Wisdom Panel Reviews 1,664

TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 871 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product for its detailed and accurate information, which helps them understand their pets better. The user experience is consistently described as easy and straightforward, from taking samples to navigating the website. People also highlight the excellent service and quick response times from the company. However, some customers also noted issues with the quality of the results, finding them less specific than expected or even inaccurate in some cases. A few other people also felt that the turnaround time for results was longer than advertised, leading to frustration and extended waiting periods.

What people talk about most

Product

Clients share positive opinions on the product, finding the DNA tests easy to use and providing quick,... See more

User experience

Users describe positive interactions with the user experience. Many customers found the process easy and... See more

Service

Reviewers mention positive feedback about service. Many customers praise the excellent and efficient service,... See more

Response time

Consumers generally express satisfaction with the response time, often highlighting quick turnaround for... See more

Quality

Customers had ambiguous experiences with quality. Many reviewers were positively surprised and delighted with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

really surprised it even picked up on the wave down the centre of Mollys back , I was flabbergasted and even rang my son too tell him . slightly disappointed it didn't bring any thing up about parents... See more

Rated 4 out of 5 stars

We did have quite a bit of a delay getting our results however wisdom panel were great with communication throughout and even upgraded our dna service to compensate for this. Most importantly though,... See more

Rated 5 out of 5 stars

I messed up & placed 2 orders. Customer services were brilliant sorting out my error & very quickly refunded the 2nd order. The test was easy to do....pretty quick turn around for results. Really ex... See more

Rated 5 out of 5 stars

Five stars to Wisdom panel, they did well, communication was first class, it was worth geting the DNA test done confirmend some of what we thought and also gave us an insight into 3 others that we wou... See more


Company details

  1. #15 of 18 best companies in Veterinarian
  2. #238 of 263 best companies in Pet shop
  3. #136 of 154 best companies in Pet Care Store

Written by the company

Trusted by 5m+ pet parents, Wisdom Panel™ is the world's leading pet DNA test company that helps you unlock vital insights about your pet. Screens for 365+ breeds, types and varieties, 260+ health tests, 50+ traits, 15 behaviours, relatives, and more - so that you can help your pet live their happiest and healthiest life. Trusted by over 5 million pet parents worldwide, Wisdom Panel™ is the world’s leading pet DNA test company, dedicated to helping people understand their pets on a deeper level. By combining advanced science with decades of research, Wisdom Panel™ empowers pet owners with meaningful insights that support happier, healthier lives for their dogs and cats. Wisdom Panel’s comprehensive DNA tests screen for more than 365 breeds, types, and varieties. In addition, the test can analyse for over 260 health conditions, helping pet parents identify potential inherited risks early and make more informed decisions about preventative care, diet, exercise, and lifestyle. The results also include insights into 50+ physical traits and 15 behavioural tendencies, offering a clearer picture of why your pet looks and behaves the way they do. Beyond health and breed discovery, Wisdom Panel™ helps uncover your pet’s family story. With relative matching and ancestry insights, many users are delighted to discover siblings or close relatives and arrange reunions! The Wisdom Panel™ team involves veterinarians, geneticists, and researchers who ensure results are accurate, actionable, and easy to understand. Reports are designed to be clear and practical, so pet parents can confidently use the information in everyday life and share it with their vet. Beyond individual results, Wisdom Panel’s experts actively contribute to ongoing dog and cat genome research projects that are advancing the science of pet care. With every test completed, the data becomes richer and more powerful - helping to unlock new discoveries and deepen our understanding of pets for the benefit of future generations. At its core, Wisdom Panel™ believes that knowledge strengthens the bond between pets and their people. By unlocking your pet’s unique genetic blueprint, Wisdom Panel helps you care smarter, love deeper, and give your pet the best possible life - today and for years to come.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

It was really useful to get our pup dna…

It was really useful to get our pup dna tested. It allows us to plan to mitigate any health issues he may get and we are learnt of one back condition that may be an issue in the future. It’s also nice to see his relatives and get an idea of what he will look like when he grows up. As a cross doodle we were wandering if he would get curlier hair but have discovered he has 2 wavy genes so likely to stay similar to now

20 February 2026
Rated 5 out of 5 stars

Highly recommend

Highly recommend.
Our first DNA kit didn’t collect enough salvia so Wisdom Panel sent us a replacement free of charge. The kits are easy to use and the staff are informative and professional.
Our cats DNA results came through the same day we had our cat put to sleep. Thank you Wisdom Panel for giving us so much information about our cat, we are beyond grateful. We definitely wasn’t expecting the breeds that came back!

26 February 2026
Rated 1 out of 5 stars

Still no results.

I’ve been asked to review but I sent my test off last month and waited 3 weeks and never got any results. I contacted you to find out what’s going on to be told our DNA test got lost in shipping but is expected to arrive within the next day? I waited and called but you told me the same thing. You’ve sent me a replacement which I’ve sent off and have asked me to review but I’ve still not got my results yet.

24 March 2026
Rated 1 out of 5 stars

Be careful

Ordered the Wisdom Panel Essential. Purchased through Amazon so delivery good. Sent the sample back on 17th Feb and waited. Nothing arrived by 23/3/2026. I sent a email to customer service, no reply so I contacted Amazon as I purchased it from them. They were most helpful and said give it another 5days and if no joy they would refund me.
Finally got a reply from Wisdom, not over helpful just asking for information that was in my first email to them.
I then decided to call them. I spoke to Kevin who was in Canada who finally found out it was lost in transit from the UK to Canada /USA.
He offered a replacement but after the problems I asked for a refund. This is now being processed.
Will wait and see.
The only good thing about my experience was taking to Kevin in customer service who was brilliant

17 February 2026
Unprompted review
Rated 1 out of 5 stars

Awful service

I am extremely disappointed with the service I’ve received from Wisdom Panel. I paid for the premium kit (over £100), expecting a smooth and reliable process, but it has been anything but.

To begin with, my kit arrived without the return postage link, which I had to chase and resolve myself. I then sent my sample, which was confirmed as received at the UK facility on 23rd February. Four weeks later, after hearing nothing, I had to follow up for an update—only to be told that samples are then forwarded to America.

Today, I’ve been informed that my sample cannot be located at all. While I have been offered a replacement kit, this now means potentially waiting another four weeks for results, which is completely unacceptable given the time and money already invested.

I also enquired about compensation for the inconvenience and delay, but this has been ignored entirely.

Overall, this has been a frustrating and disappointing experience, especially for a premium service. I would not recommend based on my experience.

23 March 2026
Unprompted review
Rated 1 out of 5 stars

You advertise 2-3 weeks for the…

You advertise 2-3 weeks for the results. This is not true, after enquiring after 3 weeks I will as told it takes three weeks once the test has been received by the lab…… the lab is in USA and you only batch send test every Monday, and apparently the lab still hasn’t got my test after 4 weeks of it being sent !!

15 February 2026
Rated 5 out of 5 stars

Great service fu results

We have a rescue baby, and were just curious to see what she was, the process was so easy, test arrived within 3 days a x it only took two weeks to get the full results. Customer service was great, when I got confused about how to send it back my email was answered the next morning, and a follow up email to make sure I was able to do what I needed to do.

21 February 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look