Appliances Direct Reviews 

153,652
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 19,385 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the online ordering and purchasing process is smooth, straightforward, and very easy to follow from start to finish. Consumers also appreciate the professional delivery drivers who consistently arrive on time, communicate well, and handle items with care. Some people were dissatisfied with occasional delivery delays, stock shortages, and system errors that caused frustrating wait times. A few consumers additionally noted receiving faulty appliances or damaged packaging that required extra effort to resolve. However, many customers still found the overall customer service quite helpful when sorting out these unexpected problems.

What people talk about most

Delivery service

Customers had positive experiences with delivery_service, highlighting prompt arrival times and excellent... See more

Product

Customers consistently note ambiguous experiences with product quality and delivery, reflecting a wide range... See more

Service

Reviewers mention positive feedback about service, highlighting fast, efficient delivery and helpful... See more

Order

People report positive experiences with order processes that are simple and easy to navigate. Consumers... See more

Staff

Reviewers highlight positive aspects of staff, expressing great appreciation for the friendly and helpful... See more

Reviews shaping this summary

Rated 4 out of 5 stars

In fairness to Appliances Direct I have been critical of their services following the purchase of a boss BBQ in that the it was delivered faulty and despite a purchase price of £219.99 I was only refu... See more

Company replied

Rated 4 out of 5 stars

I've ordered a few things, over the last 4 weeks. Always delivered on time, and exactly what I expected. Unfortunately, the last item had a small part missing, which cost me £2.19 from screwfix, and... See more

Company replied

Rated 4 out of 5 stars

The online process of purchasing was seamless. The follow up emails giving detailed delivery time was good and I also had a telephone call, however I felt that this was more to push a extended warran... See more

Company replied

Rated 5 out of 5 stars

Purchased a Bosch washing machine, arrived on day requested.Had phone call explaining would get a time slot day before arrival,then driver would call 30 mins before arrival and thats exactly what ha... See more

Company replied


Company details

  1. #97 of 134 best companies in Appliance shop
  2. #38 of 75 best companies in Mobile Phone Shop
  3. #75 of 95 best companies in Computer & Accessories store
  4. #147 of 189 best companies in Electronics store
  5. #42 of 48 best companies in TV shop

Written by the company

We’re one of the UK’s leading online appliance retailers, offering the latest products and the biggest brands at the best prices. At Appliances Direct, you’ll find expert advice, friendly customer service, and thousands of appliances in stock, ready to be delivered to you the next day, including Saturdays. From laundry and dishwashers to refrigeration and cooking to TV entertainment, mobile phones, and air conditioners, we've got something for everyone. We also offer installation, connection and recycling services, and more. We’re here to keep your home life moving.

Appliances Direct

Written by the company

Returns
Changed your mind? Don't worry; you can return your item within 14 days of delivery. If your order has yet to be dispatched, log into your account and cancel it.
We do installation
Alongside delivery, we can install your new appliance and even test it to ensure it’s in working order.
Environmentally aware
We can remove your old appliance when you receive your new one and take it away for recycling, helping you to do your bit for the environment and saving a trip to the tip.
1,000,000+ happy customers
We encourage all our customers to leave an honest review as this lets us know what we’re doing right and where to improve.
Contact
Got a question? We’re always happy to help 03300 412 271

Contact info

Check out our latest deals

Discover the top brands at the best prices

4.3

Excellent

TrustScore 4.5 out of 5

154k reviews

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4.3

All reviews

(153,652)

18,591 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great product at a great price.

Great product at a great price.
Was kept informed on tracking & delivery.
Also arrived very quickly & well packaged to avoid damage in transport.

7 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We are delighted to hear that you found the product to be great value for money and that the tracking and delivery updates were helpful. It's fantastic to know that your order arrived swiftly and well-protected. If you're looking for more great deals, why not check out Laptops Direct for a wide range of tech products?
Best regards,
Mark

Rated 1 out of 5 stars

They chose the worse courier on earth…

They chose the worse courier on earth. The courier delivered the product to the wrong house and provided a useless proof of delivery, showing the product outside of a property on the door mat of a closed door without door number visible. A great loss of time.

12 August 2026
Appliances Direct logo

Reply from Appliances Direct

Hi,

Thank you for your review.

Please accept our sincere apologies for the delivery being made to the wrong property and for the inadequate proof of delivery, which understandably caused unnecessary time and frustration. We understand how upsetting and frustrating this experience must have been.

We review customer feedback internally to ensure courier issues such as this are shared with the relevant part of the business.

Kind Regards,
Dyann

Rated 5 out of 5 stars

Coffee machine

Item was easy to order and pay for online. Delivery was quick and updates were frequent. Item was packaged well.

8 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're delighted to hear that ordering and paying online was easy for you, and that you received your delivery quickly with frequent updates. We take pride in ensuring that our items are well-packaged for a safe delivery. If you're looking for more great products, we recommend visiting Laptops Direct for a wide range of tech solutions.
Best regards,
Ivy

Rated 2 out of 5 stars

Don't use if you have specific delivery requirements

I ordered a dishwasher and gave delivery instructions making it clear my house was not accessible by truck and the delivery had to be made by a van or luton at the largest. I was then phoned up by appliances direct to confirm the delivery and took the opportunity again to make it very clear my house is not accessible by truck or lorry and asked them to confirm the delivery would be made by a van. They assured me that it would be delivered by van. I take time off work to be in for the delivery and lo and behold what happens? The courier phones me up and says they're in a 7.5 tonne truck and can't access my house to make a delivery.

What is the point of giving me the opportunity to give precise delivery instructions if you're just going to file them in the bin?

I've managed to rearrange with the courier themselves, appliances direct were apologetic but offered no solutions on the phone.

12 August 2026
Unprompted review
Appliances Direct logo

Reply from Appliances Direct

Hi M B,

Thank you for your review.

Please accept our sincere apologies for the delivery issues and for the agreed delivery instructions not being followed. We understand how frustrating this would have been, especially after taking time off work and being assured the delivery would be made by van.

We review customer feedback internally to help ensure experiences such as this are highlighted to the relevant part of the business.

Kind Regards,
Dyann

Rated 2 out of 5 stars

I ordered a fridge freezer but for…

I ordered a fridge freezer but for certain reasons I cancelled within an hour received an email next day saying money would be refunded within 3 working days, the 3 days passed and received nothing so phoned them, was told the refund hasn't been actioned by them, he apologised and said he would do it straight away but of course it would take another 3 working days, really not happy as it's a lot of money and if I hadn't phoned them it wouldn't have been done but just to really finish it off I had a text from my phone company telling me I had been charged 8.96 for an 8 min call to this company asking for my money back! Not had an item delivered by them but will not use them again if one, they can't refund my money in time and two charge ridiculous phone rates to sort out a problem caused by them!

12 August 2026
Unprompted review
Appliances Direct logo

Reply from Appliances Direct

Hi Lesley,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 5 out of 5 stars

The price is right

The price is right , the delivery could have gone a little better my item was left at a different address to mine , left outside an address , luckily the lady contacted me

10 August 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

Thank you for sharing your feedback with us. We're glad to hear that you found our prices right for your purchase. However, we're sorry to learn about the inconvenience you experienced with the delivery. It's great to hear that the lady at the different address was able to reach out to you regarding your item.

If you're looking for a seamless shopping experience next time, we recommend checking out Laptops Direct for a wide range of tech products.

Best regards,
Ivy

Rated 5 out of 5 stars

on time

on time, as advertised

12 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for your positive feedback about our timely delivery and adherence to the advertised schedule. We are delighted to hear that you had a smooth experience with us. If you are in need of any laptops, we recommend checking out Laptops Direct for a wide selection of products.
Best regards,
Ivy

Rated 5 out of 5 stars

Great experience end to end

Great experience end to end. Easy to find the product I wanted and with updates at every stage was delivered on time.

10 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're delighted to hear that you found the product you wanted easily and that it was delivered on time with updates along the way. If you're ever in need of laptops, we recommend visiting Laptops Direct for a similar seamless shopping experience.
Best regards,
Ivy

Rated 5 out of 5 stars

Very good service

Very good service. Quick delivery

9 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for your positive feedback! We're delighted to hear that you had a great experience with our quick delivery service. If you ever need anything else, feel free to visit Laptops Direct for a wide range of tech products.
Best regards,
Ivy

Rated 5 out of 5 stars

Very happy

Very happy
Easy to order and arrange delivery and insurance all at same time will def use again as 1st time using them

9 August 2026
Appliances Direct logo

Reply from Appliances Direct

Dear Customer,

We are thrilled to hear that you had a positive experience with us! Making your order process smooth and convenient is always our goal. We appreciate your feedback and look forward to serving you again in the future for all your appliance needs.

Best regards,

Lee

Rated 5 out of 5 stars

Great

We ordered a Boss Grill and needed it delivered on a specific day. We had a choice of delivery window which was excellent and just what we required. Transaction was straight forward and the goods arrive on the day specified.
All in all, it was a quick and easy process, and extremely pleased with the item purchased.

8 August 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

Thank you for sharing your positive experience with us! We are delighted to hear that you found the delivery options convenient and that your Boss Grill arrived on the specified day without any issues. It's great to know that the transaction was straightforward and that you are extremely pleased with your purchase.

If you ever need any more appliances, we recommend checking out Laptops Direct for a wide range of tech products.

Best regards,
Mark

Rated 4 out of 5 stars
Appliances Direct logo

Reply from Appliances Direct

Thank you for the 4-star rating! We're glad you had a positive experience with us. If you ever need appliances in the future, feel free to check out our range at Laptops Direct.
Best regards,
Lee

Rated 5 out of 5 stars

Just good service

Just good service

7 August 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

Thank you for sharing your positive experience with us! We are delighted to hear that you received good service. If you ever need anything else, feel free to reach out.

Best regards,
Lee

Rated 5 out of 5 stars

The contact in relation to the delivery…

The contact in relation to the delivery time

9 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your feedback regarding the delivery time. We appreciate your input and will take this into consideration for future improvements. If you are in need of any other appliances, we recommend visiting Laptops Direct for a wide selection of laptops and tech products.
Best regards,
Lee

Rated 1 out of 5 stars

I’d never buy from them again

I would never order from Appliances Direct again. I ordered a few appliances for my new kitchen weeks in advance of when they needed to be delivered. After the order, I received no communication from them and the delivery date came and went without any update or delivery. This was very frustrating as our kitchen fitter had been booked for 2 days after our requested delivery date, so he wasn’t able to finish the job.

After not receiving our items, I phoned customer services who informed me that the items I’d ordered weren’t in stock and wouldn’t be for another month. They couldn’t give any explanation as to why the items showed as in stock when I ordered them from the website weeks ago.

Then I received an email update saying they would be delivered sooner than the end of month. Once again this day came and went and we heard nothing. Over the course of the next few weeks, I phoned customer services half a dozen times and each time they swore that the items were in stock and would be delivered on the stated date, however each time the delivery never arrived or I received an email on the expected day of delivery saying that my delivery date had been moved again.

When my stuff was eventually delivered around 6 weeks after I ordered it, some of the items were not as described on their website, so I had send them back via recorded delivery at my own expense. When the items had been returned, I was informed that they would not be able to give me a refund because the item was missing a small disposable plastic tool which came in the box…

My overall experience has been terrible. When I phoned customer services again about this, their representative told me that they had no formal complaints process and were not willing to offer me any kind of refund for the items, despite the fact I’ve incurred hundreds of pounds of additional fees because I’ve had to rearrange the appliance fittings more than once. The only thing they were able to offer me was a refund of the delivery charge (£40) and when I looked at my credit card statement the following month, they only refunded me half the amount.

I would not recommend anyone buy from this company

10 August 2026
Unprompted review
Appliances Direct logo

Reply from Appliances Direct

Hi Joe,

Thank you for your review.

Please accept our sincere apologies for the repeated delivery delays, lack of communication, items not matching the website description, and the difficulties you experienced with the returns and refund process. We understand how upsetting and frustrating this experience must have been.

Your feedback will be reviewed internally so that we can make improvements should a similar situation arise in the future.

Kind Regards,
Dyann

Rated 5 out of 5 stars

Happy customer

My order was easy to place and delivery was in really good time.

8 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for your positive feedback! We're thrilled to hear that you found placing your order easy and that the delivery was prompt. If you ever need any more appliances, feel free to check out Laptops Direct for a great selection.
Best regards,
Lee

Rated 5 out of 5 stars

Everything happened as predicted

Everything happened as predicted.
I was very impressed by the service and especially the delivery chaps.
Will certainly use the company again.

8 August 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

Thank you for sharing your positive experience with us! We are delighted to hear that everything went smoothly as predicted and that you were impressed with our service, particularly the delivery team. We look forward to welcoming you back again in the future for your appliance needs.

Best regards,
Mark

Rated 5 out of 5 stars

Fast delivery great product for the…

Fast delivery great product for the price

8 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for your positive feedback! We're thrilled to hear that you were pleased with the fast delivery and found the product to be great value for money. If you're in need of any other electronics, we recommend checking out Laptops Direct for a wide selection of laptops and accessories.
Best regards,
Mark

Rated 5 out of 5 stars

First class service from ordering to…

First class service from ordering to delivery

8 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for your fantastic feedback on the first-class service you received from ordering to delivery. We're delighted to hear about your positive experience with us. If you're looking for more great products and service, we recommend checking out Laptops Direct for a wide range of laptops and tech products.
Best regards,
Lee

Rated 5 out of 5 stars
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're thrilled to hear that you were pleased with the fast delivery of your new dishwasher. Enjoy your sparkling clean dishes! If you're ever in need of any other appliances, feel free to check out Laptops Direct for a great selection.
Best regards,
Ivy

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