Max Minus - Vertically Media Reviews 

Working with Max at Vertically has made s significant difference to our Google Ads performance and, just as importantly, to how confident we feel in the account day to day.

Max came in with a clear, thoughtful approach and quickly addressed the fundamentals. The account was restructured and spend was focused where it actually mattered. Since then, we’ve seen a complete turnaround across performance, efficiency, and profitability, with strong, sustainable growth rather than short term spikes.

One of the most impressive aspects has been how brand spend has been handled, far more strategic, delivering better returns without over-reliance on branded traffic. It’s clear that Max is thinking commercially and long term.

Max is excellent to work with: proactive, transparent, and clearly invested in doing a great job. Communication is clear, insights are well explained, and there’s real confidence in the recommendations being made.

Since the new setup was implemented, the turnaround has been remarkable. We’ve achieved £73k more in conversion value year-on-year (+21% growth), improved profitability with POAS up nearly 8%, and dramatically increased efficiency across the account.

One of the standout improvements has been brand spend - we’re now spending 65% less on brand terms while generating 43% more value, which speaks volumes about the quality of the restructuring and ongoing optimisation.

We would highly recommend Max and Vertically to any business looking for a smarter, more strategic Google Ads partner.

Before Max, we had several years of success with an SEM agency that ultimately didn't keep up with the moving beast that is Google Ads. Traditional pay-per-click strategies were having less success, and with the rate at which query match types were changing, the writing was on the wall for manual bid management. This was at the same time as competition increasing tenfold, meaning it was getting increasingly more expensive to be competitive in key advertising areas. We then tried some freelancers for a while, but we were unlucky in that they were still trying to run our account using out of date practices.

Max is like a part of the team. We have regular scheduled calls to keep on top of things, and whenever we need something more than what email can provide - he is always happy to jump on a quick call or record a loom for us to share his insights and recommendations.

Max has been pivotal in helping to bring our account management in line with the modern-day nature of Google Ads. Max's data-driven approach to both optimising what we have, as well as helping us venture into unchartered territory with Google's new campaign types keeps us on our toes and in the game.

Max is a fantastic help for our Google ads, always providing honest and well informed updates. His easy manner and collaborative approach makes something that is foreign to us accessible and engaging. We have seen a massive improvement since using Max/Vertically Media for our Google ads, well worth it!!!