Ann Summers Ltd Reviews 81,762

TrustScore 3.5 out of 5

3.5

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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many customers are very satisfied with the staff, describing them as incredibly knowledgeable, helpful, and discreet, making the shopping experience enjoyable and boosting confidence. People also appreciate the quality of the products, particularly the lingerie, finding it to be good quality, true to size, and comfortable. The ease of ordering online and the selection of items are also frequently mentioned positively. However, some people were dissatisfied with the delivery service, often citing issues with lost parcels, significant delays, and poor experiences with the chosen courier. There are also mentions of receiving incorrect or faulty items, and difficulties with the return and refund process, especially concerning postage costs. A few customers also experienced issues with product sizing being inconsistent or different from expectations, leading to items not fitting as anticipated.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product. While many customers praise the excellent quality, fit, and... See more

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for being... See more

Delivery service

People report ambiguous experiences with delivery services. While some customers praise quick and efficient... See more

Quality

Customers consistently note ambiguous experiences with quality. Many reviewers praise the excellent quality... See more

Order

Clients share ambiguous opinions on order experiences. Many customers praise the easy ordering process, quick... See more

Based on these reviews

Rated 4 out of 5 stars

Box was slightly damaged, because Evri threw it on the doorstep, I watched him from the back gate. But otherwise everything was as it should be. Powerful as reviews suggested. Always discreet in the... See more

Company replied

Rated 5 out of 5 stars

Visited the Gloucester store today and was helped by Emily-Rose....wow!!!! Amazing customer service, nothing was too much to ask. She was incredibly knowledgeable and so helpful. Turns out I've been w... See more

Company replied

Rated 5 out of 5 stars

Today I visited Ann Summers in Preston and was helped throughout by Donna. She totally made my shopping experience there and I purchased several items. No matter was too small and she gave me good an... See more

Company replied

Rated 5 out of 5 stars

Parcel wasnt proper tape and was delivered by Evri. Not sure whos foult was that but i missing few items... But after contacting customer service all was sorted very quickly and they will resend me mi... See more

Company replied


Company details

  1. #18 of 19 best companies in Sex toy store
  2. #11 of 12 best companies in Erotic clothing
  3. #32 of 38 best companies in Lingerie shop
  4. #34 of 38 best companies in Swimwear shop
  5. #56 of 60 best companies in Underwear shop

Written by the company

Welcome to Ann Summers, the home of sexual pleasure, empowerment and unapologetic confidence. For over four decades, we’ve redefined what it means to feel sexy, powerful and fully in control of your pleasure. From seductive lingerie to the very latest in toy innovation, everything we create is designed to make you feel extraordinary, inside and out. Our lingerie is more than beautiful, it’s thoughtfully crafted to flatter, empower and excite. Whether you’re looking for elevated everyday styles with a sensual twist or provocative statement pieces to embrace your bolder side, each collection celebrates every curve, every shape and every desire. When it comes to pleasure, we’ve proudly led the revolution. As the authority in sexual wellbeing, we bring you world-class vibrators, innovative toys and pleasure enhancing accessories that turn solo or partnered play into unforgettable, confidence building experiences. From indulgent lubes and silky oils to sensual fragrances that heighten desire, every detail is designed with your pleasure in mind, helping you feel powerful, desired and in control. Because when it comes to pleasure, nobody does it quite like Ann Summers, where desire meets design, and confidence is always the sexiest thing you can wear.


Contact info

3.5

Average

TrustScore 3.5 out of 5

82K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 84% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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Rated 4 out of 5 stars

Box was slightly damaged

Box was slightly damaged, because Evri threw it on the doorstep, I watched him from the back gate. But otherwise everything was as it should be. Powerful as reviews suggested. Always discreet in the packaging and invoice.

6 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Karen,

Thank you for sharing this. I’m sorry the box arrived slightly damaged, I can understand why that wouldn’t feel great to see. If you'd be able to share your order number (I've sent a request on Trustpilot), I'd welcome the chance to take your feedback to Evri.

That said, I’m really glad everything inside was as expected and that the product lived up to the reviews. It’s lovely to hear the discreet packaging and paperwork worked well for you 😊

Team AS (Steve) x

Rated 5 out of 5 stars

Overall great experience

Easy ordering
Great price
Fast delivery

5 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Toni,

I really appreciate you taking the time to send this lovely feedback over.

It's super to hear everything felt easy, great value, and super quick 😊

Team AS (Steve) x

Rated 1 out of 5 stars

Have not received my order yet

Have not received my order yet

7 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hello,

I’m really sorry to hear this has been your experience. I understand how disappointing it can feel when an order hasn’t arrived as expected.

I don't appear to be able to find a record of you contacting our Customer Services team to look into this with you, before you left your review.

I've flagged this to our Customer Services team just now, who will be in touch.

Team AS (Steve) x

Rated 5 out of 5 stars

Great experience from a lovely employee

I went to the bluewater store and had a lovely employee, Holly, help me the entire time. She made me feel very comfortable and had a lot of knowledge about what I needed and helped me from start to finish! I never knew I had been wearing the wrong size band and cup and without her knowledge I’d have never realised. Great experience will definitely be back soon to purchase more!

7 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Ashleigh,

Thank you for taking the time to share this. It’s great to hear the colleague in store made the experience feel relaxed and helped you find the right fit 😊

Really glad your visit felt so positive and we look forward to seeing you again.

Team AS (Nicky) x

Rated 5 out of 5 stars

Ann Summers Lingerie

Ease of use to refine the filters to find the correct size and describe the items in detail.

6 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Liz,

Thank you for sharing this. It’s great to hear the filters made it easy to find the right size and that the product descriptions felt clear and helpful 😊

We’re really pleased the experience worked well for you.

Team AS (Steve) x

Rated 5 out of 5 stars

New underwear

Lovely young lady, Georgia, helped me with lingerie and discovered that l have been wearing the wrong bra size for a decade ….she was spot on with sizing and wonderfully helpful 😀😀🥰…very glad l went into the Portsmouth store!!

1 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Joanne,

Thank you so much for sharing this lovely experience. It’s wonderful to hear the colleague in the Portsmouth store gave you such supportive help and helped you find your true size 😊

I’m really glad the fitting felt so spot on and that you left with lingerie that feels right for you.

Team AS (Nicky) x

Rated 1 out of 5 stars

Satisfaction NOT GURANTEED! Stick with selling knickers!

I purchased Womanizer original Premium 2 clitoral Stimulator in store lakeside Thurrock.
Firstly there were no demonstrators available for to hold switch on or handle. Secondly there was only one available boxed and in black and gold.
Considering its price tag of £170. Spoke with sales assistant and was reassured the Womanizer was an excellent upgrade from the Romp rose stimulator which was a third of the cost. I made the decision to purchase, what an awful piece of kit.
The material (kind of suede) was difficult to handle especially slippy when handling with lub hand. The buttons are same colour and hard to distinguish.
Unable to climax I’ve persevered and tried on more than a few occasions with same unsatisfactory results.
I do not know who I am more upset with Womanizer for producing this or with Ann Summers who I have tried to contact on line only to encounter a robot there’s no human to speak with. I completed their on line enquire form without anyone responding to me.
At least other sellers namely Love Honey have a telephone customer service and they actually offer a satisfaction guarantee not money back but vouchers to redeem against a new purchase.
Come on Ann summers get with the programme! Provide customer service provide a range in store which is outside the box! How on earth can you expect customers to purchase with confidence an item of £170.
Ann Summers stick with selling knickers if you’re not going to provide a satisfaction guarantee!
I have been contacted by Steve from Ann Simmers and yes I wish to send a copy of my purchase receipt and discuss the matter
I have screen shots from the online robot which I followed up with my contact info and no one responded. I have the original till receipt
And I have copy of my bank account where I attempted to return the unopened item to Romford store I made 6 attempts for a refund and the Romford store manager got into tech dept and still they were unable to give me a refund so I was obliged to keep it. All of these failures were none of my making. Thank you Steve for finally making contact. Ideally I would like to return the item for a full refund.
Once vax again thank you

27 March 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

UPDATE: Hello again and thank you for the additional information provided over Trustpilot. I can also see you've reached out to Customer Services yesterday evening. The team will be back in touch soon.

Team AS (Steve) x

=-=-=-=-=-

Hi Albert,

Thank you for taking the time to share this, and I’m really sorry this whole experience has felt so disappointing for you. I can understand how frustrating it must have been to feel unsure in store, then unhappy with the product, and then not receive the support you were hoping for online.

I cannot find you in our system, so have asked for a little more information via Trustpilot so we can look to work with you on a resolution.

Team AS (Steve) x

Rated 5 out of 5 stars

Love that you can order to a locker

Love that you can order to a locker. Just unfortunate that one of my return parcels went missing. Great products though, very high quality.

12 March 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hello,

I appreciate you taking the time to leave this review. It’s great to hear the locker service feels convenient for you, and I’m sorry the return experience didn’t match that. I can understand how disappointing it must have felt.

If you need any further help looking into the missing return, then do share your details and I can get that raised with the team.

Team AS (Steve) x

Rated 5 out of 5 stars

I visited ann summers in the bullring…

I visited ann summers in the bullring and was looked after by Rebecca who was bloody amazing, ann summers doing customer service correct, this lady run round fetching and fitting bras for me like crazy no huffing and puffing when I kept changing my mind she was superb i bought to lovely fitting bras and she ordered me a bikini. She actually made my day how lovely she was. It's a shame I do not live here and we do not have a shop where we live as I would probably spend a fortune. All the staff were fabulous and it was a pleasure to actually shop thankyou x
Receipt 42045

4 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Helen,

This was such a joy to read. I’m really pleased the colleague gave you such caring, energetic support during your fitting and helped you find exactly what worked for you 😊

It’s lovely to hear the store felt so welcoming and that the whole experience left you feeling looked after from start to finish.

Thank you for taking the time to share this.

Team AS (Steve) x

Rated 5 out of 5 stars

Great product choice and found exactly…

Great product choice and found exactly what I was looking for. Delivery was quick too. Recommended

1 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hello,

Really appreciate you taking a moment to leave this. It’s wonderful to know you found the right product and that the delivery felt speedy too 😊

Thank you for the recommendation.

Team AS (Steve) x

Rated 5 out of 5 stars

Fantastic service from Emily k

Fantastic service from Emily K in the Gloucester store. Would definitely recommend.

4 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Gudrun,

This is wonderful to read. I’m so glad the colleague in the Gloucester store made your visit feel so positive 😊I'll get that feedback over to them via our Retail Ops team.

Thanks for recommending us.

Team AS (Steve) x

Rated 5 out of 5 stars

Beautiful lingerie.

Bought some lingerie for my wife and found the site had all sizes available to choose from and many choices of styles and colours so I could find exactly what she asked for. There was some quite unusual items as well!! (But we will ignore them!) Site was easy to use and order arrived next day. We were both amazed at the quality and detail in the items. They fitted perfectly and she looked beautiful. She was really impressed with the fit and how comfortable it is. Must admit I was expecting it to be a bit "costume like" and cheap looking. NOT AT ALL! Really impressed.

31 March 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hello,

Thank you so much for sharing this wonderful review. It’s great to hear the site made it easy to find the right size, style, and colour, and even better that everything arrived quickly and felt such good quality 😊

I’m really glad the fit and comfort impressed you both. It sounds like the pieces made her feel amazing, and that’s exactly what we hope for.

We’d love to help you both again anytime.

Team AS (Steve) x

Rated 1 out of 5 stars

Parcel

Parcel
Arrived with x 2 evidence of attempts of it being opened on route. Not discreet delivery at all.

3 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hello,

I'm sorry to read about this experience.

Your parcel should arrive sealed and discreet - that's how it leaves our warehouse, and its how we expect the courier to deliver it. So disappointing.

I can see the team are working with you now to put right what can be.

Team AS (Steve) x

Rated 5 out of 5 stars

Amazing

Amazing, great quality, love it 👍

2 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Gary,

Really appreciate you taking a moment to share this. It’s great to hear everything is amazing and the quality hit the mark for you 😊👍

Hope to welcome you back soon.

Team AS (Steve) x

Rated 5 out of 5 stars

The layout of the website was easy to…

The layout of the website was easy to navigate and I found what I was looking for and I would highly recommend to anybody who needs adult items at a responsible prices

1 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Gavin,

Really appreciate you taking a moment to share this. It’s great to hear the layout worked well for you and that you discovered what you needed at a price point that felt right 😊

Thanks again for recommending us.

Team AS (Nicky) x

Rated 1 out of 5 stars

Evri the delivery company has delivered…

Evri the delivery company has delivered my parcel to someone else the photo they showed is not my home I have contacted them but no luck so far I'm furious

1 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Karen,

I am sorry to hear how stressful this delivery experience has been. It is completely understandable to feel upset when a parcel is shown as delivered somewhere unfamiliar and you are not able to get clear answers from the courier.

I've checked our systems, and I don't have a record of you contacting us directly to get help.

That said, I've flagged your review to our Customer Services team so that we can get in touch and get this sorted.

Team AS (Steve) x

Rated 5 out of 5 stars

Thank you Paige

Thank you Paige, very helpful

2 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Catharyn,

Thank you for sharing this. It’s lovely to hear that the colleague was able to give you the help you needed 😊 it'd be great if you could let me know which store you visited, so I can ensure this gets passed on.

Team AS (Steve) x

Rated 5 out of 5 stars

Very easy to use site and rapid…

Very easy to use site and rapid delivery.

28 March 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Claire,

Really appreciate you taking a moment to leave this review; positivity ripples.

So glad the website felt simple to navigate and your order reached you nice and fast 💕

Team AS (Steve) x

Rated 5 out of 5 stars

Fast delivery

Fast delivery, everything came

1 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Adele,

Thank you for sharing this. It is great to hear your order arrived quickly and that everything came - just as expected 💗

Team AS (Nicky) x

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