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Review summary

Created with AI, based on recent reviews

Considering 31 reviews, most reviewers were somewhat happy with their experience overall. Many people appreciate the quality of the clothing, describing the fabrics as beautiful and soft, and the styles as comfortable and fashionable. Several customers are particularly satisfied with the fit of certain items, especially jeans, and find the size guide to be accurate. However, some people were dissatisfied with aspects of the product and ordering process. There are concerns about color fading after washing and inconsistencies in sizing, leading some to receive items that are too large. A few customers also reported issues with order fulfillment after payment, and some expressed disappointment with the return policy, finding it costly. There are also mentions of garments not being made from the advertised materials and having poor fit and finish.

What people talk about most

Product

Clients share ambiguous opinions on product quality and fit. While many reviewers praise the comfort, style,... See more

Quality

Customers had positive experiences with quality. Many reviewers praise the high quality of items, describing... See more

Return policy

Users describe ambiguous interactions with the return policy. Some customers express frustration over having... See more

Order

Customers consistently note ambiguous experiences with order. While some consumers express satisfaction, with... See more

Price

People report ambiguous experiences with price. Some consumers praise the reasonable and affordable prices,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Vine apparel was easy to shop with, fast delivery. Purchased the 'comfiest PJs Long - pink hearts'. Beautiful fabric, super soft. Great fit in pants, top large in comparison, but sleeves quite tight... See more

Company replied

Rated 4 out of 5 stars

I love, love, love Vine Apparel dresses, they are exactly my style. However, the sizing is so difficult to get right online. Each dress has different measurements for the same size, so I cannot go by... See more

Rated 5 out of 5 stars

The clothes are comfortable and stylish. I would like a few more plain coloured boho style blouses but love my recently purchased sleek boho blouse. Very good re returns and I am still wearing the fir... See more

Rated 5 out of 5 stars

I’ve bought multiple times from Vine Apparel - both online and in person. The range, the quality, the service and the price can’t be faulted. I love all the things I’ve bought including dresses, tops... See more


Company details

  1. Fashion accessories shop

About Vine Apparel

Written by the company

Hey beautiful, it’s Shelley here, owner and founder of Vine Apparel – welcome :)

I wanted to give you a little bit of an idea of how we came about, and what we are about, so here goes.

The word fashion has always intimidated me – I’ve always felt like it meant you needed to be a skinny little model buying expensive labels and looking perfect at all times. I’ve never been a skinny little anything but I LOVE dresses (and pockets, and buttons) and I like to feel good and be comfortable at ALL times. Jeans were my nemesis.

In 2009 I was 23, wanting new clothes all the time, but couldn’t afford the prices in the shops near where I lived (or didn’t want to pay them). So, I sourced some suppliers and decided to give our local markets a go. From there came clothes parties – where people could shop in the comfort of their own homes with their friends whilst I chatted and ate food, and it grew from there.

It seems like a lifetime ago now – I was doing 7 markets per month and 4-5 clothes parties a week, I can honestly say I absolutely slogged it. I hired a girlfriend to help 1 day a week, which turned into 7 days per week, and it goes on. I’ll put some photos below of how we started so you can see how hilarious it was. It blows my mind that it still works, and I continue to learn and make mistakes every single day.

What does Vine Apparel stand for?

Vine Apparel to me is about making it easy. Effortless. Taking the thinking out of getting dressed. We are reliable, in that you will always have something to wear, and that something will look good every single time you put it on. You know how something can look good one day but the next day you have no idea how on earth you wore it the day before? That doesn’t happen with our stuff.

We want choosing what to wear to be one less thing you need to think about.

You can rely on it. You don’t need to be skinny. Or tall. You can be you, and you can look beautiful, and you can feel beautiful, regardless of what’s going on in your world.

And we are affordable. Always. You can treat yourself and still pay your bills. Buy your kids (and yourself of course) an ice cream at the beach. You can still do life.

What are my favourite things about Vine Apparel?

Our customers, our community. I love that people come back! Honestly I do, both in store and online. I love that people know what they’re getting, that people come in to our stores knowing they’ll find something, they won’t have a shopping hangover after, and they will actually wear every single thing they buy from us, often.

And they are honestly the nicest people in the world. Feedback we get all the time is amazing, and my absolute favourite part is that they are real. Not all photo-shopped supermodels who could look good in a paper bag, they are real people.

Mums who are always on the go. 20 something year olds going to gigs or festivals, someone looking for a dress to wear to a wedding, someone, anyone – looking for something they can just throw on on those “I have nothing to wear” days.

I love that our range is so versatile, and so many things are people’s “go to” when they are in a rush, or have something on. And EVERYTHING IS COMFORTABLE!

I love my staff, I love them. I have the best humans in the entire world working with me, and I love every single day. My husband works with us now too, my children are a part of it, it’s just the absolute best.

I just love it, I do. And I especially love having people try things on which would usually be outside of their comfort zone, but they do, and they end up loving it. I think that’s my ultimate. And I love that I can be me, my very own dorky ridiculous self pretty much always wearing my thongs, and people can relate to it.

This is why our aim is not just to sell you clothes – we genuinely want you to get dressed, look in the mirror and smile.

If we can help you with anything, at all, or if you have any questions about anything we do, please get in touch.

Have a beautiful day,
Love Shelley & the Vine Apparel team x

Contact info

3.7

Average

TrustScore 3.5 out of 5

629 reviews

5-star
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Replied to 50% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

Amazing fit of Axel Jeans!!

I have just received my latest order from Vine Apparel! I’m so so happy. I ordered the Axel Jeans and the Lauren Knit. I’ve never had a bad item or experience with Vine and these were even better than expectation. I have not had a pair of jeans fit so well since before I had babies! It’s a game changer. I feel so good in them! The order came so quick and both were on sale so even better!

24 October 2023
Unprompted review
Vine Apparel logo

Reply from Vine Apparel

We're sooo happy to hear that you're happy Jennifer!! Thank you for taking the time to leave us a review - we appreciate you! ❤️ xo

Rated 5 out of 5 stars

You can count on the team

Recently bought the Ollie dress to wear for work out in Central Australia. Dress is so airy and comfortable and cool on these hot days
My experience with the Vine team has always been positive. I’ve called direct to work out which size to order for various items. I wanted a white dress once for a photo shoot and they made it happen in the blink of an eye. Orders have arrived within the week of ordering.

11 September 2023
Unprompted review
Vine Apparel logo

Reply from Vine Apparel

Thank you SO much for taking the time to leave us such a lovely review!! We really appreciate it ❤️ We're so stoked to hear that you're loving everything - we just know you're looking fabulous in your Ollie Dress xo

Rated 5 out of 5 stars

Quick delivery

Quick delivery, the jeans I received were a good fit and comfy as. The Kiely knit, which was a sale item was perfect. I actually ordered the wrong pair of jeans and they were quick to fix my error. Thanks vine apparel.

1 August 2023
Unprompted review
Vine Apparel logo

Reply from Vine Apparel

We’re so happy to hear this sort of feedback – Thank you so much, Rosemary! We appreciate you x

Rated 1 out of 5 stars

AVOID!

Material is average, sizing is big and they have a very poor refund policy. Their customer service is appalling. I bought white pants that were supposed to be a size small but they were so big, they were unwearable & I am a size 14. Who knows how they got them to fit the size 8 model in the advertising photos. They refused to refund me when I returned them.
The picture is of the purchased size small white pants underneath an actual size 14.
Other garments I have ordered have also needed fixing or altering.
There are much better places to buy from. I will never spend another cent with them!

11 July 2023
Unprompted review
Vine Apparel logo

Reply from Vine Apparel

Hi Lindsey,

Sale items marked "Final Sale" cannot be returned or exchanged unless there is a manufacturing fault. As we've explained to you, we have compared the measurements of the pants to our online measurements and can confirm they match, so we do not deem them to be faulty.

Whilst we understand your frustration, when you confirmed your order and finalised your checkout on our website, you’re accepting our terms and conditions.

This also extends to any further communication with our team, we are just people like you, trying our hardest to assist you while following our policies and procedures which are clearly stated on our website, and in line with ACCC guidelines.

We treat all our customers with respect, and we ask the same of you. We do not tolerate any form of abuse towards our team. Due to the recent email we received from you, we will now cease communication and no longer accept orders from you. Take care. x

Rated 1 out of 5 stars

Poor quality, poor craftsmanship

I hate to be the person who complains, so it’s taken me a while to bother reviewing… but after seeing so many people posting glowing reviews after simply receiving their package and trying it on, I need to post about the longevity of products.
I bought two shirts which on first inspection were exactly as described and looked lovely. On closer inspection, the striped pattern shirt was poorly made - the stripes don’t line up at the seams so it looks messy. After wearing and washing it a handful of times (as per instructions on garment) the stitching has started coming undone. After the first wash, the fabric at the back of the shirt warped so that the scoop shape of the bottom hem is totally uneven and off centre.
The second shirt, a button up blouse, lost its colour after the very first wash. It faded immediately and then the third time I washed it, it was line dried in the sun for about two hours and the sun has bleached the bottom half of it (the part that was facing the sun) so it’s completely unwearable now.

Both items, if I had to guess, have been pumped out of some cheap, labour factory that cares about quantity not quality.

I won’t buy from this company again. Their clothes look fantastic but they just don’t wear well and they do not last - not acceptable for the price tag.

5 November 2022
Unprompted review
Vine Apparel logo

Reply from Vine Apparel

Hey Lucy. Thanks for leaving us your feedback. We're really sorry to hear you feel this way - we've since had a look into this for you. It appears the only order you have placed with us was in 2021 and we haven't received any correspondence about your concerns to date. We'd really like to investigate this further for you so could we kindly ask you to email us customercare@vineapparel.com so we can do so? Thanks so much. VA xo

Rated 5 out of 5 stars

Excellent customer service

Vine Apparel really out did themselves! I received an item and sadly it had a manufacturer fault that could not be picked up until during/after it was worn! Unfortunately for me to wear it I had to adjust the length. Although I wasn’t really expecting to get a replacement due to the above, they totally honoured it! I contacted them to advise them to look out for a similar issue. Their response was quick and helpful to say the least! Well done Vine apparel! You have my vote. Excellent customer service and after sales service.

29 May 2023
Unprompted review
Vine Apparel logo

Reply from Vine Apparel

Thank you so so much for your lovely feedback! We're over the moon to hear this not so good situation was resolved and you're happy! THANK YOU ox

Rated 5 out of 5 stars

Great Experience

I bought a couple of dresses, jeans and top recently. I loved and kept each one - especially the Miller Dress in cream bought at a bit of risk on Final Sale-No Return to wear on my 60th birthday. I had nothing to fear. I felt and looked stunning on my 60th birthday. Can’t wait to see what else I can buy next.

26 March 2023
Unprompted review
Vine Apparel logo

Reply from Vine Apparel

Oh, Margaret! Happy Birthday! This has seriously made our day! We couldn't be happier you felt AND looked amazing at your party. xo

Rated 5 out of 5 stars

Vine Apparel Rocks!

I have just received my first order from Vine Apparel and I am thrilled to say the least! The two items I have ordered were exactly as pictured and described. The descriptions on this website are outstanding & give fabulous advise for sizing/fitting etc so really takes the risk out of shopping online. I love that their pictures show the clothing on a range of model sizes from 8 - 16. As a size 14 - 16 the pieces are flattering & comfortable which is so important. My new jeans & top just look amazing on & is such a confidence booster! Super happy customer :)

28 February 2023
Unprompted review
Vine Apparel logo

Reply from Vine Apparel

We're so, so happy to hear you're feeling great in your new outfit! Thank you so much for taking the time to leave us a review - it really means a lot! xo

Rated 5 out of 5 stars

Great products, great service

As always, fantastic product and amazingly quick delivery. The dresses are so cute and easy to wear and the leggings are a perfect go to in cooler weather.

20 December 2022
Vine Apparel logo

Reply from Vine Apparel

Thank you so much, Karen! xo

Rated 5 out of 5 stars

Feeling fabulous!

I’ve bought lots of dresses and tops from Vine Apparel, I’m so happy I found them, I was searching for my style and found it. At 52 I was feeling somewhat frumpy and unattractive and really just wanted to disappear, now I feel rather floaty and pretty and far more confident. It’s amazing what some nice clothes can do 😊.
The only problem I’ve had is that some of the very long tops are too long for a shortie like me, but now I’ve found which styles suit it’s all good.

17 January 2023
Unprompted review
Vine Apparel logo

Reply from Vine Apparel

Oh, Kathryn, this makes us so happy to hear! We are over the moon you're feeling good about yourself! xo

Rated 5 out of 5 stars

Birthday outfit

I purchased a dress last Monday 30th January. Once I had paid for it I received an email saying it could take up to 5 days to pack my order. I started to stress as I needed the dress by Friday 10th January for my 60th birthday lunch.
I sent an email on Thursday 2nd February stating my concern about not receiving it in time. I got a respond within maybe 1 hour saying I would hear from their team shortly.
Well I did hear back from that saying it had been posted and on its way.
Then this morning my Australia Post app told me it had all ready been delivered and it wasn’t even midday.

I would just like to thank all the staff for all their help yesterday.
I raced inside with my parcel and opened it straight away. It fitted perfectly and I am so happy with how it looks on. I had also purchased shoes and earrings separately to go with my outfit and they all look amazing together.
I definitely would not hesitate in purchases more clothing from Vibe Apparel, service was amazing.

2 February 2023
Unprompted review
Vine Apparel logo

Reply from Vine Apparel

THANK YOU so, so much, Lynn. This has honestly made our day! We hope you had a beautiful Birthday. xo

Rated 3 out of 5 stars

So So Close! Love the fabric!

I love the fabric! But the style doesn’t suit all body shapes.
I found the crotch too high or the front too low to get a comfy fit. I have had to use another top underneath to prevent too much being seen!
I will try to modify it and hopefully have a comfy outfit! (So so close!!)

24 December 2022
Vine Apparel logo

Reply from Vine Apparel

We're so sorry this one wasn't a perfect fit! We hope you've managed to make it work :) Please get in touch if we can help any further xx

Rated 4 out of 5 stars

First experience with purchasing apparel online

Products and delivery (within 48 hours of ordering) first rate. My reservations relate to size.
Firstly, your measurements are confusing, measuring the garments flat instead of the circumference. On calling your office this was explained but perhaps both flat and circumference could be listed.
Secondly, although I was able to purchase 2 dresses and a jumpsuit, I find many of your styles aren't available above a Size 18.
Nevertheless, I have been so impressed with Vine that I have recommended you to several friends and family.

5 December 2022
Vine Apparel logo

Reply from Vine Apparel

Hey Michelle! Thanks so much for leaving us a review - we're so glad to hear you had a nice experience shopping with us. We have passed your feedback on to our team - thank you! If we can ever help with anything else in the future, please get in touch! xx

Rated 5 out of 5 stars

Gorgeous Palour Dress

I bought the beautiful pink check Palour Dress, it was packaged and sent the very next day, Vine did everything they were meant to do, sadly Oz Post didn't, it was coming to NZ and tracking was giving nothing. I wrote to Vine to ask for assistance, Leanne went out of her way, lodging an enquiry, and keeping up communication with me, updates and understanding, it made the long delivery wait, so much easier, kept me calm and patient.

Anyway, almost 4 weeks later and it's arrived. The Dress is gorgeous, I'm absolutely thrilled with it and it was worth the wait. Thank you Leanne and Vine, you did good and I'm truly grateful 🙏🏻 💗

24 January 2023
Unprompted review
Vine Apparel logo

Reply from Vine Apparel

Hey Gillian. Thank you so, so much for taking the time to leave us such a lovely review. We are so happy you're happy! xx

Rated 2 out of 5 stars

no returns on final sale

I placed an order, like I have many times before, I do understand the final sale, but what I received was not what was pictured, ill fitting dresses and one was about 4 sizes too big, I reached out to their team only to be told "no return on final sale" I saved to purchase these dresses and now have clothes I can not wear nor return. I wont be purchasing anything from them again as this has been a costly experience. 25/1 - my review was not for a response from the owner, FINAL SALE regardless, the garments are ill fitting, you advise they fit a 14 when in fact they do not, they would be lucky to fit a size 12. no wonder they are on sale, absolute crap.

23 January 2023
Unprompted review
Vine Apparel logo

Reply from Vine Apparel

Hey Cassandra,
As outlined in our emails to you, we don’t accept returns of Final Sale items. Final Sale items are Final Sale, which means we don’t accept them back.
Final Sale items do have a banner on the product on the website, and we state this in our Terms & Conditions. Thanks! xx

Rated 1 out of 5 stars

I'm happy to see Vine are no longer…

I'm happy to see Vine are no longer selling the Bahama pants. They're lovely, until they're washed and shrink! Ladies, don't try to send items back, this company is a nightmare and won't accept returns! I have bought many items that I'm happy with, including a dress I wore for my wedding. Then something faulty, bam, Vine customer service is gone! Don't risk buying from here!

29 November 2022
Unprompted review
Vine Apparel logo

Reply from Vine Apparel

Hey Angela. Just to confirm, are you referring to the order you sent back to us as a Return to sender? We're just struggling to understand what has happened here as we have very little communication from you regarding this - we actually made an exception to except your Final Sale items back for a refund (which is outside of our policy) and waivered the return to sender fee for $15.95 for you. Please can you provide us with more information so we can help you. Thanks! x

Rated 5 out of 5 stars

Excellence!!

Just wanted to say how much I love your clothes. Have bought several now and loved every one of them.
Congratulations on your quick and efficient turn around on orders too. I feel completely confident I'm getting the best when I order from you and always look forward to receiving my new wardrobe additions. Thank you x

13 January 2023
Unprompted review
Vine Apparel logo

Reply from Vine Apparel

THANK YOU, Maz! We're over the moon to hear you're enjoying your Vine goodies :) xx

Rated 1 out of 5 stars

I went to place an order

I went to place an order, wanted to do afterpay and it took my money all at once. I am on a tight budget, very unhappy with the site.....

12 January 2023
Unprompted review
Vine Apparel logo

Reply from Vine Apparel

Hey Bernadette. This usually happens when you place an order through the express checkout - it will default to whatever card you have saved on your device. We have actually emailed you twice about this to fix this for you but you have not responded. Can you please get back to us via email - review platforms are not the most effective way to communicate about fixing an ordering error. Thanks! x

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