really surprised it even picked up on the wave down the centre of Mollys back , I was flabbergasted and even rang my son too tell him . slightly disappointed it didn't bring any thing up about parents... See more
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Company details
- #15 of 18 best companies in Veterinarian
- #238 of 263 best companies in Pet shop
- #136 of 154 best companies in Pet Care Store
Written by the company
Trusted by 5m+ pet parents, Wisdom Panel™ is the world's leading pet DNA test company that helps you unlock vital insights about your pet. Screens for 365+ breeds, types and varieties, 260+ health tests, 50+ traits, 15 behaviours, relatives, and more - so that you can help your pet live their happiest and healthiest life. Trusted by over 5 million pet parents worldwide, Wisdom Panel™ is the world’s leading pet DNA test company, dedicated to helping people understand their pets on a deeper level. By combining advanced science with decades of research, Wisdom Panel™ empowers pet owners with meaningful insights that support happier, healthier lives for their dogs and cats. Wisdom Panel’s comprehensive DNA tests screen for more than 365 breeds, types, and varieties. In addition, the test can analyse for over 260 health conditions, helping pet parents identify potential inherited risks early and make more informed decisions about preventative care, diet, exercise, and lifestyle. The results also include insights into 50+ physical traits and 15 behavioural tendencies, offering a clearer picture of why your pet looks and behaves the way they do. Beyond health and breed discovery, Wisdom Panel™ helps uncover your pet’s family story. With relative matching and ancestry insights, many users are delighted to discover siblings or close relatives and arrange reunions! The Wisdom Panel™ team involves veterinarians, geneticists, and researchers who ensure results are accurate, actionable, and easy to understand. Reports are designed to be clear and practical, so pet parents can confidently use the information in everyday life and share it with their vet. Beyond individual results, Wisdom Panel’s experts actively contribute to ongoing dog and cat genome research projects that are advancing the science of pet care. With every test completed, the data becomes richer and more powerful - helping to unlock new discoveries and deepen our understanding of pets for the benefit of future generations. At its core, Wisdom Panel™ believes that knowledge strengthens the bond between pets and their people. By unlocking your pet’s unique genetic blueprint, Wisdom Panel helps you care smarter, love deeper, and give your pet the best possible life - today and for years to come.
Contact info
1 Freeby Lane, Waltham on the Woods, LE14 4RT, Leicester, United Kingdom
- info@wisdompanel.com
- wisdompanel.com
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From start to finish was kept in touch…
From start to finish was kept in touch all the time with my dogs results would definitely recommend wisdom panel
It was really useful to get our pup dna…
It was really useful to get our pup dna tested. It allows us to plan to mitigate any health issues he may get and we are learnt of one back condition that may be an issue in the future. It’s also nice to see his relatives and get an idea of what he will look like when he grows up. As a cross doodle we were wandering if he would get curlier hair but have discovered he has 2 wavy genes so likely to stay similar to now
Simple to use and the results came…
Simple to use and the results came through very quickly.
If I could give Zero stars I would
If I could give Zero stars I would. Posted our sample 38 days ago and on every occasion we’ve emailed to enquire about the result it’s the same reply”we’re looking into it” Very Very disappointed
Super easy to use and quick
Super easy to use, free postage and the results came back sooner than expected!
Highly recommend
Highly recommend.
Our first DNA kit didn’t collect enough salvia so Wisdom Panel sent us a replacement free of charge. The kits are easy to use and the staff are informative and professional.
Our cats DNA results came through the same day we had our cat put to sleep. Thank you Wisdom Panel for giving us so much information about our cat, we are beyond grateful. We definitely wasn’t expecting the breeds that came back!
Good information on dna of my pet
Good information on dna of my pet
Easy to understand and very clear
Five weeks waiting,
Five weeks waiting,
Had to call them,
They had lost the dna sample,
Totally unprofessional shambles.
Still no results.
I’ve been asked to review but I sent my test off last month and waited 3 weeks and never got any results. I contacted you to find out what’s going on to be told our DNA test got lost in shipping but is expected to arrive within the next day? I waited and called but you told me the same thing. You’ve sent me a replacement which I’ve sent off and have asked me to review but I’ve still not got my results yet.
Not had any feedback or results after…
Not had any feedback or results after more than 4 weeks. Waiting for a response to my email. Now had email apology and offer of replacement kit so happier.
Be careful
Ordered the Wisdom Panel Essential. Purchased through Amazon so delivery good. Sent the sample back on 17th Feb and waited. Nothing arrived by 23/3/2026. I sent a email to customer service, no reply so I contacted Amazon as I purchased it from them. They were most helpful and said give it another 5days and if no joy they would refund me.
Finally got a reply from Wisdom, not over helpful just asking for information that was in my first email to them.
I then decided to call them. I spoke to Kevin who was in Canada who finally found out it was lost in transit from the UK to Canada /USA.
He offered a replacement but after the problems I asked for a refund. This is now being processed.
Will wait and see.
The only good thing about my experience was taking to Kevin in customer service who was brilliant
Awful service
I am extremely disappointed with the service I’ve received from Wisdom Panel. I paid for the premium kit (over £100), expecting a smooth and reliable process, but it has been anything but.
To begin with, my kit arrived without the return postage link, which I had to chase and resolve myself. I then sent my sample, which was confirmed as received at the UK facility on 23rd February. Four weeks later, after hearing nothing, I had to follow up for an update—only to be told that samples are then forwarded to America.
Today, I’ve been informed that my sample cannot be located at all. While I have been offered a replacement kit, this now means potentially waiting another four weeks for results, which is completely unacceptable given the time and money already invested.
I also enquired about compensation for the inconvenience and delay, but this has been ignored entirely.
Overall, this has been a frustrating and disappointing experience, especially for a premium service. I would not recommend based on my experience.
Easy to order and I was happy with the…
Easy to order and I was happy with the comprehensive results.
It was easy to use
It was easy to use, send back to wisdom. Results are full of information about my dog. This is the 2nd time I have used them
Absolutely terrible we are still…
Absolutely terrible we are still waiting over 5 weeks I think my dogs dna has been lost
You advertise 2-3 weeks for the…
You advertise 2-3 weeks for the results. This is not true, after enquiring after 3 weeks I will as told it takes three weeks once the test has been received by the lab…… the lab is in USA and you only batch send test every Monday, and apparently the lab still hasn’t got my test after 4 weeks of it being sent !!
Great Customer Service
Great Customer Service. Really useful to know what our rescue DNA is so we could help adjust his food and understand his needs better. Was a complete surprise.
Great service fu results
We have a rescue baby, and were just curious to see what she was, the process was so easy, test arrived within 3 days a x it only took two weeks to get the full results. Customer service was great, when I got confused about how to send it back my email was answered the next morning, and a follow up email to make sure I was able to do what I needed to do.
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