. So I decided to just buy the pendant and get a chain locally. Their loss.

It gets worse...
The website clearly showed that the pendant would have 4 uniquely coloured inlays - red, blue, green, and white. The product I received only had red, green, and 2x pale white. This completely changes the aesthetic - now it looks tacky, vaguely Italian guido-style, not what I wanted at all. Should also mention that the product is smaller and significantly lower-quality overall than the photos. It looks like cheap plastic, the CZ gems are missing. Just terrible.

Again, I had to send 7 different messages to CRAFTD support and wait a week before even getting a first response. When they did decide to reply, the agent's first message told me "please don't send multiple messages, it backs up our queue." That's right - I was scolded by customer support for.... asking for support. Just utterly pathetic.

So in summary, just avoid this scam - they will send you cheap, fake Temu / Alibaba versions of what they advertise, and then ignore you when you ask for a refund.

8 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Alan,

We’re sorry to hear about your experience and appreciate you taking the time to share your feedback. This certainly isn’t the standard we aim to provide.

Please reach out to our support team at hello@craftdlondon.com with your order details so we can review this for you and work toward a resolution.

Craftd London

Rated 4 out of 5 stars

The ability of the CRAFTD customer…

The ability of the CRAFTD customer service to communicate and provide me with the information regarding the tracking of my package. I also appreciate CRAFTD giving me back $10 store credit.

In light of the previous reviews, I hope the product I have acquired is real and won’t tarnish.

14 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thank you for your review. We're glad our team could help with your tracking and that you received the store credit.

Please rest assured our pieces are made with high-quality, tarnish-resistant materials. If you ever have any issues, our team will be happy to help.

Craftd London

Rated 5 out of 5 stars

My bracelet broke after a fair while of…

My bracelet broke after a fair while of having it, emailed to check about the lifetime garuntee; they seem the photos and within 1-2 days of replying, they are sending me a new product free of charge. Fantastic customer service!

13 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi there,

Thank you for your review. We're glad our team could assist and get a replacement sorted for you quickly.

We really appreciate your support and hope you enjoy your new bracelet.

Craftd London

Rated 5 out of 5 stars

Satisfied Returning Customer

This experience absolutely deserves recognition. From start to finish, the level of professionalism, communication, and attention to detail exceeds my expectations. The team went above and beyond to ensure everything was handled perfectly, and the final result was phenomenal.

12 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Lynn,

Thank you for your feedback. We’re really pleased to hear you had a great experience.

We appreciate your support!

Craftd London

Rated 5 out of 5 stars

Great customer service

Super polite and quick feedback and very fast way to find a solution for my exchange request which was a lifetime guarantee case. A big thank you to the team!

14 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thanks for your feedback. We’re glad we could help get your exchange sorted quickly under the lifetime guarantee.

Craftd London

Rated 5 out of 5 stars

Kishon was a great help on my…

Kishon was a great help on my replacement order!

14 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Milo,

Thanks for your feedback. We’re glad we could help get your replacement order sorted quickly.

Craftd London

Rated 5 out of 5 stars

I’m giving it a solid 6/5

I’m giving it a solid 6/5, but I can’t add a star. I ordered a rope cross and a bracelet and both were incredibly elegant. I received compliments on them from the very first day. The quality is excellent and the price is very reasonable. The customer service is also fantastic, responding quickly and resolving any issues. I’d definitely use them again and recommend them to friends.

14 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Stavros,

Thank you for your feedback. We’re glad to hear you’re happy with both pieces and that you’ve had a positive experience with our team.

We really appreciate your support and hope to see you again.

Craftd London

Rated 5 out of 5 stars

Great customer service experience

Great customer service experience with CRAFTD London.
I had an issue with a necklace I purchased, and the support team handled everything quickly and professionally. Communication was clear, efficient, and very helpful throughout the process. They offered me store credit promptly and made the whole experience smooth and stress-free. Really appreciate the support from David and the team. Highly recommended.

12 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for your review. Glad to hear the team got this sorted quickly for you. We appreciate you taking the time to share your experience.

Craftd London

Rated 5 out of 5 stars

Great costumer service and nice products

I bought a bracelet a while back and the part that holds it together didn't work so I wrote to costumer service and they answered very quick and offered to send a new one or store credit. Just wanted to tell that they have a great costumer service they handled the situation very well and the other products have great quality. I recommend:)

20 February 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Loreta,

Thank you for your feedback! We’re really glad our customer service team could help quickly and get things sorted for you with a replacement or store credit. It’s great to hear you’re happy with the quality of your other pieces too. We really appreciate your recommendation!

Craftd London

Rated 5 out of 5 stars

A brilliant brand with wonderful service

A brilliant brand with wonderful, personal customer service. I bought a chain for my teen son and I stupidly ordered wrong length. They changed the chain for me no quibbles with a lovely personal email for my son's birthday. Would always buy from here now. Also great quality and son hasn't taken chain off.

3 April 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Gemma,

Thank you for your feedback. We’re glad we could quickly resolve the sizing issue and get the correct chain to you in time for your son’s birthday. We appreciate your support and are pleased to hear you’re happy with the quality.

Craftd London

Rated 1 out of 5 stars

Wrong item sent, broke in 2 months, illegal charges

Wrong item was sent, they tried charging me for a replacement. Then illegally charged delivery of the replacement of the wrong item (Sale of Goods Act), I raised the issue, it was ignored and it still hasn’t been refunded.

This was end of February when I finally received the correct item, it is now 2 months later and the item is broken.

I raised a return a few days ago but can’t make contact with anyone.

Avoid.

24 February 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

We’re very sorry to hear about your experience and would really like to look into this for you. From what you’ve described, this doesn’t sound in line with our usual policy, as customers are not required to pay postage for a replacement if an item is faulty or incorrect.

Unfortunately, we’re unable to locate your order from this review as no order details were provided. Please reach out to us with your order details so we can investigate and resolve this for you as quickly as possible.

Craftd London

Rated 5 out of 5 stars

Great customer service they made it…

Great customer service they made it effortless.

7 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Que,

Thanks for your review. We're glad to hear the process was easy and that our team could help. We appreciate the feedback!

Craftd London

Rated 3 out of 5 stars

Long Story Short, I Wouldn’t Order Again

I have ordered through CRAFTD before and I feel like their items have decreased in quality, so that is a little disappointing. It’s not terrible though.
On my most recent order they sent me the wrong ring, I asked for a replacement but in the end decided to return them both. They don’t cover return fees and it took about 2 months from the original order date to finally get my refund. Working with customer service took a lot of time and I had to consistently keep following up with them. Overall, due to the decrease in quality and the customer service experience, I don’t think I would order from them again. 🤷

8 February 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Matty,

Thank you for taking the time to leave a review.

I’m really sorry to hear that your experience hasn’t met expectations on this occasion. I’ve also reached out to you directly by email so we can look into everything properly and work on getting this resolved for you.

We genuinely appreciate your feedback, and I’d really like the opportunity to put things right for you.

Craftd London

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