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wed2b Reviews 

3,396
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 2,484 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the helpful and knowledgeable staff, who create a welcoming and relaxed atmosphere. Many found their perfect dress, often with the first few tries, highlighting the beautiful product selection and quality. The overall service and user experience are described as exceptional, making the process enjoyable and stress-free. However, some customers also noted issues with certain staff members, describing them as condescending, dismissive, or pushy during their visit. These instances, though infrequent, sometimes led to frustration regarding the overall experience.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting their kindness, helpfulness, and... See more

Product

Consumers find the product to be positive, with many reviewers expressing delight at finding their dream... See more

User experience

People report positive experiences with user experience, often describing it as lovely, amazing, and... See more

Service

Clients share positive opinions on service, with many reviewers highlighting the staff's kindness,... See more

Customer service

Reviewers highlight positive aspects of customer service, with many customers expressing satisfaction with... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My first time trying on wedding dresses and I walked away with the second dress I tried on! The staff at the Liverpool store were fabulous, from a lovely warm welcome on reception to my kind and pati... See more

Company replied

Rated 5 out of 5 stars

I went to the Stoke store today and was assisted by Julia. I was a little apprehensive before hand, being an older bride and not much body confidence, but I should not have worried. Julia made the who... See more

Company replied

Rated 5 out of 5 stars

The staff were so kind and so helpful. I was having a pre-wedding nightmare and one of the ladies stayed late to help me find a dress. The dresses in stock were absolutely gorgeous and lovely quality.... See more

Company replied

Rated 5 out of 5 stars

Andrea and Julia were amazing, they couldn't have been more helpful, kind and knowledgeable. I tried on a few of the beautiful dresses and said yes to the first dress I tried on in the end. Such a l... See more

Company replied


Company details

  1. #3 of 11 best companies in Bridal shop
  2. #14 of 26 best companies in Boutique
  3. #6 of 20 best companies in Wedding Shop

About wed2b

Written by the company

We believe every bride deserves to look stunning and feel special on their wedding day - regardless of budget. With 1000's of designer wedding dresses all priced £599 - £1199, friendly expert Bridal Consultants, and 60 stores across the UK and Europe, there is a reason we are so highly rated by our beautiful brides.

Our aim has always been to give brides the same amazing customer experience that traditional bridal boutiques offer, but with lower price points. We exclusively offer wedding dresses from premium designers that you won’t find in any other boutique. Our designers never compromise on quality and work hand-in-hand with the same global wedding dress manufacturers that the world’s best-known bridal designers also use. Our fabrics, construction, detailing and finishes are second to none.

The major change to tradition that wed2b offers is to enable brides to take their dress home the very same day they find ‘the one’. There’s no waiting for long order times, hoping the dress arrives as perfectly as you remember it for the big day. All our dresses are designed in limited edition quantities and are sold off the peg. So, you really can visit today and get married tomorrow!

Why choose wed2b

Written by the company

60 Stores throughout Europe
wed2b is the UK’s largest bridal retailer with 40 stores across the UK and 20 in Europe. Each of our stores are stocked with hundreds of dresses in sizes 6 to 30 to take home the same day, priced from £499 to £999.
No appointment neccessary
We don’t offer appointments- browse and try on dresses without the need to book in advance! Our expert bridal consultants are in stores waiting to help you find the perfect dress.
We are the bridal experts
With over 15 years of experience, at wed2b we are dedicated to offering our brides an expert bridal consultant service as well as a wide choice of designer wedding dresses that are ready to try on in your own size!

Premium wedding dresses for less

On average our prices are 40% lower than other boutiques

Our aim has always been to give brides the same amazing customer experience that traditional bridal boutiques offer, but with lower price points. We exclusively offer wedding dresses from premium designers that you won’t find in any other boutique. Our designers never compromise on quality and work hand-in-hand with the same global wedding dress manufacturers that the world’s best-known bridal designers also use. Their fabrics, construction, detailing and finishes are second to none

Contact info

Promotion box for wed2b

Your perfect wedding dress awaits!

1000s of designer dresses available from £499-£999 available same day

4.8

Excellent

TrustScore 5 out of 5

3k reviews

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Replied to 94% of negative reviews

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4.8

All reviews

(3,396)

2,872 reviews in the last 12 months

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Rated 5 out of 5 stars

Amazing from start to finish with the help from Josie!

From the moment I walked in, I felt completely at ease thanks to Josie, the wonderful lady, who helped me find my wedding dress. Josie was so warm, kind and genuinely attentive. She really listened to everything I said, paid attention to all the little details, and seemed to understand exactly what I was looking for almost instantly.

Josie also took such great care of the family members I brought with me, making sure everyone felt welcome and included, which made the whole experience even more special.

Josie made me feel relaxed, comfortable and excited throughout the appointment, never rushing me and always offering thoughtful advice. Finding your wedding dress is such an important moment, and she made it one I’ll never forget.

I couldn’t have asked for a better experience and was so impressed with the level of care, professionalism and genuine kindness I received. Thank you for helping me find my perfect dress and making the whole experience so magical. I would recommend you to any bride without hesitation!

28 July 2026
Rated 5 out of 5 stars

I went to the Ashford store today and…

I went to the Ashford store today and Nic was amazing!! We got there at 10:30am and that was a perfect time because no one else was there, so Nic was with us the whole appointment. She knew what I had in mind and stuck with it! I said yes to the dress today and I’m so happy about my Wed2B experience! Would recommend to anyone going there!

29 July 2026
Rated 5 out of 5 stars

I had a great experience at the Bromley store

I had a great experience at the Bromley store. I walked in and my details were taken, then shown the dress collections and explained the designers and their styles. After browsing a bit I took pics of the labels on dresses I wanted to try. Laci was so helpful and got the dresses I had my eye on. I tried on a total 4 dresses. I was torn between 1&4. Laci was patient with me as she helped me into each dress and my top choices a few times. I was given sleeves/strap options to help with the vision. I did say Yes! To a dress. While I chose to dress shop on my own, I’m glad I did. Laci and Emily were very helpful with useful feedback. Thank you Laci for helping me find the perfect dress “Amika”. Thank you Emily for hyping me up because you both knew which dress was the one. I also got a list of recommended seamstresses that will do alterations for me.

24 July 2026
Rated 5 out of 5 stars

Friendly staff made me feel really…

Friendly staff made me feel really relaxed! I was extremely nervous n quite tearful but thanks to the staff I was soon having fun and enjoying the whole thing!

22 July 2026
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Reply from wed2b

Thank you for your kind review, and for coming to see us! We wish you all the best for your big day 💖 Best wishes, wed2b

Rated 5 out of 5 stars

Amazing - dream dress sorted!

I was so nervous about going to get my dress and trying them on but the ladies at Wed2B Birmingham were incredibly kind and lovely and I found my dream dress!

29 July 2026
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Reply from wed2b

Congratulations on finding your perfect look, we are so thrilled for you! Thank you for your lovely feedback, our Birmingham team will be so excited to read this 😊 Best wishes, wed2b

Rated 5 out of 5 stars

The best experience I could have wished for!

The best experience I could have wished for!
I was so nervous before starting my dress search I was physically shaking in the changing rooms!
From the moment we entered the store all the staff were kind and comforting and put us at easy. We were seen to straight away by Farrah who explained how their shop worked and asked lots of questions about our day, what sort of dresses I had been looking at and anything I did or didn’t want in my dress. As a bigger girl I was really nervous that they wouldn’t hold stock of my size or that I would be limited to choice, I couldn’t have been more wrong. I had an incredible experience trying on a number of dresses, retrying some dresses and eventually picking my perfect dress. I was given time and space to be in my dress and didn’t feel rushed at all. Farrah talked through how dresses could be adapted by a seamstress to change any details I wasn’t keen on and gave a list of recommended places to visit after. I would get married a thousand times over to have that experience again and I cannot wait to wear my dress on my wedding day.

18 July 2026
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Reply from wed2b

Thank you so much for taking the time to share this lovely review. It means so much to us when we hear such great comments from our wonderful brides, about how our team have done an incredible job assisting you on your bridal journey! Best Wishes, wed2b

Rated 1 out of 5 stars

Awful customer service.

Bought a dress from Web2b in March and initially was very happy with the appointment.

Had my first seamstress appointment this week and realised I had been given the wrong veil and the wrong size underskirt.

During my appointment, I rejected the first veil I was given but was happy with the second and chose to purchase. My receipt shows the name of the correct veil I wanted, but unfortunately they gave me the original one that I didn't like and boxed that up.

In the appointment, the lady out me in a underskirt and originally in a medium. I stated I wanted a small and the lady clearly disagreed with me but I insisted. Long story short, she gave me the medium by mistake. This was listed on the receipt but I didn't realise amongst the long list of items.

Sadly none of this was realises until my seamstress appointment (they tell you to leave everything bagged and boxed up until it needs to be looked at so hadnt thought to check before and incorrectly assumed Id be given then correct items) and meaning we couldn't continue, so I had wasted half a day annual leave and a 2 hour round car trip, as well as the panic that I now only have 2 seamstress appointments left and hope that's enough.

I contacted web2b and it has been agreed they will exchange, however they called it a "gesture of goodwill" despite it being totally their error. I now have to waste more annual leave to go back to the MK Wed2b store as well as even more wasted money on travelling costs to exchange. There was no apology for their error and it's just really put me off.

Wed2b isn't that cheap, especially when they add on all the other costs like hangers, bags, boxes etc (watch for this if you buy- you dont need them and they'll push them on you and it all really adds up). I genuinely wish I'd gone to a proper bridal boutique, had a nicer experience, probably wouldn't have been given the wrong items and if I were, had a better customer service experience after.

13 March 2026
Unprompted review
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Reply from wed2b

Thank you for sharing your feedback, we understand that you have already liaised with our Customer Care Team regarding this matter. Our wish is for every bride to feel amazing whilst with us, and enjoy every minute of her experience, and it is very disappointing to hear that on this occasion, we have not met this expectation. We hope we have managed to resolve everything for you and we wish you all the best for your special day. Kind regards, wed2b

Rated 5 out of 5 stars

Full relaxed bridal experience

Poppy was fantastic!

She really took the time to get to know me, my wedding and my vision.

Nothing was too much trouble and she was incredibly patient with my very specific requests! Her advice and expertise were fantastic and I managed to find my dream dress!

I definitely feel I got the full bridal experience and with no appointment times it felt incredibly relaxed and not rushed.

Would recommend Wed2b with there beautiful dresses and fantastic staff to anyone.

28 July 2026
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Reply from wed2b

Your kind words mean so much to us! Thank you so much for taking the time to leave us this excellent review, we wish you all the best for your big day. Best wishes, wed2b

Rated 5 out of 5 stars

Love this store

Love this store! Not only did i get the most fabulous wedding dress in the belfast shop, but Paula made the experience personalised to me. She listened to what I wanted and provided the perfect experience. She found the most perfect dress for me and got to know me and my wedding plans to make sure everything suited. She also really looked after my bridal party and my wee granny, and made sure she was comfortable throughout. Her styling ideas were great and made sure the whole package matched. I never felt rushed or pressured and even though i found my dress early, paula gave me the time to try others to make sure i was 100% certain. I will be forever grateful for the experience we received and I cant wait to wear my perfect dress and veil on my wedding day. I would recommend wed2be to anyone for the perfect bridal experience. Thanks so much Paula ❤️

28 July 2026
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Reply from wed2b

Thank you so much for your wonderful recommendation. Paula and our Belfast team will be so happy to hear your kind words! Best wishes, wed2b

Rated 5 out of 5 stars

Had an amazing experience at wed2b in…

Had an amazing experience at wed2b in Leeds. I was little nervous as I had no idea what sort of wedding dress I wanted. As soon as I walked into the store the staff were so lovely and welcoming and quickly put me at ease. A special thank you to Tilly who was fantastic. Tilly was so helpful, as I had no idea what style of dress would suit me. She quickly narrowed it down to my perfect dress. All dresses and beautiful and at really good prices xx

18 July 2026
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Reply from wed2b

Congratulations on finding your perfect look, we are so thrilled for you! Thank you for your lovely feedback, our Leeds team will be so excited to read this 😊 Best wishes, wed2b

Rated 5 out of 5 stars

From the second we stepped on to this…

From the second we stepped on to this store we were made to feel welcome by friendly, happy staff. Josie was lovely and really made me feel comfortable from start to finish. She was very warm and knowledgeable about the dresses. I couldn’t have hoped for a nicer person to help me say yes to the dress. I didn’t feel pressured to buy anything just genuine support and help in the whole dress trying on and buying process. Thank you to all the staff we encountered. I would definitely recommend wed2b to any future brides I know and particularly recommend the surbiton branch for their warmness and friendliness!!

25 July 2026
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Reply from wed2b

Your kind words mean so much to us! Thank you so much for taking the time to leave us this excellent review, we wish you all the best for your big day. Best wishes, wed2b

Rated 5 out of 5 stars

Fantastic Visit today

Fantastic Visit today. Myself and 5 bridesmaids went up to the Glasgow store. Lovely welcome as soon as you walk in the door, whole process was explained. Tried three dresses made to feel very comfortable while changing.

Staff member that helped was fantastic, very chatty and funny and honest.

27 July 2026
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Reply from wed2b

Thank you so much for taking the time to share this lovely review. It means so much to us when we hear such great comments from our wonderful brides, about how our team have done an incredible job assisting you on your bridal journey! Best Wishes, wed2b

Rated 5 out of 5 stars

The staff were very friendly and…

The staff were very friendly and listened to what a wanted and what I didn't want. Made the experience very enjoyable 😉

26 July 2026
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Reply from wed2b

Thank you for your kind review, and for coming to see us! We wish you all the best for your big day 💖 Best wishes, wed2b

Rated 5 out of 5 stars

We were met with a warm and friendly…

We were met with a warm and friendly welcome when we arrived at Wed2b in Bromley.
This was my first attempt at wedding dress shopping and I had no expectations.
I instantly felt excited, which I wasn't expecting.
The consultation was thorough and took away any overwhelming feeling. The process was excellent and I did say yes to dress, but felt absolutly no pressure to do so.
Such a lovely experience. Thank you so much!!

19 July 2026
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Reply from wed2b

Congratulations on finding your perfect look, we are so thrilled for you! Thank you for your lovely feedback, our Bromley team will be so excited to read this 😊 Best wishes, wed2b

Rated 5 out of 5 stars

Amazing ❤️

My experience was amzing from walking in to the store we was made to feel so welcome nothing was to much and helped all the way
.would definitely recommend anyone to go .
Abbie was the lovey lady that help me she also was amazing thank you Abbie for your help and lovely words ❤️

22 July 2026
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Reply from wed2b

Thank you so much for your recommendation - we are so happy to hear that we were able to give you the 5-star service that you deserve! We wish you all the best for your special day 😊 Best Wishes, wed2b

Rated 5 out of 5 stars

I have had the best experience at Wed2b…

I have had the best experience at Wed2b I had 3 trips to find the one and I have finally said yes to the dress.

I had three lovely ladies that helped me find the one

Thank you so much Wed2b Brighton

13 July 2026
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Reply from wed2b

Thank you so much for taking the time to share this lovely review. It means so much to us when we hear such great comments from our wonderful brides, about how our team have done an incredible job assisting you on your bridal journey! Best Wishes, wed2b

Rated 5 out of 5 stars

Dream Dress

I had the most amazing experience at Wed2B in Wednesbury. The shop was quiet the day I went in, so it felt like a personal experience for me and my group. It was just perfect from beginning to end, with no rushing or pressure. Courtney was absolutely lovely, she listened to every request I had, all the tiny bits of detail I envisioned for my dress and she bought it to life! She was patient and allowed me all the time I wanted. I didn’t expect to choose my perfect dress that day but low and behold, I left the shop that day with my dream wedding dress. I’m so thankful to all the staff in the shop that day for filling me up with compliments, confidence, helping me with ideas for what shade of bridal party dresses! It was just amazing, I wish I could do it all over again!

23 July 2026
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Reply from wed2b

Thank you so much for taking the time to share this lovely review. It means so much to us when we hear such great comments from our wonderful brides, about how our team have done an incredible job assisting you on your bridal journey! Best Wishes, wed2b

Rated 5 out of 5 stars

Customer service is always brilliant…

Customer service is always brilliant and a joy, staff can’t do enough for you. I’ve had my wedding dress and bridesmaids dresses and I love all dresses I’ve purchased. Highly recommended wed2b

26 July 2026
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Reply from wed2b

Thank you for your kind review, and for coming to see us! We wish you all the best for your big day 💖 Best wishes, wed2b

Rated 5 out of 5 stars

For hesitant people...

I was really hesitant to try a bridal outlet like Wed2b as I was convinced that it wouldn't be the intimate and magical experience of an independent boutique.

Having done an independent boutique yesterday and left feeling a bit flat after having limited time to select & try dresses due to strict time slots, I wanted to go somewhere that was open on a Sunday and I could reassure myself that there were dresses out there for me.

Amelia was an absolute angel. She got me immediately (including detecting that I was a cape girl instead of a veil) and her attention was entirely on me and my group throughout the whole experience. She gave us time to deliberate but also helped us get to an answer when we were going round in circles.

I also personally loved the experience of seeing other women trying on dresses and chatting with their bridal parties as it made me feel less alone rather than it feeling like I was in a conveyor belt, which is what I was worried about.

26 July 2026
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Reply from wed2b

Thank you so much for taking the time to share this lovely review. It means so much to us when we hear such great comments from our wonderful brides, about how our team have done an incredible job assisting you on your bridal journey! Best Wishes, wed2b

Rated 5 out of 5 stars

I came in tried 3 dresses on and…

I came in tried 3 dresses on and instantly fell in love with the last dress. I said “YES TO THE DRESS” came in and went out so happy I was that happy me and my mum started to cry of happiness ! The staff were lovely, very welcoming and very knowledgable. The lady who helped definitely knew what I wanted! So happy ! !

26 July 2026
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Reply from wed2b

Thank you so much for taking the time to share this lovely review. It means so much to us when we hear such great comments from our wonderful brides, about how our team have done an incredible job assisting you on your bridal journey! Best Wishes, wed2b

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