Excellent professional friendly service. Neil made our purchase of a new car a pleasurable experience with his knowledge of the vehicle and kindly responses to our many questions. We Have used Vertu B... See more
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Location
Switch locationHayden Road, off Tewkesbury Road, GL51 0SJ Cheltenham, Gloucestershire, GB
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Couldn’t have asked for a better Vertu representative, Jack Essery was so helpful and had really good knowledge of what was on the forecourt that would suit our needs. Jack had a good knowledge of sp... See more
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Christopher made it super simple for us as first time finance buyers. He explained everything and made sure we understood it. He made us feel welcome and kept us updated ASAP with anything. He mad... See more
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Excellent support from Jamie in the sales team who took me through the whole process seamlessly from start to finish. From enquiry to purchase of my Kia Sportage from Ford Cheltenham. Thank you.
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Company details
About Vertu Motors - Ford Cheltenham
Written by the company
Vertu Motors is one of the UK’s largest and most trusted automotive retailers, with dealerships nationwide.
Specialising in premium vehicles, we’re proud to have a prestigious manufacturer portfolio, offering a choice of new vehicles from some of the world’s leading automotive brands. We also offer an extensive range of used cars and vans for sale from all manufacturers.
With so many quality vehicles on offer, we’re sure you’ll find the perfect make and model for your needs, whether you choose to browse in person at your local dealership or online.
We also provide a full range of aftersales services, and our manufacturer accredited technicians will happily take care of any MOT, service, repair and spare parts work to the very highest standard. You can trust that when your vehicle is left at a Vertu Motors workshop it is in expert hands.
It’s our goal to deliver an outstanding customer motoring experience through honesty and trust, and our friendly team will be delighted to help you on your motoring journey. If you are looking for a new or used car or van, or an aftersales service, contact us today to see how we can help. You can visit us at your local dealership, browse online or call us on 0330 096 7061.
Specialising in premium vehicles, we’re proud to have a prestigious manufacturer portfolio, offering a choice of new vehicles from some of the world’s leading automotive brands. We also offer an extensive range of used cars and vans for sale from all manufacturers.
With so many quality vehicles on offer, we’re sure you’ll find the perfect make and model for your needs, whether you choose to browse in person at your local dealership or online.
We also provide a full range of aftersales services, and our manufacturer accredited technicians will happily take care of any MOT, service, repair and spare parts work to the very highest standard. You can trust that when your vehicle is left at a Vertu Motors workshop it is in expert hands.
It’s our goal to deliver an outstanding customer motoring experience through honesty and trust, and our friendly team will be delighted to help you on your motoring journey. If you are looking for a new or used car or van, or an aftersales service, contact us today to see how we can help. You can visit us at your local dealership, browse online or call us on 0330 096 7061.
Contact info
Hayden Road, off Tewkesbury Road, GL51 0SJ, Cheltenham, Gloucestershire, United Kingdom
- 0330 108 8957
4.6
Excellent
72 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 95% of negative reviews
Typically replies within 24 hours
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Excellent service
Excellent professional friendly service. Neil made our purchase of a new car a pleasurable experience with his knowledge of the vehicle and kindly responses to our many questions. We Have used Vertu Bristol Street for many years and will continue to do so in the future.
29 June 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Thank you so much for your kind words! We are so happy to hear that Neil was able to provide you with excellent service. We strive to ensure that all our customers receive the best possible service. Thank you again for your positive review! Kind regards, Selina
Reply from Vertu Motors - Ford Cheltenham
Hi Nicky,
Thank you for your feedback.
We’re pleased to hear you had a great experience.
Kind regards,
Danielle
Couldn’t have asked for a better Vertu experience
Couldn’t have asked for a better Vertu representative, Jack Essery was so helpful and had really good knowledge of what was on the forecourt that would suit our needs. Jack had a good knowledge of specification on all models of cars he suggested to look at. He gave my husband and I a real personal touch, we never felt that any question was too much trouble. Jack really is an asset to Vertu sales department, we never felt there was an hard sell. Great job Jack, hopefully you are still there when we buy another car in the coming months.
26 June 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Hi Samantha,
Thank you for your fantastic feedback.
We’re delighted to hear Jack provided such helpful and knowledgeable support, and that he made the experience feel personal and pressure free for you both. It’s great to know he took the time to understand your needs and guide you through the options available.
We really appreciate your kind comments and hope to see you again when you’re ready for your next car.
Kind regards,
Danielle
Excellent support from Jamie in the…
Excellent support from Jamie in the sales team who took me through the whole process seamlessly from start to finish. From enquiry to purchase of my Kia Sportage from Ford Cheltenham. Thank you.
25 June 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Good afternoon Nigel,
Thank you for your great feedback, it’s fantastic to hear Jamie provided such excellent support and made the whole process seamless from start to finish.
Kind regards,
Dean
Our salesman was Jack Essary
Our salesman was Jack Essary. He listened to what we wanted/needed in a vehicle, gave good advice and tips. Absolutely no pressure to buy or rush into a decision. Very knowledgeable about the cars on the forecourt. Could not have been a better experience.
20 June 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Hi Dawn,
Thank you for your fantastic 5-star review!
We’re delighted to hear Jack provided such a knowledgeable and supportive experience, really taking the time to listen and guide you without any pressure. It’s wonderful to know everything met your expectations.
We’ll be sure to share your kind feedback with him.
Kind regards,
Kerry
First finance buyers
Christopher made it super simple for us as first time finance buyers. He explained everything and made sure we understood it. He made us feel welcome and kept us updated ASAP with anything. He made the whole process a lot easier for us as the customers who were completely new to finance.
We are loving the car upgrade.
Thank you Chris!
@VertuMotors
13 June 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Thank you for sharing such a lovely review. We’re delighted to hear that Christopher made everything so simple and clear for you as first‑time finance buyers. It’s great to know he kept you updated, made you feel welcome, and helped make the whole process so much easier. We’re thrilled you’re enjoying your car upgrade — thank you, Chris, indeed.
Many thanks,
Chloe
James our sales man was excellent,no…
James our sales man was excellent,no pressure and he explained everything and took us through every step of the way
8 June 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Good afternoon Steven,
Thank you for your review. It’s great to hear that James provided such excellent support, taking the time to explain everything clearly and guide you through each step without any pressure. We’re pleased you had such a positive experience.
Kind regards,
Dean
Systemic communication failures regarding unresolved battery issues
I am writing this to log a severe and documented breakdown in customer care across the regional network. My vehicle suffered recurring battery charging issues, an inherent manufacturer defect that was initially logged nearly a year ago.This week, after executive intervention authorized a fully covered repair, the local workshop floor sat on the vehicle due to internal funding arguments. On Monday afternoon, I was verbally informed that a replacement battery was on-site and allocated to my vehicle, including a specific price quote. Despite this, the dealership later claimed the part had to be reordered, leaving the vehicle at a standstill for days.Furthermore, the service desk did not contact me to state the vehicle was ready until very late in the afternoon, completely ignoring a formal email request for delivery logistics sent well in advance that same day. Expecting a consumer to drop immediate commitments to collect a vehicle right before closing time under peak traffic conditions is logistically unfeasible.This matter represents a flagrant breach of the statutory standard under the Consumer Rights Act 2015 to execute remedies without causing significant inconvenience. A formal dispute has been logged under an active Motor Ombudsman Case. Given the cyclical nature of this fault over the last year, I have absolutely no confidence that this quick patch-up has fixed the actual underlying issue, and only time will tell if the vehicle is truly safe and reliable.
11 June 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Thank you for taking your time to leave this feedback. I am sorry to hear that your experience has left you feeling in this way. We would like to investigate your concerns in more depth. If you could please send us an email to digitalcustomerexperience@vertumotors.com with your information we can certainly have this looked into further for you. Please quote ref TP1HI1206 Kind regards, Dean
None pushy staff
The staff were excellent, very knowledgeable about each car i was interested in and provided none pushy advise on each model. The sale person who dealt with my sale Chris at Cheltenham was excellent: polite, attentive and was good enough to be able to turn around the sale within 24 hours.
28 May 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Good morning Dominic,
Thank you for your review. It’s great to hear that the team provided knowledgeable, no‑pressure advice and helped you explore your options with confidence. We’re especially pleased that Chris delivered such attentive and professional service, and that everything was turned around so quickly for you.
Kind regards,
Dean
Highly satisfied
The staff at Vertu Cheltenham are really friendly and helpful. Emilie was clear with her communication from the start. I didn't feel pressure at any point either. Would recommend this garage for the smoothness of the purchase from start to finish.
27 May 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Hi there,
Thank you for your fantastic review! We’re delighted to hear you found the team at Ford Cheltenham so friendly and helpful.
It’s great to know Emilie provided clear communication from the start and made the whole process smooth and pressure-free — exactly the experience we aim to deliver. We’ll be sure to pass on your kind words to her.
Your recommendation really means a lot to us, and we hope you’re enjoying your new car!
Kind regards,
Kerry
Outstanding service.
I’ve been dealing with Vertu Motors in Cheltenham for many years. They never fail to give outstanding service and nothing is too much trouble. I wouldn’t hesitate to recommend them to anyone looking to purchase their first or next vehicle, they truly are outstanding!
27 May 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Good afternoon Tess,
Thank you for your continued support over the years. It’s great to hear that you’ve consistently had such a positive experience with the team and felt well looked after. Your recommendation really means a lot to us.
Kind regards,
Dean
Superb customer service
Superb customer service as always from Cheltenham Vertu, especially Nicole who is an outstanding member of the team - she helped me to find what I was looking for and is quick to respond to any queries. 10/10
Highly recommend their services.
26 May 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Good afternoon Monica,
Thank you for your fantastic review. It’s great to hear that Nicole provided such outstanding support, helping you find exactly what you were looking for and responding so quickly to your queries. We really appreciate your continued feedback and recommendation.
Kind regards,
Dean
James kept in touch with me all the…
James kept in touch with me all the time, giving me updates on when I could view the vehicle and test drive it, sent a great video as soon as he received the car, so that I could view it at my own leisure, this is the 4th car I've bought from Ford over the years, and I've never been disappointed.
11 May 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Hi Abbie,
Thank you so much for taking the time to leave this fantastic 5‑star review. We’re absolutely delighted to hear about your continued positive experiences with Vertu Ford Cheltenham.
It’s wonderful to know that James kept you fully updated throughout, from sending you a detailed video to arranging your viewing and test drive. Providing clear communication and flexibility is so important, so your feedback really means a lot.
We’re especially grateful for your loyalty — purchasing your fourth car with us is a huge compliment, and we’re thrilled that we’ve consistently met your expectations over the years.
Thank you again for choosing Vertu Motors, and we look forward to supporting you again in the future.
Kind regards,
Liza.
An enjoyable day
The salesman Jamie Merriman was really friendly helpful and not at all pushy he gave me plenty of time ,he wasn’t rushing me to make a decision. He explained everything very clearly. I felt that I wasn’t under pressure which enhanced the experience of buying a new car.
11 May 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Hi Lesley,
Thank you for your fantastic 5-star review! We’re delighted to hear you had such a positive experience with Jamie at Ford Cheltenham.
It’s great to know that Jamie’s friendly and helpful approach, along with taking the time to explain everything clearly, made you feel relaxed and under no pressure. Creating a comfortable and enjoyable car-buying experience is exactly what we aim for, so your feedback really means a lot.
We appreciate you taking the time to share your experience and hope you’re enjoying your new car!
Kind regards,
Kerry
The experience was fantastic can’t…
The experience was fantastic can’t fault Neil for looking after us gave us loads of info and help in choosing the right car.
30 April 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Hi Nikki,
Thank you so much for taking the time to leave this fantastic 5‑star review. We’re delighted to hear that your experience at Vertu Ford Cheltenham was so positive.
It’s great to know that Neil looked after you so well, providing plenty of information and support to help you choose the right car. He’ll be really pleased to read your kind words. We’re so glad the experience was one you couldn’t fault.
Thank you again for choosing Vertu Motors, and we hope you enjoy every mile in your new car.
Kind regards,
Liza.
Very helpful information and videos from Ros
Very helpful information from Ros
27 April 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Hi Ian
Thank you for your lovely feedback. We're really pleased to hear that Ros provided very helpful information and supported you so well during your visit. Your comments are truly appreciated.
Kind regards
Dawn
Excellent from start to finish
Excellent from start to finish, ros was so nice and reassuring about everything
30 April 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Good afternoon Kim,
Thank you for your feedback. I’m really pleased to hear everything went excellently from start to finish, and that Ros was so nice and reassuring throughout. It’s great to know she helped make the whole experience feel comfortable and positive for you.
Thank you for choosing Ford Cheltenham and for taking the time to share your experience.
Kind regards,
Dean
Vertu Ford - Cheltenham
I have brought regularly from the this dealership and they have been nothing more than the most helpful people at all times
Neil Richardson is very warm, genuine and goes out of his way to answer any questions
29 April 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Good afternoon Susan,
Thank you for your review. It’s great to hear that the team have consistently been so helpful over time, and that Neil’s warm and genuine approach has made such a positive impact. Taking the time to answer questions really does make all the difference.
Kind regards,
Dean
Staff were very welcoming
Staff were very welcoming, informative and helpful. Easy and straightforward process, very happy with our purchase and experience at Vertu Cheltenham.
23 April 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Good morning Gemma,
Thank you for your review. It’s great to hear the team were welcoming, informative, and helpful, and that the process was easy and straightforward. We’re delighted you’re happy with both your purchase and your experience.
Kind regards,
Dean
Do not touch them with a barge pole!
Do not touch them with a barge pole!
Denying causing potentially lethal damage to our car saying it’s ‘impact damage’ (there must be a magician throwing multiple stones in the opposite direction at just the right angle to miss everything else and hit the back of the radiator causing two holes, who knew?).
Dealer principle is condescending.
Their attitude is disgusting, they are arrogant, talk down to you and clearly their ‘expert technicians’ don’t care about the work they’re doing on people’s cars.
Their attention to detail is such that they didn’t even put the wheel arches back on properly after actually repairing the vehicle (after having it for a month)
DO NOT TRUST THEM!
Absolute cowboys.
They will take no responsibility and they will kill somebody one day because of their negligence.
Not sure what has happened to Ford over the last few years but they have no business considering themselves reputable.
17 April 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Good afternoon Victoria. Thank you for taking the time to leave this review, I am sorry to hear that your experience has left you feeling this way. Andrew Kite (General Manager) is in contact with you to resolve your concerns. Kind regards, Kerry
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