VIMA Cosmetics Reviews 

526
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Looking at 317 reviews, reviewers had a great experience with this company. Customers are really happy with the product, especially its quality and how well it matches their skin tone, providing excellent coverage without feeling heavy or cakey. Many people appreciate that the foundation blends beautifully, lasts all day, and doesn't settle into fine lines or wrinkles, making them feel confident and natural. The user experience is consistently praised, with many reviewers stating it's the best foundation they've ever used and are eager to repurchase. However, some customers experienced issues with their orders and delivery, noting long shipping times, missing items, or packages that appeared tampered with. A few people also mentioned dissatisfaction with the product's consistency, finding it cakey or not matching their skin tone as expected, and some found the return process difficult.

What people talk about most

Product

Clients share positive opinions on product, with many reviewers expressing satisfaction with the foundation's... See more

Quality

Customers consistently note positive experiences with quality, praising products for matching skin tones... See more

Order

People report ambiguous experiences with order, with some customers expressing satisfaction with the ease of... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with many customers reporting positive... See more

User experience

Reviewers highlight positive aspects of user experience, with many finding the product easy to apply and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I never fall for ads online, but I went ahead and bought this one and it was fast shipping and actually I like the product and it truly matches. I don’t like the consistency of it. It does dry kind of... See more

Company replied

Rated 4 out of 5 stars

Absolutely love this product. I bought the primer as well and my face feels silky smooth. Foundation is spot on matching your skin tone! I found that since I have some dry patches on my skin I add ex... See more

Company replied

Rated 5 out of 5 stars

Purchased 2 bottles of this with not high hopes. Turns out, it actually great! Matched my skin tone perfectly. Feels ligjtweight and natural yet enough coverage. Very impressed

Company replied

Rated 5 out of 5 stars

I love this foundation so much I've just purchased my 3rd & 4th bottle using the buy one get one free offer! I have tried many foundations including expensive ones, but this is by far the best. It bl... See more

Company replied


Company details

  1. Beauty supply store

Written by the company

VIMA was founded with a passion for beauty and well-being. Our mission is to offer high-quality cosmetics that not only meet the highest standards but are also ethical and sustainable. All our products are vegan, cruelty-free, and free from harmful ingredients like parabens, allowing you to enjoy your beauty routine with peace of mind. At VIMA, we believe true beauty comes from confidence and authenticity. Our products are designed to enhance your unique beauty and help you shine in every situation. Together, we’re making beauty more conscious, beautiful, and better for everyone.


Contact info

3.8

Great

TrustScore 4 out of 5

526 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 24% of negative reviews

Typically replies within 1 month

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3.8

All reviews

(526)

293 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

it truly works

An absolute incredible product. I have tried dozens of foundations and finally found a foundation that doesn’t make me look like an orange Oompa Loompa, or a pale ghost. Vima magic skin changing foundation is incredible and affordable. I loved it so much. I bought it for me and my older daughters and even they are used to buy it. Because the foundation works so seamlessly I have saved so much money because I haven’t had to buy any other products. I am a forever customer and will be re-ordering again.

21 May 2025
Unprompted review
Rated 5 out of 5 stars

I love this product

I love this product. I’m age 61. Wanted a product that was lightweight and didn’t make my skin look oily. I didn’t want full coverage—so if you are looking for that, this is not for you. This is a natural look, but covers imperfections. Got the primer, changing foundation and brush combo. Very happy!

15 September 2025
Unprompted review
Rated 4 out of 5 stars

I love this foundation!

Overall I really like the foundation. It's very smooth, it is light, a little goes a long way and it matches my skin very well. It took a minute to get but it was worth the wait. I love that i do not have to try and match foundation colors. I will definitely be buying again!

5 September 2025
Unprompted review
Rated 1 out of 5 stars

Crap Product. Tardy response for generating a return…

Tardy response for generating a return for a disappointing foundation which is not what it says it is. Still havent heard back from them for over a week and I will not let this go. DO NOT ORDDR FROM THIS COMPANY. Wish I had seen the other girls review before I ordered this below average product. You'd get a basic foundation for £5 for better. No joke.

10 October 2025
Unprompted review
Rated 5 out of 5 stars

Miracle Foundation says 72 year old!

I am 72 and have used just about every foundation available in stores like Bloomingdale, Sephora, Ulta, etc. I have been “color tested” by over 8 people during the past 5 years and purchased many high end foundations. By the end of 2 weeks, I was almost in tears with the way I looked. Which ones faded out, turned orange-ish, gathered in every little wrinkle. Then I came upon the aid for VIMA and it was life changing for me! My friends commented about how good I looked, and I was wearing jeans and a shirt, asking if the shirt was new. (Yes, if 6 years was new!)
I just ordered 2 more bottles yesterday! No more outlandishly priced fancy named foundations for me! VIMA IS THE BEST! A PERFECT MATCH and long lasting!

21 October 2025
Unprompted review
Rated 5 out of 5 stars

As a woman in her 50’s I had struggled…

As a woman in her 50’s I had struggled with the changes in my skin over the last decade. I tried so many products that just didn’t work with my aging skin. One day I saw an ad for VIMA, thought there’s no way this will work for me. As I kept seeing the ads I decided to give it a try. I was pleasantly surprised as I had ordered on marketplace or shops before and the products just didn’t work out for me. This foundation did not cake on my face, settle in the fine lines or separate on my face. It actually provides good coverage and is long lasting. So happy I found this product! It has been life changing for this aging face!

20 October 2025
Unprompted review
Rated 5 out of 5 stars

I received my foundation and foundation…

I received my foundation and foundation brush and absolutely love it. Pleasantly surprised how well it match my skin tone. I do put some concealer on first then the VIMA foundation. Covers beautifully. Feels light and not caked on. Will definitely be reordering.

10 September 2025
Unprompted review
Rated 5 out of 5 stars

Love this product

Love this product! I’m 65 and have a lot of imperfections in my skin. After using this it all disappeared! My skin looks younger!

16 October 2025
Unprompted review
Rated 4 out of 5 stars

5 for Performance - 4 for Shipping time

The product deserves 5 stars - I gave 4 due to the shipping time. It works best on light to medium skin tones. The SPF 30 is a plus - does not feel heavy like most makeups with SPF. Just ordered my 2nd bottle. No problems with CS - they did update me with shipping progress. It comes from China, to TX to me in FL so I knew it would be a while. Arrived in perfect condition.

13 October 2025
Unprompted review
Rated 1 out of 5 stars

VIMA - run, do NOT buy!

VIMA, you keep asking Trustpilot for more info when in fact you have all you need, and it is posted in my review: until I receive full refund of $64 I will not be happy nor will I change my review. Enough back and forth with the inane emails. The product did not work for me as a first time user and you have not honoured your refund policy. Terrible customer service.

5 March 2025
Unprompted review
Rated 1 out of 5 stars

BEWARE, please don't be fooled

I brought the Vima colour changing foundation recently as advertised with "money back guarantee" 30 days free returns" "100% satisfaction or they will issue a full refund, so nothing to loose in giving it a try...only to find out that all the above was false advertising, a scam to encourage you to buy this product.
I was hoping for a radiant glow instead the foundation was too light and didn't match my skin, looked dry and cakey and didn't blend well at all. Asked for refund but told no refund if you have opened the package (how would you know if it was suitable if you can't try it ? ) they state that "you can try make up without hesitation as want you to be 100% satisfied" !!!! Also asked me to send video showing how I put on the foundation...a total scam, please don't use this Company, no Customer Service whatsoever and worse foundation I have ever used and definitely NO REFUND.😡

13 October 2025
Unprompted review
Rated 4 out of 5 stars

I find VIMA foundation to give light coverage

I find VIMA foundation to be sheer-light coverage. My skin is light and I usually purchase Light-Medium in other foundations for some color. This foundation matches my light shade skin and I feel paler wearing it. It doesn't completely even out my skin tones but it does turn from white to my skin color instantly. It doesn't cover my redness but does mute it a bit. I use this with the VIMA Primer. With both on my skin together it is soft but also filmy like if you scratch it would be under your fingernails. I do appreciate the SPF and will continue to use my order of VIMA until it is gone and might consider buying again. Note: this foundation can stain clothes if you spill or drop some on it. I got foundation on my favorite black pants and now there is a white spot on them even after soaking and washing them.

15 September 2025
Unprompted review
Rated 5 out of 5 stars

I was skeptical about white makeup…

I was skeptical about white makeup blending into a color that matched my skin tone. But it sure did. Im very impressed and will continue use this makeup. I also got the primer which was nice and smooth.

11 October 2025
Unprompted review

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