really surprised it even picked up on the wave down the centre of Mollys back , I was flabbergasted and even rang my son too tell him . slightly disappointed it didn't bring any thing up about parents... See more
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Review summary
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We did have quite a bit of a delay getting our results however wisdom panel were great with communication throughout and even upgraded our dna service to compensate for this. Most importantly though,... See more
I messed up & placed 2 orders. Customer services were brilliant sorting out my error & very quickly refunded the 2nd order. The test was easy to do....pretty quick turn around for results. Really ex... See more
Five stars to Wisdom panel, they did well, communication was first class, it was worth geting the DNA test done confirmend some of what we thought and also gave us an insight into 3 others that we wou... See more
Company details
- #15 of 18 best companies in Veterinarian
- #238 of 263 best companies in Pet shop
- #136 of 154 best companies in Pet Care Store
Written by the company
Trusted by 5m+ pet parents, Wisdom Panel™ is the world's leading pet DNA test company that helps you unlock vital insights about your pet. Screens for 365+ breeds, types and varieties, 260+ health tests, 50+ traits, 15 behaviours, relatives, and more - so that you can help your pet live their happiest and healthiest life. Trusted by over 5 million pet parents worldwide, Wisdom Panel™ is the world’s leading pet DNA test company, dedicated to helping people understand their pets on a deeper level. By combining advanced science with decades of research, Wisdom Panel™ empowers pet owners with meaningful insights that support happier, healthier lives for their dogs and cats. Wisdom Panel’s comprehensive DNA tests screen for more than 365 breeds, types, and varieties. In addition, the test can analyse for over 260 health conditions, helping pet parents identify potential inherited risks early and make more informed decisions about preventative care, diet, exercise, and lifestyle. The results also include insights into 50+ physical traits and 15 behavioural tendencies, offering a clearer picture of why your pet looks and behaves the way they do. Beyond health and breed discovery, Wisdom Panel™ helps uncover your pet’s family story. With relative matching and ancestry insights, many users are delighted to discover siblings or close relatives and arrange reunions! The Wisdom Panel™ team involves veterinarians, geneticists, and researchers who ensure results are accurate, actionable, and easy to understand. Reports are designed to be clear and practical, so pet parents can confidently use the information in everyday life and share it with their vet. Beyond individual results, Wisdom Panel’s experts actively contribute to ongoing dog and cat genome research projects that are advancing the science of pet care. With every test completed, the data becomes richer and more powerful - helping to unlock new discoveries and deepen our understanding of pets for the benefit of future generations. At its core, Wisdom Panel™ believes that knowledge strengthens the bond between pets and their people. By unlocking your pet’s unique genetic blueprint, Wisdom Panel helps you care smarter, love deeper, and give your pet the best possible life - today and for years to come.
Contact info
1 Freeby Lane, Waltham on the Woods, LE14 4RT, Leicester, United Kingdom
- info@wisdompanel.com
- wisdompanel.com
4.3
Excellent
2K reviews
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Disappointing Experience
In good faith I sent the sample off as set out, the results took longer than suggested (apparently samples held up on way to US).
When I received the report its content was as disappointing. When a DNA sample is sent, with a photo of your pet on the profile, words like “likely” either” would be as likely to be gleaned with a Google search in the breed.
This is the biggest waste of >£108 I have had the misfortune of spending.
My advice to anyone contemplating doing this test, save your hard earned money and treat you and your fur baby to something that will give you pleasure, the Wisdom Panel definitely won’t.
12 January 2026
found the system quite easy to use
found the system quite easy to use. The results were fantastic. Thank you so much for helping me understand my dog much more
9 February 2026
The length of time it took to get our…
The length of time it took to get our results:asked twice to have results in writing, never wanted electronic results! Our, (supposedly Whippet puppy) is too massive, far too heavy for the breed: (having owned five Whippets previously) and too tall! His temperament is not like a Whippet. Convinced he,s a mix (Lurcher).
We therefore, do not trust or believe your findings, or ever will do! 'Not happy with you:nor recommend'
12 January 2026
Great communication and results came…
Great communication and results came back really quick.. It was nice to find out what mixed breed my dog was as we had a feeling she wasn't what she was supposed to be.
9 February 2026
Awful
Awful, no resemblance to my dog whatsoever. Hound you with emails trying to upsell to other products.
10 January 2026
Great service
Great service, test arrived quickly after purchase, the instructions were clear & simple and the test was easy to complete & return. During the wait for the results several update emails were received along with the option to upgrade the test to find out more information. The test results were presented in a clear & informative manner with links to specific details on each breed in my pets mix.
9 February 2026
Amazing company!
Excellent service! So easy to do, results were slow but only because they go off to Europe for analysis. We were thrilled to find out our Mitzuki's DNA and have the peace of mind it brought us. 100/10!!
5 January 2026
Easy to follow instructions
Easy to follow instructions. Plenty of information & quick results.
1 February 2026
Great service
Great service. Posted the sample over the Xmas period but still go the results back within the time frame advised on the packaging. Excellent and highly recommended
4 January 2026
5 stars - really great service!
Really straightforward service with clear instructions. Takes a while for the testing to start after sending the swabs back, but not long enough to be an issue. Results are very comprehensive and have helped us understand our rescue mixed breed dog much more by understanding and responding to his breed’s instincts more.
1 February 2026
Exciting !…
It seemed to take a bit of time between posting the test and acknowledgement of receipt but after that things seemed to move swiftly so I have no complaints. The result was thorough and informative.
6 February 2026
DNA Test
It was easy to read the information how to use and the response didn't take Long to come back.
3 January 2026
Recommended to identify your dog's breed
I adopted a puppy from a Rescue centre. He had been abandoned when a few days old so they were unsure of his breed but thought he was a Chihuahua/Jack Russell. He has grown to look 100% Chihuahua and I was curious to find his breed so sent his DNA sample to Wisdom. They kept me informed of progress and it transpired he is 70% Chihuahua, 18% Bichon, 10% Pug, 1% Border Terrier and 1% Bolognese. They also identified a couple of his relatives.
3 February 2026
so easy to use and we got the results…
so easy to use and we got the results back very quick. really surprised what we found out about our little toby. glad we did this and recommend the service.
9 January 2026
I decided to do a DNA test on my dog as…
I decided to do a DNA test on my dog as she’s 11 and we’ve never really known exactly what breed she is. We knew the mum but didn’t see the dad. The results came back and were completely untrue. The breeds we were told were nothing like what she is. And like I said we knew the mum too. I contacted wisdom panel with hopes to come to a resolution or at least an explanation or retest incase we received someone else’s results but I was ignored on two occasions. I now feel out of pocket and wouldn’t trust this company.
2 January 2026
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