Willowberry Reviews 40

TrustScore 4.5 out of 5

4.7

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, noting their high quality and effectiveness in improving skin health. Many users report that their skin feels soft, hydrated, and looks brighter and more nourished after using these products. People appreciate the natural ingredients, subtle scents, and luxurious textures, often highlighting how well the products absorb without leaving a greasy residue. However, some customers mentioned that the products currently lack SPF, making them less suitable for daytime use without an additional sun protection product. A few also noted that the makeup remover struggles with waterproof mascara, and there were occasional comments about the packaging, specifically that the writing and color can rub off.

What people talk about most

Product

Customers consistently express satisfaction with the product range, highlighting its effectiveness in... See more

Quality

Reviewers highlight positive aspects of quality. Customers consistently praise the products for improving... See more

Based on these reviews

Rated 5 out of 5 stars

I decided to give this company a try after reading positive reviews. I am half way through my first pots of the day and night creams and am very pleased. They have a lovely subtle scent using natur... See more

Rated 5 out of 5 stars

I first tried Willowberry after seeing a Facebook ad. Initially found the moisturiser a bit too thick and 'gloggy'. They immediately sent me another product of my choice. This was the cleansing b... See more

Rated 5 out of 5 stars

So glad I tried willowberry started with the travel size to see how I'd get on. My skin is sensitive and always has been willowberry day cream leaves it feeling soft nourished and hydrated and glowing... See more

Rated 5 out of 5 stars

I started out trying just the night cream and loved it so much I gradually increased my collection. I have been using Willowberry since Dec 2024 and can honestly say it has transformed my skin. Dry pa... See more


Company details

  1. Cosmetics shop
  2. Beauty product supplier
  3. Beauty supply store
  4. Cosmetics and Perfumes Supplier
  5. Health and beauty shop

Written by the company

Launched in 2017, Willowberry is nutritious, natural skincare for grown-ups, for your best skin. We're here to give grown-up a glow up. Based in Cheltenham, Willowberry is an independent British natural skin care brand that is cruelty-free, eco-friendly and made in the UK with love and care.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

40 reviews

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Rated 5 out of 5 stars

I will definitely use again

The website is easy to use the ordering and delivery very efficient.
I ordered the night cream and I already have the day moisturiser, the night moisturiser is just a lovey, it smells beautiful and my skin, which had been feeling papery dry looks and feels so much better.

31 March 2026
Unprompted review
Rated 5 out of 5 stars

Lovely product

I decided to give this company a try after reading positive reviews. I am half way through my first pots of the day and night creams and am very pleased. They have a lovely subtle scent using natural ingredients which is absorbed well into the skin with no stickiness.
I have already noticed a positive difference with my skin, so much so that I have now started using the eye cream and face oil. Only a tiny amount of the eye cream is needed.

8 April 2026
Unprompted review
Rated 5 out of 5 stars

I first tried Willowberry after seeing…

I first tried Willowberry after seeing a Facebook ad. Initially found the moisturiser a bit too thick and 'gloggy'.
They immediately sent me another product of my choice. This was the cleansing balm. Nice and easy to use.
I then decided to retry the moisturiser. Love it now, and have bought the night cream. Somewhat left my beloved Lancome behind.
Love it

5 January 2026
Unprompted review
Rated 5 out of 5 stars

Night cream

Great website, ordering and delivery very swift. Night cream has a lovely delicate scent, good consistency and isn't sticky after application.

5 March 2026
Unprompted review
Rated 5 out of 5 stars

I really love Willowberry products

I really love Willowberry products. I'm someone who hasn't ever really done skincare until now – in menopause – and I have to say, my skin is so much happier. I've always been pretty sceptical about 'beauty products', but this has changed my mind. I particularly love that the brand is about embracing ageing rather than trying to eradicate it; that it's animal- and environment-friendly and a UK family business. Tick, tick, tick. Thank you, Willowberry, I hope to keep supporting you as you support me.

3 March 2026
Unprompted review
Rated 5 out of 5 stars

Principled and effective

Primarily, the products are really good; improving the softness and texture of my skin without causing any irritation. The company is principled, using natural ingredients and encouraging women to simply nurture the skin they're in - not try to reverse the aging process. Finally, for those of us on a budget, they also offer trial size pots of products, so you can see if the products work for you, before you invest in a larger pot.

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Just lovely

I've only tried the day + night cream but can honestly say they are up there with the big names ,day cream none greasy no shine lovely matte finish,night cream rich and moisturising wouldn't be without either.

10 February 2026
Unprompted review
Rated 5 out of 5 stars

Willowberry Is The Best

For years, decades even, I searched for the perfect line of face creams and cleansers. Willowberry is it! I love Jenni's products and I love Jenni's ethos!!

I currently use 6 products every day, and my skin feels wonderful. From Jenni's cleansing balm, to PHA exfoliator, to the day cream and night cream, to eye cream and face oil, it's all soft and creamy, smells great, made in the U.K., and makes my skin beautifully hydrated and full of glow.

9 February 2026
Unprompted review
Rated 5 out of 5 stars

So happy I’ve found Willowberry…

So happy I’ve found Willowberry products. So far I have the day and night cream and they suit my 59 yr old skin.
My skin feels super hydrated and this lasts too. Feels like you’re really looking after your skin. Lovely, first class, courteous service too.

1 January 2026
Unprompted review
Rated 5 out of 5 stars

I love the Willowberry

I love the Willowberry Nutrient Boost Day cream, so much so it has replaced my expensive luxury brand ! The Boost face oil is super too and I have noticed the difference using under products. I have no hesitation in recommending these products. Looking forward to trying other products in time

6 January 2026
Unprompted review
Rated 5 out of 5 stars

Amazing light nourishing day cream

So glad I tried willowberry started with the travel size to see how I'd get on. My skin is sensitive and always has been willowberry day cream leaves it feeling soft nourished and hydrated and glowing very healthy. Over the last few days we've had extreme cold temperatures and my skin feels amazing even after a cold snowy walk no tightness dryness or redness. Just beautiful soft skin. Will definitely continue to purchase and use this product even considering the night cream as well.

6 January 2026
Unprompted review
Rated 5 out of 5 stars

Wonderful for my hormonal skin

My skin is a nightmare with new products and the skincare I had used for over 10 years had discontinued so decided it was time to try Willowberry. I’ve been using the products for a few months and I won’t use anything else. I love the smell, it’s so comforting and how my skin feels nourished and healthy. Going through perimenopause my skin still has its moments but I know that Willowberry products are supporting it through the change. I love them!

16 December 2025
Unprompted review
Rated 5 out of 5 stars

Superb cream

I just love the products my skin is glowing feels amazing and soft. The attention to detail is marvellous packaging is remarkable. Overall , the products speak for themselves and they are very good value for money...

9 December 2025
Unprompted review
Rated 5 out of 5 stars

Beautiful products which genuinely make a difference!

I simply love these products. Good, honest, quality-products, that do actually make a difference.
The cleansing balm leaves my skin so soft and deep cleaned.
I have tried other facial oils before but they are too oily. This facial oil smells divine and a joy to use.
I am using the whole range and they work very well together. I will be interested to see how long they last.
I would thoroughly recommend these products to everyone.

2 December 2025
Unprompted review
Rated 5 out of 5 stars

Excellent company

Excellent company. I purchased night and day moisturisers from Willowberry a few years ago and liked them so much I only buy from them. Love the ‘age without apology’ philosophy.
Ordering easy and delivery always prompt.

9 December 2025
Unprompted review
Rated 5 out of 5 stars

Fabulous brand. Initially tried this brand as my skin…

Initially tried this brand as my skin had become a bit reactive, I’m 64 so having read reviews I thought I’d give it a go. Very glad I did, it gives long lasting hydration and that “glowy” skin that everyone wants. It’s very soothing and very effective. I think it’s very reasonably priced and I shall definitely carry on using it

9 December 2025
Unprompted review
Rated 5 out of 5 stars

Thick nourishing and delicately fragranced

The products speak for themselves .Wonderful light delicate smell.The cleanser is very thick and really does the job well, when rinsed off it leaves your face feeling nourished and cared for.The day and night cream are again delicately fragranced.The day cream is excellent under make up.The night cream is thick and really nourishing, used with the eye cream a perfect combination. I haven't used any other products in the range.Highly recommended. I hate using toxic chemicals and these are so much more aligned with my values .

9 December 2025
Unprompted review
Rated 5 out of 5 stars

I Have been using willowberry since May 2033

I first purchased from willowberry in may 2023.
Wanted to change my usual day cream & night oil - checked out reviews from beauty editors and willowberry had the best reviews

I have used continuously since my first purchase - eye & day cream are light with still making your skin feel moisturised
I use the sensitive night oil (I have always preferred oil over a night cream)
My skin never feels dry or flakey in the morning
The pricing is affordable for such a high end product and love that this is an independent in the south west where I live!

9 November 2025
Unprompted review
Rated 5 out of 5 stars

Amazing products that leave you facial…

Amazing products that leave you facial skin refreshed and rejuvenated. Morning and evening routines are very simple with the cleansing balm and day time moisturiser and evenings cleansing, exfoliating, nutrient boost face oil and night cream. Eye cream leaves the eye area fresh and relaxed.
Thank you Willowberry

6 November 2025
Unprompted review

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