Every time I visit VPZ Swansea I get to have a great friendly service from Cloe with a welcoming smile . Nothing is to much trouble to assist me with my purchase. She always has a bright and friendl... See more
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VPZ began in 2012, when our founders, eager to quit smoking, discovered that vaping was the only method that truly helped them kick the habit. Quitting smoking - especially alone - is no easy feat, and this was the spark that ignited the VPZ journey. What stood out to our founders while switching to vaping was the poor customer experience, limited availability, and lack of choice when sourcing liquids and coils. Motivated to help others quit smoking and aware that there were around 12.4 million smokers in the UK at the time, they opened the first VPZ store in Leith, Edinburgh. Their goal was simple: to help the local community make the switch, provide exceptional customer service, and spread awareness about vaping across the UK. Today, the evidence supports vaping as a powerful tool in the NHS stop-smoking strategy. While the well-known “95% less harmful” figure comes from a 2015 Public Health England review. Recent statistics show that around 5.5 million adults in Great Britain now vape, including roughly 3 million ex-smokers. Over the past five years, approximately 2.7 million people have quit smoking using a vape. In fact, the number of vapers now exceeds the number of smokers, with 5.5 million vapers compared to 4.9 million current smokers. Yet public perception still lags: studies show that 85% of smokers in 2024 underestimated how much less harmful vaping is, often believing it to be as harmful - or more harmful - than smoking. Educating smokers about the reduced risk could help more people make the switch. Our mission remains to assist those who want to quit smoking and support existing vapers on their journey. We do this through excellent customer service, an incredible range of products, cutting-edge technology, and local accessibility via stores across the UK. VPZ is still a family-run business with our headquarters in Edinburgh. Since opening our first store in Leith in 2012, we’ve grown to over 190 stores nationwide - and we’re not stopping there. Once recognised in the Virgin Fast Track 100 as Scotland’s fastest-growing business and 24th fastest-growing in the UK, our aim is to continue expanding until there is a VPZ on every high street, helping communities across the country make the switch to e-cigarettes. We pride ourselves on the expert knowledge and customer service of our vape store staff, who are always happy to help new and existing vapers find the right products to stay on their journey to becoming cigarette-free. Many of our team have been through the journey themselves, so they truly practice what they preach. You can rest assured that you’ll receive top-notch service at any VPZ store. All our Store Managers and Assistant Managers undergo rigorous product and service training before assisting customers. Great customer service, in-depth knowledge, and a genuine passion for vaping are at the heart of everything we do. We strive to provide expert advice and always recommend products that best meet our customers’ individual needs. When visiting any one of our VPZ stores across the UK, you can expect the biggest range of e-liquids nationwide and the best vaping devices on the market. Not only do we stock the hottest e-liquid brands from around the world, but our sister company, Absolute E-juice also create and manufactures our own brand e-liquids such as Self Juice. This is all done with meticulous care and attention at our state of the art production facility right here in Edinburgh and we utilise our staff to help create these flavours, why wouldn’t we. This means we can guarantee the best quality eliquids to every VPZ customer. All of this is crafted with meticulous care at our state-of-the-art production facility in Edinburgh, where our staff are actively involved in developing new flavours. This hands-on approach ensures that every VPZ customer receives e-liquids of the highest quality. So why not pop in-store today or browse the range on our site and make sure to follow us on Facebook, Instagram and X for all of the latest updates!
1 Huly Hill Rd, EH28 8PH, Edinburgh, United Kingdom
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I was a new customer to VPZ when I bought a new Geek Vape device at the beginning of November. This was to replace an old one which had broken and was bought at a different store. I visited the store again on 7th November for some vape juice and asked advice about replacement coils as the new device was an updated model. I bought the ones advised by the store assistant. When I tried to replace the coil a couple of weeks later I realised they were completely the wrong ones.
As far as I was concerned it was a simple mistake and assumed it I would be offered a replacement. Not a big deal. Unfortunately the same store assistant chose to respond in a very aggressive way (even though I had been polite) and told me it was too late. Apparently I should have returned to the store earlier (within 7 days)and they couldn't change "the rules ". Having explained that I don't live in the same town I was rudely told it wasn't "that far" and I was offered 10% off the coils I should have had in the first place. So leaving me £14.99 out of pocket. I did not take up the offer.
I wrote a review about the local store and approached customer services. Their responses just hid behind T&C's and didn't address the unfairness to the paying customer about being mislead into buying the wrong product which was not fit for purpose. This from the company which boasts of being the vaping specialist!
If I was not spoken to the way I was in store I would have continued to go there. Never again. I have told friends about what happened and they can hardly believe the rudeness. Not to mention how it is that a company refuses to put right their error.
Just over a week later I am as upset by the way I was treated as I am by wasting £14.99. I honestly doubt whether the assistant would have behaved that way if I wasn't a 70 old woman that they felt it was OK to speak to a customer like that.
My advice is to make sure the advice you are given is correct. If it is wrong and you don't point it out in time this company will not budge.
With so many vape stores around, not to mention the Internet, customers can vote with their feet and their money. VPZ might do well to remember this.

Reply from VPZ
Visited the motherwell store, I was recommended a vapresso pod kit. I was advised the first pod can taste different when first using the device.I replaced it with a new pod after letting the vape juice absorb and it has been much better than expected. Excellent customer service and great value

Reply from VPZ
Again 5 star service can’t go wrong with this company delivered day after order nowt wrong with my order spot on !

Reply from VPZ
Luke in our local Exeter store is just fantastic, having vaped for several years and been in many a vape shop I have never been made to feel more welcome then I have with Luke, he is a pleasant, knowledgeable and kind young man, he never pressures you in to buying, he actually listens to what you like or don’t like and makes good honest suggestions, the store itself is always clean, tidy and well stocked, he is an absolute credit to the company and I hope is treated well and given every opportunity to advance. Well done Luke, keep doing the amazing job you’re doing!!

Reply from VPZ
A big massive thank you to Tara in Sauchiehall street who fix my ongoing issue with the batteries in my devices!! Never had an issue since! The staff in this store are always so friendly, professional and knowlegable. Please give them the recognition they deserve, always a pleasure to visit!!

Reply from VPZ
Martyna, who was the one responding to me, was fast, diligent and had excellent service and thus had my issue resolved within an hour of writing to me. Honestly great customer service and very friendly 10/10

Reply from VPZ
I have been a customer of VPZ for over 10 years. The guys in the shop in Penzance are really nice and professional. I am writing this review for the online service, specifically the support representative, Dave, who, after VPZ sent me the wrong product, refused to refund me because I had opened it. I understand this is a policy, but since VPZ made the mistake, I believe they should have accommodated my request or perhaps sent a voucher or something to make up their error, but nothing?. So VPZ has just lost a loyal customer.

Reply from VPZ
Asked for 50/50 for my vape, got recommended S - Elf juice, never thought of looking at the bottle got home mixed in the nic shot tried it wasn't like my normal e-juice looked at the bottle 70/30!! Don't they understand what 50/50 is?!! 12.99 too very expensive! I needless to say I won't be using vpz shop again! Stick to my online shops fraction of the price good loyalty rewards lesson learned!

Reply from VPZ
Feel scammed.
Went into York store for the dojo deal. Device for £9.99 and a pod for 1p.
Was told by staff in the store I had to buy two devices to get the deal which is not the case.
I have checked the T&Cs on the website and with head office.
Have reported to head office and will report to trading standards too.
Pressured upselling and blatantly made up extra terms and conditions to get me to buy more than I needed.
Head office are telling me they were simply offering me 2 for £20. The actual truth being the sales person made it explicit that to get the deal I had to buy two.
Trading Standards are happy to take this case forward having spoken with them today.

Reply from VPZ
Excellent experience with the staff ,very knowledgeable and helped me start my vaping journey again .

Reply from VPZ
The quicker this company goes bankrupt and gets far away from the vape industry the safer it will be, they are killing the vape industry.
I encourage everyone to steer clear and not encourage this company

Reply from VPZ
Had an issue with a device that I ordered online. Spoke to a Fiona over live chat on the website and she was very understanding of my problem and helped with the next steps to solving the issue. Great service and wouldn’t go to anyone else for vape needs.

Reply from VPZ
Vpz have the best customer service I have ever experienced. I had a delivery go to the wrong address and they sent out a new order straight away, very polite, helpful and positive. In store they are always amazing and help you in any way they can, I would never go anywhere else.

Reply from VPZ
I was served by Chloe in the Swansea city store. An amazing girl who helped me find the perfect vape and vape oil.Honestly cant see me ever changing product now thanks to how well educated she was on what i was actually buying.
I never felt under pressure to buy at anytime and was allowed to try first.
Thanks chloe for a really positive experience.
Kacey

Reply from VPZ
Bought a new ecig only 4 weeks ago, stopped working after a week, went in to buy a new coil, said they didn’t have any but ‘lucky me could buy a new tank. Did that a week later, same problem, this time they said I needed a new battery even tho I had the receipt they wouldn’t replace it. Absolute scammers and liars please avoid at all costs

Reply from VPZ
This is my local, always well stocked and helpful. Thanks to wayne for helping me find some new liquids to try.

Reply from VPZ
Had Great service from Wayne, he couldn't help enough.

Reply from VPZ
first time at this shop and i was made to feel welcome, the man with the black hair and tattoos called Wayne gave me a great deal on the liquids i was looking for, it was nice to talk to someone who gave me there full attention and help, would highly recommend coming to this shop for the customer service.

Reply from VPZ
Would not recommend.
Used to use this store over a year ago, found better products at better prices elsewhere but I was curious of how much loyalty rewards I had left and thought I’d use them to buy liquids. His words was, No big store or brand do 50/50 in 10ml bottles. I’m not new to vapes, he talked utter rubbish about competitors and . Had loyalty rewards to use so wanted to spend it and close it. The Self Juice Fruits he said was the best sellers.. Worst juice I’ve had. Burns your coil a lot quicker and very short on flavour.

Reply from VPZ
I always get great customer service in the bridgend store, the guys are always super helpful, Rog served me today, he was happy and so helpful, telling me all their new flavours and offering the flavour of the week, lovely guy!

Reply from VPZ
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