These guys are so trustworthy and honest. I’ve bought everything from WLC, including signed memorabilia, Rolex watches, diamond earrings and Ray-Ban sunglasses and never been disappointed. Great... See more
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Review summary
Created with AI, based on recent reviews
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Reviews shaping this summary
I’ve bought several items from WLC, the latest being a pair of new, unworn 1.8ct diamond solitaire earrings set in 18ct white gold. Extremely happy that I got them for around half of retail price... See more
Company replied
I’ve now won two lots from WLC - Creed aftershave and an automatic watch winder. Both were won at well below RRP, meaning I got 2 fantastic bargains. Got a call on the next working day confirmin... See more
Company replied
Absolutely fantastic auction site. This was my first time using it, and I successfully won an item through the bidding process. The website was easy to navigate, with clear instructions that made... See more
Company details
Written by the company
WLC Auctions is one of the UK’s most established online auction platforms, running weekly live and online auctions since 2012. We’ve successfully sold over 2.5 million lots to buyers across the UK and overseas, supported by more than 900,000 registered bidders and over 600,000 social media followers. Our focus is quality and trust. We handle a wide range of premium items — from cars and properties to fine art, luxury watches, diamond jewellery, home furnishings, memorabilia and more — providing both buyers and vendors with an unrivalled marketplace for value, authenticity and service.
Contact info
1 Slaidburn Crescent , PR9 9YF, Southport, United Kingdom
- 01704 829191
- info@wlconlineauctions.co.uk
- wlconlineauctions.co.uk
4.9
Excellent
2k reviews
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 24 hours
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I recently used WLC Auctions for the…
I recently used WLC Auctions for the first time while searching for a special gift for my son’s 21st birthday. As expected, I did plenty of research beforehand and was very impressed by the positive reviews.
I was delighted to win the auction for a high-value item, although I was naturally a little cautious about the delivery process. However, I was reassured to learn that the package would be fully tracked and insured for its full value. The item arrived quickly, was exactly as described, and I couldn’t have been happier with the purchase.
The communication from their after-sales team was excellent throughout. Any questions I had were answered promptly and professionally.
WLC Auctions is a genuinely professional and trustworthy auction website, and I would have no hesitation in using them again for future purchases.
12 April 2026
Unprompted review
Reply from WLC Online Auctions
Hi James,
Thank you for taking the time to leave such a detailed review.
Buying a special gift always carries extra importance, so we’re delighted everything arrived exactly as expected and that the whole experience gave you confidence from start to finish.
Your comments about the after-sales team are greatly appreciated as well. We work hard to ensure buyers feel looked after throughout the process.
We truly appreciate your trust in us and hope the gift made for a fantastic 21st birthday.
Kind regards
Wayne
1st time I’ve used the auction house and give them 5 stars.
1st time I’ve used the auction house and successfully bid for a couple of items. I found their system easy to navigate and following instructions simple to manoeuvre.unfortunately due to a mix up, which I take ownership for, they delivered my items to the wrong address. A telephone call to them and a conversation with extremely helpful sympathetic staff I got things sorted immediately and a delivery the next day.
First impressions are WLC are a slick and professional business and will definitely bidding for future lots.
The items I purchased were genuinely cheaper than the market price and they arrived well packaged and quickly too.
19 April 2026
Unprompted review
Reply from WLC Online Auctions
Hi Richard,
Thank you for your fantastic feedback — it’s great to hear your first experience with us was such a positive one. We’re especially pleased the team were able to resolve the delivery mix-up quickly and get everything back on track for you.
It’s also great to hear the value and overall process met your expectations, as that’s exactly what we aim to deliver every week.
We appreciate your support and look forward to having you back in the auctions again soon.
Kind regards
Wayne
I won a pair of Ray-Ban glasses
I won a pair of Ray-Ban glasses, and the whole process was smooth and easy from start to finish. The instructions were clear, and everything was handled efficiently, which made the experience stress-free. I also appreciated how quickly everything was processed and delivered. Overall, it was a great experience, and I’d definitely recommend it to others.
12 April 2026
Unprompted review
Reply from WLC Online Auctions
Hi Sunday,
Thank you for your kind feedback — great to hear the whole process was smooth and straightforward from start to finish. We’re especially pleased the speed of processing and delivery stood out, as that’s something we focus on each week.
We appreciate the recommendation and look forward to having you back in the auctions again soon.
Kind regards
Wayne
Always great lots on sale and at a…
Always great lots on sale and at a fantastic price including postage and fees.
Delivery is prompt,with good communication.
5 April 2026
Unprompted review
Reply from WLC Online Auctions
Hi Nicola,
Thank you for your kind feedback — great to hear you’re enjoying the range of lots and the overall value, including fees and postage.
We’re also pleased the delivery and communication have been consistent for you, as that’s something we work hard to maintain.
We appreciate your continued support and look forward to having you back in the auctions again soon.
Kind regards
Wayne
Easy process and very swift delivery
12 April 2026
Unprompted review
Reply from WLC Online Auctions
Hi Mark,
Thank you for your feedback — great to hear you found the process easy and the delivery swift.
We appreciate your support and look forward to having you back in the auctions again soon.
Kind regards
Wayne
Delivery service was quick
Delivery service was quick , bit apprehensive at first being my first order , didn't need to worry though, everything went smoothly and happy with my quality product
12 April 2026
Unprompted review
Reply from WLC Online Auctions
Hi Jamie,
Thank you for your feedback — it’s great to hear everything went smoothly, especially on your first order. We’re pleased the delivery was quick and that you’re happy with the quality of your item.
We appreciate your support and look forward to having you back in the auctions again soon.
Kind regards
Wayne
Quality items
Great website easy process when buying and great service and delivery once purchased
29 March 2026
Unprompted review
Reply from WLC Online Auctions
Hi Elizabeth,
Thank you for your review — we really appreciate it. Great to hear you found the process easy and were happy with the service and delivery.
Kind regards,
Wayne
WLC Auctions
Reply from WLC Online Auctions
Hi JC,
Thank you for your review — we’re pleased to hear you had a smooth and convenient experience.
Kind regards,
Wayne
WLC Auctions
excellent custome service
I received a call from Danielle, who was very professional and clearly showed how much they care about their customers. She took the time to clarify all my concerns and made me feel much more confident and reassured about how the auction process works.
She also explained that they handle large volumes of iPhones, which is why the same images are often reused, as updating each listing individually would be very time-consuming.
Thank you again, Danielle — your customer service was excellent. Based on this experience, I’ve updated my review to 5 stars.
5 April 2026
Unprompted review
Reply from WLC Online Auctions
Hi Rocco,
Thank you for updating your review — we really appreciate it. I’m pleased Danielle was able to take the time to explain everything clearly and give you that reassurance.
We always say the same thing internally — if a buyer lets us know there’s an issue, we will resolve it. We never leave anyone unanswered or dissatisfied, and your experience reflects exactly how we aim to handle every situation. Customer satisfaction means far more to us than any commission from any single lot.
Thank you again for your kind words and support.
Kind regards,
Wayne
WLC Auctions
Great auction site
Great auction site, always a lot of quality items up for auction. All fees are shown up front, so no surprises after a winning bid.
29 March 2026
Unprompted review
Reply from WLC Online Auctions
Hi Andy,
Thank you for your feedback — it’s great to hear you’re enjoying the variety and quality of items we offer. We’re also pleased the transparency around fees is clear and helpful, as that’s something we place a strong focus on.
We appreciate your support and look forward to seeing you back in the auctions again soon.
Kind regards
Wayne Cooper
WLC
WLC an excellent auction site
Excellent service and item was as described.Quick delivery and have won a few items now at auction and have been pleased with each item.
15 March 2026
Unprompted review
Reply from WLC Online Auctions
Hi Martin,
Thank you for your review — we really appreciate your continued support. Great to hear everything has been as described and delivered quickly each time.
Kind regards,
Wayne
WLC Auctions
Great auction site was kept updated on…
Great auction site was kept updated on my purchase and delivered promptly
30 March 2026
Unprompted review
Reply from WLC Online Auctions
Hi Jon,
Thank you for your feedback — great to hear you were kept well informed throughout and that your delivery arrived promptly.
We appreciate your support and look forward to having you back in the auctions again soon.
Kind regards
Wayne
Have bought numerous items from WLC and…
Have bought numerous items from WLC and each time have received outstanding service for my purchases at very competitive prices.
1 April 2026
Unprompted review
Reply from WLC Online Auctions
Hi Alexander,
Thank you for your continued support — it’s great to hear you’ve had multiple positive experiences with us. We’re really pleased you’ve found both the service and pricing to be strong across your purchases.
We look forward to seeing you back in the auctions again soon.
Kind regards
Wayne Cooper
WLC
Best Customer Support
I experienced a minor issue with delivery, however the customer service team was excellent and handled everything promptly and professionally. I couldn’t have asked for a better level of support.
I’ll definitely be using the platform again many more times.
30 March 2026
Unprompted review
Reply from WLC Online Auctions
Hi Kishore,
Thank you for your kind feedback — it’s great to hear that although there was a minor delivery issue, our team was able to resolve it quickly and professionally for you.
We really appreciate your support and look forward to having you back with us again many more times.
Kind regards
Wayne Cooper
WLC
Just easy to order and delivered on…
Just easy to order and delivered on time with care.
15 March 2026
Unprompted review
Reply from WLC Online Auctions
Hi Graham,
Thank you for your review. We’re pleased to hear everything was easy to order and delivered on time with care.
We look forward to assisting you again soon.
Kind regards,
Wayne
WLC Auctions
Great experience
Great experience, quick and reliable delivery and products..
27 March 2026
Unprompted review
Reply from WLC Online Auctions
Hi Vish,
Thank you for your kind feedback — we’re really pleased to hear you had a great experience with us. It’s especially good to know the delivery was quick and reliable, as that’s something we work hard to maintain every week.
We appreciate your support and look forward to having you back with us again soon.
Kind regards
Wayne Cooper
WLC
Excellence is what WLC is about.
Bidding process was extremely easy with reminders about how the bidding was going.
Payment processing was so easy as was the delivery. Item was well packaged and arrived exactly when I requested the item. Delivered by DPD who were also excellent. I am now an avid viewer who expects to buy from WLC again.
14 March 2026
Unprompted review
Reply from WLC Online Auctions
Hi William,
Thank you for your great review — we really appreciate it. Delighted to hear everything ran smoothly and that the delivery arrived exactly when requested.
We look forward to seeing you back in the auctions again soon.
Kind regards,
Wayne
WLC Auctions
My 3rd purchase
My 3rd purchase, excellent customer service with a friendly follow up call to discuss delivery .
Very large picture safety delivered within 3 days!
HIGHLY RECOMMEND!
15 March 2026
Unprompted review
Reply from WLC Online Auctions
Hi Elaine,
Thank you for your great review and for your continued custom — third purchase already!
We’re delighted to hear you were happy with the customer service and that the follow-up call helped with arranging delivery. It’s great to know your large picture arrived safely and so quickly as well.
We really appreciate the recommendation and look forward to assisting you again soon.
Kind regards,
Wayne
WLC Auctions
Not the best experience
Not the best experience.
It was a while back but I had to wait so long due to the frame of my Ronnie Wastecoat was damaged by staff.
The worst thing was the Woodford reserve I bought, the batch number was in the 200’s so I thought I’d have that. When it arrived the batch number was in the thousands.
Customer server did not want to help and said sorry we often use old images if auction the same item.
Oh really so I’ll bid for a £10,000 Rolex next time but because you use old images I’ll receive a G-shock. Really 🤔
2nd April 2022
17 March 2026
Unprompted review
Reply from WLC Online Auctions
Hi Charles,
We’re sorry to read this, particularly as it relates to an issue from some time ago.
To clarify, the initial concern regarding the waistcoat was addressed at the time. Where issues arise — whether caused in transit or otherwise — we do not shy away from them. We take full ownership and resolve matters directly through clear communication, which is exactly what we did in your case.
For context, all deliveries are handled by third-party couriers, and on rare occasions damage can occur in transit. However, regardless of fault, we take responsibility and ensure the matter is put right for the customer.
In relation to the Woodford Reserve, batch numbering at that level does not represent a difference in value or quality — it is simply a production reference. The product supplied would have been genuine and consistent with the listing.
Regarding imagery, when multiple identical items are in immaculate condition, a library image may be used for presentation purposes. This is standard industry practice, and the item supplied will always match the described specification.
We handle thousands of lots each week, and while issues can occasionally arise in any business of scale, what defines a company is how those issues are resolved. We believe our customer service speaks for itself — all calls are handled directly by our team (not automated systems), and we pride ourselves on delivering one of the highest levels of customer care in the UK auction sector.
That said, we always encourage customers to contact us directly at the time of an issue so it can be resolved quickly, but we can not find any buying details for you, so we would like you to get in touch with us soon, please, so we can have the opportunity to resolve it.
Kind regards,
Wayne
WLC Auctions
Great experience
I recently purchased a gorilla statue from WLC auction, was a very good experience from start to finish , delivery was quick and that package was well protected
1 March 2026
Unprompted review
Reply from WLC Online Auctions
Hi Matt,
Thank you for your great review. We’re really pleased to hear you had a smooth experience from start to finish and that your gorilla statue arrived quickly and well protected.
We appreciate your support and look forward to assisting you again soon.
Kind regards,
Wayne
WLC Auctions
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