VPZ Reviews 

16,025
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 78 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, extensive knowledge, and friendly approach, often going the extra mile to assist with purchases and provide valuable advice. Many people highlight the overall great service, appreciating positive interactions and the option to try products before buying, which helps them discover new preferences. However, some customers noted issues with product quality, such as incorrect liquid ratios, malfunctioning coils, or pods failing prematurely or leaking shortly after use. A few other people also felt that online customer service was problematic, citing delayed deliveries, unhelpful responses, or difficulties with refunds for items ordered online.

What people talk about most

Staff

Consumers find staff to be positive, with many reviewers consistently praising their helpfulness, knowledge,... See more

Product

People report ambiguous experiences with product, with many customers expressing satisfaction with the... See more

Customer service

Clients share ambiguous opinions on customer service, with many expressing significant frustration. Reviewers... See more

Order

Customers consistently note ambiguous experiences with order, with many reporting issues such as undelivered... See more

Service

Users describe positive interactions with service, with many reviewers consistently praising the excellent... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Every time I visit VPZ Swansea I get to have a great friendly service from Cloe with a welcoming smile . Nothing is to much trouble to assist me with my purchase. She always has a bright and friendl... See more

Company replied

Rated 3 out of 5 stars

Asked for 50/50 for my vape, got recommended S - Elf juice, never thought of looking at the bottle got home mixed in the nic shot tried it wasn't like my normal e-juice looked at the bottle 70/30!! Do... See more

Company replied

Rated 5 out of 5 stars

Every time I visit my local shop in fort william they are brilliant very helpful and knowledgeable of products. There service is really good. Its so good that they have the try before you buy testers... See more

Rated 5 out of 5 stars

Been a while since I visited this store. Didn't really know what I wanted, and I asked lots of probably unnecessary questions. The two lovely staff members, Dominque and another lady answered everyth... See more

Company replied


Company details

  1. Electronic cigarette store
  2. Battery shop
  3. Vaporiser shop

Written by the company

VPZ began in 2012, when our founders, eager to quit smoking, discovered that vaping was the only method that truly helped them kick the habit. Quitting smoking - especially alone - is no easy feat, and this was the spark that ignited the VPZ journey. What stood out to our founders while switching to vaping was the poor customer experience, limited availability, and lack of choice when sourcing liquids and coils. Motivated to help others quit smoking and aware that there were around 12.4 million smokers in the UK at the time, they opened the first VPZ store in Leith, Edinburgh. Their goal was simple: to help the local community make the switch, provide exceptional customer service, and spread awareness about vaping across the UK. Today, the evidence supports vaping as a powerful tool in the NHS stop-smoking strategy. While the well-known “95% less harmful” figure comes from a 2015 Public Health England review. Recent statistics show that around 5.5 million adults in Great Britain now vape, including roughly 3 million ex-smokers. Over the past five years, approximately 2.7 million people have quit smoking using a vape. In fact, the number of vapers now exceeds the number of smokers, with 5.5 million vapers compared to 4.9 million current smokers. Yet public perception still lags: studies show that 85% of smokers in 2024 underestimated how much less harmful vaping is, often believing it to be as harmful - or more harmful - than smoking. Educating smokers about the reduced risk could help more people make the switch. Our mission remains to assist those who want to quit smoking and support existing vapers on their journey. We do this through excellent customer service, an incredible range of products, cutting-edge technology, and local accessibility via stores across the UK. VPZ is still a family-run business with our headquarters in Edinburgh. Since opening our first store in Leith in 2012, we’ve grown to over 190 stores nationwide - and we’re not stopping there. Once recognised in the Virgin Fast Track 100 as Scotland’s fastest-growing business and 24th fastest-growing in the UK, our aim is to continue expanding until there is a VPZ on every high street, helping communities across the country make the switch to e-cigarettes. We pride ourselves on the expert knowledge and customer service of our vape store staff, who are always happy to help new and existing vapers find the right products to stay on their journey to becoming cigarette-free. Many of our team have been through the journey themselves, so they truly practice what they preach. You can rest assured that you’ll receive top-notch service at any VPZ store. All our Store Managers and Assistant Managers undergo rigorous product and service training before assisting customers. Great customer service, in-depth knowledge, and a genuine passion for vaping are at the heart of everything we do. We strive to provide expert advice and always recommend products that best meet our customers’ individual needs. When visiting any one of our VPZ stores across the UK, you can expect the biggest range of e-liquids nationwide and the best vaping devices on the market. Not only do we stock the hottest e-liquid brands from around the world, but our sister company, Absolute E-juice also create and manufactures our own brand e-liquids such as Self Juice. This is all done with meticulous care and attention at our state of the art production facility right here in Edinburgh and we utilise our staff to help create these flavours, why wouldn’t we. This means we can guarantee the best quality eliquids to every VPZ customer. All of this is crafted with meticulous care at our state-of-the-art production facility in Edinburgh, where our staff are actively involved in developing new flavours. This hands-on approach ensures that every VPZ customer receives e-liquids of the highest quality. So why not pop in-store today or browse the range on our site and make sure to follow us on Facebook, Instagram and X for all of the latest updates!


Contact info

3.8

Great

TrustScore 4 out of 5

16k reviews

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No recent history of asking for reviews

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Replied to 72% of negative reviews

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3.8

All reviews

(16,025)

76 reviews in the last 12 months

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Rated 1 out of 5 stars

Worst customer experience I have ever had.

I was a new customer to VPZ when I bought a new Geek Vape device at the beginning of November. This was to replace an old one which had broken and was bought at a different store. I visited the store again on 7th November for some vape juice and asked advice about replacement coils as the new device was an updated model. I bought the ones advised by the store assistant. When I tried to replace the coil a couple of weeks later I realised they were completely the wrong ones.
As far as I was concerned it was a simple mistake and assumed it I would be offered a replacement. Not a big deal. Unfortunately the same store assistant chose to respond in a very aggressive way (even though I had been polite) and told me it was too late. Apparently I should have returned to the store earlier (within 7 days)and they couldn't change "the rules ". Having explained that I don't live in the same town I was rudely told it wasn't "that far" and I was offered 10% off the coils I should have had in the first place. So leaving me £14.99 out of pocket. I did not take up the offer.
I wrote a review about the local store and approached customer services. Their responses just hid behind T&C's and didn't address the unfairness to the paying customer about being mislead into buying the wrong product which was not fit for purpose. This from the company which boasts of being the vaping specialist!
If I was not spoken to the way I was in store I would have continued to go there. Never again. I have told friends about what happened and they can hardly believe the rudeness. Not to mention how it is that a company refuses to put right their error.
Just over a week later I am as upset by the way I was treated as I am by wasting £14.99. I honestly doubt whether the assistant would have behaved that way if I wasn't a 70 old woman that they felt it was OK to speak to a customer like that.
My advice is to make sure the advice you are given is correct. If it is wrong and you don't point it out in time this company will not budge.
With so many vape stores around, not to mention the Internet, customers can vote with their feet and their money. VPZ might do well to remember this.

28 November 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Shelagh

We're sorry to hear about the incorrect coil advice and the unsatisfactory resolution in-store and with customer services. We'll address this internally to ensure our team provides accurate advice and handles issues with greater empathy. Your feedback is valuable as we aim to improve our customer experience.

VPZ

Rated 5 out of 5 stars

Brilliant pod vape

Visited the motherwell store, I was recommended a vapresso pod kit. I was advised the first pod can taste different when first using the device.I replaced it with a new pod after letting the vape juice absorb and it has been much better than expected. Excellent customer service and great value

22 November 2025
Unprompted review
VPZ logo

Reply from VPZ

HI J

We're happy to hear that the new pod improved your experience with the Vaporesso pod kit. We appreciate your positive feedback and are glad you found our customer service helpful and of great value. Thank you!

VPZ

Rated 5 out of 5 stars

Again 5 star service can’t go wrong…

Again 5 star service can’t go wrong with this company delivered day after order nowt wrong with my order spot on !

26 November 2025
Unprompted review
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Reply from VPZ

Hi Micky

We're happy to hear that you are pleased with our service and your order arrived promptly and in perfect condition. Thank you for your fantastic feedback!

VPZ

Rated 5 out of 5 stars

Amazing staff

Luke in our local Exeter store is just fantastic, having vaped for several years and been in many a vape shop I have never been made to feel more welcome then I have with Luke, he is a pleasant, knowledgeable and kind young man, he never pressures you in to buying, he actually listens to what you like or don’t like and makes good honest suggestions, the store itself is always clean, tidy and well stocked, he is an absolute credit to the company and I hope is treated well and given every opportunity to advance. Well done Luke, keep doing the amazing job you’re doing!!

14 November 2025
Unprompted review
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Reply from VPZ

Hi Katie

We're happy to hear that you enjoyed your experience in our Exeter store. It's great to know that our team member made you feel so welcome and provided helpful, honest suggestions. We appreciate your kind words and will be sure to share your feedback with them. Thank you for taking the time to leave us this review!

VPZ

Rated 5 out of 5 stars

Thank you Tara!!

A big massive thank you to Tara in Sauchiehall street who fix my ongoing issue with the batteries in my devices!! Never had an issue since! The staff in this store are always so friendly, professional and knowlegable. Please give them the recognition they deserve, always a pleasure to visit!!

8 November 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Tara

We're happy to hear that the battery issue was resolved and that you had such a positive experience in our store. We appreciate your kind words regarding our team's professionalism and knowledge. Thank you for your feedback!

VPZ

Rated 5 out of 5 stars

Martyna

Martyna, who was the one responding to me, was fast, diligent and had excellent service and thus had my issue resolved within an hour of writing to me. Honestly great customer service and very friendly 10/10

27 October 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi There!

We're happy to hear that your issue was resolved quickly and efficiently. We appreciate your positive feedback regarding the service you received; it's great to know we provided a friendly and helpful experience.

Kind Regards,
VPZ

Rated 2 out of 5 stars

I have been a customer of VPZ for over…

I have been a customer of VPZ for over 10 years. The guys in the shop in Penzance are really nice and professional. I am writing this review for the online service, specifically the support representative, Dave, who, after VPZ sent me the wrong product, refused to refund me because I had opened it. I understand this is a policy, but since VPZ made the mistake, I believe they should have accommodated my request or perhaps sent a voucher or something to make up their error, but nothing?. So VPZ has just lost a loyal customer.

23 October 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Nico,

We appreciate your feedback and are sorry to hear about the issue with your online order. We're disappointed that the resolution didn't meet your expectations, especially after being a customer for so long.

Thanks for your feedback,

Kind Regards,
VPZ

Rated 3 out of 5 stars

Asked for 50/50 for my vape

Asked for 50/50 for my vape, got recommended S - Elf juice, never thought of looking at the bottle got home mixed in the nic shot tried it wasn't like my normal e-juice looked at the bottle 70/30!! Don't they understand what 50/50 is?!! 12.99 too very expensive! I needless to say I won't be using vpz shop again! Stick to my online shops fraction of the price good loyalty rewards lesson learned!

11 October 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Biker D

We appreciate you bringing this to our attention. We're sorry the vape juice wasn't the 50/50 blend you requested and that the price didn't meet your expectations. We'll review this to ensure our recommendations are accurate. Thanks for your feedback.

VPZ

Rated 1 out of 5 stars

Feel scammed

Feel scammed.

Went into York store for the dojo deal. Device for £9.99 and a pod for 1p.

Was told by staff in the store I had to buy two devices to get the deal which is not the case.
I have checked the T&Cs on the website and with head office.

Have reported to head office and will report to trading standards too.

Pressured upselling and blatantly made up extra terms and conditions to get me to buy more than I needed.

Head office are telling me they were simply offering me 2 for £20. The actual truth being the sales person made it explicit that to get the deal I had to buy two.

Trading Standards are happy to take this case forward having spoken with them today.

4 October 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Gary

We’re really sorry to hear about your experience at our York store and completely understand how frustrating that must have been. Since your email in we have spoke to the store who have advised that the offer was made that you could be 2 for £20 or 1 for £10.

As we take concerns like this very seriously, I have already raised it with the store management team to ensure all staff are correctly briefed on promotional offers.

Thank you for bringing this to our attention — your feedback helps us improve.

VPZ

Rated 5 out of 5 stars

Excellent experience with the staff…

Excellent experience with the staff ,very knowledgeable and helped me start my vaping journey again .

29 September 2025
Unprompted review
VPZ logo

Reply from VPZ

We're happy to hear that our staff's knowledge helped you restart your vaping journey. Thank you for sharing your excellent experience with us!

Rated 1 out of 5 stars

The quicker this company goes bankrupt…

The quicker this company goes bankrupt and gets far away from the vape industry the safer it will be, they are killing the vape industry.
I encourage everyone to steer clear and not encourage this company

4 September 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Jason

We appreciate your feedback and the time you've taken to share your concerns. We take your comments seriously and will review them as we continually improve our products. If you wish to contact us at support@vpz.co.uk, we would love to understand your concerns further

Thanks

VPZ

Rated 5 out of 5 stars

Friendly and efficient service!

Had an issue with a device that I ordered online. Spoke to a Fiona over live chat on the website and she was very understanding of my problem and helped with the next steps to solving the issue. Great service and wouldn’t go to anyone else for vape needs.

2 September 2025
Unprompted review
VPZ logo

Reply from VPZ

Hiya Ali

Thanks so much for the review and to hear that the live chat support was helpful and understanding regarding the issue you encountered. We appreciate your positive feedback and are delighted you had a great experience. Thanks for choosing us for your vape needs!

Thanks

VPZ

Rated 5 out of 5 stars

Amazing customer service

Vpz have the best customer service I have ever experienced. I had a delivery go to the wrong address and they sent out a new order straight away, very polite, helpful and positive. In store they are always amazing and help you in any way they can, I would never go anywhere else.

15 August 2025
Unprompted review
VPZ logo

Reply from VPZ

Hiya Diane

We appreciate you sharing your experience. We're happy to hear that our team provided excellent service and quickly resolved the delivery issue. It's great to know our in-store support is always helpful. Thank you for your loyalty!

VPZ

Rated 5 out of 5 stars

I was served by Chloe in the Swansea…

I was served by Chloe in the Swansea city store. An amazing girl who helped me find the perfect vape and vape oil.Honestly cant see me ever changing product now thanks to how well educated she was on what i was actually buying.
I never felt under pressure to buy at anytime and was allowed to try first.
Thanks chloe for a really positive experience.
Kacey

6 August 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Kacey,

We're happy to hear that you had such a positive experience! It's great to know that Chloe was so helpful in finding the perfect product for you. We appreciate you taking the time to share your feedback.

Kind Regards,
VPZ

Rated 1 out of 5 stars

Bought a new ecig only 4 weeks ago

Bought a new ecig only 4 weeks ago, stopped working after a week, went in to buy a new coil, said they didn’t have any but ‘lucky me could buy a new tank. Did that a week later, same problem, this time they said I needed a new battery even tho I had the receipt they wouldn’t replace it. Absolute scammers and liars please avoid at all costs

1 August 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Andy,

We appreciate you bringing this to our attention. We're sorry to hear you've had this experience with your recent purchase and the issues you've encountered. We will investigate your concerns to improve our service. In the meantime please contact us on support@vpz.co.uk so that we can get this resolved for you,

Kind Regards,
VPZ

Rated 5 out of 5 stars

This is my local

This is my local, always well stocked and helpful. Thanks to wayne for helping me find some new liquids to try.

1 August 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi There,

We're happy to hear that you find our store well-stocked and our team helpful. We appreciate your kind words and are glad you enjoyed your experience with us.

Kind Regards,
VPZ

Rated 5 out of 5 stars

Had Great service from Wayne

Had Great service from Wayne, he couldn't help enough.

28 July 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi David,

We're happy to hear that you had great service. It's wonderful to know that our team member was so helpful. Thank you for your positive feedback!

Kind Regards,
VPZ

Rated 5 out of 5 stars

amazing customer service

first time at this shop and i was made to feel welcome, the man with the black hair and tattoos called Wayne gave me a great deal on the liquids i was looking for, it was nice to talk to someone who gave me there full attention and help, would highly recommend coming to this shop for the customer service.

30 July 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi David,

We're happy to hear that you felt welcome during your first visit! It's great to know that you received excellent assistance and attention while finding the liquids you needed. We appreciate your recommendation and value your feedback.

Kind Regards,
VPZ

Rated 1 out of 5 stars

Would not recommend.

Would not recommend.
Used to use this store over a year ago, found better products at better prices elsewhere but I was curious of how much loyalty rewards I had left and thought I’d use them to buy liquids. His words was, No big store or brand do 50/50 in 10ml bottles. I’m not new to vapes, he talked utter rubbish about competitors and . Had loyalty rewards to use so wanted to spend it and close it. The Self Juice Fruits he said was the best sellers.. Worst juice I’ve had. Burns your coil a lot quicker and very short on flavour.

19 July 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Josh,

We appreciate you sharing your experience. We're sorry to hear that you were not satisfied with the advice you received and the product you purchased with your loyalty rewards. We will review your feedback regarding product quality and staff knowledge to improve our service. Thanks again for your time. In the meantime if you'd like to discuss this further email us on support@vpz.co.uk

Kind Regards,
VPZ

Rated 5 out of 5 stars

I always get great customer service in…

I always get great customer service in the bridgend store, the guys are always super helpful, Rog served me today, he was happy and so helpful, telling me all their new flavours and offering the flavour of the week, lovely guy!

25 July 2025
Unprompted review
VPZ logo

Reply from VPZ

Hiya Melanie

We're happy to hear that you consistently receive great customer service at our store. We appreciate your positive feedback regarding the helpful and friendly service you received; it means a lot to us.

Thanks

VPZ

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