Cecilia Rotar was an absolutely massive help. I had an incredibly short window to get a ring customised, but she was somehow able to get it sorted and an appointment booked in for collection right b... See more
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I don’t often, if ever write reviews but my experience with 77 diamonds warrants it. Josh in particular. He was unbelievable throughout the whole process. He helped with the design the image I... See more
Company replied
Great price great jewelleries. Order processed quickly. However the service could be improved better that the appointment is sometimes too limited in time wise, as we wanted to see more samples but... See more
Cecilia was fantastic throughout the whole process of buying our engagement ring and earrings. She gave great advice and really helped us choose the right pieces. The jewelry arrived on time, and when... See more
Company replied
Company details
- #24 of 287 best companies in Jewellery shop
- #4 of 16 best companies in Diamond Dealer
- #10 of 110 best companies in Jeweller
- #9 of 89 best companies in Jewellery Designer
- #8 of 48 best companies in Jewellery manufacturer
- #6 of 28 best companies in Jewellery Repair Service
Written by the company
We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.
Contact info
3 Hanover Square, W1S 1HD, London, United Kingdom
- 442035401477
4.9
Excellent
218 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 73% of negative reviews
Typically replies within 1 week
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Staff are very very helpful
Staff are very very helpful, in store and online. Quick responses to emails and always treated my now husband with kindness and respect when he visited the store. They even gave us discount on a third ring as my engagement and wedding ring was bought from them. Very pleased with the whole experience
24 June 2026
Unprompted review
Toni was brilliant
Toni was brilliant! Got the ring sent on very short notice and kept me updated the whole way, would definetly recommend!
2 June 2026
Unprompted review
Reply from 77 Diamonds - London
Dear Luke,
Thank you so much for your kind words and for taking the time to leave a review!
We're delighted to hear that Toni was able to assist you and keep you updated throughout the process. We'll be sure to pass along your feedback to her.
Thank you for your recommendation, and we hope you enjoy your ring for many years to come!
Kind regards,
Team 77D
Great service
Great service , Brandon was super helpful and I’m very happy with our purchase
16 June 2026
Reply from 77 Diamonds - London
Dear Rebecca,
Thank you for your lovely review!
We're so pleased to hear that Brandon was able to help and that you're happy with your purchase. We'll be sure to pass on your kind words.
We hope you enjoy your new piece!
Kind regards,
Team 77D
Initially confused with the web page…
Initially confused with the web page and how to find what I need, but with support from your customer service via whatsup I got the right set of hearings. The delivery time was as promised, which was very important for me as well.
7 June 2026
Highly Professional and Helpful Service
Tarek Alawiye provided exceptional customer service throughout the entire process. His communication was clear, professional, and his advice was extremely helpful in guiding my decision. The experience was smooth from start to finish, and I would not hesitate to place another order in the future. Highly recommended.
11 June 2026
Unprompted review
The purchase process went smoothly and…
The purchase process went smoothly and I received all the help I needed from the customer service team (Natacha especially)
8 June 2026
Unprompted review
Great experience
Great service especially the repCecilia Rotar who was amazing
I knew the exact engagement ring I was looking for but I was unsure about the diamond.
She took time to find the perfect diamond and fit for me and guided me through.
Thanks for all your help
11 June 2026
Unprompted review
Great service & communication
Great service & communication from Cecelia Rotar. Extremely happy overall.
8 June 2026
Unprompted review
Cecilia Roberts was so helpful in…
Cecilia Roberts was so helpful in helping me find the right size engagement ring.
30 May 2026
Unprompted review
I had a fantastic experience with 77…
I had a fantastic experience with 77 Diamonds. From start to finish, the service was excellent. Hollie was always quick to respond to any questions and kept me updated throughout the process, which made everything stress-free.
The engagement ring is absolutely stunning and exceeded my expectations. Most importantly, my now fiancée loves it! The quality, craftsmanship, and attention to detail are outstanding.
I would highly recommend Hollie and 77 Diamonds to anyone looking for an engagement ring and exceptional customer service.
1 June 2026
Unprompted review
Dreadful Experience and Customer Service
Dreadful experience after researching multiple places. Inaccurate online booking system that says ‘Book an Appointment’ yet it is actually a ‘Request for an Appointment’. Very limited follow-up contact with communication going between very entitled, condescending staff who were rude in their approach. Worth looking at alternatives for a smoother process from start to finish.
9 June 2026
Unprompted review
Reply from 77 Diamonds - London
Dear Jack,
Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet your expectations.
While our online booking form is designed to request an appointment, all appointments are subject to confirmation by a member of our team. This is outlined in the confirmation email sent following each enquiry. We appreciate, however, that the process may not have been as clear as it should have been and we value your feedback on this point.
We also take comments regarding customer service very seriously and would like the opportunity to better understand your experience. A member of our management team will be in touch with you shortly to discuss your concerns directly.
Thank you again for your feedback.
Kind regards,
Team 77D
Very smooth and satisfying process with…
Very smooth and satisfying process with very kind staff. Would definitely come again!
31 May 2026
Engagement ring - Tarek
From what I thought was going to be a difficult process finding an engagement ring, Tarek made the whole thing really easy from start to finish, even with a slight change from myself in the order it was no hassle. According to my now fiance, the ring is perfect. Would definitely recommend Tarek and 77 diamonds. Thanks again
4 June 2026
Unprompted review
Great experience
26 May 2026
I personally thank Natasha very much…
I personally thank Natasha very much for her positive and prompt responsiveness.. I thought I couldn't make it on time but thanks to Natasha's alternative I will be able to propose on the planned day.
The ring is beautiful
1 June 2026
Unprompted review
Very very fragile
The service is perfect, but the bracelet is so fragile that it broke after only two weeks.
29 May 2026
Unprompted review
Excellent custome service
Natacha delivered excellent customer service. She kept me up to date at each stage of the process and arranged delivery on the most suitable date for me. My ring is beautiful and I am delighted. Thank you.
29 May 2026
Unprompted review
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