VIMA Cosmetics Reviews 

526
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Looking at 317 reviews, reviewers had a great experience with this company. Customers are really happy with the product, especially its quality and how well it matches their skin tone, providing excellent coverage without feeling heavy or cakey. Many people appreciate that the foundation blends beautifully, lasts all day, and doesn't settle into fine lines or wrinkles, making them feel confident and natural. The user experience is consistently praised, with many reviewers stating it's the best foundation they've ever used and are eager to repurchase. However, some customers experienced issues with their orders and delivery, noting long shipping times, missing items, or packages that appeared tampered with. A few people also mentioned dissatisfaction with the product's consistency, finding it cakey or not matching their skin tone as expected, and some found the return process difficult.

What people talk about most

Product

Clients share positive opinions on product, with many reviewers expressing satisfaction with the foundation's... See more

Quality

Customers consistently note positive experiences with quality, praising products for matching skin tones... See more

Order

People report ambiguous experiences with order, with some customers expressing satisfaction with the ease of... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with many customers reporting positive... See more

User experience

Reviewers highlight positive aspects of user experience, with many finding the product easy to apply and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I never fall for ads online, but I went ahead and bought this one and it was fast shipping and actually I like the product and it truly matches. I don’t like the consistency of it. It does dry kind of... See more

Company replied

Rated 4 out of 5 stars

Absolutely love this product. I bought the primer as well and my face feels silky smooth. Foundation is spot on matching your skin tone! I found that since I have some dry patches on my skin I add ex... See more

Company replied

Rated 5 out of 5 stars

Purchased 2 bottles of this with not high hopes. Turns out, it actually great! Matched my skin tone perfectly. Feels ligjtweight and natural yet enough coverage. Very impressed

Company replied

Rated 5 out of 5 stars

I love this foundation so much I've just purchased my 3rd & 4th bottle using the buy one get one free offer! I have tried many foundations including expensive ones, but this is by far the best. It bl... See more

Company replied


Company details

  1. Beauty supply store

Written by the company

VIMA was founded with a passion for beauty and well-being. Our mission is to offer high-quality cosmetics that not only meet the highest standards but are also ethical and sustainable. All our products are vegan, cruelty-free, and free from harmful ingredients like parabens, allowing you to enjoy your beauty routine with peace of mind. At VIMA, we believe true beauty comes from confidence and authenticity. Our products are designed to enhance your unique beauty and help you shine in every situation. Together, we’re making beauty more conscious, beautiful, and better for everyone.


Contact info

3.8

Great

TrustScore 4 out of 5

526 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 24% of negative reviews

Typically replies within 1 month

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3.8

All reviews

(526)

293 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Worst Experience

Worst experience! I placed my order on 10/26/25.I waited over a month for my order before I was told they could not find my address. I live in Tampa, Fl. I then told the company to just cancel my order. This was on 11/21/25. I was told they cancelled my order but it would take some time for my credit card credit ???? Why never received anything! It is 12/21/25 Still NO CREDIT!

21 November 2025
Unprompted review
Rated 4 out of 5 stars

Nice Product

Nice Product
I find this foundation easy to apply and light in my skin. I have very sensitive skin and have had no issues at all wearing it. I would call it light to medium coverage as it doesn’t cover of some redness on my cheeks. I like that it has spf in it that works. I did wait a while for delivery the first order but was within the time they gave, I am in New Zealand. The second order took a while longer and there was an issue with the delivery and tracking. I emailed and had a response with in 48 hours. They were helpful and looked into the situation and the product arrived okay in the end.

21 December 2025
Unprompted review
Rated 5 out of 5 stars

I was skeptical but I'm sold on it !!!

I was skeptical of this foundation, but I gave it a try. Well, I'm sold! A teeny bit goes a very long way! I only use about a pea size for my entire face and it's blends perfectly to my skin tone. Coverage is great. I just ordered a few extra bottles during their holiday sale. Happy customer here.

3 November 2025
Unprompted review
Rated 5 out of 5 stars

Roxanne WalkerThe best foundation out there

Roxanne Walker
I have tried many foundations, and spent lots of money just to throw them away. I took a chance on this and I am so glad I did. It is a perfect match for my skin tone. It's not heavy, and blends well. I really love it. Thanks Vima.

18 December 2025
Unprompted review
Rated 5 out of 5 stars

Great Product

This foundation is great, the colour matches my skin tone and its very moisturizing, they only thing I would say is it doesn't cover freckles, pigmentation etc fully, it is a great for everyday foundation.

16 December 2025
Unprompted review
Rated 2 out of 5 stars

budget level foundation for a pricey gimic .....

Average budget level foundation not worth the cost- colour match is Ok but sits on skin even with their primer (which is ok with my bobbi brown/Mac make up) and needs ++ blending in for poor coverage of problem areas. Doesnt stay put- transfers easily. SpF is not 30!! Definitely not worth the price or wait /shipping- better to go in-store and get a proper foundation. No response to email re 'free returns promise' - the frequency the marketing emails are ridiculous.

13 December 2025
Unprompted review
Rated 5 out of 5 stars

Does what it says it will do

Magic Skin Changing Foundation - love it! Never going to use anything else. Works equally well without the primer but the primer is lovely to use so recommend both. Easy to apply and stays on all day. Makes a difference

1 November 2025
Unprompted review
Rated 5 out of 5 stars

Magical

I’m very apprehensive about buying products on line. But I did it anyway. I wasn’t expecting this product to work. I was wrong. Totally amazed what it actually did for my skin. I do recommend this product. Thank you.

7 December 2025
Unprompted review
Rated 5 out of 5 stars

Was skeptical to order when I saw the…

Was skeptical to order when I saw the add on facebook but a bit of research and they checked out. BOY! am I glad I did, I was able to get in on the Black Friday sale and got a free gift as well. I like that it blends so effortlessly into my own skin in a perfect color match. It also covered my rosacea with a few more dabs in the effected areas. Throw in sunscreen and wow an amazing product. I have sensitive skin and have not had a reaction or issue. Love it!

7 December 2025
Unprompted review
Rated 5 out of 5 stars

I don’t usually do reviews but after…

I don’t usually do reviews but after seeing the negative reviews I wanted to comment. Mine arrived on Saturday after waiting approx 3 weeks ( I’m uk) my skin is quite red and this stuff is amazing!! It matched my skin perfectly, and gave me the right amount of coverage. It has a light texture and no smell. I was very skeptical, but I’m genuinely very impressed!

8 December 2025
Unprompted review
Rated 4 out of 5 stars

This product is really something else

This product is really something else! I only use barely one pump as it goes a long way! It does exactly as the advert says- I am pretty impressed! Shopping for the correct shade of foundation is a total nightmare, and this certainly removes that head ache!

6 December 2025
Unprompted review
Rated 5 out of 5 stars

I saw the foundation on Facebook

I saw the foundation on Facebook. I am always weary of these type of adverts but my skin was looking tired due to illness and bereavement. My normal foundation which I have used for years made me start to look older than my 52 years young. So I thought go for it. AND WOW . Watching the change from this white liquid to your own skin tone was amazing covering blemishes broken little veins. Making for face look natural then adding your eye make up extra bits for a night out amazing. It is so light too. My daughter tried it on her hand and was amazed. To top it all I used it on holiday and it matched my holiday skin. Well done guys.

6 December 2025
Unprompted review
Rated 5 out of 5 stars

New and loving it

After reading a bunch of reviews on the foundation, I decided to take the plunge and purchase it for myself. I bought the single foundation with the brush. Shipping time wasn't that bad considering it was coming from overseas. I was given a timeframe, and the order showed up on the first day of it. I wanted to wait a few days before posting anything, so here I am on day 4 of all-day wear. I think I love this stuff. It blends nicely, and it doesn't make it so obvious that I am wearing foundation. I have looked closely at my chin and around my nose, which is where I can usually see signs of makeup, but I am not seeing any with Vima. My skin doesn't feel like I am wearing foundation either. It is more expensive than I'd prefer to spend on makeup, but I will probably continue purchasing it.

5 December 2025
Unprompted review
Rated 5 out of 5 stars

I love this foundation

I love this foundation. I'm pale with freckles and it definitely covers it all. Vima also helps to give that nice even skin tone apperance. If needing to add more coverage in any area, it's easy to add to without looking caked on.
I also no longer stand in the makeup isle guessing what color will match my skintone this week and/or season.

3 December 2025
Unprompted review
Rated 5 out of 5 stars

Terrific product

I recently bought this product and love it! It gives great coverage and it’s pretty amazing how it starts white and matches your skin tone so evenly. It’s so good I just bought two more!

28 November 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely fantastic

Absolutely fantastic. I didn’t believe the video 100%, but I bought it anyway and wow was I surprised. If you switch to this, you never have to guess your makeup shade again. I haven’t yet seen the skin transformation bc I haven’t been using it long enough, but I’m sure it’s coming.

26 November 2025
Unprompted review
Rated 5 out of 5 stars

My mom loves this! It’s so easy

I bought this for myself for a wedding so I sent it to my mom’s place but didn’t get in time. My mom (56) ended up keeping it and she loved it! She took it to Guatemala on her recent visit and said it was the best because she only had to put a little on and it worked so well. 4 days ago she asked for me to gift her another one. I took advantage of the Black Friday sale buy one get one free and she’s excited to receive them.

13 September 2025
Unprompted review
Rated 5 out of 5 stars

An excellent product.

I have very pale skin, so I bought the Magic Skin Changing Foundation to try. Being a bit of a sceptic, I wasn't expecting much. However, the foundation does exactly what it says and looks great. I would recommend it, although it is a bit on the expensive side it saves the trouble of trying to find the correct shade. All in all, I give this 10/10,

29 November 2025
Unprompted review

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