Every time I visit VPZ Swansea I get to have a great friendly service from Cloe with a welcoming smile . Nothing is to much trouble to assist me with my purchase. She always has a bright and friendl... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Asked for 50/50 for my vape, got recommended S - Elf juice, never thought of looking at the bottle got home mixed in the nic shot tried it wasn't like my normal e-juice looked at the bottle 70/30!! Do... See more
Company replied
Every time I visit my local shop in fort william they are brilliant very helpful and knowledgeable of products. There service is really good. Its so good that they have the try before you buy testers... See more
Been a while since I visited this store. Didn't really know what I wanted, and I asked lots of probably unnecessary questions. The two lovely staff members, Dominque and another lady answered everyth... See more
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Company details
Written by the company
VPZ began in 2012, when our founders, eager to quit smoking, discovered that vaping was the only method that truly helped them kick the habit. Quitting smoking - especially alone - is no easy feat, and this was the spark that ignited the VPZ journey. What stood out to our founders while switching to vaping was the poor customer experience, limited availability, and lack of choice when sourcing liquids and coils. Motivated to help others quit smoking and aware that there were around 12.4 million smokers in the UK at the time, they opened the first VPZ store in Leith, Edinburgh. Their goal was simple: to help the local community make the switch, provide exceptional customer service, and spread awareness about vaping across the UK. Today, the evidence supports vaping as a powerful tool in the NHS stop-smoking strategy. While the well-known “95% less harmful” figure comes from a 2015 Public Health England review. Recent statistics show that around 5.5 million adults in Great Britain now vape, including roughly 3 million ex-smokers. Over the past five years, approximately 2.7 million people have quit smoking using a vape. In fact, the number of vapers now exceeds the number of smokers, with 5.5 million vapers compared to 4.9 million current smokers. Yet public perception still lags: studies show that 85% of smokers in 2024 underestimated how much less harmful vaping is, often believing it to be as harmful - or more harmful - than smoking. Educating smokers about the reduced risk could help more people make the switch. Our mission remains to assist those who want to quit smoking and support existing vapers on their journey. We do this through excellent customer service, an incredible range of products, cutting-edge technology, and local accessibility via stores across the UK. VPZ is still a family-run business with our headquarters in Edinburgh. Since opening our first store in Leith in 2012, we’ve grown to over 190 stores nationwide - and we’re not stopping there. Once recognised in the Virgin Fast Track 100 as Scotland’s fastest-growing business and 24th fastest-growing in the UK, our aim is to continue expanding until there is a VPZ on every high street, helping communities across the country make the switch to e-cigarettes. We pride ourselves on the expert knowledge and customer service of our vape store staff, who are always happy to help new and existing vapers find the right products to stay on their journey to becoming cigarette-free. Many of our team have been through the journey themselves, so they truly practice what they preach. You can rest assured that you’ll receive top-notch service at any VPZ store. All our Store Managers and Assistant Managers undergo rigorous product and service training before assisting customers. Great customer service, in-depth knowledge, and a genuine passion for vaping are at the heart of everything we do. We strive to provide expert advice and always recommend products that best meet our customers’ individual needs. When visiting any one of our VPZ stores across the UK, you can expect the biggest range of e-liquids nationwide and the best vaping devices on the market. Not only do we stock the hottest e-liquid brands from around the world, but our sister company, Absolute E-juice also create and manufactures our own brand e-liquids such as Self Juice. This is all done with meticulous care and attention at our state of the art production facility right here in Edinburgh and we utilise our staff to help create these flavours, why wouldn’t we. This means we can guarantee the best quality eliquids to every VPZ customer. All of this is crafted with meticulous care at our state-of-the-art production facility in Edinburgh, where our staff are actively involved in developing new flavours. This hands-on approach ensures that every VPZ customer receives e-liquids of the highest quality. So why not pop in-store today or browse the range on our site and make sure to follow us on Facebook, Instagram and X for all of the latest updates!
Contact info
1 Huly Hill Rd, EH28 8PH, Edinburgh, United Kingdom
- 0131 322 8888
- support@vpz.co.uk
- vpz.co.uk
3.8
Great
16k reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 72% of negative reviews
Typically replies within 48 hours
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Reply from VPZ
Hi Joanne,
Thank you for your kind words! We're thrilled to hear you're enjoying our vapes, vape juices, and customer service.
We strive to provide the best possible experience for our customers, and your feedback means a lot to us.
Thank you,
VPZ
Reply from VPZ
Hi George,
We're thrilled to hear you had a positive experience with our product and delivery!
We appreciate your kind words and feedback.
Thanks,
VPZ
Good products and reliable service
12 February 2025
Reply from VPZ
Hi Colin,
Thank you for your kind words.
We appreciate your positive feedback and are glad you enjoyed our products and service.
Thanks again,
VPZ
I recommend VPZ, been with them for years
Since I gave up smoking have tried other stores & one line vape store.
Since trying VPZ, I have stayed with them. I live in England so I get things on line, When I visit Scotland, Always stock up in the Rutherglen store in main street.
Really friendly staff, answer any questions I need to know about new products, or give me testers to try on new oils.
100% satisfaction every time.
So much so my friend gave up smoking & recommend him to try VPZ, recommend to all,
" You wont be disappointed"
14 February 2025
Reply from VPZ
Hi Lynne,
Thank you for your kind words and for taking the time to share your positive experience.
We're thrilled to hear that you've found our products and service to be helpful in your journey to quit smoking. We appreciate your loyalty and the fact that you recommend us to your friends.
We strive to provide excellent customer service and are glad that our staff has been able to answer your questions and help you find the right products. We value your feedback and will continue to work hard to ensure that our customers have a positive experience.
Thank you,
VPZ
Exelent company to deal with..I haven’t had one problem
Exelent company to deal with..I haven’t had one problem when making my orders..10/10
11 February 2025
Reply from VPZ
Hi G,
Thank you for your kind words! We're thrilled to hear that you've had a positive experience with our company.
We appreciate your business and look forward to serving you again in the future.
Thank you,
VPZ
Friendly and knowledgeable
Knowledgable, friendly and informative. I was really impressed with the customer service
11 February 2025
Unprompted review
Reply from VPZ
Hi Beth,
We appreciate your kind words and are thrilled to hear about your positive experience.
We strive to provide excellent customer service and are glad that our team met your expectations.
Thank you,
VPZ
Great tasting vape flavours
Great tasting vape flavours, delivered to your door and a great all round service
19 January 2025
Reply from VPZ
Hi Jeanne,
We're thrilled to hear you're enjoying our vape flavours and our delivery service! We strive to provide a great experience for all our customers, and your feedback means a lot to us.
Kind regards,
VPZ
I contacted customer service but they…
I contacted customer service but they ignored my problem and gave an unhelpful suggestion.
I gave up trying to get help from you
19 January 2025
Reply from VPZ
Hi Hayden,
Thank you for sharing your feedback. We're sorry to hear that you had a negative experience. We understand your frustration and want to clarify that we did respond to your inquiry. We mentioned that you are more than welcome to visit our store for an exchange of the unopened liquids. Unfortunately, we didn't hear back from you after that.
We genuinely want to make sure you're satisfied with your purchase, so if you still wish to exchange the items, please feel free to stop by or get in touch with us again. We're here to help!
Best regards,
VPZ
Helpful service
After my order hadn't been delivered after a week, I reported it not received and a new order was sent with different courier which arrived within 48 hours. Very helpful service. Thank you.
18 January 2025
Reply from VPZ
Hi Jules,
Thank you for your kind review!
We’re glad to hear that our team was able to assist you and that your order arrived quickly with the new courier. We appreciate your patience and understanding, and we're always here to help if anything else comes up.
Thanks again for choosing us!
Kind regards,
VPZ
Caoilfhinn and Gerry where a good help…
Caoilfhinn and Gerry where a good help , will be back .
30 January 2025
Unprompted review
Reply from VPZ
Hi Alan,
We appreciate your kind words about Caoilfhinn and Gerry. We're thrilled to hear you had a positive experience and that you'll be back.
Thank you,
VPZ
Penzance VPZ
I use the vpz shop in penzance regularly. The guys in there are amazing. Always helpful both the Ants are knowledgeable and will always help with advice on juice or vapes and sometimes life lol. We wouldn't go anywhere else for our vaping supplies.
28 January 2025
Unprompted review
Reply from VPZ
Hi Abbey,
Thank you for your kind words! We are so glad to hear you have such a positive experience at our shop.
We strive to provide excellent customer service and knowledgeable advice, and it's wonderful to know our team is making a difference in your vaping journey.
We appreciate your loyalty and hope to continue serving you for many years to come.
Thank you,
VPZ
There is a member of staff called BEN I…
There is a member of staff called BEN I believe at the Clacton store.
He should be promoted he was very helpful and informative. Explained prices and even helped me with a new vape as the one I had wasn’t cutting it. He showed every step of how to fill the vape and how to use it. He was polite and spoke in a welcoming manner.
He’s an asset to the company
28 January 2025
Unprompted review
Reply from VPZ
Hi NH,
We are so pleased to hear about your positive experience with our team member. It's wonderful to know that he went above and beyond to help you find the right product and provided such helpful information.
We appreciate you taking the time to share your feedback.
Thank you,
Jakub
I always bought vapes here with no…
I always bought vapes here with no issue. Today, I have been asked to provide an identification. Hence I showed my Biometric Residence Card (BRP) which has proof of my birth date , and is accepted by the government as a valid form of ID. I have been denied service, even though I tried explaining that I can not possibly go everywhere carrying my passport.
27 January 2025
Unprompted review
Reply from VPZ
Hi Gulce,
Thank you for your feedback. We sincerely apologise for the inconvenience you faced. We completely understand your frustration, as your Biometric Residence Card (BRP) is a valid form of ID. Our team is trained to follow strict identification protocols, but it sounds like there was a miscommunication during your visit.
We’ll be reviewing our procedures to ensure that all forms of government-approved ID are handled correctly in the future. We appreciate your understanding and hope to serve you again soon.
Please don’t hesitate to reach out if you have any further concerns on 0131 322 8888 or support@vpz.co.uk.
Thank you,
VPZ
Customer service?
I have been in here a lot for myself and my partner, to add I actually worked for VPZ for a while so I am aware of the customer service that’s required and how you are meant to be with customer service and the greetings and steps.. the girl in Dereham store needs to go re-do her training as when you walk in the store soon as you shut the door all you get is a “what can I get you?”… what you can get me is nothing now because I find your mannerisms rude and abrupt and that is not the way VPZ expects you to greet or communicate with customers!! Seriously considering switching vape shops as this is the same with her every time you go to the store
27 January 2025
Unprompted review
Reply from VPZ
Hi L,
Thank you for sharing your feedback with us, and we’re sorry to hear about your recent experience at our Dereham store.
It's clear that the standard of service you received fell short of what you expected, and that’s not the experience we want for any of our customers.
Please rest assured that we’ll use your comments to improve, and we hope you’ll give us the chance to show you the high standard of service that VPZ is known for.
If you'd like to discuss this further or if you have any specific concerns, please don’t hesitate to reach out on 0131 322 8888 or support@vpz.co.uk.
Thank you,
VPZ
I always purchase from VPZ and they…
I always purchase from VPZ and they always deliver. After Chirstmas i had placed an order and one item was missing. I contacted them and they shipped another one out free of charge on a next day. Cannot ask for anymore than that.
Amazing service would recommend and best prices.
23 January 2025
Unprompted review
Reply from VPZ
Hi Joshua,
We appreciate you taking the time to share your positive experience.
We strive to provide excellent customer service and are glad to hear that we were able to resolve the issue with your order promptly.
We value your continued support and are committed to ensuring that all our customers receive the best possible experience.
Thank you,
VPZ
AVOID AT ALL COSTS
Shocking customer service refused to refund me my money for an order I didn't receive staff members laughing at me down the phone the company is abysmal I wont be shopping here again I encourage people to shop somewhere else for there vaping needs avoid this company at all costs
16 January 2025
Reply from VPZ
Hi Miss Hart,
Thank you for sharing your feedback. We're sorry to hear that you’ve had a negative experience, but we want to clarify that the estimated delivery time for your order is still in line with our expectations, and it is scheduled to be delivered today.
We’ve also provided you with the option to refuse the delivery if you no longer wish to receive the parcel. Once the package is returned to us, we will be happy to issue you a refund as promised.
Please note, we strive to maintain a professional and respectful environment in all customer interactions, and we will not tolerate any abuse towards our customer service team.
Thank you,
VPZ
Extremely helpful
Extremely helpful, very informative and really lovely guys working there
21 January 2025
Reply from VPZ
Hi Jessica,
Thank you for your kind words!
We're delighted to hear that you found our team helpful, informative, and friendly.
We strive to provide excellent customer service, and your feedback is greatly appreciated.
Thank you,
VPZ
Great very quick service and so easy to…
Great very quick service and so easy to order
15 January 2025
Reply from VPZ
Hi Nicol,
We're so glad to hear you had a positive experience with our service.
We strive to make ordering easy and efficient for all our customers.
Thank you,
VPZ
Reply from VPZ
Hi Nan,
Thank you for your kind words. We are thrilled to hear that you had a positive experience with our service.
We strive to provide our customers with the best possible service and value, and your feedback is greatly appreciated.
Thank you,
VPZ
I tried multiply times to place my…
I tried multiply times to place my order using Klarna . The original order was for £56.79 and it did not give me an option to pay using klarna . I then went online to chat to help and they never helped at all . I have now paced my order and paid by card but your site says you use klarna and you clearly cannot so I will not be shopping with you in the future .
20 January 2025
Reply from VPZ
Hi Anthony,
Thank you for sharing your experience, and we’re truly sorry to hear about the issues you faced while trying to use Klarna. We understand how disappointing this must have been, especially after multiple attempts to place your order.
We are currently investigating why the Klarna payment option wasn’t available for you and will work on resolving this issue as quickly as possible.
We value your feedback and hope that you might reconsider shopping with us in the future once these issues have been addressed. If you have any further concerns or would like assistance with anything else, please feel free to reach out on support@vpz.co.uk or 0131 322 8888.
Thank you,
VPZ
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