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waffl. Reviews 54

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TrustScore 3.5 out of 5

3.3

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Review summary

Created with AI, based on recent reviews

Looking at 49 reviews, most reviewers were somewhat happy with their experience overall. Customers are generally pleased with the product quality, finding the towels to be effective, quick-drying, and durable even after numerous washes. Many appreciate their lightweight and compact nature, making them ideal for travel, gym, or outdoor activities. Reviewers also frequently mention satisfaction with the fast delivery and excellent customer service when issues are resolved. However, some people were dissatisfied with significant delays in receiving their orders, with some waiting weeks or even months without updates. There are also reports of unresponsive customer service, with some customers only getting a reply after posting negative feedback publicly. A few customers found the product to be thinner and less soft than expected, not meeting their personal preferences.

What people talk about most

Product

Reviewers mention positive feedback about the product, with many expressing satisfaction with the towels'... See more

Quality

Reviewers highlight positive aspects of quality, expressing satisfaction with the product itself and noting... See more

Order

Consumers find order experiences to be ambiguous, with many reporting significant delays and issues with... See more

Delivery service

Customers consistently note ambiguous experiences with delivery service, with many praising fast shipping and... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant frustration due... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Very poor experience so far. I Placed an order (#EU1670) on November 2nd, got it confirmed and paid for it - nothing since then. Wrote them twice regarding my order - you may have guessed - no rep... See more

Rated 3 out of 5 stars

Mixed Experience – Order Finally Received I initially had a very frustrating experience with Waffl. After placing my order, I didn’t receive anything for weeks. Customer service was unrespons... See more

Company replied

Rated 3 out of 5 stars

Not what I expected based on my memories of something similar from my childhood. First impressions - thin and not very soft so something akin to a heavy duty embossed kitchen towel. They are very abso... See more

Rated 2 out of 5 stars

Delivery times are certainly longer than the 4/5 business days advertised. I placed an order from Spain, and over a week later it’s still showing as preparing. Fingers crossed this turns out not... See more

Company details

Written by the company

super absorbent, super lightweight, 100% cotton, waffle weave towels

Contact info

3.3

Average

TrustScore 3.5 out of 5

54 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 29% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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Rated 5 out of 5 stars

Exactly what I needed

Exactly what I needed! It dries quicker, and feels way nicer than a regular towel. Perfect for when I'm camping or paddleboarding!

1 September 2025
Unprompted review
Rated 5 out of 5 stars

I love these towels

I love these towels! I bought the beach towels originally and they’re ideal- quick drying and compact, so perfect for travel. I then purchased the bath towels a month ago and they didn’t disappoint. They look really nice and are soft like a blanket whilst still doing a good job of drying you, and they don’t leave any lint like most new towels.

5 August 2025
Unprompted review
Rated 4 out of 5 stars

Brilliant and hard-wearing

Although it seems like an expensive product, I have had a waffle towel for the gym and used and washed it over 200 times and it still looks good and drys effectively.

I since bought 25 to give to the youth rugby team I coach.

16 September 2025
Unprompted review
Rated 5 out of 5 stars

Spot on

Lovely quality and great for a post hike swim as it’s lightweight and compact for the rucksack. Quick turnaround too, spot on.

31 July 2025
Unprompted review
Rated 5 out of 5 stars

Ordered

Ordered, quick delivery. Excellent service and my towel is perfect.
Quality is really good. I have washed mine so much and still perfect.

11 August 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic customer service

Fantastic customer service, I made a mistake on my order and was contacted by them within 24 hours , the order was adjusted with no questions .
I have since received my order and I'm so happy with it. Great product ! Will be ordering again , too many lovely colours to collect !

12 September 2025
Unprompted review
Rated 5 out of 5 stars

Love my towel

Love my towel, I’ve had it for over 2 years now and it’s so practical for gym, beach or outdoors in general!

15 September 2025
Unprompted review
Rated 1 out of 5 stars

Order never arrived and there is no way…

Order never arrived and there is no way of contacting the company. It appears to be a scam and I'll be making a claim.

9 September 2025
Unprompted review
waffl. logo

Reply from waffl.

Hi Lesley,

Thank you for your feedback and we're sorry that you were disappointed with your experience with us. I can see that your order was unfortunately lost in transit to you and we have remedied this by re-sending your order as soon as we became aware.

I'm sorry that our response time to your query was not of the expected standard. Your feedback is important and we'll look to improve in the future.

Thanks,
waffl Team

Rated 5 out of 5 stars

Great quality

Great quality, have bought both the normal sized towel and mini. Quick delivery and will be buying more towels

4 September 2025
Unprompted review
Rated 2 out of 5 stars

It’s a scam

It’s a scam! Do not order anything. There is no customer service. If something goes wrong with your order you will not get a refund.

Edit: I got my money back.

18 August 2025
Unprompted review
waffl. logo

Reply from waffl.

Hi Anne,

Thank you for your feedback and we're sorry that you were disappointed with your experience with us. I can see that your order was unfortunately returned to sender after a failed delivery by our shipping partner. We have now remedied this by providing you with a full refund, as you have requested. Unfortunately, although we endeavour to dispatch orders as quickly as possible, there are sometimes errors with deliveries that are out of our control.

I'm sorry that our response time to your query was not of the expected standard. Your feedback is important and we'll look to improve in the future.

Thanks,
waffl Team

Rated 5 out of 5 stars

Perfect product

Perfect product
Order arrived quickly and very happy with the quality of the towels. Very fast drying and compact to bring on beach days or on hikes. Will be buying more

22 August 2025
Unprompted review

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