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Vital Baby Reviews 19

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TrustScore 3.5 out of 5

3.3

Baby shop
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Company details

  1. Baby shop
  2. Childrens Shop

Written by the company

Vital Baby is UK-based and family-run, with over 50 years in the baby industry – and as parents ourselves, we truly understand the joys and challenges of raising little ones! Drawing from our own experiences, we're dedicated to creating thoughtful, practical solutions that help make your journey through parenthood that little bit easier. At Vital Baby, we’re all about empowering parents, with a focus on quality, functionality, and sustainability. We offer a range of products designed not only to simplify your everyday but also to promote a healthier, brighter future for your little ones and the planet. Whether you're navigating breastfeeding, bottle-feeding, nappy changing, weaning, teething, or potty training, we’ve been there—and we get it. That’s why we pour so much care into, and obsess over every detail, from the shape of a spoon tip to the angle at which our steriliser lid opens. Because we believe every parent deserves the very best.

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3.3

Average

TrustScore 3.5 out of 5

19 reviews

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1-star

Replied to 100% of negative reviews

Typically replies within 1 week

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Rated 2 out of 5 stars

I'm also experiencing the same issues…

I'm also experiencing the same issues just like the other mommies, the bottle leaves my baby's chest wet and her clothes. The bottle nipple is too wide and it leaks, its so frustrating for my baby as well. I bought this at discem, will they take it back for an exchange or refund?

24 November 2025
Unprompted review
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Reply from Vital Baby

Hi Neo, thank you for taking the time to share your feedback. We’re so sorry to hear that you’ve had this experience. This definitely isn’t how our bottles are designed to perform, so we’d love to look into this further for you.

Please could you drop us an email at info@vitalgroup.co.uk with a few more details (such as which bottle you’re using). Our team will be more than happy to help get this sorted for you.

Thank you,
Team VB

Rated 1 out of 5 stars

It is too wide and milk is leaking as a…

It is too wide and milk is leaking as a result my new born couldn't drink from it his chest was wet from the spill now he has flue I'm thinking of exchanging it since I bought the whole starter pack hopefully dischem takes it back .

24 September 2025
Unprompted review
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Reply from Vital Baby

Hi there, thank you for taking the time to share your feedback. We’re so sorry to hear that you’ve had this experience. This definitely isn’t how our bottles are designed to perform, so we’d love to look into this further for you.

Please could you drop us an email at info@vitalgroup.co.uk with a few more details (such as which bottle you’re using and where it was purchased)? Our team will be more than happy to help get this sorted for you.

Thank you,
Team VB

Rated 1 out of 5 stars

When feed baby the bottle leaks and…

When feed baby the bottle leaks and leaves baby soaking in milk,you must feed the baby and remove the bottle now and again.That’s not good

20 September 2025
Unprompted review
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Reply from Vital Baby

Hi there, thank you for taking the time to share your feedback. We’re so sorry to hear that you’ve had this experience. This definitely isn’t how our bottles are designed to perform, so we’d love to look into this further for you.

Please could you drop us an email at info@vitalgroup.co.uk with a few more details (such as which bottle you’re using and where it was purchased)? Our team will be more than happy to help get this sorted for you.

Thank you,
Team VB

Rated 2 out of 5 stars

I used them for the first time and…

I used them for the first time and these were my experiences;
- The teat screw becomes tight and misaligned after a few uses, needs a few tries to screw right.
- Despite the triple valve, nipple withdraws into the bottle so bottle needs to be taken out every now and then to release air while feeding.

1 May 2025
Unprompted review
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Reply from Vital Baby

Hey there, thank you so much for taking the time to share your experience - we really appreciate your honest feedback.

We're sorry to hear you've had trouble with the teat alignment and the valve performance. That’s definitely not the experience we aim to deliver, and we completely understand how frustrating that can be during a feed.

We’d love to look into this further and help make things right. If you’re happy to get in touch with our customer care team at info@vitalgroup.co.uk, we can assist you directly and see if a replacement or solution is needed.

Thanks again for your feedback - it helps us improve and continue to support parents better.

Warm wishes,
The Vital Baby Team

Rated 5 out of 5 stars

Excellent Customer Service

My 4 Grandchildren all use Vital Baby dummies because of there open design. The oldest got a horrible rash around her mouth from regular dummies but we found these ones which allow skin to breathe.
We normally buy them from Superdrug but the dummies haven’t been in stock so I ordered direct and though they were sent, tracking for Royal Mail couldn’t locate them.
I contacted Customer services and they were extremely helpful, and because of the delay they re sent our order and we received it the next day. Happy babies!!!

2 April 2025
Unprompted review
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Reply from Vital Baby

Hi Sally,
Thank you so much for your lovely review! We're thrilled to hear that our soothers have made such a difference for your grandchildren. It’s wonderful to know our customer service team could help and get everything sorted quickly for you — we always aim to go the extra mile.
Happy babies really do make us happy too!
The Team at Vital Baby

Rated 5 out of 5 stars

Great ordering and delivery experience

Great ordering and delivery experience. Products are fab- very gentle :)

25 February 2025
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Reply from Vital Baby

Hi Ms Miller, thank you for your kind words! We're so happy to hear that our products are a hit in your home and that you had a smooth ordering and delivery experience.

Thank you,
the Team at Vital Baby

Rated 5 out of 5 stars

Great advice and a discount code :-)

I needed some advice before I placed my order and the person i spoke to at Vital Baby was very friendly and helpful. They even guided me through their website and reminded me to register to get my first time user discount code - honestly is rare these days so THANK YOU!

27 February 2025
Unprompted review
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Reply from Vital Baby

Hi Dennis, thanks for the lovely feedback! We're thrilled to hear that our team was able to help you and that you had a positive experience with us. We always aim to make things as easy and smooth as possible, so it's lovely to know you felt pleased with our service.

If you need any more advice or help in the future, we’re always here—happy shopping, and enjoy your Vital Baby products!

Thank you,
the Team at Vital Baby

Rated 1 out of 5 stars

Bottles Arrived Broken and Soiled

I ordered three large bottles of Vital Baby Cleansing Water, but the delivery was a disaster. They arrived in a soaking wet paper bag wrapped in plastic by the postal service. One bottle had broken during transit, no surprise since they weren’t shipped in a box, and the leaked liquid had soaked through the entire package.

The remaining bottles smelled terrible, and I couldn’t bring myself to use them due to concerns about their cleanliness. When I contacted customer service, Tracey only offered a refund for the broken bottle, ignoring the poor and unsanitary condition of the others.

I would not recommend this company. If you're looking for a reliable hypochlorous acid solution from a company that packages its products securely, I suggest choosing Isoskin instead.

27 October 2024
Unprompted review
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Reply from Vital Baby

Hi HJ Lee, thank you for sharing your experience—we’re really sorry to hear about the condition your order arrived in. This isn’t the standard we set for our products or our delivery service, and we completely understand your disappointment.

We take packaging and product safety very seriously, and it’s concerning to hear that your bottles arrived damaged and in poor condition. I’ll be passing this feedback along to our team to review how we can prevent issues like this from happening in the future.

We’d love the opportunity to make things right. If you could reach out to our customer service team again at info@vitalgroup.co.uk, we’ll be happy to resolve this fully for you.

Thank you again for bringing this to our attention—we value your feedback and hope to have the chance to improve your experience with us.

Thank you,
The team at Vital Baby

Rated 5 out of 5 stars

Very helpful customer service! Had an issue so spoke to customer…

Had an issue so spoke to customer services who were so helpful and sent out a replacement straight away. So quick and easy.

3 January 2025
Unprompted review
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Reply from Vital Baby

Hi Emily, thank you for your kind words! We're so pleased to hear that our customer service team was able to assist you quickly and efficiently. If you ever need anything else, we're always happy to help!
The team at Vital Baby

Rated 5 out of 5 stars

Amazing products and customer service

Amazing products and customer service, I wish there were more like you!

4 February 2025
Unprompted review
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Reply from Vital Baby

Hi Megan, thank you for your wonderful feedback! We're delighted to hear that you’re happy with our products and customer service. Your support truly means a lot to us. If you ever need any assistance, please don’t hesitate to reach out.
The team at Vital Baby

Rated 5 out of 5 stars

Love Vital Baby – Amazing Products & Service!

I can’t recommend Vital Baby enough! We’ve been using their drinking bottle for years now, and it’s hands down our favourite. After trying loads of other bottles, this one stuck with us—and for good reason. Three years later, it’s still going strong! Even with daily trips through the dishwasher, it hasn’t faded or worn out at all.

Their Aquaint Cleansing Water is another winner in our house. It’s so gentle on kids’ skin—it literally feels like water but does the job perfectly. It doesn’t dry out the skin or leave behind any strong smells like some other products. Honestly, we love it!

Plus, their customer service is amazing. We reached out to them about a discontinued bottle, and they got back to us straight away with a solution. It’s rare to find products AND a team this good. Highly recommend!

24 January 2025
Unprompted review
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Reply from Vital Baby

Hi Dora,
Wow—thank you so much for this amazing review! It truly means the world to us to hear how much you love our products and the service we provide.

We design our cups to stand the test of time, so knowing yours has been a firm favourite for years is exactly why we do what we do. And we love that Aquaint Cleansing Water has been a go-to in your home—it’s so important to us to create products that are both gentle and effective.

It also means a lot to hear your kind words about our customer service. We always want to go the extra mile for our customers, so we’re really happy we could help.

Thank you again for taking the time to share your experience—it really does make our day!

The Team at Vital Baby

Rated 1 out of 5 stars

I ordered two of this item and there…

I ordered two of this item and there was only one in the box despite there being two on the invoice, I am still waiting for the other bottle to be sent.
Edit: Tracey @ Vital has called and dealt with this immediately sending me 2 bottles and some spare spouts free of charge as my 20 year old son is severely disabled and will only drink from this spout! Excellent customer service, will definitely recommend thank you so much :) Nicola

8 January 2025
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Reply from Vital Baby

Hi Nicola,
Thank you so much for taking the time to update your review—we really appreciate it!

We’re so glad Tracey could resolve this for you quickly and provide the bottles and spouts your son needs. Knowing that we could help make a difference for you and your family truly means the world to us.

Your kind words and recommendation mean everything—thank you! If there’s ever anything else you need, we’re always here to help.

Best wishes,
The Team at Vital Baby 😊

Rated 5 out of 5 stars

Simple and quick

Simple and quick. Very fast, accessible and easy service which is exactly what you need!!! Dealt with my query asap and I also was provided with a replacement product.

9 December 2024
Unprompted review
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Reply from Vital Baby

Hi Sophia,

Thanks so much for your kind words! We’re thrilled to hear that you had a simple and quick experience with us. Our goal is to make things as easy and efficient as possible for our customers, so it’s great to know we hit the mark.

If you ever need anything else, feel free to reach out—we’re always here to help!

Best wishes,
The Team at Vital Baby

Rated 5 out of 5 stars

Great products and real customer service

We bought weaning bowl, plate and silicone spoons - they are excellent quality! Then before travelling, we got some extra snack pots and some Aquaint spray 50mL bottles, having used some of a friend's. What an essential product for new mums (especially those prone to eczema on their hands like me!). Wish we had discovered it sooner! Vital baby accidentally shipped us 500mL bottles instead of 50mL. I contacted Customer Service by email as I couldn't take the big bottles in cabin baggage. I got a helpful response super promptly. They told me to keep the bigger bottles (no charge) and shipped the smaller ones that day. What a breath of fresh air - great products and real customer service to match! Will be returning!

9 December 2024
Unprompted review
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Reply from Vital Baby

Hi Leah,

Your feedback is truly appreciated! We’re delighted to hear that you’re loving the weaning bowl, plate, and silicone spoons—and that the Aquaint spray has been such a helpful product for you.

We’re also so glad we could sort out the mix-up with the bottles quickly for you. It’s great to know that our customer service made the experience a bit easier!

We’re excited to welcome you back anytime, and we really appreciate your support.

Best wishes,
The Team at Vital Baby

Rated 5 out of 5 stars

Exceptional Customer Service

After suffering from a unit failure at 11 months, I contacted the seller (Amazon). Amazon refused to deal with the issue despite it being their responsibility. A quick call to Vital Baby, which was followed up by an email, saw them sending over a brand-new item within a few days. Truly exceptional customer service when the onus of responsibility here lies with Amazon.

Thanks again!

David

29 November 2024
Unprompted review
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Reply from Vital Baby

Hi David,

Thank you for your feedback! We're so glad we could help resolve the issue quickly for you. We always strive to offer the best customer service possible, and it’s great to know that our efforts made a difference.

Best wishes,
The Team at Vital Baby

Rated 5 out of 5 stars

Nourish scoop high chair & after sales service excellent

The Nourish scoop high chair was a great purchase and has been used extensively, always easy to store. The drop down tray makes it easy. After care was excellent, I lost a rubber foot stopper and it was replaced very promptly.

27 November 2024
Unprompted review
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Reply from Vital Baby

Hi Anieta,

Thank you so much for your kind words. We’re absolutely thrilled to hear that you’re loving the product and that it’s making your life simpler. It truly means a lot to us to see our efforts come to life in such a positive way!

Our team is always here to support you, and we're delighted that you were pleased with our service.

We hope you continue to love our products and that Vital Baby remains a brand you trust and value for many years to come.

Best wishes,
The Team at Vital Baby

Rated 1 out of 5 stars

£130 for a UV steriliser to work only 16months

Paid £130 for a UV steriliser. It came with a one year warranty. Purchased it a couple of months before using it as baby wasn’t here yet. The unit stopped working after 16 months. Contacted the company they had no solutions, no options to fix, No recommendations on where to send to get it fixed!
The only solution offered was a 20% discount on a new unit.
This really isn’t good enough for such an expensive product. You’d expect the unit to work a lot longer. so now we are left without any steriliser for my four month old.
Maybe they rely on the fact that after your baby turns one you won’t use the product and you pop it away in storage and then they can claim it’s how it was stored. However, we hadn’t put it away before finding out we were pregnant again so this isn’t the case for us.
Have previously recommended this unit but won’t be doing so in the future from now on.

13 August 2024
Unprompted review
Vital Baby logo

Reply from Vital Baby

We’re really sorry to hear about your experience with our UV steriliser. We understand just how important a steriliser is in the early months of your little one’s life, and we totally get why you're frustrated.

We're also sorry that the solutions our customer service team provided didn’t meet your expectations, and we truly apologise for any inconvenience this caused.

To improve things moving forward, we’ve extended our warranty period to 2 years, and we hope this gives you more confidence in any future purchases with us.

Your feedback means a lot to us, and we want to use it to improve and make sure we’re doing better for you and other families in the future.

Best wishes,
The Team at Vital Baby

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