Williams Handbaked Reviews 

754
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 79 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the baked goods, noting that the biscuits, shortbreads, and cakes are consistently delicious, fresh, and carefully prepared. Consumers often express deep satisfaction with the ordering process, finding the website straightforward and the transaction completely uncomplicated. People also mention the swift and reliable delivery service, alongside wonderful presentation and packaging that makes these treats ideal for sharing and sending as special gifts. However, some customers also noted occasional issues, mentioning delayed parcel deliveries, dry baked goods, or exterior shipping boxes lacking inner gift wrapping.

What people talk about most

Product

Users describe positive interactions with product, noting that the items are of superb quality and... See more

Quality

Consumers find quality to be consistently excellent, praising the delicious taste and handmade luxury of the... See more

Order

Clients share positive opinions on order, highlighting consistently excellent experiences and delicious... See more

Delivery service

Reviewers express high satisfaction regarding the delivery service, frequently praising the fast shipping... See more

Service

People report positive experiences with service, highlighting excellent delivery and communication. Consumers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have ordered twice now and intend to do so immediately after sending this email. My reason for doing so is the responsive feedback from the friends and professionals who have been so supportive sin... See more

Company replied

Rated 5 out of 5 stars

I have been buying Williams biscuits and treats from shops for several years and this year decided to order directly from the company for ourselves and to use as gifts. The quality is fantastic, handm... See more

Rated 5 out of 5 stars

One of the items ordered Orange and Ginger Biscuits arrived crushed As they were going to be a present I phoned up to see what could be done. Excellent customer service in that they apologised alt... See more

Rated 5 out of 5 stars

Ordered a few times now and they are just consistently excellent. Putting aside the great packaging and quick delivery, the absolute best biscuits around. The shortbread and ginger biscuits as good... See more


Company details

  1. #2 of 12 best companies in Wholesale Bakery
  2. #11 of 47 best companies in Bakery

Written by the company

Williams is a family bakery based in the heart of Lancashire. Famous for our luxury biscuits, Eccles cakes, gooey flapjack and scrumptious traybakes, you can find our products in garden centres, delis and farm shops as well as on our website!


Contact info

4.8

Excellent

TrustScore 5 out of 5

754 reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(754)

80 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Ginger biscuits

My Husband absolutely loved them the taste is amazing, great value for money and fast delivery thank you so much very happy customer 😁

5 January 2026
Rated 5 out of 5 stars

Delicious high quality biscuits

Ordered a few times now and they are just consistently excellent. Putting aside the great packaging and quick delivery, the absolute best biscuits around. The shortbread and ginger biscuits as good as any homemade i have had.

Support small business!

5 January 2026
Rated 5 out of 5 stars

Lovely company

Lovely company. Very friendly and sell excellent items of quality. Cannot fault their service or attention to detail. Would highly recommend them and their delicious items

5 January 2026
Rated 5 out of 5 stars

Wonderful service xxx

Just bought two Christmas Big Favourites Hamper Gift Boxs for family and friends, I just want to say this company went above and beyond when I put the wrong message on my note inside one of the boxes, I just want to thank them, their customer service were amazing. Excellent biscuits and wonderful company too deal with, thank you so much.

16 December 2025
Unprompted review
Rated 5 out of 5 stars

Delicious biscuits

Ordered a hamper gift box from this company after seeing them at a food show and what a pleasurable experience. Seamless ordering, great customer service and delicious biscuits. Will definitely be ordering again!

11 December 2025
Unprompted review
Rated 5 out of 5 stars

Excellent, 100% recommend

I have been buying Williams biscuits and treats from shops for several years and this year decided to order directly from the company for ourselves and to use as gifts. The quality is fantastic, handmade and luxury. It's all well packed and the customer service is 100%. These people really care about their products. I can't recommend them enough :)

8 December 2025
Unprompted review
Rated 5 out of 5 stars

I’ve ordered many times because the…

I’ve ordered many times because the cakes and biscuits are always so delicious. They make fantastic gifts for birthdays and other occasions, and they NEVER disappoint. I honestly can’t fault them — excellent service every time.

28 November 2025
Unprompted review
Williams Handbaked logo

Reply from Williams Handbaked

Hi John,

Thank you for such a generous review. We're delighted that you enjoy our products, for yourself as well as for gifting, as well as the service you've received!

Rated 5 out of 5 stars

Very quick delivery.

Very quick delivery.. excellent service. Lovely information website to use. Bought for Christmas gift. Not tasted yet, but looks delicious.

27 November 2025
Williams Handbaked logo

Reply from Williams Handbaked

Amanda,

We're glad to hear you found our website easy to use, and the delivery fast. Thank you for your review!

Rated 5 out of 5 stars

Love everything about Williams…

Love everything about Williams handbaked. Customer service, presentation and definitely the flavour of the bakes.

26 November 2025
Williams Handbaked logo

Reply from Williams Handbaked

Thanks Amanda, that's very kind of you to say!

Rated 5 out of 5 stars

Fantastic service

Fantastic service, the whole parcel arrived in great time and no damage to any of the biscults, highly recommed their biscults and sevice. Thank you Williams. 😊

26 November 2025
Williams Handbaked logo

Reply from Williams Handbaked

Hi Julia,

Thank you for your lovely review. We hope you enjoy your bakes!

Rated 2 out of 5 stars

Very disappointed with the packaging

I was disappointed with the packaging. The box was for a gift. You had taped the box up with your tape with your name on, so I opened it, expecting to see a gift box inside, but there wasn't one. I now have to sellotape the box up again and it looks awful. Very disappointed given the price.

26 November 2025
Williams Handbaked logo

Reply from Williams Handbaked

Hi Carolyn,

I'm really sorry to hear that you were disappointed with our packaging.

We've never included a box-inside-a-box for any of our online orders. When we first started selling online, we did consider this as an option but felt it would be a waste of packaging. After thousands of orders, our customers seem happy with the packaging as it is, which is reflected in our high returning-customer rate.

This year we have introduced mailing bags, as so many customers order as gifts and we'd rather the shipping label wasn't on the box itself. It also helps packages stay dry at this time of year.

I hope that goes some way to explaining our position, and I do hope the recipient enjoys the contents of the hamper you ordered. If you'd like to contact me directly, please do! My email address is rory@williamshandbaked.co.uk.

Kind regards,
Rory

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