American Golf Reviews 

179,871
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 20,892 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the knowledgeable and helpful staff who offer excellent, personalized service without sales pressure. Many appreciate the extensive product selection and the opportunity to try different options to find the right fit. People also highlight the competitive and affordable pricing, ensuring good value for money, making the shopping experience pleasant and productive for many. However, some customers reported issues with communication, including unanswered calls and slow responses from customer service, and occasionally encountered unhelpful or rude staff. A few other people also felt that some products had quality issues, such as faulty items or missing components upon delivery.

What people talk about most

Staff

Customers had positive experiences with staff, frequently describing them as helpful, friendly, and... See more

Product

Reviewers mention positive feedback about product, with many customers expressing satisfaction with the... See more

Service

Customers consistently note positive experiences with service, often highlighting professional, friendly, and... See more

Price

People report positive experiences with price, often finding excellent or fair prices for quality products.... See more

Customer service

Users describe positive interactions with customer service, highlighting helpful, friendly, and professional... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I was looking to up grade my irons which was overseen by Richard Hampton. The outcome was there was very little difference. His advice as always makes is totally unbiased, staying with the same make I... See more

Company replied

Rated 5 out of 5 stars

I visited the store to browse and walked out having left £750 there - thanks largely to the wonderful, personalised service from Steve. From a friendly introduction and discussion about my game, he i... See more

Company replied

Rated 5 out of 5 stars

My wife and I as beginner golfers had a fitting for golf clubs and Tom could not have been more helpful, he explained all about the different types for club heads, shafts, and grips. we tried a number... See more

Company replied

Rated 5 out of 5 stars

Visited American Golf in Lincoln Was aiming to book an appointment for new golf clubs assessment Phil had time to fit me in straight away Very knowledgable and enthusiastic Has a real passio... See more

Company replied



Company details

  1. #28 of 52 best companies in Golf shop
  2. #15 of 27 best companies in Golf club
  3. #71 of 135 best companies in Sporting Goods Shop

Written by the company

Europe's largest golf retailer. We have 85 stores in the UK and Republic of Ireland, and we're still growing! Either visit one of our stores, or order online in the knowledge that you will receive the very best service and after sales care We stock a full range of golf equipment for golfers of all levels, including irons, drivers, putters, package sets, balls, shoes, clothing, plus much more. Both in-store and online, we have our expert teams on hand to help with any golfing query you may have. Most of our store managers are keen golfers just like you. We aim to offer unbeatable value and an extensive range along with exclusive deals. We hope to be your first stop for all your golfing equipment needs.

Free Custom Fitting In-store

Written by the company

Visit one of our American Golf stores to receive a free Custom Fitting
Every player is different and their swing characteristics are unique. By using our personal golf club fitting service and state-of-the-art technology, we can improve your game to lower scores and allow you to develop as a golfer. Custom Fitting is just one of a range of complementary expert and personal services we offer in-store. So whether you'd like to 'Try Any Club' from our extensive range, Ask our PGA's for advice or have a 'Custom Fitting' we have the right solution to help you improve your game and with 88 stores across the UK there's sure to be one near you.
Trade-in
Transform your game and trade-in your old clubs for the latest equipment on the market. Simply bring your current clubs to any American Golf store for a valuation.

85 Stores Nationwide

Order online and collect in-store for free

Order online and collect in-store for free
Choose our 'deliver to store' option and collect your parcel at your nearest American Golf store for free! Whilst you are there why not book in for a free custom fitting?

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

180k reviews

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4.7

All reviews

(179,871)

19,625 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Staff in Cork brilliant

The customer service from all the staff but particularly Tadhg O’Keeffe was superb.
His golf knowledge is brilliant and his sense of style when choosing clothes is really helpful. Quality

9 August 2026
Rated 5 out of 5 stars

Very friendly and helpful

Very friendly and helpful. As a new player to golf I visited the Shoreham branch and was needing a new grip and the gentleman at the front desk was very helpful at explaining what is needed. As soon as I went into the store I was approached and asked if I needed assistance which was impressive.

8 August 2026
American Golf logo

Reply from American Golf

Hi,
  
Thanks for the wonderful review. 

We are pleased to know that you're happy with all of our staff in our Brighton Store. 

Thanks for choosing American Golf. 

Kind regards,   
AG Service Team

Rated 5 out of 5 stars

New club fitting

Booked a fitting for a new club. Really smooth experience, great advice on what works best and even picked up an unused ex demo club which suited me perfectly.
Really friendly and knowledgable staff

4 August 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for taking the time to leave us a 5-star review.

We're pleased to hear you had a smooth experience with your fitting and that the team were able to provide helpful advice to find the right club for you. 

It's also great to hear you found a suitable ex-demo club.

Thank you for your feedback, and we look forward to welcoming you back to American Golf again soon.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Knowledgable and helpful staff…

Knowledgable and helpful staff discussed suitable products and provided excellent service. From a good range of options, the particular Laser Rangefinder I purchased was available at a very competitive offer price.

9 August 2026
American Golf logo

Reply from American Golf

Good Afternoon,

Thank you for taking the time to leave us a 5-star review.

We're pleased to hear you were happy with the range of products available and found our staff helpful.

Thank you for your feedback, and we look forward to welcoming you back to American Golf again soon.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Excellent service from Levi at the…

Excellent service from Levi at the Wakefield store.
Really helpful and informative

9 August 2026
Unprompted review
American Golf logo

Reply from American Golf

Hello, 
  
Thank you so much for your kind review. 
  
We take great pride in our customer service and will share your positive experience with all our colleagues, especially Levi. 

Thanks for choosing American Golf. 

Kind regards,   
AG Service Team

Rated 1 out of 5 stars

Stop using everi as twice now my parcel…

Stop using everi as twice now my parcel has said ... will be with you between times and as that time arrives sorry we can't deliver will deliver the next day .... and that doesn't happen as it's two days later with promises of a delivery 😡

9 August 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for taking the time to share your feedback.

We're sorry to hear about the repeated delays with your deliveries and the frustration caused by the delivery timeframes provided by Evri not being met. 

We understand how disappointing this must be, particularly after being given multiple expected delivery dates.

Your concerns are currently being looked into, and a member of our customer service team will contact you shortly to discuss this further.

We apologise for the inconvenience caused and appreciate your patience.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

The staff looked after me and they were…

The staff looked after me and they were most welcoming,

9 August 2026
American Golf logo

Reply from American Golf

Hi,

Thank you very much for your wonderful review.

We truly value your feedback and are delighted to hear that our team made you feel so welcome.

Thanks again,
AG Service Team

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