I ordered some free samples thinking they wouldn't be dispatched, I put care packages together for those less fortunate than myself so these samples helped massively and I'd like to thank you from the... See more
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Review summary
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What people talk about most
Reviews shaping this summary
I was pretty sceptical at first, especially cause I’m not a fan of “natural” deodorant, but wild, wow, they have the nicest scents especially my fave the amber and Oud scent, smells like a literal per... See more
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I've been using Wild for several years now and really love their products and the convenience of the subscription service. Unfortunately my last order was left in an unsafe place by the courier and wa... See more
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What a great find. I'm normally allergic to most products but not with Wild deodorant. Not only does it smell lovely, its very effective and so I don't have to reapply. Also it ticks the boxes for not... See more
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Company details
- #42 of 71 best companies in Cosmetics Industry
- #140 of 257 best companies in Health and beauty shop
Information provided by various external sources
Wild creates awesome personal care products that are kind to your body and kind to our planet. We push the boundaries of sustainability and natural products without ever compromising on efficacy and customer experience. Our goal is to educate and inspire people to change their buying habits to equally effective but more sustainable products that showcase the power of nature whilst allowing them to feel good about their choices. Less than 50% of products used in the bathroom are recycled compared to 90% in the kitchen. This is combined with growing mistrust of the impact traditional products and their chemical makeup have on our body and the environment. Currently, to change your daily habits you have to sacrifice either the efficacy, convenience or experience of your products. At Wild we want to create a range of high performing natural products that are 100% sustainable but also provide a frictionless experience so customers can switch without compromise. No refill stations, no rubbing creams under your armpits, no complicated recycling instructions. Just simple high quality natural products you can trust.
Contact info
Unit 114, Wild Cosmetics, China Works, Black Prince Road,, SE17SJ, London, United Kingdom
- hello@wearewild.com
- wearewild.com
4.5
Excellent
96K reviews
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Reply from Wild
Hello Kate,
Thanks so much for your feedback! 🌿
We're delighted to hear that your Wild order was dispatched promptly and arrived just as you expected.
We really appreciate you taking the time to share your experience.
Have a wonderful day!
Wild Regards,
The Wild Team
I've gone WILD!
I love wild! I have to use the sensitive, and once I realized that, they refunded me for the 2 non sensitive I decided to try, since I couldn't use them. The scents are delicious. But not too delicious to wear!
I also wasn't able to add a new case to my order, and had to order separately. When I asked them if it was possible to ship together, they said to order and they would refund the shipping. And they did immediately! Their customer service has been great with my questions and requests. I didn't expect a refund either time, they just went above and beyond!
22 May 2026
Unprompted review
Reply from Wild
Hello Beth,
Thanks so much for sharing your experience!
We're thrilled to hear you've gone Wild and are loving the scents and our sensitive options.
It's wonderful to know our team could help with your order and refunds, and that our customer service made things easy for you.
We really appreciate your kind words and are glad you’re enjoying your Wild journey!
Wild Regards,
The Wild Team
Love it!
I've been using it for at least a year now. Very natural, so good for my skin. The refills come right on time. A bit pricey, but I'm okay with that, because I don't produce non-recyclable waste and it's pretty good smelling stuff.
25 May 2026
Unprompted review
Reply from Wild
Hello Judit,
Thanks so much for sharing your experience! 🌿
We're delighted to hear that you've been enjoying Wild for over a year and that our natural formula is working well for your skin.
It's great to know the refills are arriving on time and that you appreciate the eco-friendly packaging and lovely scents.
We understand the price can be a consideration, and we're grateful for your support in choosing a more sustainable option.
Thanks again for being part of the Wild community!
Wild Regards,
The Wild Team
The deodorant is great
The deodorant is great. The container is cute. Easy to refill. Smells wonderful and works very well. My only issue is that it works do well, I don't have to reapply frequently during the day so I don't use it up as quickly. Therefore I have a lot of extra refills piling up. Just waiting for the company to contact me so we can change the frequency time for automatic refills. Otherwise fabulous product. I am going to look into their other products as well.
25 May 2026
Unprompted review
Reply from Wild
Hi Jeanae,
Thank you so much for taking the time to leave such a lovely review. We are really pleased to hear you are enjoying the deodorant, the case, and the overall experience with Wild. It is also great to hear it is working so well for you, even if that does mean you are not quite getting through your refills as quickly as expected.
We have also sent you a request via Trustpilot asking for either your order number or the email address linked to your Wild account. Once we have that, we will be able to locate your account and reach out to you directly.
From there, we will happily help you adjust your subscription frequency so it better matches your usage and you are not left with extra refills building up.
Please do reply to the Trustpilot request when you can and we will take care of the rest for you.
Team Wild
Very good customerservice!
The rolling bal got loose of the case. I sent a email to wild and they responded the same day. I get a replacement send home. Great customer service and great products.
25 May 2026
Unprompted review
Reply from Wild
Hello Ingrid Ie,
Thanks so much for sharing your experience! 🌟
We're delighted to hear that our team was able to help quickly and get a replacement sent out to you.
It's wonderful to know you're happy with both our customer service and our products.
Thanks again for your support and for being part of the wild community!
Wild Regards,
The Wild Team
Deodorants are great
Deodorants are great - even work for the gym! Lots of choice. Good customer service that informs you when they will ship if you want to change your order. Fast and efficient delivery. And what’s more you are destroying the planet to smell good! 😁
25 May 2026
Unprompted review
Reply from Wild
Hi MJ,
Thank you so much for taking the time to leave this lovely review.
We are really pleased to hear you are enjoying the deodorants and that they are holding up even at the gym. That is exactly what we love to hear, especially when life gets a bit sweaty.
It is also great to know you are finding the choice, delivery and customer service helpful when managing your orders. We always aim to keep things simple, flexible and quick so you can get what you need without any hassle.
And we have to say, we appreciate the humour too, though we will keep doing our bit to make things a little kinder to the planet as well as keeping you feeling fresh.
Thanks again for your support.
Team Wild
Lovely lovely lovely
Lovely lovely lovely
The oud and amber soap - what a delicious smell
The deodorant feels silky and lasts 24 hours which is in a pretty holder
Thank you will be making further purchases as gifts
20 May 2026
Reply from Wild
Hello Julie,
Thanks so much for your wonderful feedback! 🌸
We're delighted to hear that you love the scent of the oud and amber soap and that the deodorant feels silky and lasts all day for you.
It's fantastic to know you appreciate the pretty holder too.
Thank you for choosing Wild and for considering our products as gifts – that means a lot to us!
We can't wait to welcome you back for your next purchase.
Wild Regards,
The Wild Team
I really want to love your product but…
I really want to love your product but unfortunately due to the box being crushed at delivery I can’t use all I have purchased. There has also been no contact regarding this.
20 May 2026
Reply from Wild
Hi Angela,
Thank you for your feedback and for sharing your experience.
We’re sorry to hear that your box was crushed during delivery and that this has affected your ability to use the products you purchased.
This isn’t the experience we want for our customers. Please contact us here: https://support.wearewild.com/hc/en-gb/requests/new so we can help resolve this for you.
Thank you for bringing this to our attention – the Wild team is here to help.
Team Wild
I bought this thinking it was a more…
I bought this thinking it was a more natural deodorant, but after reading the tiny ingredient list properly at home, I realised it contains aluminium sesquichlorohydrate, so it is actually an antiperspirant, not just a deodorant.
It also contains fragrance and several listed fragrance allergens. That may be fine for some people, but it was not what I expected from the branding.
Consumers trying to avoid aluminium, strong fragrance, or mainstream antiperspirant ingredients should read the label very carefully before buying. In my view, the “natural” impression is misleading.
25 May 2026
Unprompted review
Reply from Wild
Hi Dawn,
Thank you for taking the time to share your feedback with us. We are sorry to hear that the product was not quite what you expected and we appreciate you raising your concerns around ingredients and clarity.
Just to clarify, aluminium salts are used in a range of antiperspirants in different forms. In our formula, we use aluminium sesquichlorohydrate, which is included at a low level as part of a clinically tested antiperspirant system designed to help reduce sweat.
The overall formula is made up of approximately 90% naturally derived ingredients, including skin caring components such as sunflower seed oil, which helps to nourish and support the underarm area. The aluminium based active is only used in small, carefully controlled quantities needed to provide effective sweat protection.
It works by forming an invisible temporary barrier on the surface of the skin, helping to reduce sweat reaching the skin while still keeping the formula lightweight and comfortable to wear throughout the day. We are sorry if the positioning was not clear enough before purchase.
If you do not fancy our Antiperspirant, our 0% aluminium Stick Deodorant or Roll On Deodorant are great options too. We all have different preferences, and the great thing about Wild is you can now pick your protection.
Thank you again for taking the time to share your review.
Team Wild
Reply from Wild
Hello Carmen,
Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you love the scent and that Wild is working so well for you.
Your support means a lot to us – enjoy your fresh new routine!
Wild Regards,
The Wild Team
The Wild deodorants are working very…
The Wild deodorants are working very well, also I liked fast delivery and wide range of nice aromas.
16 May 2026
Reply from Wild
Hello Sydorenko,
Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that the Wild deodorants are working well for you.
It's great to know you appreciated the fast delivery and enjoyed our wide range of lovely aromas.
We truly value your support and hope you continue to love our products!
Wild Regards,
The Wild Team
Reply from Wild
Hello Lynn,
Thanks for your lovely review! 🌸
We're so pleased that you appreciate our natural, reusable products and found the information helpful.
It's wonderful to know that our commitment to sustainability and transparency is making a difference for you.
Thank you for choosing Wild and for sharing your experience!
Wild Regards,
The Wild Team
I have been using Wild deodorant for…
I have been using Wild deodorant for over 5 years and wouldn’t use any other. The smell is divine. Unlike standard antiperspirant’s It doesn’t wear out by the end of the day causing that horrible BO smell. I would never use any other deoderant.
25 May 2026
Unprompted review
Reply from Wild
Hello Joanne,
Thanks so much for sharing your experience! 🌿
We're thrilled to hear you've been with Wild for over 5 years and that you love the divine scent.
It's fantastic to know our deodorant keeps you feeling fresh all day, without any unwanted odours.
Your loyalty and kind words mean a lot to us.
Thank you for being part of the Wild community!
Wild Regards,
The Wild Team
Really pleased with your product
Really pleased with your products. Some of the scents are lovely, and I always smell good. I can’t see myself using anything else
18 May 2026
Reply from Wild
Hello Ruth,
Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you're enjoying our products and loving the scents – smelling good is what Wild is all about.
It means a lot to us that you can't see yourself using anything else.
Thanks for being part of the Wild community!
Wild Regards,
The Wild Team
Variety, Convenience, Sustainability
I love the different smells that I can order at my own convenience. Compostable packaging and lack of waste is also a huge factor for me.
24 May 2026
Unprompted review
Reply from Wild
Hello Alyssa,
Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you appreciate the variety of scents and the convenience of choosing what suits you best.
It's fantastic to know that our compostable packaging and commitment to reducing waste are important to you – sustainability is at the heart of what we do at Wild.
Thanks again for sharing your experience and for supporting our mission!
Wild Regards,
The Wild Team
Reply from Wild
Hello Georgia Govett,
Thank you so much for your amazing feedback! 🌟
We're thrilled to hear that you love Wild as much as we do.
It means a lot to us to have your support.
Thanks for being part of the Wild community!
Wild Regards,
The Wild Team
The package I received was in a hopeless condition
The package I received was in a horrible condition. The wax and soap had fungus and the smell was off. The packaging was as though it was submerged in water and taken out
13 May 2026
Reply from Wild
Hi Kamini,
Thank you for taking the time to share your feedback with us.
We are really sorry to hear about the condition your parcel arrived in and completely understand how concerning this must have been. We have sent you an email so we can look into this properly and arrange a resolution for you as quickly as possible.
We really appreciate you bringing this to our attention, as it helps us improve both our quality checks and customer experience.
Team Wild
I thought I had pushed back a…
I thought I had pushed back a subscription delivery date. I didn't realize it hadn't gone through till I got the confirmation email and charge. I reached out same day, on a weekend. They cancelled and refunded me. I so deeply appreciate this!!!!
23 May 2026
Unprompted review
Reply from Wild
Hello Danielle,
Thanks so much for sharing your experience! 🌿
We’re really glad to hear that our team was able to help quickly and get your cancellation and refund sorted, even over the weekend.
We always want to make things as smooth as possible for our customers, so your kind words mean a lot to us.
Thank you for choosing Wild!
Wild Regards,
The Wild Team
I had an issue with my case
I had an issue with one of my deodorant cases. Alex was super helpful and got my issue resolved super quickly and was able to provide a suitable replacement
24 May 2026
Unprompted review
Reply from Wild
Hello Willow,
Thanks so much for sharing your experience!
We’re sorry to hear you had an issue with your case, but we’re delighted that Alex was able to help and get things sorted quickly for you.
We really appreciate your feedback and are glad you’re happy with your replacement.
Thanks for choosing wild!
Wild Regards,
The Wild Team
Love the shower gels
Love the shower gels. Smell gorgeous and they don’t irritate. Customer service is great too. Easy to delay orders if necessary and any problems taken care of immediately.
18 May 2026
Reply from Wild
Hello Nicola,
Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you love the shower gels and enjoy their gorgeous scent.
It's great to know they’re gentle on your skin and that our customer service has been helpful for you.
We’re always here to make things easy, whether you need to delay an order or have any questions.
Thanks for choosing Wild and for sharing your experience!
Wild Regards,
The Wild Team
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