great experience from start to finish! ashley (glasgow) was brilliant and made everything feel so lovely!
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I visited the showroom in Glasgow and a young lady called Ashley was the expert. I would just like to say thank you to Ashley she made my visit a amazing treat. Ashley must the most bubbly, positive... See more
I was assisted by Ashley from the Glasgow store via the website and email. She could not have done more to help with getting the order completed to a deadline in a kind, professional manner. I ha... See more
Ashleigh at 77 Diamonds in Glasgow was so helpful, professional and knowledgable when picking out my recent eternity ring. Ashleigh arranged a wide range of rings to be available for me try on, ma... See more
Company details
- #25 of 286 best companies in Jewellery shop
- #4 of 13 best companies in Diamond Dealer
- #9 of 106 best companies in Jeweller
- #6 of 85 best companies in Jewellery Designer
- #6 of 45 best companies in Jewellery manufacturer
- #3 of 30 best companies in Jewellery Repair Service
Written by the company
We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.
Contact info
139 St Vincent St, G2 5JF, Glasgow, United Kingdom
- 441415360679
4.0
Great
8 reviews
Replied to 66% of negative reviews
Typically replies within 1 week
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great experience from start to finish
great experience from start to finish! ashley (glasgow) was brilliant and made everything feel so lovely!
25 April 2026
Ashley in Glasgow was amazing
I visited the showroom in Glasgow and a young lady called Ashley was the expert. I would just like to say thank you to Ashley she made my visit a amazing treat. Ashley must the most bubbly, positive attitude. Her knowledge is second to none. I dont like one to one's but Ashley made me feel calm, and was so patient and respectful when i was looking through everything.
77 Diamonds make sure you keep Ashley she was absolutely amazing to me.
14 February 2026
Disappointed by Condescending and Unprofessional Customer Service at 77 Diamonds
Your lady assistant mentioned in other reviews condescending attitude made the experience extremely uncomfortable, and I felt compelled to leave sooner than I had intended. Some of her comments came across as inappropriate and unprofessional. Instead of feeling valued as a customer, I left feeling regretful about my purchase because of the way I was treated.
What should have been a special occasion for me was overshadowed by this interaction. I had originally planned to make additional purchases, but after this experience, I would not consider returning to 77 Diamonds.
She was very rude on this day and no one deserved to have their special occasion ruined the way she did to me.
Update: 77diamonds made every attempt to have my review deleted/ removed. I provided proof of purchase to Trustpilot to prove I am a genuine buyer, and my review was reinstated.
16 February 2026
Reply from 77 Diamonds - Glasgow
Dear Jake,
We are very sorry to read about your experience and to learn that your visit did not meet the standards we strive to uphold.
Providing a welcoming, respectful, and memorable experience is extremely important to us, especially when our clients are celebrating such meaningful occasions. It is therefore very concerning to hear that you felt uncomfortable or disappointed during your visit.
At present, we are unable to locate your details in our booking records or customer system based on the information available in this review. We would greatly appreciate the opportunity to look into this matter further and understand what happened.
Could you please contact our Customer Care team at customercare@77diamonds.com with your full name and any relevant details about your appointment? This will allow us to investigate thoroughly and address your concerns appropriately.
Thank you for bringing this to our attention. We hope to have the opportunity to speak with you directly and work toward resolving this matter.
Kind regards,
Team 77D
Excellent
Ashley was great from start to finish. Went through all our options. Kept us upto date with the process and when it was time to pick up
11 February 2026
Ashleigh at 77 Diamonds in Glasgow was…
Ashleigh at 77 Diamonds in Glasgow was so helpful, professional and knowledgable when picking out my recent eternity ring. Ashleigh arranged a wide range of rings to be available for me try on, making the whole experience very enjoyable.
Ashleigh was so prompt with all communications and nothing was ever any trouble.
I couldn’t recommend Ashleigh enough.
13 December 2025
Customer service A*
I was assisted by Ashley from the Glasgow store via the website and email.
She could not have done more to help with getting the order completed to a deadline in a kind, professional manner.
I had been eyeing up the ring for months and found nothing similar elsewhere so it was an easy decision, then sweetened by Ashley's excellent customer care.
Thank you
1 December 2025
Unprompted review
Glasgow
Ashley in the Glasgow showroom was exceptionally helpful - he helped me find the perfect diamond, talked me through all my options, and was never pushy or salesy.
5 September 2025
Fantastic Experience
Fantastic experience with Ashley at the Glasgow showroom. Was made to feel completely at ease and her attention to detail in every aspect of the purchase was very reassuring. Would highly recommend.
16 November 2025
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