I ordered some free samples thinking they wouldn't be dispatched, I put care packages together for those less fortunate than myself so these samples helped massively and I'd like to thank you from the... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I was pretty sceptical at first, especially cause I’m not a fan of “natural” deodorant, but wild, wow, they have the nicest scents especially my fave the amber and Oud scent, smells like a literal per... See more
Company replied
I've been using Wild for several years now and really love their products and the convenience of the subscription service. Unfortunately my last order was left in an unsafe place by the courier and wa... See more
Company replied
What a great find. I'm normally allergic to most products but not with Wild deodorant. Not only does it smell lovely, its very effective and so I don't have to reapply. Also it ticks the boxes for not... See more
Company replied
Company details
- #42 of 71 best companies in Cosmetics Industry
- #140 of 257 best companies in Health and beauty shop
Information provided by various external sources
Wild creates awesome personal care products that are kind to your body and kind to our planet. We push the boundaries of sustainability and natural products without ever compromising on efficacy and customer experience. Our goal is to educate and inspire people to change their buying habits to equally effective but more sustainable products that showcase the power of nature whilst allowing them to feel good about their choices. Less than 50% of products used in the bathroom are recycled compared to 90% in the kitchen. This is combined with growing mistrust of the impact traditional products and their chemical makeup have on our body and the environment. Currently, to change your daily habits you have to sacrifice either the efficacy, convenience or experience of your products. At Wild we want to create a range of high performing natural products that are 100% sustainable but also provide a frictionless experience so customers can switch without compromise. No refill stations, no rubbing creams under your armpits, no complicated recycling instructions. Just simple high quality natural products you can trust.
Contact info
Unit 114, Wild Cosmetics, China Works, Black Prince Road,, SE17SJ, London, United Kingdom
- hello@wearewild.com
- wearewild.com
4.5
Excellent
96k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I love Wild deodorant
I love Wild deodorant! A great, long lasting product that works well and smells great! All in eco-friendly packaging!
21 May 2026
Unprompted review
Reply from Wild
Hello Andrea,
Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you love Wild deodorant and that it’s working so well for you.
It’s fantastic to know you’re enjoying the long-lasting freshness and great scents, all while making an eco-friendly choice.
Your support means a lot to us – thank you for being part of the Wild community!
Wild Regards,
The Wild Team
Quick & seamless ordering and delivery
6 May 2026
Reply from Wild
Hello Raelene,
Thanks so much for your feedback! 🌿
We're delighted to hear that you found the ordering and delivery process quick and seamless.
At Wild, we always aim to make things as smooth as possible for our customers.
We really appreciate you taking the time to share your experience with us!
Wild Regards,
The Wild Team
Reply from Wild
Hello Lara,
Thanks so much for your wonderful review! 🌿
We're delighted to hear that you love being able to choose the flavors – we think personalisation makes all the difference too.
It's fantastic to know you're enjoying your experience with Wild.
Thanks again for sharing your thoughts!
Wild Regards,
The Wild Team
Beautiful lip balms
I ordered three lip balms with different flavours and three lovely cases for different bags of mine.
My order arrived quickly in recyclable packaging which I appreciate.
The balms were easy to insert into the cases. I’ve already tried a couple of them and am very happy with how they feel and last on me.
16 May 2026
Reply from Wild
Hello Geraldine,
Thanks so much for your wonderful feedback! 🌸
We're delighted to hear that you’re enjoying your new Wild lip balms and cases, and that the different flavours are a hit.
It’s great to know your order arrived quickly and that you appreciated the recyclable packaging.
We love that you found the balms easy to use and that they feel and last so well for you.
Thanks again for sharing your experience – it truly means a lot to us!
Wild Regards,
The Wild Team
Reply from Wild
Hello Misscharlenetaylor,
Thanks so much for your kind words! 🌿
We're delighted to hear that you're happy with your experience with Wild.
If you need anything else or have any questions, just let us know.
Have a wonderful day!
Wild Regards,
The Wild Team
Reply from Wild
Hello Sheila,
Thanks so much for your wonderful feedback! 🌟
We're delighted to hear that your delivery was quick and that you’re loving our product—especially the lip balm!
It means a lot to us to know you think it’s the best ever.
Thank you for choosing Wild and for sharing your experience!
Wild Regards,
The Wild Team
I’ve had to compromise my deodorant for…
I’ve had to compromise my deodorant for sustainability in the past which lead to odor and irritation! FINALLY a company that is sustainable, environmentally friendly, and WORKS!! When I say works… I put it on in the morning… do yard work for 8 hours in the GA heat and have zero smell. Regular deodorants don’t even provide that. The rotating smells are all incredible and the pricing is great! So far I’ve gotten all of my immediate family to switch to Wild and they all say the same thing… we will never go back to any other deodorant. What Wild does for the environment and for the customers- incredible ♥️
21 May 2026
Unprompted review
Reply from Wild
Hello Customer,
Thanks so much for sharing your experience! 🌿
We're thrilled to hear that you've finally found a sustainable deodorant that truly works for you, even during long days in the GA heat.
It's wonderful to know that you and your family are enjoying the rotating scents and great pricing.
We really appreciate your support for Wild and for spreading the word to your loved ones.
Your kind words about our commitment to the environment and our customers mean a lot to us.
Thank you for being part of the Wild community!
Wild Regards,
The Wild Team
I ordered some free samples thinking…
I ordered some free samples thinking they wouldn't be dispatched, I put care packages together for those less fortunate than myself so these samples helped massively and I'd like to thank you from the bottom of my heart....what I would say is...wayyy to much packaging but items arrived in perfect condition so all good..thanx again for samples, will definitely be making paid orders in future and recommending to friends and family
14 May 2026
Reply from Wild
Hello Leanne,
Thanks so much for your thoughtful feedback!
We're truly touched to hear that our free samples have helped you support others through your care packages – that means a lot to us at Wild.
We appreciate your honesty about the packaging and will take your comments on board as we continue to improve.
It's wonderful to know the items arrived safely and that you're considering future orders and recommendations.
Thank you again for your kindness and for sharing your experience with us.
Wild Regards,
The Wild Team
Prodotti TOP e assistenza super
I am very happy to have had a good and satisfying experience with you... you were really efficient and quick in resolving an inconvenience... (which obviously can happen) but you were impeccable... I will definitely continue to buy your products which are truly excellent... thank you!!!
15 May 2026
Reply from Wild
Hello Paola,
Thank you so much for your wonderful feedback!
We're delighted to hear that you had a great experience with Wild and that our team was able to resolve your issue quickly and efficiently.
It's fantastic to know you love our products and that our service met your expectations.
We truly appreciate your support and look forward to having you as a valued customer in the future.
Thank you again for your kind words!
Wild Regards,
The Wild Team
Eczema friendly deodorant
I’ve used Wild for many years now and I love it! The only deodorant I’ve used that’s eczema friendly, with lovely scents and appealing packaging. 10/10!
16 April 2026
Reply from Wild
Hello Natalie,
Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you've been a loyal Wild user for years and that our deodorant works so well for your eczema.
It's fantastic to know you enjoy the scents and packaging too.
Your 10/10 means a lot to us – thank you for sharing your experience!
Wild Regards,
The Wild Team
Wild deodorant and body wash
I started using Wild deodorant and body wash and now my bathroom routine feels like it has its life together more than I do.
The deodorant comes in this fancy refillable case that makes me feel like I should be in a documentary about “people who finally got organised.” The scents are actually really nice, and I keep rotating them like I’m selecting a personality for the day. Fresh? Confident. Citrus? I have emails to answer. Something woody? I might be emotionally stable today.
It goes on smoothly and doesn’t do that aggressive “industrial glue stick” thing some deodorants do. I still smell like a human at the end of the day instead of a forgotten gym locker, which is honestly the main goal.
The body wash is equally dramatic in the best way. It lathers nicely, smells like I’ve briefly escaped to a spa I can’t afford, and rinses off without leaving me feeling like I’ve accidentally moisturised with regret. You don’t need loads either, which is great because I tend to squeeze products like I’m trying to extract secrets from them.
The refill system also makes me feel vaguely responsible for the planet, which is nice because I usually forget where I put my keys, let alone global sustainability.
Overall: smells good, works well, and makes me feel like I’ve upgraded my life by about 12%. Still me… just a slightly fresher, less chaotic-smelling version
12 May 2026
Reply from Wild
Hello Tracy,
Thanks so much for sharing your brilliant review!
We absolutely loved reading your thoughts and the way you described your Wild bathroom routine – it genuinely made us smile.
It’s fantastic to hear that the scents help set the mood for your day and that both the deodorant and body wash are making your mornings feel a little more organised (and spa-like!).
We’re glad the refill system is helping you feel a bit more eco-friendly too – every little bit counts, even if keys occasionally go missing!
Thanks again for your feedback and for choosing Wild.
Here’s to feeling fresher and a little more together, one refill at a time!
Wild Regards,
The Wild Team
I love the Wild deodorants
I love the Wild deodorants. Great scents, last a long time and delivered quickly. Would recommend!
10 May 2026
Reply from Wild
Hello Angela,
Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you love the Wild deodorants and are enjoying the great scents and long-lasting freshness.
It's fantastic to know your delivery was quick and that you'd recommend us.
Thanks again for sharing your experience – it means a lot to us!
Wild Regards,
The Wild Team
Amazing experience with Wild
Amazing experience with Wild. The deodrant is extremely effective. The customer service is second to none. Prompt response on chat, and they are always happy to help if you need advice.. 10/10.
21 May 2026
Unprompted review
Reply from Wild
Hello Jody,
Thanks so much for your amazing feedback! 🌟
We're delighted to hear that you're loving your Wild deodorant and that you've had such a positive experience with our customer service team.
It's wonderful to know our prompt responses and helpful advice have made a difference for you.
We truly appreciate your support and your 10/10 rating!
Thanks again for choosing Wild.
Wild Regards,
The Wild Team
New customer here
New customer here, and I’m really liking the product! My only issue is the stick deodorant does crumble and I am constantly cleaning off the holder. I feel I’m wasting it. Any suggestions?
21 May 2026
Unprompted review
Reply from Wild
Hi Wendy,
Thank you so much for your feedback and for choosing Wild!
We're really happy to hear that you're enjoying the product so far.
We're sorry to hear about the crumbling deodorant stick and the inconvenience it's causing you.
This can sometimes happen if the stick is twisted up too high during application, or if too much pressure is applied. We recommend only twisting up a small amount each time and applying gently for best results.
If the problem continues, please reach out to us here: https://support.wearewild.com/hc/en-gb/requests/new and we'll be happy to help further.
Thank you again for your support and for sharing your experience with us!
Team Wild
First delivery by Royal Mail never…
First delivery by Royal Mail never arrived but great customer service from Wild sent out a replacement by DPD and got it within 48hrs
16 May 2026
Reply from Wild
Hello Gina,
Thank you so much for sharing your experience!
We're sorry to hear that your first delivery with Royal Mail didn't arrive, but we're glad our team could quickly resolve it for you.
It's wonderful to know your replacement order arrived promptly with DPD.
We really appreciate your patience and understanding.
Thank you for choosing Wild!
Wild Regards,
The Wild Team
Website Easy to use
Website Easy to use
No issues
Good quality
Would love more scent options though and clearer if it's for men or women or unisex
9 November 2025
Reply from Wild
Hello RóRsíR,
Thanks so much for your feedback! 🌿
We're delighted to hear you found our website easy to use and that you're happy with the quality of our products.
We really appreciate your suggestion for more scent options and clearer information about whether each scent is for men, women, or unisex – this is super helpful and we'll pass it on to our team.
Thanks again for choosing Wild!
Wild Regards,
The Wild Team
Lovely smells fast delivery easy to use…
Lovely smells fast delivery easy to use website and great that you can do a one off purchase and don’t have to subscribe see what the product is like first .
16 May 2026
Reply from Wild
Hello Customer,
Thanks so much for your wonderful feedback! 🌿
We're delighted to hear you enjoyed the lovely scents and found our delivery speedy.
It's great to know our website was easy to use and that you appreciated the option for a one-off purchase—giving you the chance to try Wild before committing.
We hope you continue to enjoy our products and look forward to welcoming you back soon!
Wild Regards,
The Wild Team
Great products
Great products, amazing fragrance!
I got the deodorant stick and body wash with a referral code. They arrived quickly and was easy to select my products and order. Both products smell great but especially the cotton scent deodorant. I keep wondering who smells nice, and its me!
16 May 2026
Reply from Wild
Hello Shabba,
Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you enjoyed both the deodorant stick and body wash, and that the ordering process was smooth and easy for you.
It's fantastic that the cotton scent deodorant is making you feel (and smell) amazing—what a compliment to yourself!
We really appreciate you taking the time to share your experience with Wild.
Hope you continue to love your products!
Wild Regards,
The Wild Team
Everthing came as i orderd and it…
Everthing came as i orderd and it smells all realy good
12 May 2026
Reply from Wild
Hello Klant,
Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that everything arrived just as you ordered and that you're enjoying the lovely scents of our products.
It's always great to know our customers are happy with their Wild experience.
Thank you for choosing us!
Wild Regards,
The Wild Team
Deodorant and lup balm
Deodorant (stick) and lip balm very good. I have recommended others. Can delay or bring forward orders as and when. Comes through post. Variety of scents to choose from
16 May 2026
Reply from Wild
Hello Customer,
Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you're enjoying both our deodorant stick and lip balm.
It's fantastic that you've recommended us to others – we really appreciate it!
We're glad you find the flexible ordering and delivery options helpful, and that you love the variety of scents available.
Thank you for choosing Wild and for sharing your experience.
We hope you continue to enjoy our products!
Wild Regards,
The Wild Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.