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Company details
Written by the company
Up Up & Grow is a parent-founded baby and children’s brand offering practical, colourful and thoughtfully chosen products for everyday family life. Founded in 2023 by a mum of two while on maternity leave, the brand began after finding mould inside my daughter’s bath toy and wanting to find a cleaner, safer and more practical solution for other families. Our range includes mould-free bath toys that open up for easy cleaning, reusable colouring mats, and sensory teethers with removable wooden rings. We focus on products that are useful, easy to clean, engaging for little ones and designed to last longer, offering more sustainable alternatives without being beige, boring or overpriced. Our products are carefully selected with parents in mind, using materials such as BPA-free, non-toxic, food-grade silicone, FSC-certified wood and GOTS-certified organic cotton where applicable. Our bath toys are also dishwasher safe, making them simple to keep clean. Since launching, we’ve served over 1,400 customers across the UK and Ireland through upupandgrow.com and Etsy. Orders are sent using tracked Royal Mail delivery. Thank you for supporting our small business, every review helps other parents shop with confidence.
Contact info
United Kingdom
- contact@upupandgrow.com
- upupandgrow.com
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