A Choice Insurance Reviews 

7,251
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Evaluating 924 reviews, reviewers had a great experience with this company. Customers constantly praise the friendly and supportive staff members who patiently answer questions, explain coverage details, and guide you through every step. Consumers love the budget-friendly rates especially tailored for learner drivers, noting that the application process is straightforward and quick. Many people emphasize how reassuring it feels to talk to knowledgeable agents who genuinely care about resolving issues. Some reviewers were not happy with steep renewal price hikes and costly administrative fees required after the initial term. A few people also mentioned experiencing long waiting times on the phone and difficulties reaching anyone when trying to manage policies.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, describing them as diligent, kind, and extremely helpful when... See more

Customer service

Customers report positive experiences with customer_service, noting quick response times and helpful staff.... See more

Price

People report ambiguous experiences with price, revealing a strong division among customers. Many reviewers... See more

Service

Consumers find service to be positive and a real pleasure to deal with. Reviewers note that staff helped with... See more

User experience

Clients share positive opinions on user experience, highlighting a fast, straightforward, and easy process to... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Really decent terms for Car Insurance for a learner driver. Straightforward and no pushy sales, which is appreciated. Takes a long while for calls to be answered -hence the 4 stars rather than 5 - b... See more

Company replied

Rated 4 out of 5 stars

Any, who coincidentally I dealt with last year, was very patient and tentative. However, the reason I didn’t renew this year was because they’re renewal price just was not competitive. I appreciate t... See more

Company replied

Rated 5 out of 5 stars

Called customer service to ask a few questions. Extremely helpful and able to answer any questions I had. Stayed on the phone while I went through the online forms. Learner driver insurance was very r... See more

Company replied

Rated 5 out of 5 stars

Their quote was still the cheapest for my daughter's car incurance. We did need to make some changes as my daughter is now in full time education and has increased her mileage, but the renewal remaine... See more

Company replied


Company details

  1. #203 of 227 best companies in Insurance agency

About A Choice Insurance

Written by the company

A Choice is a leading insurance broker that works with a panel of providers to help motorists get a great deal on their motor insurance.

We are part of the Premium Choice group, established in 1999 and specialise in providing cover for learners, young drivers, van drivers and those with motoring convictions.

As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.

A Choice has always maintained a niche approach to providing motor insurance. When motorists struggle to obtain insurance at a competitive premium from other providers, our knowledge and expertise could help find them a great deal.

Why choose A Choice for motor insurance

  • Over 25 years of expertise in motor insurance.
  • Over a million policies sold.
  • Expert advice on suitable insurance protection.
  • Authorised and regulated by the Financial Conduct Authority.
  • A member of the British Insurance Brokers Association.


Contact info

4.2

Great

TrustScore 4 out of 5

7k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 93% of negative reviews

Typically replies within 1 week

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4.2

All reviews

(7,251)

901 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Nice easy and great price as well

Nice easy and great price as well

27 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Kyle,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice

Rated 1 out of 5 stars

Was on the phone for atleast 40 minutes…

Was on the phone for atleast 40 minutes with no answer aswell as this wasn’t updated on when my insurance was coming out so didn’t have the money in the correct account at the time and went to pay and took me through many voices telling me to press multiple numbers on the key pad when calling after pressing and listening 7 times they then after all that decided to tell me I can’t make the payment

26 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hello

We use a credit provider to finance insurance products. You may have been trying to contact the credit provider to make your payment.

Your review did not include the information I need to find your file. Please contact me at feedback@premiumchoice.co.uk so I can help you communicate with your credit provider.

Thank you

Kate

Rated 5 out of 5 stars

Great insurance company for learner…

Great insurance company for learner drivers. Very competitive rates. Everything is explained in great detail. Very easy website to use.

22 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Simon,
Thanks for your review and choosing to insure with A-Choice. We appreciate your great feedback and comments.
Regards,
A-Choice

Rated 5 out of 5 stars

The girl was very helpful who delt with…

The girl was very helpful who delt with me

25 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi John,
Thank you for taking the time to leave us a review. Much appreciated! We have passed your comments onto our agent.
Regards,
A-Choice

Rated 4 out of 5 stars

Renewal

Any, who coincidentally I dealt with last year, was very patient and tentative. However, the reason I didn’t renew this year was because they’re renewal price just was not competitive. I appreciate that this is a common problem with renewals, which is a shame because it doesn’t promote loyalty, so regrettably, and not because of any thing to do with service. I have had to go to an alternative provider. The difference in premium was just too significant to not take advantage of it. In terms of the service I’ve received from A choice, it has been very good. I didn’t make a claim so I can’t comment on their claim service but their paperwork is very clear. The communication is very good and for two years running I’ve had a very positive experience with Amy, so I speak very positively of that side of the business..

25 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Susan,
Thank you for your 5-star review. We appreciate the feedback. We have passed your comments onto Amy.
Regards,
A-Choice

Rated 4 out of 5 stars

Good

Good
I am really happy with the service

24 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Sangita,
We're grateful for your review. It means a lot to our team.
Regards,
A-Choice

Rated 5 out of 5 stars

Susie was really helpful and offered…

Susie was really helpful and offered call back very professional too

22 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Joanne,
We're so grateful you took the time to leave us a 5-star review. Thank you! We have passed your comments onto Susie.
Regards,
A-Choice

Rated 5 out of 5 stars

Good am happy

19 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice

Rated 5 out of 5 stars

Excellent Communication service which…

Excellent Communication service which was clear and extremely helpful.
Satisfied with the service provided by Shazia.

22 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Sharan,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Shazia.
Regards,
A-Choice

Rated 1 out of 5 stars

no one answers phone

i am on hold for over 30 min at a time to be told I'm through to wrong department then transferred. i am currently on hold now and no one picks up!!!!

19 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Lisa

When customers call us, we have various teams available to help. Our customer service team, adjustment team, renewals team, sales team, and cancellation team. Our recorded message provides a list of these teams for customers to select from.

I'm glad to see from your file that our adjustment team assisted you with making the changes you needed to your policy.

If you need any assistance in the future, please feel free to contact me at feedback@premiumchoice.co.uk, and I will be happy to help you.

Thank you

Kate

Rated 5 out of 5 stars

Easy peasy

Easy peasy (for a change, too many firms use 'bots' that haven't got a clue what you're asking).

18 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Nicholas,
Thank you for the 5-star review!!
Regards,
A-Choice

Rated 5 out of 5 stars

Super helpful when dealing with…

Super helpful when dealing with Insurance renewal. Very thorough. Great policy for young drivers.

21 May 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
We're so grateful you took the time to leave us a 5-star review. Thank you!
Regards,
A-Choice

Rated 5 out of 5 stars

Easy and straightforward

Easy and straightforward

18 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
Thanks for your review and for choosing A-Choice.
Regards,
A-Choice

Rated 5 out of 5 stars

Car insurance

Great price easy to use website

18 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Mr Stuffin,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice

Rated 5 out of 5 stars

Great company

Great company, straight forward & very competitively priced. Highly recommend for learner driver insurance

16 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Bex,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice

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